Multi-award-winning creative brand experience agency, N2O, has designed an immersive brand experience for Fruit-tella to drive awareness of its new product line with an engaging Halloween activity for families.

Executed as part of the brand’s Halloween Hotel creative platform, which includes an Alexa Halloween Countdown Calendar, the Bluewater pop-up will immerse visitors in the World of Curiosities, offering free samples of the new Fruit-tella jelly product (which has 30% reduced sugar) and driving to store. Three creepy doors will each hide a task to receive a key to unlock a prize at the end of the trio of quests. From tangled webs, giant ghouls and creepy cauldrons, the activity is set to excite and delight families with children aged 4 to 12, offering fun for the Half Term holidays.

Lauren Potter, Senior Brand Manager at Perfetti Van Melle, said: “We tasked N2O with finding a way to drive awareness of our new Fruit-tella Curiosities jellies range with a spooky, seasonal experience that would be a memorable Half Term moment with the family. Our brand is all about fun – family-oriented and joyful – and N2O brought that to life perfectly!”

Daljit Babber, Art Director at N2O, said: “It’s hard to cut through the saturated market at this moment in the year, so we had to come up with something that would stop people in their tracks. The result is a really engaging and eye-catching setup that captures families’ attention and was so fun to work on!”

The Fruit-tella Halloween Hotel will be at Bluewater Shopping Centre from 21^st to 29^th October.

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L’Oreal-owned luxury perfume brand Maison Margiela relaunched its Replica fragrance range and wanted to increase brand equity, awareness and sales through creating a luxury pop-up experience in the UK. Haygarth’s objective was to create an experience that would build a strong emotional connection between the audience and the new Replica fragrance.

Studies have shown that long forgotten memories have the power to be unlocked through sight, sound, touch, taste, and most of all smell. Using this insight Haygarth opened the doors and welcomed the public to Replica House of Memories. A stunning, multisensorial experience celebrating the unique and personal memories of every single visitor. Inside, an immersive and emotive journey took visitors through time and space allowing them to travel back in time to explore and replicate their own special memories. With scent association, it helped visitors unlock a long-forgotten memory. As visitors journeyed through The House of Memories, it helped them put their memory into words; gave them the tools to paint a clearer picture of their memories and to capture it all within their own personalised memory box.

Haygarth delivered two pop up immersive experiences in London and Manchester, taking consumers through 8 sensory-based zones, designed for Replica fragrances to evoke memories and encourage product sampling. This was ticketed event which sold-out in both locations, over 2000 memory boxes were created and the experience was all over social with 1m organic TikTok impressions and over 25m reach through influencer and retail.

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To celebrate St. Pancras station’s heritage as a station ‘built of beer’, TWELVE Agency have worked with the station to launch this year’s beer festival, a train carriage bar ‘pop up’, for visitors of the station to ‘hop on’ and ‘hop off’ with the chance to win up to 100 prizes a day in partnership with station pubs and bars. St. Pancras will welcome visitors to claim beer tickets which will include a range of prizes to be redeemed straight away, as well as facts about the station’s long-standing relationship with the beer industry.   

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Award-winning creative brand experience agency, N2O, will deliver an immersive touring pop-up food festival in partnership with Tesco to inspire customers and colleagues in the lead up to summer.

The multi-brand experience will be touring selected Tesco stores across 100 days, offering people hacks, hints and tips for their picnics, parties and BBQs, helping the nation to make the most of the Great British Summer (whatever the weather!)

The line up will host 28 brands each offering their own free experiences, sampling opportunities and inspiration for those celebrating events including Father’s Day, Wimbledon and the late summer Bank Holiday weekend.

A demo theatre will feature masterclasses on everything from BBQing for a crowd and reducing food waste to sun care tips, recipes and much more.

The brand line-up includes Tesco Fire Pit and Tesco Finest picnic ranges as well as Kopparberg, The Vegetarian Butcher, Starbucks, Evian, Nivea, Hellman’s, Jaffa Oranges, Costa Coffee, Baxters, Magnum, Gordon’s, Mr Kipling and many more.

Clare James, Chief Operating Officer at N2O, said: “The pop-up food festival is all about celebrating being together with loved ones and feasting with friends. Working in partnership with Tesco, we’re helping customers elevate their everyday with an immersive experience full of hacks, hands-on demos and opportunities to try the products in a really engaging way.”

Lauren Horton, Campaign Manager at Tesco, said: “We’re very excited to be delivering our free, pop-up food festival at stores this summer with N2O. We want to offer Tesco customers the chance to sample delicious food, great atmosphere and help them feel inspired for the season ahead – all for free!”

The touring summer-long pop-up food festival is running from 31^st May to 7^th September.

For more information and to find a store near you see www.tescosummer.com

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Warner Bros. Pictures is set to launch a colourful pop-up roller disco ahead of the new release of Birds of Prey in UK cinemas on 7th February. Guests have the chance to see and experience skating in the world of Gotham through the characters: Harley Quinn (Margot Robbie), Huntress (Mary Elizabeth Winstead), Black Canary (Jurnee Smollett-Bell), Renee Montoya (Rosie Perez) Cassandra Cain (Ella Jay Basco), Roman Sionis (Ewan McGregor) and Victor Zsasz (Chris Messina).

Taking over the Steel Yard in the City of London, the brick archways will be transformed into the colour-pop world of DC’s girl gang of antiheroes. The centrepiece of the event will be a neon and day-glow Roller Disco where guests can skate to a soundtrack inspired by the film.

Harley Quinn’s free Roller Disco opens its doors to the public on Tuesday 28th- Thursday 30th January at Allhallows Ln, London EC4R 3UE

Secure your free tickets here:  https://www.eventbrite.co.uk/e/harley-quinns-roller-disco-tickets-89019703329

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In the midst of Black Friday mayhem, giffgaff is to launch a pop-up shop in Seven Dials, Covent Garden, where nothing is for sale.

The pop-up will house one hundred refurbed items created by Zero Waste Goods displayed in the store including 50 ‘like new’ refurbished iPhone and Samsung phones and 50 items in tech, wellness, homeware, fashion and accessories such as bikes, clothing, water bottles, vinyl records etc.

Visitors can enter the store by making a pledge via the link and commit to choosing refurbished goods by placing a bid on one of the free item in store. The giffgaff and Zer Waste Goods teams will then select the 100 people to receive an item for free.

The activation aims to open up conversations about the choices they make when purchasing phones or other material items.

Melanie Fisher, Founder of Zero Waste Goods, said: ‘We want to make the public realise that they do not have to settle when they buy refurbished, which is the best option if they want to live sustainably’.

This activation will take place on Friday 29th November at 9-11 Shorts Gardens, Seven Dials, Covent Garden, London, WC2H 9A.

Visitors can make the pledge online here: www.giffgaff.com/hub/take-the-pledge/

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Lancôme has teamed up with St Pancras International, Wavemaker & Kinetic Worldwide to unveil this year’s festive installation, inspired by Paris’s most iconic landmark, the Eiffel Tower.

The 36-foot installation embodies the cheerful spirit of the  French beauty brand, with Lancôme’s signature pink pantone. The creation will be located in the station’s main concourse from until 4th January 2020 and is adorned with over 1,500 bottles of the brand’s signature fragrance, ‘La Vie Est Belle’; a scent that captures free-spirited and fulfilled femininity, embodied by the brands Global Ambassador and face of the fragrance, Julia Roberts.

There will also be an additional magical light show, that captures the Eiffel Tower’s evening light show, comprising of a combination of 1,000 internal and 320 external flashing LED lights, will be visible almost 600 times during the festive season.

All 1,500 fragrance bottles used for the installation will also be donated to the international cancer support charity, Look Good Feel Better, which helps boost the physical and emotional wellbeing of women, men and young adults undergoing cancer treatment.

Wendy Spinks, Commercial Director of HS1 Ltd, said: “Unveiling St Pancras International’s Christmas installation and seeing visitors celebrate the festivities is our favourite moment of the year. We’re excited to launch this year’s unique masterpiece in collaboration with Lancôme – which is an ode to St Pancras’ links to Paris. We hope that the tree spreads joy to shoppers, commuters and tourists while they choose gifts for loved ones, or as they’re travelling through.”

Giovanni Valentini, General Manager of Lancôme UKI, said: “We couldn’t ask for a better gift this season than to bring Lancôme’s happy and festive spirit to the heart of St Pancras International. Our Christmas installation in the form on the Eiffel Tower symbolizes everything the brand stands for: happy, generous and effortlessly chic and we hope it will remind shoppers, commuters and visitors alike that La Vie Est Belle or that Life Is Beautiful.”

Visitors to the iconic station can also visit Lancôme’s pop up shop at the foot of the installation which celebrates ‘La Vie Est Belle’ and will offer a variety of exclusive services, from bespoke illustrations on products, to personalised calligraphy.

The public can visit the tree here www.lancome.co.uk/discover-lancome/la-vie-est-belle-christmas-tree-st-pancras

The Lancôme Christmas Tree will be live at St Pancras International until 4^th January 2020, with the Pop Up Shop open until 24^th December 2019.

Pop Up Shop Opening Hours:

Monday – Saturday: 7:30am – 9pm

Sunday: 9am – 7pm

Events Schedule:

Perfume Bottle Illustrations with Jo Bird – 15^th November & 6^th December 3-7pm

Calligraphy with Imogen Owen – 22^nd & 29^th November, 3-7pm

Hand Draw Illustrations with Miss Magpie – 13^th December, 3-7pm

iPad Illustrations with Willa Gebbie – 20^th December, 3-7pm

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Nyetimber, the English sparkling winemaker has engaged experience experts Meredith Collective to deliver a luxury two-month Christmas boutique at Burlington Arcade, retail destination in Mayfair, London. This latest Nyetimber experience signals the brand’s focus on experiential as a foundation for its marketing strategy and follows a series of successful luxury summer experiences, also designed and delivered by Meredith Collective.

Launching on November 5th, The Nyetimber Boutique will be the festive experience for gifting, photo moments and festive experiences over Christmas 2019. Imagined, designed and delivered by Meredith Collective, visitors to the Nyetimber Boutique will experience two floors of luxury, inspired by Nyetimber’s range of sparkling wines.

The ground floor will showcase their range of sparkling wines with vineyards, grand garlands, golden vines, frosted foliage and a christmas canopy, as well as a gifting experience and a bar to enjoy the Nyetimber sparkling wine. Guests will also have the chance to get involved with their series of wine tasting experiences and wreath-making masterclasses with florist Charlotte Mcauley throughout the two-month pop-up.

Louisa Corben, Head of Marketing at Nyetimber, said: “Building long-term relationships with our clients by means of experiences is crucial to the success of our brand, which focuses on encapsulating the heritage, passion and perfection of our winemaking. Everything we do is designed to communicate the authenticity, elegance and grace of the Nyetimber brand and experience has proved to be the most powerful way to achieve this. The success of our summer 2019 activations demonstrated the effect of experiential creativity, presenting Nyetimber to new audiences, and the perfectly-positioned brand partnerships elevated Nyetimber even further”.

Meredith O’Shaughnessy, Founder and Creative Director at Meredith Collective, added: “Nyetimber is a dream brand to deliver creative activations for, encapsulating the best of British luxury with a desire to push boundaries. It’s our philosophy that well-designed experiential stores offer truly innovative brands the ideal platform through which to engage and excite audiences, old and new. With Nyetimber’s experience-led strategy they are proving the power of the personal. Leading with experience and emotion first they are creating new fans and creating unforgettable brand touchpoints.”

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This summer, world leading label brand, Avery UK is launching an exciting new range of Back to School labels that are perfect for keeping busy families organised. These labels help identify all school and nursery items from uniform to shoes and lunchboxes to stationery.

To celebrate the label launch, primary school and nursery children will be able to get creative and let their imaginations run wild thanks to an exciting pop-up being brought to Meadowhall Shopping Centre in Sheffield.

The ‘House that Sheffield Built’ is a giant playhouse that will be packed full of inspiring activities that children and families can enjoy together. Based in the popular shopping centre, this pop-up includes the opportunity for young people to get creative and draw their own personalised label bricks. Each label brick will be securely stuck on to the walls of the house, creating a unique, community-built memento of the week. Avery is hoping to fill every inch of wall space at its pop-up playhouse with these special label bricks.

Laura Brickley, Product Manager at Avery UK, said: “We are very excited to launch this project in Sheffield; we can’t wait to see what kind of sticker bricks local children and families design. Whether they choose to personalise their label bricks with their names, favourites colours or cartoons – it’s a great opportunity to let their imaginations run wild! We hope to see plenty of local families turning out to be part of this unique installation. It’s going to be fantastic to watch the walls fill up with colour and creativity!”

The pop-up is running until Friday 2^nd August,  at the  Meadowhall Shopping Centre in Sheffield, between 10am and 9pm.

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