PepsiCo brands are coming together this summer to encourage shoppers to host their own big night in with its range of snacks and beverages and get behind their favourite football team. The ‘Power of One’ campaign features an on-pack promotion offering prizes across selected formats of Walkers Tear ‘n’ Share, Walkers Stax, Doritos and Pepsi Max.

PepsiCo is not an official partner of the FIFA World Cup 2018, being held in Russia this summer – arch rival Coca-Cola has partnership rights. Like many other companies, however, PepsiCo is looking to tap in to the football fever likely to take hold across the UK shortly, without infringing on any rights held by FIFA or Coca-Cola.

In the ‘Power of One’ promotion, for the chance to win prizes, shoppers need to purchase any two items from the range, register online at one of the respective brands’ dedicated websites (walkers.co.uk/perfectmatch, doritos.co.uk/perfectmatch or pepsi.co.uk/perfectmatch) and enter the codes found on-pack. Consumers can then spin the carousel to see if they can score the Perfect Match (3 matching icons) and win a prize to enjoy in front of the next game. There is a No Purchase Necessary route for consumers in Northern Ireland.

The prize pool includes 49″ LG Smart 4K Ultra HD LED TV, Walkers Snack Bowl & Pepsi Max Glasses bundles, coupons for a free pack of Walkers or Doritos or coupons for a free bottle of Pepsi Max.

Andy Hawkswell, Walkers Marketing Manager, says, “With over 80,000 prizes up for grabs, we are excited to be launching our biggest ever Power of One promotion to really help the nation get together and cheer on their favourite team. We have recruited Lionel Messi, Dele Alli and Gary Lineker who will be appearing on packs to maximise awareness and capture the nation’s love of the beautiful game.”

Global drinks and snacks company PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. 22 of its brands generate more than $1 billion each in estimated annual retail sales.

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Walkers, the UK’s leading savoury snacking brand, has launched an on-pack promotion offering shoppers 25% off Virgin Experience Days over the summer period.

The promotion will appear on the top five snack lines in the market, Walkers Quavers, Wotsits, Monster Munch, Squares and French Fries, in multi and single-serve packs.

This exclusive discount is available with every pack and can be used on the Virgin Experience Days product range, which includes over 2,000 activities to choose from. The on-pack promotion will run up until October 14th, 2018, driving sales of the products throughout the summer.

To enter, shoppers need to visit the promotional site stated on the back of their promotional pack to register for an instant unique code. The code then allows them to book any Virgin Experience Days activity of their choice and receive a 25% discount at checkout.

Walkers says that up to 60% of people plan summer activities at least three months in advance, and its promotion will help shoppers make the most of the British summertime, whatever the weather.

Rachel Holms, Walkers Marketing Director, comments: “We’re really looking forward to kicking off our latest on-pack promotion as we will be helping Walkers fans fill their holidays with exciting activities at a reduced cost. 45% of households in the UK already buy into the Walkers snacks range and purchase on average seven times a year, so we are confident that the activity will be a success.”

The launch of the Walkers and Virgin Experience Days partnership will be accompanied by major in-store support across both grocery and impulse channels.

The Walkers brand is owned by global drinks and snacks company, PepsiCo. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. 22 of its brands generate more than $1 billion each in estimated annual retail sales.

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Quaker Oats is rerunning its successful Overnight Oats on-pack promotion from last summer, but with a twist – consumers will now be able to choose the colour and design of the jar they get.

Last year’s promotion saw 40,000 Mason Jars despatched to consumers, but they had to choose from one of five different designs. In the latest version of the promotion, there are three designs, each in three colourways.

The promotion, running on 1kg packs of Quaker Oats, supports Quaker’s ongoing campaign tapping into the interest in ‘overnight oats’ (oats prepared by being soaked in milk or other liquids in the fridge overnight rather than being cooked). Because they are eaten chilled rather than hot, they are proving more popular during the summer months, traditionally a low period for cooked oats.

The promotion runs until the beginning of June. To claim their jars, consumers have to find the unique codes from promotional packs of 1kg Traditional and Jumbo Rolled Quaker Oats, enter them online at www.quaker.co.uk/overnight and pay postage and packing (which starts at £1.99 for one jar and goes up to £9.99 for nine jars). Each code entitles consumers to one jar, and there is a limit of nine jars per household.

Eric Williams, Quaker Oats Marketing Manager, says: “Last year, we gave away 40,000 mason jars as part of the on-pack promotion – a huge success! This year we are mixing things up by offering consumers the chance to interact with the designs. We know that overnight oats are an increasingly exciting breakfast trend continuing to gain momentum, so we expect some great engagement with the campaign. As 62% of cereal occasions include fruit, especially in overnight oat recipes, and a real skew towards fruit options in the summer months, there is a huge opportunity for retailers to drive sales outside of the usual porridge season.”

In addition to the on-pack promotion, Quaker will be showcasing new overnight oat recipes online to inspire shoppers. The brand will also encourage further interaction across social media channels and via a partnership with popular recipe video creators, TWISTED.

The Quaker Oats brand is owned by PepsiCo. PepsiCo generated more than $63 billion in net revenue in 2016, driven by a food and beverage portfolio that includes Frito-Lay and Walkers savoury snacks, Gatorade, Pepsi-Cola, Quaker and Tropicana drinks and Quaker. PepsiCo’s product portfolio includes 22 brands that generate more than $1 billion each in estimated annual retail sales.

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PepsiCo-owned snack brand Doritos has teamed up with Xbox to offer consumers the chance to win more than 70,000 prizes, including the new Xbox One X.

Each promotional pack will contain a unique code. Consumers have to go to doritos.co.uk/Xbox and enter their codes to find out if they have instantly won.

There are 70 top tier prize packs to be won, which include an Xbox One X console, two controllers and five different physical games (Forza Motorsport 7, Gears of War 4, Halo 5: Guardians, Assassin’s Creed Origins, Shadow of War). Winners can substitute the physical Gears of War 4 game for a digital copy of Crackdown 3, once it is released.

In addition, there are 700 digital games – 175 of each of the following: Forza Motorsport 7, Halo 5: Guardians, Assassin’s Creed Origins, Shadow of War – to be won, 70 12 Months Xbox Game Passes, 70 12 Months Xbox Live Gold Passes, 35,000 14 Days Xbox Live Gold Passes and 35,000 7 Days Xbox Game Passes. Finally, there are 7,000 packs of Doritos in various flavours to be won.

Will Robinson, brand manager of Doritos, says: “With sharing bags responsible for one fifth of all savoury snacking occasions within the UK and single serve packs making up half of all crisp, savoury snack and nut sales, we are confident this promotion will drive sales.”

The launch of the Doritos and Xbox partnership will be supported by in-store and social media campaigns, and an Xbox homepage takeover. The on-pack promotion will run between the October 23rd 2017 and 31st December 2017.

The UK promotion is only open to legal residents of the United Kingdom and the Republic of Ireland aged 18 or over.

Meanwhile, in the US, Doritos and sister PepsiCo brand Mountain Dew are giving Xbox fans a chance to win a new Xbox One X console with an AR capture-the-flag event in the US.

DEW and Doritos have announced “The Drop Zone,” a series of augmented reality (AR) events where players can compete for the chance to win the new console. The Drop Zone is in conjunction with DEW and Doritos’ “Every 60 Seconds” online auction where fans can bank points through on-pack codes for a shot at winning one of hundreds of Xbox One X.

Players will need to download “The drop zone” app to register for a spot to participate in the AR games. If they get through the games will have to find, claim and keep control of a virtual console within the app by “deploying offensive and defensive power-ups”.

The series of AR events will take place in New York, Los Angeles and Chicago over the weekend of November 10th.

Ryan Matiyow, Senior Director of Marketing – Doritos & Cheetos Brands at Frito-Lay North America, says: “Dew and Doritos are known for providing gamers with unique ways to access exclusive gaming experiences. We’re upping the ante with the introduction of ‘The drop zone’ experience this fall. The Augmented Reality capture-the-flag experience is going to be off the charts for gaming fans nationwide.”

Chauncey Hamlett, senior director for marketing at Mountain Dew, adds: “Xbox fans are always looking for innovation and unique gaming experiences. The immersive and thrilling Drop Zone experience by Doritos and Dew is a totally unique, exciting way for fans to get their hands on the most powerful gaming console today.”

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Naked Juice invited visitors to Festival No.6 in Portmeirion, Wales, to step into the brand’s Colourtopia experience, an experiential activation which the brand has been taking round a number of festivals this summer.

Naked says that with a communal family-friendly atmosphere and creative vibe, the boutique Welsh festival was selected as a natural fit for the third instalment of its live engagement campaign, as it prioritises creativity, while the audience of 25-40-year-old ‘dynamic doers’ mirrors Naked’s. Naked Juice Colourtopia also delighted visitors at the Latitude (July 12th to 15th) and Wilderness (August 3rd to 6th) festivals this summer.

Starting as a stark white wilderness full of interesting sculptures, Naked puts the power of colour and creativity into the hands of festival-goers, prompting them to create a vibrant, dynamic environment filled with positive, feel-good energy. Armed with a Naked smoothie and colourful, fruity stickers that reflect the ingredients of the smoothies, people are encouraged to go wild with colour, putting the stickers wherever they want within the space.

The Colourtopia activation, created by integrated agency Initials, builds on the brand’s highly successful experiential activity in 2016. The objective is to drive trial and awareness of its smoothies and convey the “weird and wonderful spirit of its brand”, Naked says.

Under the banner of Naked Juice’s “Power. Full. Smoothie” positioning, attendees of Festival No.6, which took place from September 7th to 10th, were encouraged to try Naked’s different smoothies before being welcomed into Colourtopia,

Danielle Mendham, Brand Manager at Naked Juice, said: “At Naked, we are dedicated to creating the best-tasting smoothies made from the most delicious ingredients and nutritional boosts. There’s no better place for people to get to know our brand and experience ‘the Power. Full. Smoothie’ than at a festival. Initials’ work on Colourtopia embodies the imaginative, adventurous spirit of the brand, providing festival-goers with an engaging environment in which to get creative and colourful, while driving brand awareness and purchase.”

Naked Juice is an American company that produces juices and smoothies. A subsidiary of PepsiCo, Inc., Naked Juice products are now distributed in international markets including Canada, the United Kingdom, the Netherlands and France, as well as across the US.

Initials is one of the UK’s fastest-growing independent agencies, with expertise in brand planning and brand activation, spanning Promotional Marketing, Shopper Marketing and Live Engagement. Initials delivers innovative marketing for clients on a local and global scale including Arla, Fiat Group, Heineken, McLaren Automotive, Nestlé, PepsiCo, Philips and Samsung.

Festival N°6 is an annual family-friendly art and music festival, held in and around Portmeirion, Wales. The name comes from the cult 1960s TV series, the prisoner, starring Patrick McGoohan, which was filmed in and around Portmeirion.

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Walkers has launched yet another flavour campaign, this time pitting three UK flavours against three from around the world, with consumers being asked to vote to swap one for the other.

The flavour combinations being pitted against each other are Salt & Vinegar vs Lime & Black Pepper (Australia); Prawn Cocktail vs Paprika (Spain); and Smoky Bacon vs Bacon & Cheddar (USA).

Walkers says it has chosen these flavour combinations because they are the most regularly bought variants in the UK and in their own countries.

Thomas Barkholt, marketing director at PepsiCo, says: “The campaign is based on the importance of snacks to British consumers and the opportunity to have their say. Our consumers feel passionately about their favourite Walkers flavours and we wanted to give them the opportunity to vote in regards to which flavours will be staying on shelves.”

Barkholt adds: “We are confident that by bringing back the voting element, this campaign will really capture consumers’ interest, stimulating demand and driving growth in the savoury snacks category.”

The Walkers “Choose Me or Lose Me” campaign will run from August 14^th 2017 to October 22^nd. Promotional packs will be available from July 31^st in 32.5g single and price-marked packs, 50g grab bags, and multi-pack formats.

The outcome will be determined 80% by single packs bought in store, and 20% by the online vote.

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Quaker Oats has partnered interior design company MissPrint for an on-pack promotion giving away limited edition designer mason jars.

The promotion, running on 1kg packs of Quaker Oats, is intended to support a new campaign tapping into the current obsession with ‘overnight oats’ (oats prepared by being soaked in milk or other liquids in the fridge overnight rather than being cooked), which Quaker hopes will drive purchase during the summer months, traditionally a low period for oats.

Consumers can collect one of five different jar designs by entering unique codes printed on each promotional pack of 1kg Traditional or Jumbo Quaker Rolled Oats at the promotion’s dedicated microsite, https://www.quaker.co.uk/overnight, providing their name and address, choosing the design they want and paying postage costs of £1.95 by credit or debit card.

The promotion opened on May 1 and closes July 31 2017.

Quaker Oats marketing manager Eric Williams said: “We are confident this partnership with MissPrint will further promote the overnight oat sensation and resonate with shoppers. With 62% of cereal occasions including fruit, there is a huge opportunity for retailers to drive sales in the summer months outside of the usual season for porridge with this chilled format. Consumers love and trust the Quaker brand and we’re thrilled to be able to promote an alternative breakfast in a beautiful jar, with the same goodness of Quaker.”

One code is redeemable for one jar (plus lid) and a maximum of five jars can be claimed per household. Each jar sent to a household must be different, subject to availability.

The promotion is only open to UK and Republic of Ireland residents.

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Doritos in the US has linked up with the new Marvel Studios‘ film, Guardians of the Galaxy Vol. 2, in a promotion which sees packs of the tortilla chip snack turned into music players that play the complete film soundtrack.

The custom Doritos bags feature a retro cassette tape deck-inspired player built into the packaging which plays the full soundtrack. Consumers were offered the chance to buy the custom bags starting from the end of April at Amazon.com/Doritos while stocks last, while Doritos was also involved with the launch of the soundtrack at special events in New York and Los Angeles.

Separately, Doritos has been running a prize promotion, Choose Your Guardian, offering US consumers the chance to win a range of prizes including tickets to the film, signed movie memorabilia, headphones, mobile and laptop cases, GoPro cameras, tablets, games consoles and, at the top end, holidays, exclusive experiences and tickets to the premiere of the film.

Ryan Matiyow, Senior Director of Marketing, Frito Lay North America, says: “The soundtrack to the first Guardians of the Galaxy film was a hit and became immensely popular with music fans, so we wanted to create a unique way for fans to experience the second installment,” said “This collaboration across entertainment and music will give fans a new and different way to experience both the soundtrack and Doritos snacks.”

Released in July 2014, the first film’s soundtrack garnered unparalleled success: it reached No. 1 on the US Billboard 200 chart, becoming the first soundtrack album in history consisting of entirely previously released songs to top the chart; it topped the Billboard Top Soundtrack chart for 11 consecutive weeks and 16 weeks in total; and it has sold more than 1 million copies in the U.S. and has been certified Platinum by the Recording Industry Association of America.

“Marvel and Doritos have had such a good relationship through the years,” said Mindy Hamilton, SVP of Global Partnerships at Marvel Entertainment. “We have a very similar set of core fans, so we wanted to maximize availability of this soundtrack by making it as accessible in a unique way that only Doritos and Marvel could do. What’s cooler than buying a bag of Doritos with the soundtrack built in?”

Doritos backed up the music player promotion by offering fans the chance to “Rock Out Loud” by performing one of the soundtrack’s songs at pop-up recording booths in New York and Los Angeles on May 5, the day of the movie premiere. Fans could win various prizes, including the custom cassette player replica Doritos bags, concert and other event tickets, and free bags of Doritos.

Doritos is one of many brands owned by Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

Marvel Studios’ “Guardians of the Galaxy Vol. 2” sees the Guardians trying to unravel the mystery of Peter Quill’s true parentage. Marvel Studios is part of Marvel Entertainment, which is owned by The Walt Disney Company, one of the world’s most prominent character-based entertainment companies.

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Walkers is running what it claims is its biggest-ever on-pack promotion, offering a range of cash prizes with a guaranteed prize pool of £2m.

The Walkers Pay Packet promotion started at the beginning of April 2017 and runs until June 3, 2017, across the Walkers Core range in 32.5g singles, grab bags and on 6-pack multipacks. It offers the chance to win free six-packs, and a range of cash amounts including the equivalent of weekly, monthly and annual salaries.

Shoppers win if they find instant-win £5 notes hidden inside selected packs or cash vouchers for set amounts ranging from £540 up to £28,200. In total, there are 17 cash vouchers worth £28,200, 84 worth  £2,200, and 168 worth £540. There are 250,000 instant-win £5 prizes.

All cash vouchers and cash prizes are in sachets which have been securely distributed at random by an independent third party. Cash voucher prize amounts are based on the 2016 UK average annual salary provisional data from the Office of National Statistics.

PepsiCo marketing director Thomas Barkholt says: “We know that people love that payday feeling as well as promotions with lots of chances to win cash prizes. We are confident the packs will be a hit with those who fancy their chances of winning anything from an instant £5 note inside the bag up to the top prize of £28,200, whilst driving rate of sale for retailers.”

TV and digital advertising will support the campaign from the end of April.

The promotion is open to UK consumers (including Isle of Man and Channel Islands) who buy a promotional pack, except Northern Irish residents for whom there is a No Purchase Necessary route.

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Tropicana has launched another on-pack promotion to encourage people to enjoy a ‘Little Glass’ of fruit juice as part of a healthy and balanced diet and is giving away one character glass for every three promotional packs purchased.

Running from March 20^th 2017 until August 20^th 2017, the campaign gives consumers the chance to collect seven different ‘morning mood’ glass designs.

To claim, shoppers need to purchase three promotional Tropicana cartons, enter their details via the dedicated website, upload a picture of their receipt and then pay a certain amount for postage – £1.95 for one glass ranging up to £16.95 for seven glasses.

Tropicana Brand Manager Sophie Giraudel says: “We believe this latest ‘Little Glass’ promotional offer from Tropicana is a fun way to reinforce our messaging from last year, that one glass serves as a convenient and easy way for people to get important vitamins, minerals and one of your five a day.”

Giraudel adds: “There is a Little Glass design for every morning mood, whether you’ve bounced out of bed or pressed the snooze button, the seven designs such as ‘Friyaay’ and ‘Sleepy head’, can perfectly capture this.”

Tropicana ran a ‘Little Glasses with Little Bottles’ promotion at the end of 2016, offering one free glass for every two packs of six 150ml small bottles of juice, with no contribution for postage.

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