Multi-award-winning creative brand experience agency N2O is transforming an existing hair salon in the Capital into an immersive space for consumers to experience a secret product line.

Consumers can book free appointments with expert hair stylists without knowing the brand behind their finished look. The four-step process includes shampoo, conditioner, serum, and oil before finishing with a blow-dry and style of choice. They’ll then be invited to head down the salon’s stairs to the reveal tunnel to discover the brand behind their ultra glossy salon look! Goody bags of all products used will be given away to all who have a treatment at Salon X.

Clare James, Chief Operating Officer at N2O, said: “What an exciting campaign to be a part of! Usually, an experience is about immersing yourself in the brand from the get-go, but this time, we’re keeping it a secret right until the last moment, with a big reveal at the end.”

Free appointments – which are available from 10.30am Tuesday 16^th April to 7pm Sunday 21^st April – can be booked at here

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The Happy Prize Company was founded by Justine Clement over 8 years ago and they’re excited to be re-joining the IPM after so many years of earlier support. Justine was the CEO of Unmissable, one of the forerunners of the prize management agency scene and has always been a fan of our work here at the IPM in supporting brands and agencies through their many lifecycles.  

The Happy Prize Company is a prize creation and management agency that creates and manages both straightforward off-the-shelf, as well as bespoke, unforgettable concepts, for promotional marketing prizes, staff and trade rewards, travel incentives and brand partnerships. They’re also proud to be a re-certified B Corp, too. That means, where relevant, they love creating more meaningful experiences as prizes for brands and agency partners who share their values: think experiences that teach people about wellbeing, ethics, a sense of purpose and reigniting a passion for, and an understanding of, the natural world.  They wholeheartedly believe that their approach positively impacts the campaigns they are asked to work on. In the main, their offering consists of off-the-shelf, or bespoke, ATOL/ABTA bonded overseas travel experiences, UK experiences, vouchers, electronic goods, sports-themed, music-themed, and money-can’t-buy prizes.

Don’t just take our word for any of this. As one of their clients said about them “Justine and her team at The Happy Prize Company completely understand the demands of building award-winning campaigns and deliver every time. They come up with creative ideas which help to bring concepts to life and act as a true member of the team. I would recommend them every time.”

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In a recent campaign, Virgin Voyages adopts AI to help amplify their partnership with popstar legend Jennifer Lopez.

Aptly named JEN AI, the campaign allows voyagers to create a personalised invitation video from JLo, to then share with friends encouraging them to consider a Virgin Voyage Cruise.

Since receiving its inaugural ship the Scarlet Lady in February 2020 just before the height of the pandemic, Virgin Voyages have gone on to win numerous cruise critic awards for their service, cabins and overall experience.

This latest campaign aims to strengthen its position by targeting new audiences and groups. This utilisation of AI appears to tick quite a few marketing boxes, driving leads for potential new voyagers, and capturing customer data whilst providing a strong element of personalisation.

Click Here, to explore JEN AI

Last month the IPM polled LinkedIn audiences with the following question… “Are you or your business thinking about how AI might become a factor in your promotional marketing campaigns in the future?” with 64% of respondents answering, Yes, actively. Interestingly this still leaves 34% who are not yet considering the impacts and potential utilisation of AI.

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To celebrate St. Pancras station’s heritage as a station ‘built of beer’, TWELVE Agency have worked with the station to launch this year’s beer festival, a train carriage bar ‘pop up’, for visitors of the station to ‘hop on’ and ‘hop off’ with the chance to win up to 100 prizes a day in partnership with station pubs and bars. St. Pancras will welcome visitors to claim beer tickets which will include a range of prizes to be redeemed straight away, as well as facts about the station’s long-standing relationship with the beer industry.   

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Sales promotion specialists, SPARK, are providing cinema ticket vouchers for the McDonald’s Monopoly promotion running in restaurants now. There are thousands of pairs of tickets up for grabs, all sourced through SPARK’s discount cinema ticket club, The Cinema Society.

The annual McDonald’s giveaway, played by more than twelve million people each year, is arguably the UK’s biggest brand engagement platform and is expected to reach over a third of the UK population during its 6-week run.

Winners of the cinema tickets will be given a code to validate their prize via an online redemption platform built by the digital team at SPARK. They can then redeem their vouchers in over 350+ cinemas throughout the UK.

Being part of such a renowned campaign highlights the strength of cinema rewards as a promotional mechanic. The Monopoly audience is predominantly 16-24-year-olds, a group where 88% identify as cinemagoers*, so the take-up of free tickets is expected to be high.

To find out more about SPARKs’ impactful promotions, rewards and benefits, please visit our website wearespark.

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Award-winning creative brand experience agency, N2O, will deliver an immersive touring pop-up food festival in partnership with Tesco to inspire customers and colleagues in the lead up to summer.

The multi-brand experience will be touring selected Tesco stores across 100 days, offering people hacks, hints and tips for their picnics, parties and BBQs, helping the nation to make the most of the Great British Summer (whatever the weather!)

The line up will host 28 brands each offering their own free experiences, sampling opportunities and inspiration for those celebrating events including Father’s Day, Wimbledon and the late summer Bank Holiday weekend.

A demo theatre will feature masterclasses on everything from BBQing for a crowd and reducing food waste to sun care tips, recipes and much more.

The brand line-up includes Tesco Fire Pit and Tesco Finest picnic ranges as well as Kopparberg, The Vegetarian Butcher, Starbucks, Evian, Nivea, Hellman’s, Jaffa Oranges, Costa Coffee, Baxters, Magnum, Gordon’s, Mr Kipling and many more.

Clare James, Chief Operating Officer at N2O, said: “The pop-up food festival is all about celebrating being together with loved ones and feasting with friends. Working in partnership with Tesco, we’re helping customers elevate their everyday with an immersive experience full of hacks, hands-on demos and opportunities to try the products in a really engaging way.”

Lauren Horton, Campaign Manager at Tesco, said: “We’re very excited to be delivering our free, pop-up food festival at stores this summer with N2O. We want to offer Tesco customers the chance to sample delicious food, great atmosphere and help them feel inspired for the season ahead – all for free!”

The touring summer-long pop-up food festival is running from 31^st May to 7^th September.

For more information and to find a store near you see www.tescosummer.com

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Join us, in this exclusive opportunity to find out what’s next in voice tech and how brands are already taking full advantage of it.

Let Albert, Head of Partner Programs for Amazon Alexa, tell you about the future of voice and what to expect from Alexa in 2022 and beyond.

And to top it all off, you also get to hear from Friday, Strategy and Growth Director at HRG about their successful voice sampling campaign and how brands can use voice to drive results.

March 11th. 10-11 GMT. Spaces are limited, IPM Members get priority. Register here now

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The newly certified (2020) B Corp financial planning firm First Wealth have teamed up with a fellow B Corp The Happy Prize Company to create a set of unique experiences for a new referral scheme they’re launching. Customers who meet the eligibility criteria will be rewarded with a choice of UK-based options such as a weekend in a safari lodge at the Big Cat Sanctuary in Kent and the chance to build their own watch whilst learning the history of watchmaking at The British Horological Institute.

Managing Director of The Happy Prize Company Justine Clement said “‘We feel hugely excited and privileged to be working with First Wealth as they launch this referral scheme.  We create prizes, rewards and incentives that are in line with our values as a B-Corp and our goal is to drive positive change in the marketing, travel and experiences industry. We continually seek to provide people with meaningful experiences and are looking forward to delivering some of these to First Wealth clients.”

First Wealth embrace being pirates

First Wealth’s mission is to create a fun and joyous financial planning business for the benefit of their clients and staff.  They commit to respecting their community, care about the environment, embrace diversity and like The Happy Prize Company, to make a positive impact on their industry. Importantly, radical transparency is matters to them, which means that their clients always know exactly what they’re doing, the thinking behind it, and full disclosure on fees.

Of course, it’s not easy to do new things, especially if they oppose the status quo. To help First Wealth adopt a mentality of innovation and encourage pioneering ideas in the financial services sector, they’ve introduced a fun internal concept; to become pirates. Pirates have a history of disrupting the way society does things, which is exactly what they’re aiming for; to disrupt the financial services industry and be a catalyst for change.

Carbon Neutral

One of key challenges and goals for all businesses, although particularly high on the agenda for B Corps, is how to become carbon neutral. Both First Wealth and The Happy Prize Company are seeking to achieve this as soon as possible because they understand the impact that global business is having on the environment and how imperative it is that we reverse this trend. Both companies are changing their service providers and suppliers to businesses who also share this vision. Currently, the Happy Prize Company offsets all flights and ground travel with B Corp Climate Care, but are shortly beginning a new relationship with UK carbon credit start-up Sub 51, who aim to protect and enhance the UK’s natural environment with a view to increasing the amount of carbon sequestered by different vegetation types.  Pioneering in their approach, Sub 51 will act as a link between businesses and landowners by offering a carbon credit marketplace which offers fantastic traceability here in the UK.  They connect businesses like The Happy Prize Company directly with the environment through UK farms, making SUB 51 the only traceable UK carbon credit marketplace.

To contact The Happy Prize Company about conscious rewards, prizes or incentives for your forthcoming activity contact them at hello@thehappyprizeco.com or go to www.thehappyprizecompany.com

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InstaVolt, a leading rapid electric vehicle charger network, has today announced a new partnership with Starling, the leading digital bank which will utilise its rapid charging network as a full service advertising channel from 5th July.

The branded wrap of 100 of InstaVolt’s nationwide chargepoints, on-screen advertising and incorporation within the digital app will be a first of its kind partnership, enabling Starling Bank to break into the emerging market of EV drivers. The relationship demonstrates Starling Bank’s commitment to further reducing its carbon footprint, as well as the growing popularity of electric vehicles, rapid charging and the value they now hold as an advertising channel.

As an added layer to the partnership, every time an InstaVolt customer pays with a Starling personal or business card in the InstaVolt app – whether that’s through a prepayment or credit account – Starling will plant a tree through Trillion Trees.

InstaVolt’s Chief Executive Officer Adrian Keen said: “We’re delighted to announce this new collaboration with Starling – a bank that is challenging traditional practice and has committed itself to becoming fully net-zero. We’re proud to support them on this journey and will be proactive in our efforts towards helping them reach a new breed of consumer.

“The partnership demonstrates the potential that EVs and charging network points offer UK businesses as we head toward net zero targets, and is indicative of growing consumer appetite for hybrid and EV options as the climate change issue becomes more urgent.”

Anne Boden, founder and CEO of Starling Bank said: “We know that many of our customers care deeply about the environment. InstaVolt is a driving force in electric vehicle charging and our partnership fits perfectly with that.”

Starling Bank is currently undertaking a carbon emissions audit in order to further reduce its carbon footprint and offset emissions. In March 2021, Starling became the first UK bank to start issuing Mastercard debit cards made from recycled plastic, giving customers a greener way to pay.

InstaVolt is one of the country’s leading EV charge point networks. The brand’s technology delivers rapid charge via a simple, contactless payment and doesn’t require a customer subscription. The 120 kW charge points can add 220 miles of range in half an hour.

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Following Three’s recent announcement as the sponsor of the highly successful Channel 4 series Gogglebox; today the brand launches its sponsorship creative and social media game for the new series of the hit show.

The partnership is the largest ever TV sponsorship in Three’s history and follows in the footsteps of the Chelsea FC sponsorship that began in July last year.  The new campaign is part of a two-year, multi-million-pound partnership that sees the mobile network sponsor the new series of both Gogglebox and Celebrity Gogglebox produced by Studio Lambert, as well as all repeats. Three’s sponsorship will also be visible across all Gogglebox series available on Channel 4, E4 and All 4, as well as social content featured on Channel 4’s Facebook page throughout the next two years. The sponsorship deal was brokered by Channel 4’s in-house sales team 4Sales and Three’s media agency Zenith.

Aislinn O’Connor, Director of Marketing for UK and Ireland at Three, said: “Gogglebox is one of the UK’s most loved shows, and we know how excited everyone is to watch the new series, particularly as much of the UK remains in lockdown. The partnership began at the start of the year and has provided a great opportunity to drive positive brand association with a mainstream audience. We can’t wait to showcase our new idents for the first time this Friday – which looks at playful insights around TV viewing and phone behaviour – as we believe that it perfectly complements the Gogglebox tone.”

Three has kickstarted its fully integrated campaign in celebration of its official sponsorship of the show, which includes a Gogglebox hub on the Three website, Gogglebox running across retail AV and live tweeting throughout the show each week and more activations to come throughout its two year sponsorship.

Launching on 26th February, the idents created by Wonderhood Studios and directed by Blink’s Nick Ball, show how we are all able to stay connected to our favourite content, wherever, whenever and however we want; bringing to life several everyday moments around TV viewing across different screens and multiple locations.

The suite of 15”, 10”, and 5” idents show small relatable human truths, mirroring the way we watch the show. Each set of idents is a little window into people’s lives – at work, grabbing five minutes of alone time in a cupboard without the kids, or winding down before bed. With each of the characters playing out real and relatable behaviour around their Gogglebox viewing.

Lingo Bingo – new social media game

Three is also celebrating its sponsorship of Gogglebox with a game played from the comfort of your sofa. Lingo Bingo offers the audience the chance to win spectacular prizes when playing along while watching the first episode this Friday. The new game aims to engage the Gogglebox viewers by tapping into and rewarding the common mobile behaviour of ‘second screening’, whilst celebrating popular comments from Gogglebox cast members or words from the show that come up.

Throughout the upcoming series, Gogglebox viewers can find a bingo card on Three’s Facebook, Twitter and Instagram pages with nine keywords or phrases. Players will be asked to choose and comment on three words from the nine, using the hashtag #ThreeLingoBingo – such as the iconic reference to ‘Cuppa’, ‘Dave’ and ‘OMG’. These three words are based on the player’s prediction of what will be mentioned in the upcoming Gogglebox episode. Once all three of the chosen words have been said on the show, the player will automatically be entered into a draw for a chance to win prizes such as the brand new Samsung Galaxy S21 phone, Samsung Galaxy Buds Pro and cash prizes.

Ads Dechaud and Phil Le Brun, creatives at Wonderhood Studios said “This partnership was a great opportunity to do something fun – Three is an iconic brand that helps the nation connect to TV content in different ways, while Gogglebox has become a proper cornerstone of British culture with millions tuning in each week to essentially watch people, watch TV.  But the show is so much more than that. The characters and perfectly relatable moments keep people coming back, year after year and this is what we wanted to try and capture in these idents.”

The campaign was shot with anamorphic lenses to give every day a cinematic quality and took place in one studio with bespoke set-builds, in Covid-safe conditions. Outside of the key crew and cast – including kids and dogs – the wider team joined over zoom, with the very talented Nick Ball directing from LA.

Rupinder Downie, Brand Partnerships Leader, Channel 4, said: “This exciting new partnership with Three is TV sponsorship at its best. The innovative and creative cross-platform campaign aligns the brand with one of Channel 4’s most popular and much-loved shows across linear, digital and social and we look forward to playing Lingo Bingo on Friday nights!”

The most recent series of Gogglebox was Channel 4’s second-highest rating title of 2020. Series 16 was the biggest Gogglebox series to date attracting an average consolidated audience of 5.8 million viewers per episode and a 25.0% share of the viewing audience – it achieved the show’s highest rating episode ever (6.5m) and reached over half of TV viewers in 2020 (58%)*. The series was also the biggest to date on All 4.

For more information or to watch the new idents, please visit Three’s Youtube channel or to play Lingo Bingo, please visit @ThreeUK on Instagram, Twitter and Facebook.

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