Landsec are extremely proud and excited to be the latest addition of the IPM. Landsec is a property developer, shaping places for life, work and play. From iconic city landmarks and retail destinations around the UK, to office space in London’s most coveted locations.

In 2022, we launched a suite of retail products. Understanding that a traditional, one-size-fits-all leasing model was no longer fit for purpose. Our products reflect this new reality. One of these products is Spotlight.

Spotlight by Landsec is our brand experience, media and partnership product.

We provide flexible platforms for brands to create bold, bespoke and unforgettable activations to an already engaged audience. From the desirable South Coast to the culture rich capital of Cardiff and back into the vibrant heart of London’s West End, we believe we’ve got any brands needs covered.

Our aim is to push brands to consider what is possible within a retail destination. To use of places as a canvas. Whether it’s an event at a single location, or scaled across multiple. OOH and DOOH.

The cherry on the icing of the cake. Piccadilly Lights is a Spotlight by Landsec offer. A London landmark that 100m people walk past and see over a year.

Craig Engall, Brand Experience Manager at Landsec states: ‘We are hugely excited to return to the IPM community. IPM provides a great platform for industry experts to build on ideas and raise the bar, which is only a good thing for not only our venues but the industry as a whole. We are looking forward to getting involved and discussing more about our Spotlight products and how they can benefit current and future brand campaigns.’

To date, Landsec have partnered with leading brands including: Lego, Samsung, Netflix, Polestar, NASA, Nintendo, Universal, Disney, Haribo, LVMH, Unilever and many, many more.

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Horlicks, the malted drink made by Aimia Foods has appointed promotional marketing agency Cat Among The Pigeons to attract a younger shopper audience to the brand through a 360 shopper marketing campaign.

Horlicks, which is celebrating its 150^th anniversary this year has traditionally been consumed as a relaxing bedtime drink to aid sleep. This unique malted drink is now available in original, chocolate, instant and vegan variants and is fortified with 14 different minerals and vitamins. Cat Among The Pigeons remit will be to expand household penetration by associating Horlicks with a wider range of drinking occasions across the day.

The appointment follows a 4-way competitive pitch and sees the Leeds agency create a major new shopper advertising campaign to ‘find your happy place’ across digital media, out of home and in store.  Also planned this year are a range of targeted promotions and brand partnerships to add value and encourage trial from supermarkets and convenience stores.

Commenting on the appointment, Michelle Younger, Marketing Director at Aimia Foods said “as guardians of Horlicks we need to evolve this historic brand to stay relevant and grow long term brand and category value.  The proposal from Cat Among The Pigeons really impressed with their insight into changing shopper behaviour and a creative 360 marketing plan to reach them and win at fixture.  We’re really excited to be working together.”

Paul McGann, founder of Cat Among The Pigeons added “we’re living in difficult times with seismic change in home, leisure and working patterns over the last couple of years.  Hybrid working, zoom meetings, shopping around online… all whilst juggling extended family life and school runs has become the norm. We think there is a great opportunity to better align Horlicks to these busy days. Encouraging more shoppers to take a moment out to find their happy place and focus on their wellbeing.”

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Creative brand experience agency, N2O, has devised an immersive, multi-brand coronation activity in and around Tesco stores this spring.

The touring experience will bring people together to celebrate the momentous occasion of King Charles’ Coronation in true British style. Customers will experience a feast for a king, with a high tea spread featuring finger sandwiches, gin and tonics, British berries crowned with cream, cupcakes and biscuits. Plus, a gilded throne photo opportunity invites consumers to “Capture your Coronation” to memorialise this historical event.

Nigel Clifton, Head of Creative at N2O, said: “The challenge was to come up with in-store and out-of-store activations that were fit for a king to celebrate the coronation. Out of store, we have a street-style party with sampling and inspiration of all that is great at Tesco. And in-store, to carry on the theme, we’re enhancing product displays using our golden carriage and royal photo op throne – all while helping customers find inspiration for a celebration that’s fit for a king.”

The Tesco Coronation Treat Party will be travelling the UK until the 6th of May.

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Trebor, the Mondelēz International-owned confectionery brand, has unveiled a new creative platform “Own It”, as it seeks to engage with a new, younger audience. The new platform was developed in partnership with creative agency ELVIS.

With the mint category hit by the Covid-19 pandemic, Trebor asked ELVIS to develop a new creative direction, to prompt people to reappraise the Trebor brand and attract a younger audience of “life-loving millennials”, aged 30-to-45. The new creative platform aims to reinforce Trebor’s mood boosting and mind revitalising properties, showing how a Trebor boost of mouth and mind refreshment can help you unlock your inner confidence and help you to “Own It”.

Using eye-catching illustration from ‘doodle’ artist Ewa Mos overlaid on portrait photography, a series of out-of-home executions showcase different forms of inner confidence, unlocked by Trebor.

The diverse stars of the ads, including a model from inclusive talent agency Zebedee Management, demonstrate how Trebor can help you release your inner roar, break-free from doubt and soar high.

Each execution invites passers-by to “unleash your minty confidence” and gives them the chance to win £10k when they grab a Treb or promotional pack. 

For the first time ever, Trebor has also completely refreshed the design of its p acks, with the campaign look-and-feel taking over the entire promotional pack to embody the “Own It” attitude.

Nancy Moore, Brand Manager, Trebor & Halls, Mondelēz, said: “To get people to reconsider Trebor, and to reach a new, younger audience, we needed to think differently. 

“Partnering with ELVIS, we’ve created something that feels really fresh and unexpected. This creative platform takes Trebor into new and exciting territory, showing people how Trebor can help them unlock their inner confidence and “Own It”.” 

Rob Griffiths, Creative Director, ELVIS, added: “To bring new people into the brand, we have to give them a reason to want a pack in their pocket. So, we went beyond the expected functional mouth refreshment to create a more emotional hook, rooted in the confidence a little mood boosting hit of revitalisation can give you to Own It, whatever your ‘it’ may be. 

“Having landed on the creative platform, it felt essential to create bold, playful and confident comms that themselves live up to the ‘Own it’ attitude. Ewa Mos’ mixed-media illustration style was the perfect fit for us to re-energise the brand and give the nation’s high streets an unforgettable visual hit of Own It energy.”

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Glenfiddich is launching a new campaign to promote Fire & Cane, the fourth and latest release in the Glenfiddich “Experimental Series”. The campaign broke on July 23rd 2018 in the USA, with sampling and experiential activations at the Taste of the Cocktails event in New Orleans, and will roll out in other lead markets later in the year – including France in September, the UK in October and Taiwan in 2019

The campaign is part of the William Grant & Sons-owned brand’s continued drive to recruit new drinkers into the whisky category.

The New Orleans tasting saw the whisky paired with grilled andouille (local Cajun sausage), grits, peppers and cream cheese.

The campaign was put together for Glenfiddich by London-based creative agency Space, which has been awarded the lead strategic and creative responsibilities for launching the next edition in the Experimental Series. The campaign brings to life the brand’s maverick spirit and focuses on the power of a simple question and how it can lead consumers on a journey to challenge conventions.

The newest expression in the Experimental Series is an unexpected peated whisky finished in Latin rum casks.

The campaign will be predominantly social, and kicks off with a 5-second teaser video. It will also feature short-form AV assets, Out of Home, print, interactive social assets such as Facebook canvases and Instagram polls, as well as experiential and sampling, all created by Space.

Campaign visuals centre on the liquid’s unique flavour profile. The hero 20” social video features animated CGI sugar crystals and innovative liquid photography showcasing the smokiness and sweetness of Fire & Cane. It runs in reverse order, opening with the product beauty shot (the outcome of the experiment), and closing with the moment of inspiration (the genesis of the experiment).  The core message is that when you question convention, as Glenfiddich has with Fire and Cane, you can spark the unexpected.

Oliver Rudgard, Global Brand Director at Glenfiddich, says: “Fire & Cane is #4 in the Glenfiddich Experimental Series.  The Experimental Series demonstrates our continued commitment to create new, innovative and inspiring whiskies.  Working with the great team at Space, we have pushed the creative boundaries further to create a set of new codes in the single malt category which are set to create cut through, attention and desire for the Fire & Cane launch across the globe.”

Jason Nicholas, Managing Partner at Space, adds: “The Experimental Series offers the chance to continually work on something that challenges a category. The creative idea in this campaign has led to the creation of a beautifully crafted and visceral campaign that will get under the skin of new drinkers and whisky advocates alike. Working with Glenfiddich on this their key campaign for 2018 has been a great opportunity and led to a campaign we’re really proud of.”

Glenfiddich most recently collaborated with Space to launch its first whisky finished in India Pale Ale (IPA) casks. This was backed by a global TV campaign, also created by Space.

Space is an award-winning integrated marketing agency which works across social, mobile, outdoor, in store, on-pack, in print, live or virtually. Clients include Heineken, Arla Foods, William Grant & Sons, General Mills, Eurostar, Sky, Coral, Bundesliga, UEFA, NBA and AELTC. Our work has been globally recognised with four ‘best in the world’ awards

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The Kraken Black Spiced Rum has partnered with Kinetic, the UK’s leading out-of-home (OOH) agency, to bring the brand’s iconic mythical beast to life on the streets of East London as part of a major new creative 3D OOH campaign.

Activity will run across digital channels throughout the four-week duration of the campaign and influencers will encourage followers to visit the mural for promotional giveaways.

Those tagging themselves with the beast will also be in with a chance of winning a range of amazing prizes, from diving courses to mural masterclasses, as well as free cocktails to redeem at participating bars.

The out-of-the-ordinary execution, named The Kraken Mural, will see photorealistic artwork of the mystical sea beast wrapping its tentacles around the side of The Great Eastern Wall Gallery on Great Eastern Street in Shoreditch. The artwork is set to turn heads of an estimated 2.1 million people who pass by the site each month and encourage sharing on social channels.

The dramatic design will incorporate a unique 3D element, with the Kraken’s terrifying tentacles emerging from the mural to occupy the space above the roof of the building.

The creation of The Kraken Mural began on 16th July, with photography and time-lapse video previewing the artwork across The Kraken Rum’s social media channels as it builds towards completion on 19th July – remaining on display until 12th August.

On 26th July, the brand is bringing back its legendary Kraken Crawl to celebrate the launch of the mural, which will visit five of the area’s most popular bars for its loyal rum fans to sample cocktails paired perfectly with the location to get a true taste of London’s East End.

Suren Sathiaraj, Creative Account Manager for Kinetic Active, says: “We know that the legendary sea beast the Kraken can’t be contained within a mural – which is why we needed to do something unique for this campaign. The 3D element really adds a splash of surprise and drama, bringing the legend of the Kraken to life and putting a creative out-of-home element right at the heart of this multi-channel campaign.”

Kinetic is the world’s largest planner and digital innovator of Out-of-Home advertising, using mobile and social, location-based experiences and in-transit to deliver new ways to make OOH interactive and amplifiable.

Kinetic is a global agency within WPP’s tenthavenue, serving hundreds of agencies and brands.

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Chiquita Brands International has launched a major marketing campaign for its Chiquita bananas, kicking off the activity with the offer of a free ride for Londoners in its branded cabs.

The campaign builds on the success of a 2017 campaign which achieved over 74 million global impressions, and is aimed at raising awareness of Chiquita bananas amongst the brand’s key target audience of UK mums and millennials.

Kicking off this week and running through until mid-August, the activity will again take over central London – giving black cabs and London buses on key central routes ‘We Are Bananas’ wrap-around makeovers, with designs featuring the brand’s iconic blue and yellow branding. The seven-week campaign will also be supported by digital and social activity across the brand’s channels.

To launch the campaign, Chiquita offered consumers who flagged down a Chiquita Bananas yellow cab on July 16th a free ride, so long as they could produce a Chiquita banana.

The yellow taxis were stationed around Covent Garden Piazza, on Henrietta Street and Southampton Street and Holborn tube station all day, offering free rides to anyone with the correct banana fare to anywhere in zones 1 and 2.

John Cockle, Sales and Market Director for Chiquita Brands International, UK and Ireland, comments: “As leaders in the industry, we’re confident that our ‘We are bananas’ campaign will once again put Chiquita bananas front of mind during the key summer period and encourage consumers to ‘think Chiquita’ when they’re making their purchasing decisions. This is the fourth time that we have run a high-profile summer campaign in London, which demonstrates our commitment to creating a vibrant banana category for UK retailers, as well continuing to build the Chiquita banana brand amongst UK consumers.”

Chiquita is a leading global produce company employing 20,000 people across 25 countries. Chiquita serves nearly 70 countries, providing consumers and customers with the highest quality of fruit and service and creating consistent value for the Chiquita brand, its customers, suppliers, associates and communities while respecting the environment.

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London-based specialist Digital Out of Home (DOOH) agency Grand Visual has been brought in by Coca-Cola in Switzerland to run a large-format Augmented Reality (AR) experience at Zürich’s main train station to celebrate the FIFA World Cup and the soft drinks brand’s continued support of the game. Lucky fans are being offered the chance to engage with a digital version of Switzerland’s Xherdan Shaqiri on-screen.

Participants are being treated to a show of skill from Shaqiri and are then invited to get involved and play a few shots against the Swiss star. At the end of the experience, people have the chance to take a photo with the virtual Shaqiri, and leave their details to receive a copy of the photo and a chance to win a FIFA World Cup Official Match Ball.

The campaign was created by Top-Spot and London-based DOOH creative services firm Grand Visual, which also directed and built the bespoke creative technology set-up. Project initiation and promotion consultancy were performed by GroupM Out of Home. Media planning and buying was by Top-Spot and Mediacom. Anthem provided video assets and delivered a social sharing App to further engage audiences on-the-go.

Robert Percze, Senior Brand Manager at Coca-Cola Switzerland says: “Coca-Cola Switzerland is pleased to offer a new type of experience for football fans. It’s the perfect way to get people into a perfect football mood right at the beginning of the FIFA World Cup 2018.”

Dan Dawson, Chief Creative Technology Director for Grand Visual, adds: “It is great to be working with Coca-Cola again on a project that taps into the most coveted cultural event of the year. The appetite to innovate and collaborate, right from the start, has made the delivery of this project seamless. Clever use of technology has produced a memorable experience that participants can share online with family and friends.”

The Coca-Cola Company is one of the longest-standing corporate partners of FIFA, with a formal association since 1974 and an official sponsorship of the FIFA World Cup that began in 1978. Coca-Cola has had stadium advertising at every FIFA World Cup since 1950. FIFA and The Coca-Cola Company have now extended their long-time partnership to 2030.

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Lucozade Ribena Suntory’s TED – Technology, Entertainment and Design – team has delivered its first in-house TV creative; a Lucozade Zero and Love Island tie-up, which is part of a £6m multimedia campaign partnership with ITV2’s BAFTA award-winning Love Island show.

The Love Island partnership will also include VOD, OOH, Digital and Social to drive awareness and cultural relevance with Lucozade Zero’s target audience, as well as a competition to win tickets to the show’s final.

Pioneering a model of collaboration, TED led the strategy and creative, working closely with both the Lucozade Zero brand team and ITV to generate ideas and partnership assets, along with MediaCom to plan the media campaign.

The print and digital out of home elements of the campaign were shot by renowned fashion and sports photographer, Richard Allen, and the in-store campaign features bespoke smart-screens activated by warm weather. Consumers will also be reached through a branded Snapchat lens; Love Island app; influencer content; and a competition to win tickets to the Love Island live final.

The campaign kicks off with an upbeat, summery TV ad where the protagonist is looking for her perfect match. She optimistically engages with a couple of guys until she humorously realises they are not quite for her. Suddenly, the sound of a text gets her excited. It’s a new arrival, and it’s 100% her type. Finally, she’s met the one that ticks all her boxes: Lucozade Zero, a drink that tastes great and has zero sugar. The ad ends with the “Fancy It?” tagline.

Laz Ioannou, TED Creative Director, comments, “Our writers, designers and strategists sit alongside the marketing teams every single day, allowing us to get truly under the skin of their brand. We tapped into the Lucozade Zero brand team’s consumer insight and were then able to take them through every step of our creative process. Collaborating with ITV’s production house also opened the door to an agile and iterative process, which we believe has helped develop a great end result.”

Claire Heys, ITV Brand Partnerships and Content Director, adds: “I’m delighted to welcome Lucozade Zero as a partner of the summer’s hottest show. We’ve worked closely with the brand to launch Lucozade Zero on TV with a fantastic new Love Island themed advert which I’m sure will really appeal to viewers.”

The TED team includes designers, developers and strategists who sit within the Marketing department at Lucozade Ribena Suntory (LRS) responsible for supporting Lucozade Ribena Suntory’s brands with everything from pack shots and shopper marketing creative to billboard ads and TV spots.

Rick Oakley, TED Head, comments, “We recognise the invaluable expertise of our brand’s creative agencies, but we’ve built a hugely talented team able to deliver fine creative work and, where feasible, we’ll deliver projects of this size in-house. The savings the brands make here are ploughed back into media to ensure our great creative is seen even more widely and drives sales.”

Lucozade Zero was the biggest soft drink launch in 2016 and the brand is now worth £30m. The brand is part of Lucozade Ribena Suntory, one of the leading soft drinks businesses in the UK and Ireland. LRS was formed in 2014, and is part of Suntory Beverage & Food Europe. Soft drinks brands include Lucozade Energy, Lucozade Sport, Fitwater, Ribena, Orangina and True Nopal Cactus Water.

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Coca-Cola European Partners (CCEP) has linked up with video game publisher EA and its market leading football game FIFA 18, for a massive on-pack promotion celebrating the soft drink brand’s sponsorship of the 2018 FIFA World Cup.

Running across the whole Coca-Cola portfolio, the promotion – designed to appeal to the 14 million people expected to tune in for each game – will see unique codes printed on promotional packs of Coca-Cola Classic and Coca-Cola Zero Sugar from now until June 17th. Consumers can enter the codes online to unlock exclusive in-game content within FIFA 18 for the Xbox One and PlayStation4 consoles. They will also be entered into a draw to win a rare player and Coca-Cola jersey for their team.

CCEP says research shows that more than half the UK population are planning to watch this year’s World Cup.

The promotion will be supported by a £2.5 million marketing campaign that includes POS, digital, social and out-of-home advertising.

Simon Harrison, customer marketing director at Coca-Cola European Partners, says: “89% of consumers watched the 2016 UEFA Euros at home and 33% consumed soft drinks during matches. Our latest promotion is designed to capture the excitement of the nation ahead of the 2018 FIFA World Cup by partnering with the world’s biggest sporting game.”

Coca-Cola European Partners is the world’s largest independent Coca-Cola bottler. CCEP is the sole licensed bottler for products of The Coca-Cola Company (TCCC) in Andorra, Belgium, France, Germany, Great Britain, Iceland, Luxemburg, Monaco, Netherlands, Norway, Portugal, Spain and Sweden.

CCEP makes, sells and delivers the following products in GB for TCCC: Coca-Cola Classic, Diet Coke, Coca-Cola Zero Sugar, Fanta, Dr Pepper, Sprite, Schweppes, Fuze Tea, HONEST, AdeZ, Abbey Well, glacéau smartwater, Powerade, Oasis and Appletiser. In GB, it also makes, sells or delivers Monster, Relentless and Capri-Sun.

The Coca-Cola Company is one of the longest-standing corporate partners of FIFA, with a formal association since 1974 and an official sponsorship of the FIFA World Cup that began in 1978. Coca-Cola has had stadium advertising at every FIFA World Cup since 1950. FIFA and The Coca-Cola Company have now extended their long-time partnership to 2030.

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