This weekend, Hellmann’s developed a series of plant-powered pastel mayo’s, which starred in £1.00 bao buns served from a pop-up food truck at BOXPARK Shoreditch. The new mayo’s were  created in a bid to remedy a typically gloomy and grey month, when money is at its tightest.

The limited-edition condiments retain Hellmann’s status as free from artificial colours and flavours and were created by infusing Hellmann’s  Vegan Mayo with different plant-based ingredients. From beetroot (pink), to basil (green), spirulina (blue) and even turmeric (yellow).

The Hellmann’s Vegan Rain-Bao Truck was located at BOXPARK in Shoreditch on Friday 17^th and Saturday 18^th January. All proceeds from the bao-tiful buns were donated directly to Veganuary – a charity that aims to create a kinder world and healthier planet through educating people about the benefits of a vegan diet.

Rhiannon Lines, Brand Manager at Hellmann’s, said: “We’re excited to give Hellmann’s Vegan Mayo a rainbow-hued makeover in honour of Veganuary. The bao buns taste as good as they look, and we can’t wait for people to get their hands on them. We’ll also track sales in order to identify Londoners favourite flavour bao and our ‘star jar’, in the hopes to bring back the special-edition jar in the not too distant future.”

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Nestlé release its new ‘Incredible’ Easter egg range which features eggs from several much loved brands including a KitKat with Ruby chocolate Easter Egg, a Smarties Unicorn edition Egg and some ‘Incredible’ Eggs for KitKat, Smarties and Yorkie lovers.

The Incredible Eggs are Nestlé’s newest Easter creation featuring four new eggs from KitKat, Yorkie and Smarties, each containing a chocolate egg with special ingredients directly in the shell.

The KitKat Chunky Salted Caramel Fudge Incredible Egg features soft salted caramel fudge pieces in the shell, as well as three bars of KitKat Chunky Salted Caramel Fudge.

The Yorkie Raisin and Biscuit Incredible Egg features crunchy biscuit and raisin pieces in the shell, plus three full-size bars of Yorkie Raisin and Biscuit.

The Incredible range also includes the Smarties Mini Eggs Incredible Egg comprising of crunchy mini Smarties in the shell, as well as a Smarties Mini eggs sharing bag.

The three Incredible Eggs are available in major retailers nationwide.

In addition, the Incredible range also includes the Orange Smarties Mini Eggs Incredible Egg. This is exclusive to Tesco stores and features a delicious orange flavour milk chocolate egg filled with crunchy mini Orange Smarties in the shell as well as a sharing bag of Orange Smarties Mini eggs.

All four Incredible Eggs have colourful, eye catching packaging designs and are perfect as gifts and for sharing with family and friends.

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As the UK’s love affair with all things gingerbread continues, Nestlé, the world’s largest food and drinks company, has introduced two exciting limited editions to the nation’s shops this winter.

While it’s always been a sweet staple in British kitchen cupboards, recently there has been a boom in gingerbread flavour’s popularity as it’s teamed up with other home staples to create everything from fancy cocktails to decadent chocolates. Joining the gingerbread family for the 2018 season, Nestlé introduces two flavoursome innovations: Nescafé Gold Gingerbread Latte and Gingerbread Matchmakers by Quality Street.

Taka Ota, Nescafé Senior Brand Manager said: “Our Gingerbread Latte first debuted as a limited edition back in 2013, but this year its back for another limited run after popular demand! With its delicate warming flavour, it couples perfectly with a bite of stollen or a small mince pie as you snuggle in front of a toasty fire on a chilly afternoon. We are all warm and cosy here at Nestlé HQ just thinking about it!”

Rebecca Holt, Quality Street Brand Manager said: “Nestlé likes to move with seasonal trends and recipe innovations so it was only right we brought our latest limited edition to UK consumers in time for the festive season! Perfect for sharing with friends at your work Christmas party or with the family in front of the latest boxset, Gingerbread Matchmakers by Quality Street demonstrate our commitment to produce exciting, new variations of much loved classic treat.”

Quality Street Gingerbread Matchmakers are available exclusively at Tesco and Nescafé Gold Gingerbread Latte is available in the coffee aisle in shops across the UK.

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Kate Moss, Harry Kane, Cara Delevingne, Sienna Miller, Rita Ora, HRH Princess Eugenie of York, Fearne Cotton, Ronnie Wood, Will Poulter and Bob Geldof have joined forces with Sky Ocean Rescue and ocean conservation movement Project 0 to launch a reusable limited-edition product range to inspire people to #PassOnPlastic.

All proceeds from the range will go to initiatives protecting ocean health, including Sky Ocean Rescue’s partnership with WWF-UK, which funds marine protection areas covering 400,000km² of our oceans.

Each artwork was created with a bespoke ocean-related design for the new Pass On Plastic range, which includes a reusable water bottle, a coffee cup, a tote bag, an on-the-go cutlery set and a three-piece beeswax wrap set – an alternative to cling film.

The products offer reusable versions of the five most common single-use plastic items currently contributing to the quarter of a tonne of plastic entering our oceans every second. New research by Sky Ocean Rescue worryingly reveals the UK consumes 10.7bn single-use plastic bags, 14.1bn drinks bottles, more than 4bn hot drink cups, 1.5bn throwaway cutlery sets and 12.2bn single-use lunch packages in a single year. The Pass On Plastic range provides alternatives to these products, helping everyone make simple everyday changes to stop our oceans from drowning in plastic.

Entrepreneur and artist Fearne Cotton said: “I was so honoured to be asked to create a design for this exceptional range of reusable products that help people pass on plastic to protect the ocean from being the unhappy recipient of ridiculous amounts of this indestructible material. I was inspired to draw my squid by an image that exploded on the internet this year of a seahorse grasping an ear bud.  How impactful could we be if we stopped to think about the unintended consequences of these simple everyday actions that have real long-term consequences – often with devastating effects? It’s my sincere hope that this range of products will inspire people to reduce their plastic footprint now. And, after all, it’s a lot more stylish to be single-use plastic free!”

All the products have been produced and packaged to minimise impact on the environment. Suppliers were carefully selected for their ethical and environmental standards and practices, sharing the values of the Sky Ocean Rescue campaign.

The range will be available to purchase from Wednesday 7 November at Sky.com/POP and at the Pass On Plastic pop-up shop at 20 Beak Street, Soho, London from Thursday 8 November for two months, while stock lasts.

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Diageo Reserve has announced the extension of its ultra-premium Cîroc vodka portfolio with the addition of limited-edition, Black Raspberry.

The new launch marks the brand’s first ever winter edition, and follows the success of recent flavour launches, including Summer Colada and French Vanilla. Cîroc Black Raspberry infuses five times distilled Cîroc Vodka with the delicate natural flavours of fresh, crushed black raspberry essence to create a distinct smooth finish, embodying the rich tastes of winter.

Presented in a striking stylish black and gold bottle, the new expression is available from November and is being celebrated with a new serve strategy, including hero cocktails, Cîroc Black Raspberry Velvet Crush and Cîroc Black Raspberry Royale.

Head of Diageo Reserve GB, Rich Larkin commented: “We’re incredibly excited to be launching Cîroc Black Raspberry. Cîroc is a brand rooted in style and celebration, and the latest variant really adds vibrancy to cocktails both out in bars and restaurants or in the home this winter, just in time for the celebratory season. It’s a great time for premium vodka which remains in growth by both volume and value, up 10.5% and 9.4% respectively, with Cîroc driving this, up 14.4% by volume and 24.6% by value. This is the first time we have launched a winter expression for Cîroc, so we’re looking forward to getting it out there for consumers and bartenders to experiment and of course, celebrate with in the run up to Christmas and New Year.”

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This Christmas, the UK crisp brand is set to launch five festive flavours: Turkey & Stuffing, Pigs in Blankets, Glazed Ham and Cheese & Cranberry. Whether you love or loath them, Walkers is also bringing a controversial Christmas classic into the fold with the launch of its first ever Brussels Sprout flavour crisps.

As a staple side dish at the Christmas Dinner table, sprouts are maligned by many, but the humble vegetable also has a loyal legion of lovers, with us Brits reportedly eating more than any European country.

Launching two festive multipacks, Walkers is catering to both sprout lovers and haters with their festive flavours:

• Christmas dinner for sprout lovers includes: Brussels Sprout, Turkey & Stuffing and Pigs in Blankets flavours
• Christmas dinner for sprout haters includes: Glazed Ham, Turkey & Stuffing and Cheese & Cranberry flavours

Andrew Hawkswell, Marketing Manager at PepsiCo, said: “Here at Walkers we know that Christmas isn’t Christmas without sprouts. Whether you grin or grimace at the sight of them, nothing divides the nation more at Christmas than a sprout – so we have created two Christmas Dinner multipacks, one for sprout lovers and one for haters to keep the peace this festive season.”

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Alpen, the UK’s number one muesli brand, has unveiled the return of its popular limited-edition tins, which will be given away for free with every purchase of big bag Original and No Added Sugar Alpen muesli. Available exclusively in Asda from September, the design of the premium tins is inspired by Alpen’s mountain visual heritage and the giveaway will be supported with a social media campaign.

Alpen is a £60m brand and the tin promotion aims to increase Alpen’s penetration in the market, as well as increasing visibility in the home to encourage repeat purchase.

Helena Blincow, Alpen Marketing Manager, said: “We’re really excited by the launch of Alpen tins. Feedback in testing has been really positive and we think customers are going to love the premium look and feel of the product. The tins don’t only provide a great value offer for consumers, but they are ideal for encouraging top-ups to drive repeat sales across the category.

“This is the beginning of an exciting year for the Alpen brand and the campaign will be followed with a £1m marketing spend in 2019 – bringing Alpen’s ‘mountain of taste’ to more customers around the UK.”

Mark Popplewell, Senior Buying Manager, Asda said: “We’re delighted to see this co-created idea come to life. We worked together with the Alpen team to create something which we believe to be both value driving and truly different for the ASDA customer. I’m confident the eye-catching Alpen-branded storage tins will produce strong sales when they land with impact in our stores.”

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As the nights get longer and Halloween season fast approaches, Nestlé UK is launching ‘Scaries,’ a spooky edition of Smarties, which will be hitting the shelves this week. This Halloween themed treat consists of a mix of autumn coloured brown and orange Smarties. The limited edition packs see the brand logo updated to ‘Scaries’ alongside a Halloween themed design.

Stephanie Scales, Brand Manager for Smarties, Nestlé UK, said: “With Halloween sitting firmly at the top of the social calendar we are really excited to launch Scaries to get Smarties lovers in the spooky spirit and help add some hocus pocus to their parties! This is the first time we are offering Halloween themed Smarties and we are sure our fans will love this new ghostly version of their favourite sweets.”

Scaries will be available from 6^th September in Asda stores across the country and in selected Tesco stores from 3^rd October.

The introduction of these limited edition Smarties follows the incredibly popular Unicorn Smarties and orange flavoured Smarties in a variety of special formats beginning with giant tubes last Christmas and now available in sharing bags.

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