Hyperion Adjusters, which provides specialist promotional marketing insurance and risk management products for brands and agencies, has sold a majority interest in its business to leading specialised loss adjuster, QuestGates.  The two businesses will be integrated but Hyperion will continue to trade as Hyperion Adjusters and the current management team and staff will all be retained.

The investment comes as Hyperion Adjusters beefs up its specialist promotional marketing offering with the recruitment of new staff and the launch of a redesigned website (www.hyperionadjusters.com), which highlights the company’s in-depth knowledge and experience in the field of promotional risk management, the handling of over-redemption insurance claims and the provision of judging and adjudication services.

Andrew Pinnion, Co-Founder and Director of Hyperion, says: “With new technology adding to the complexity of the promotional landscape, and with consumers who have become far more savvy about promotions of all kinds, brands and agencies must be ultra-careful when they run promotions.”

Hyperion Adjusters is a member of the Institute of Promotional Marketing and has been working with most of the major promotional risk management companies for the past 10 years.

Among the services it provides are:

• Promotion and insurance policy analysis.
• Pre-risk assessment which includes identification of the controlling elements and ensuring that satisfactory and adequate processes and procedures are implemented and adhered to.
• Audit and assessment of service providers, including web design agencies, handling houses and recyclers.
• Promotional website functionality and analysis.
• Systems, data encryption solutions and processes for the secure receipt, verification and storage of confidential data.
• Statistical analysis of large volumes of data.
• Security marking.
• Loss quantification.

In addition to the services it offers promotional marketers, Hyperion also advises on issues including handling production losses for Film, Television and Music Video together with contingency and non-appearance claims, lottery and gaming mechanics, systems, processes and security, verification of jackpots and winners and detailed analysis and supervision of televised quiz/game shows.

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Pet insurer MORE TH>N (More Than) has launched the Pet Paws-Port Photo Booth, a free service offering dog owners the chance to have a high-quality passport photo taken of their pet pooch.

The insurers point out that pet passports have doubled over the past two years, and that one in 10 owners is considering taking their dog away with them this summer.

Located in Victoria Park, one of London’s dog walking hotspots, the Paws-Port photo booth is an experiential activation aimed at promoting the company’s insurance services for pets.

Owners and dogs who want to take advantage of the offer will first be directed to a dog grooming station, where pet stylists and groomers will be on hand to prep pets that come along to ensure they are looking their best in front of the camera. Haircuts, brushing and grooming will be available, but MORE TH>N is asking owners to ensure their dog has had a bath the night before, to make the job of grooming a lot easier for both stylists and dogs.

Once prepped and ready, dogs will pose for their photo in the Pet Paws-Port Booth, which includes:

• A pet friendly basket adjustable seat catering for any size dog, to ensure dogs both big and small can be seen on the camerw;
• A speaker which will play a variety of noises such as dogs barking and whistles being blown to alert the dogs to the camera
• Peep holes next to the camera containing squeaky balls which owners can squeeze to get their dog’s attention, and raw meat to heighten their senses
• A drawn curtain to give the dog privacy prior to being snapped;
• A viewing window to help owners encourage their pets to look at the camera;
• Toys and treats on hand for distraction;
• Touch screen camera capability which dog owners can control with the ability to post pictures to social media directly from the booth.

Resulting photos which will be available in squares of four for owners to take home and use in their pet’s passport.

The Pet Paws-Port Photo Booth will be located at The Hub Café, Victoria Park, Grove Road, London E3 5TB between 11.00am and 4.00pm on Thursday June 22 2017. The event will not be ticketed; instead, a queuing system will be in place throughout the day to ensure everyone gets a perfect picture of their pet.

The Pet Paws-Port Photo Booth will also be making an appearance at DogFest, the UK summer festival for dogs and owners, on June 24 and 25 at Knebworth House, Hertfordshire (see http://dog-fest.co.uk/hertfordshire).

In January 2017, MORE TH>N launched what it said was the world’s first ever city tour bus for dogs, with every element of the experience designed to appeal to man’s best friend, in London. The tour was created to promote MORE TH>N DOGGYSSENTI>LS, a new pet care and protection offering which the insurer claims provides “all the essential items for a happy and healthy dog, delivered direct to your door each month.”

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Insurance brand More Than has launched what it claims is the world’s first ever city tour bus for dogs, with every element of the experience designed to appeal to man’s best friend, in London.

The tour was created to promote MORE TH>N DOGGYSSENTI>LS, a new pet care and protection offering which the insurer claims provides “all the essential items for a happy and healthy dog, delivered direct to your door each month.”

Owners and their dogs were invited to sign up online for tickets for the tours via London-focused ticketing website www.billetto.co.uk. Tickets, offered on a first come, first served basis, entitled two humans and one large dog or two small dogs to experience a whistle-stop sightseeing experience of London last week, with three tours a day over three days (January 17th through 19th).

The carefully crafted bus route picked up passengers by Lambeth Palace and then took in some of London’s best parks and city centre dog walking spots, including Hyde Park, Kensington Palace Gardens and Green Park. Along the way, live onboard commentary for dog owners explored London’s canine history, including the ministerial dogs of Downing Street, the many corgis that have shared Buckingham Palace with the Queen, the location of London’s only dog cemetery and the home of the Kennel Club, with London’s biggest collection of dog paintings.

The route itself centred on a number of London’s most scenic dog-walking hotspots, including Hyde Park and Green Park, for owners to disembark the bus and take their pooch for a stroll if they chose. Guests were also provided with a handy leaflet mapping dog-friendly pubs, bars and restaurants in the area, where owner and dog can refuel together post-walk.

To celebrate the launch of MORE TH>N DOGGYSSENTI>LS, every dog owner joining the bus tour was also gifted a travel-size version of the MORE TH>N DOGGYSSENTI>LS box, containing treats and throwing balls.

More Than’s PR company, Cow PR, came up with the idea for the tour and created and executed it.

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Comparethemarket.com has linked up with Warner Bros. Pictures to offer limited edition Aleksandr and Sergei toys with the two brand characters as Batman and Superman respectively.

The promotion, which celebrates the upcoming release of the new film, Batman v Superman: Dawn of Justice, opening in UK cinemas on March 25^th. It neatly links the long-running and highly successful Meerkat toy promotion with Comparethemarket.com’s more recent Meerkat Mondays two for one cinema ticket promotion.

In addition to a year’s worth of 2 for 1 cinema tickets, for a limited time customers can also get their hands on a Limited Edition Meerkat Movies Toys inspired by either Batman or Superman when they buy insurance or switch energy with comparethemarket.com.

The Aleksandr toy is dressed in Batman’s trademark suit, complete with cape and mask, while Sergei is transformed into Superman, the Man of Steel, complete with biceps and sixpack.

Mark Vile, Marketing Director at comparethemarket.com, says: “Since launching Meerkat Movies in March last year, we have seen over a million members enjoy the magic of the movies for less. We’ve now super-charged our rewards offering, Meerkat Movies, by partnering with Warner Bros. Pictures and one of the most hotly anticipated films of the year.”

A new TV ad shows the two characters having to find their inner superheroes as car problems put them in danger of missing the film.

Meerkat Movies was unveiled to the nation last year, with 2 for 1 cinema ticket redemption available across the UK via a voucher code on the Meerkat Movies app, which is available to Apple and Android users, or via the comparethemarket.com website.

Since then, it has been promoted with TV ads featuring cameos by Hollywood stars Arnold Schwarzenegger and Nicole Kidman.

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Insurance company Aviva has been running experiential activity at Waterloo Station asking people to vote for who they thought were better drivers.

The challenge supports its current advertising campaign, where an ordinary family competes to see which of them is the better driver.

Passers-by were given options including Women vs. Men, under 60s vs. over 60s, Mums vs. Dads and so on. The public could cast their vote via Twitter using voting buttons placed on the experiential stand.

As a voting button was pressed, an automatic tweet was released and the results of the poll were displayed in real time on digital out-of-home poster sites showing the campaign’s ads, including the giant Waterloo Motion screen in front of the stand.

People could visit the site to cast their vote or vote on Twitter by using hashtags like #over60sdrivesafer or #under60sdrivesafer.

The activity generated nearly 2,000 votes which were fed into the Liveposter system and displayed onto the Motion screen.

The activity was part of the insurance firm’s current campaign, which includes a TV ad and other messaging that urges motorists to test their own driving skills using the free Aviva Drive app.

The app rates how safely people drive, based on acceleration, braking and cornering over 200 miles. The campaign is the first initiative launched as part of Aviva’s new global brand strategy, Good Thinking.

Using smartphone technology that records the motorist’s driving style, users of the Aviva Drive app will be given an individual score out of 10. Drivers may then be able to use their score to achieve discounts on their Aviva car insurance.

Apparently, people who score above 7.1 out of 10 on the app can qualify for lower rates from Aviva which could get them on average £150 off their Aviva car insurance.

As well as the app, people will be encouraged to think about their own personal driving behaviours with a series of interactive tools which will be available online during the campaign.

The campaign will also include outdoor advertising, social media and radio and TV promotions.

Lindsay Forster, UK & Ireland Customer Marketing Director for Aviva, said of the new app: “The app is a fantastic way for people to test how safely they drive and we’d encourage as many people as possible to take the challenge. We also believe it’s good thinking to reward safer drivers with lower premiums, so as well as encouraging drivers to make our roads safer, motorists could see the benefits in their bank balances too.”

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Confused.com has added two new free toys, Miss Herbert and Stunt Herbert, to the rewards which customers can claim when they take out selected products through the price comparison site.
To support the launch of the two Herbert toys, Confused.com have unveiled a new 30” advertisement, in which Stunt Herbert and Miss Herbert’s sibling rivalry is revealed as they compete.
In addition to the ad, the Herberts are proudly sponsoring the second series of ITV’s popular show Ninja Warrior UK. The show starts in January and features contestants trying to battle their way through one of the world’s toughest obstacle courses in the hope of being crowned the ultimate Ninja Warrior.
Confused.com says it decided to expand its collectable family of toys and give customers more opportunities to claim them after the success of its free BRIAN the Robot toy, which launched in February 2015.
From now on, customers who take out car, home, life, van, motorbike or pet insurance or a credit card through Confused.com can choose between one of the three collectable toys: BRIAN, Miss Herbert and Stunt Herbert.
The toys have been developed in partnership with promotional marketing agency ATOM Marketing.
The Herberts were first seen coming to the aid of BRIAN when he was captured by metal scrapyard dealers last Christmas and have been by BRIAN’s side ever since. And due to popular demand Confused.com have now launched two new toys, Miss Herbert and Stunt Herbert.
The new pull-and-go toys are designed to encapsulate the characters’ personalities. Miss Herbert is sweet, sparkly and as hard as nails. Her toy comes with a set of stickers and an activity wheel that helps you decide what games to play with her. Stunt Herbert is the hardest, most daring and most reckless of the Herberts, and his bobble-headed toy comes with a fun target game.
The Ninja Warrior UK sponsorship is being marked with a series of different idents starring Miss Herbert and Stunt Herbert as their sibling rivalry boils over. These idents range from five to 15 seconds in length and feature Miss and Stunt attempting to outdo each other as they try to capture the audience’s attention.
To further support the toy launch, Confused.com are focusing on social media in a new fully-integrated advertising campaign. Consumers will be able to get involved and pick a team: Team Miss, Team Stunt or Team BRIAN via Confused.com’s social channels.
Fiona Creedon, Head of Advertising at Confused.com, says: “Since the launch of our BRIAN the robot toy we’ve seen his popularity soar and felt it was time to expand his family. The Herberts were introduced last Christmas and since then we’ve seen people’s affections grow for these loveable robots.”
Confused.com, launched in 2002, was the UK’s first price comparison site for car insurance. It has expanded its range of comparison products over the last couple of years to include home insurance, holiday insurance, pet insurance, small van insurance, motorcycle insurance, breakdown cover and gas and electricity, as well as financial services products including credit cards, loans, mortgages and life insurance. Confused.com is owned by the Admiral Group plc.
ATOM Marketing is a promotional marketing agency specialising in creating and managing campaigns for some of the UK and Europe’s biggest brands.

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