The My Little Pony Friendship Tour, an experiential roadshow celebrating Hasbro’s iconic girls’s toy brand, My Little Pony, returns to the UK this summer with a refreshed look and feel to celebrate the upcoming release of My Little Pony: The Movie.

The tour will be visiting cities across the country this summer, welcoming fans aboard the toy range’s signature pink double-decker bus, where they will be able to explore Equestria, the magical world of ponies, and celebrate the positive power of this unique children’s brand.

New for 2017, children will have the chance to ‘Get Ponified’ with free cutie-mark face painting at one of the tour’s new Ponification Stations.

Kids will be able to play with the latest toys, watch clips from the new movie, and enjoy a series of unique My Little Pony experiences including creating their own My Little Pony Selfie GIF with scenes from the new movie or favourite locations from the My Little Pony: Friendship is Magic TV show.

Visitors will also be given an exclusive Friendship Points code to use online at the My Little Pony Friendship Club.

The tour started in Liverpool on July 26^th, 2017, and finishes at The Big Feastival at the end of August. In addition to Liverpool, it has already visited the Bullring, Birmingham; Fosse Shopping Park, Leicester; Cribbs Causeway Retail Park, Bristol; Castlepoint Shopping Park, Bournemouth; Gunwharf Quays, Portsmouth; Two Rivers, Staines; Gallions Reach Shopping Park, London; Bluewater; and the Bristol Balloon Fiesta. Its next appearance is at the St. David’s Centre, Cardiff on August 15^th, followed by Middlebrook Retail Park, Lancashire (August 19^th), Ravenhead Retail Park, St. Helens (August 20^th) and The Big Feastival at Alex James’s farm in the Cotswolds (August 25^th-27^th).

More information is available via the My Little Pony UK Facebook Page.

Experiential agency iD created and is managing the activation on behalf of Hasbro.

Hasbro is a global play and entertainment company with interests including toys and games, television, movies, digital gaming and consumer products. In addition to My Little Pony, Hasbro also owns iconic brands including NERF, Transformers, Play-Doh, Monopoly, Littlest Pet Shop and Magic: The Gathering.

iD is a multi-award-winning specialist experiential and retail marketing agency established in 1993 which delivers large scale sampling campaigns, road shows, and immersive brand experience campaigns for clients including Hasbro, Britvic, PepsiCo, Mars and Unilever.

Additionally, iD provides teams of highly trained expert demonstrators in retailers throughout the UK for clients including; Nespresso, Microsoft, Revlon, Elizabeth Arden, COTY and Sage Appliances.

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Lipton, the UK’s No.1 Ice Tea brand, is visiting city centres nationwide for a 23-day roadshow, as part of its ‘Let’s Go’ summer campaign.

Urban spaces are being transformed by experiential agency iD, who has produced the experience on behalf of Lipton, offering the public a chance to relax and unwind with their friends.

At the experience, consumers will be able to enjoy samples of perfectly served Lipton Ice Tea alongside slices of fresh fruit, offering a moment of refreshment and disrupting the usual lunchtime routine.
Lipton’s “Let’s Go” campaign aims to tap into the mentality of millennials who prioritise social togetherness and to mobilise friends to get together and spend quality time with each other.  The campaign acts as a constant reminder to never settle and always look for better experiences together.

The roadshow is part of a wider integrated campaign which includes a new TV commercial, reinforcing the great taste and refreshing qualities of Lipton Ice Tea in a playful way and is supported by social and digital media campaigns.

Lipton is distributed by Britvic, a leading international soft drinks company, with a strong British heritage. It has operations in GB, Ireland and France and exports to over 50 countries. In the UK and Ireland, it is the number one supplier of still soft drinks and the number two supplier of carbonates.

iD is a multi-award winning specialist experiential and in-store marketing agency established in 1993. It delivers large scale sampling campaigns, road shows, and immersive brand experience campaigns for clients including Britvic, PepsiCo, Unilever and Co-op. iD also provides teams of highly trained expert demonstrators in retailers throughout the UK for clients including; Nespresso, Microsoft, Revlon, Elizabeth Arden and Sage Appliances.

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Hasbro’s PLAY-DOH brand is visiting cities across the UK this summer with its Imagination Tour roadshow, encouraging families to have fun and be creative with the PLAY-DOH brand through a number of hands-on activities.

The tour, created for PLAY-DOH by experiential agency iD, started in Southampton on April 19 2017 and will be visiting six different locations:

• Geronimo Festival, Warrington – May 27-29
• Westfield, Stratford – July 26-30
• Metrocentre, Newcastle – August 2-6
• Bristol Balloon Fiesta – August 10-13
• Birmingham Bullring – September 13-17

The interactive event has been designed to give curious thinkers and little explorers the opportunity to experience creative play with PLAY-DOH compound, Hasbro says. Entering through a giant PLAY-DOH tub, children can head straight to the play tables where they can create anything they wish with endless pots of PLAY-DOH compound at their fingertips.

Next, they can test their culinary creativity at the Kitchens Creations station where they can make wacky food creations. Once complete, they can share their culinary masterpieces at the photo board for a special picture with the Doh-Doh brand character as a keepsake.

They will also have the chance to try out PLAY-DOH TOUCH, the immersive app that brings sculpted PLAY-DOH creations to life in a new virtual PLAY-DOH world.

Hasbro is a global play and entertainment company which makes toys, games, television, movies, digital gaming and consumer products including Nerf, My Little Pony, Transformers, PLAY-DOH, Monopoly, Littlest Pet Shop and Magic: The Gathering, as well as premier partner brands.

iD is a multi-award winning specialist experiential and retail marketing agency which delivers large scale sampling campaigns, road shows, and immersive brand experience campaigns for clients including Britvic, PepsiCo, Mars and Unilever. Additionally, iD provides teams of highly-trained expert demonstrators in retailers throughout the UK for clients including Nespresso, Microsoft, Revlon, Elizabeth Arden, COTY and Sage Appliances.

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Co-op is running a campaign embracing the unpredictability of the British summer and helping customers do the same. The retailer is asking Facebook fans to help co-create new dishes by suggesting their ‘secret ingredients’. A selection of these unique meals will then be shared across dozens of city centres, events and festivals, with sampling to over a million people.

Experiential agency iD is helping Co-op deliver its Unpredictable Summer Menu to the UK’s major city centres, festivals and cultural events. Dishes will be served from a branded Co-op Airstream, and there will be roving Piaggio scooters packed with On-the-Go samples.

As commuters head home, Brand Ambassadors will be there to greet them with recipe boxes containing all the ingredients necessary to help keep dinner unpredictable, too.

Co-op’s summer campaign will also be raising money for the British Red Cross by encouraging consumers who enjoyed their taster to ‘pay it forward’ by donating £1.

All money raised will contribute to an innovative partnership between Co-op and British Red Cross, launched in October 2015, to highlight and tackle loneliness and social isolation in communities across the UK.

Loneliness is an issue which Co-op members have chosen as being relevant to their communities, with one in seven customers and members stating that they regularly feel lonely, and one in three saying that they know someone in their family and community who is lonely.

Jemima Bird, Customer Director at Co-op, said: “There’s no denying that the Great British Summer is unpredictable and this campaign works to encourage the nation to try something new and allow their dinner to be unpredictable too. The pay it forward donation really shows our commitment to our chosen charity and allows consumers to give something back to their community”

Mike Adamson, British Red Cross Chief Executive, added: “From the independent living services we deliver at British Red Cross, we know that loneliness is an increasing but under-recognised crisis that is affecting people across the UK, shortening lives and eroding health and wellbeing.  Thanks to the Co-op’s amazing fundraising efforts, we will be able to provide vital care and support to help thousands more isolated and lonely people reconnect with their communities.”

The Co-op Unpredictable Summer Menu campaign has already visited Liverpool Street, London; NASS Skateboarding/BMX Festival, Somerset; Leeds city centre; Liverpool city centre; Manchester Picnic; Upfest Street Art Festival, Bristol; and Nottingham city centre. Until July 31^st, it will be at Lee Fest, Kent, and will then appear in Edinburgh city centre, at Countryfile Live, and in Newcastle, Manchester, Glasgow, York, Reading and Sheffield city centres

iD is a multi-award winning specialist experiential and in-store marketing agency established in 1993. It delivers large scale sampling campaigns, road shows, and immersive brand experience campaigns for clients including Britvic, PepsiCo and Unilever. iD also provides teams of expert demonstrators in retailers throughout the UK for clients including; Nespresso, Microsoft, Revlon, Elizabeth Arden and Sage Appliances.

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Telefónica, Leo Burnett/Arc and Space were crowned the big winners at The IPM Awards 2016, taking home the trophies for Brand Owner of the Year, Agency of the Year and the coveted Grand Prix Award respectively.

This year’s winners, which were announced at the IPM’s black-tie Awards Gala on Tuesday 14th June at the London Hilton Park Lane, showcased and celebrated the very best in creativity and effectiveness in the promotional marketing industry.

With an opening address from Lord Guy Black of Brentwood, President of the IPM, the evening included creative highlights from the past year in promotional marketing.

Telefónica was named as Brand Owner of the Year, after collecting a series of awards during the night.

Leo Burnett/Arc, which took the Agency of the Year accolade for the second year running and which also shared it two years ago, were presented with their Award by Greg Mulholland MP, who started his professional life in marketing agencies BD Network and The Marketing Store.

Integrated agency Space proudly took home the Grand Prix Award for its #CheltenHAM campaign for Gala Coral, featuring a festival of micro-pig racing, after collecting a series of trophies for the campaign during the night. The picture above shows Space collecting their award from Lord Black (left) with the evening’s host, Bill Bailey, third from left.

Other agencies celebrating multiple trophies included Savvy, iD, P&MM, Haygarth and whynot!

Graham Temple, Chairman of the IPM, said: “The IPM Awards celebrate outstanding promotional marketing from the very best UK agencies. Each year, we continue to be wowed by creativity, innovation and effectiveness in the campaigns that are entered. Our Awards are open to everyone in the industry and we were delighted to see both old friends and newcomers to the IPM collecting Awards last night.”

Temple added that this year, winners of Gold, Silver and Bronze IPM Awards all qualify for entry into the IMC European Awards. “If last year’s UK success in Europe is repeated, then last night we were seeing not just the best campaigns in the UK, but also Europe and possibly the world.”

Sponsors for the IPM Awards 2016 included The Lettershop Group, Snipp!, POD Staffing, i-movo, The Black Tomato Agency, Selby Marketing, SVS, Limelight PR and Pictures Experience.

A full list of this year’s winner can be found on the IPM website.

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