Trebor, the Mondelez-owned mint brand, is offering thousands of UK consumers the chance to win between £5 and £50 in its latest on-pack prize draw, Trebor Win Small.

Trebor Win Small aims to drive excitement and sales by offering a lot of smaller prizes rather than a single big prize. The mint brand says that while a small cash prize may not change someone’s life, it will put a smile on their face. There are 10,800 cash sums available to be won, and the total potential prize pot is £100,000.

Consumers win by unwrapping Trebor packs and finding a ‘YOU’VE WON’ message inside with a code. If they do, then they need to go online to the competition website and enter the code to find out what they have won and how to claim it. All claims must be made by 5.00pm on March 31^st, 2019.

Trebor Win Small aims to follow the success of the brand’s Get Minted campaign, which returned for a second time earlier this year, and delivered a sales increase of 6.8% in Independents and Symbols during the promotional period, according to Mondelez, which owns Trebor.

Amy Lucas, Brand Manager for Trebor, says: “Trebor has a market share nearly double that of its nearest competitor, and currently holds the top three mint SKUs in the impulse category. Our latest competition aims to create excitement in store, that will encourage consumers to purchase Trebor to give themselves a chance to win small.”

The Get Minted prize draw, which was exclusive to the convenience channel, ran from April 1st until June 17th 2018 and offered consumers a chance to win prizes ranging from £50 up to a £5,000. At the same time, retailers who stocked Trebor and displayed the Get Minted POS won the value of any cash prizes claimed by consumers who bought winning packs in their store.

The Trebor brand is owned by Mondelēz International, the global snacking company with 2016 net revenues of approximately $26 billion. Mondelēz is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with power brands including Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.

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Lucozade Ribena Suntory (LRS) is giving away £5,000 cash to 12 retailers, for a total of £60,000, from now until the end of September as part of a new competition rewarding the independent channel.

The multi-brand activation is designed to encourage independent retailers to buy Lucozade Energy, Lucozade Sport and Ribena stock via wholesale depots this summer. The cash competition will be available across price-marked stock of LRS’ best-selling SKUs.

Retailers just have to visit www.lrsuntory.com/win and enter the details printed on promotional shrink-wrap of participating SKUs for a chance to win.

Lauren Maddocks, Shopper Marketing Manager at Lucozade Ribena Suntory, comments: “We’re really excited to launch this LRS-first competition and give something back to our loyal independent retail customers. On average, an independent store already generates in excess of £4,400 worth of sales through our portfolio of leading brands each year, but we wanted to reward retailers with an extra cash boost. With the hottest months of the year coming up retailers should stock up now to ensure their chillers are summer-ready, not to mention the chance to win a big cash prize!”

The competition began last week and runs until September 23^rd.

Lucozade Ribena Suntory (LRS) is one of the leading soft drinks businesses in the UK and Ireland. LRS was formed in 2014, and is part of Suntory Beverage & Food Europe. Its brand portfolio includes Lucozade Energy, Lucozade Sport, Fitwater, Ribena, Orangina and True Nopal cactus water.

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Trebor is rerunning its Get Minted promotion for a second year. The convenience channel exclusive promotion will run from April 1st until June 17th 2018 with the aim of driving excitement and sales by offering consumers a chance to win one of 102 prizes, ranging from £50 up to a whopping £5,000.

Consumers can win by simply unwrapping Trebor packs and finding a ticket revealing if they’ve won a cash prize. For retailers who stock Trebor and display the Get Minted POS, Mondelēz International will match the value of each cash prize in stores where winning packs are purchased.

Get Minted was launched last year and succeeded in both exciting shoppers and driving sales with an increase of 8.5% in Independent and Symbol stores during the promotional period. This year’s promotion will be extended to include 2017’s new launches, Trebor Softmints Pots 100g and Trebor Sugar Free Mighties Megapack 44.5g.

Retailers will also be able to find advice on how to boost mints sales further on the Mondelez trade website, deliciousdisplay.co.uk.

Carly Sharpe, Brand Manager for Trebor, says: “Trebor is the UK’s number one mint brand and its single rollpacks sell faster than all other mints. Our latest competition will create excitement that will encourage consumers to purchase Trebor in store to give themselves, and the retailer, a chance to win big.”

Prize coupons will be hidden within selected wrappers of the following Trebor products: Extra Strong Peppermint, Extra Strong Spearmint, Softmints Peppermint, Softmints Spearmint, Softmints Peppermint, Softmints Spearmint, Mighties Mint, Mighties Berry Mint, Mighties Mint and Mighties Berry Mint.

The Trebor brand is owned by Mondelēz International, the global snacking company with 2016 net revenues of approximately $26 billion. Mondelēz is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with power brands including Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.

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Snack brand McCoy’s has relaunched its ‘Win Gold’ campaign for 2018, offering a prize of £10,000 to shoppers who find one of five gold crisps hidden in packets of McCoy’s.

The Dig for Gold on-pack promotion runs alongside a £1.5m television campaign that will see the ‘When Flavour Calls’ creative return to TV screens. In the TV ad, which is also being used on social media sites, KP brand spokesman, everyman hero Thomas, gets a call from Flavour on his golden telephone receiver (a reference to McCoy’s over-arching ‘When Flavour Calls’ brand campaign) and starts searching his packet of Salt & Malt Vinegar McCoy’s to see if he has won.

On finding a Golden Crisp, his grey office is transformed with a mound of gold, while his colleagues work on.

The promotion runs until midnight on May 31st 2018, across McCoy’s multipacks in both Classic and Mighty Meat flavours and McCoy’s Grab Bags. To enter, consumers must be 18 or over and residents of the UK (England, Scotland, Wales and Northern Ireland), Isle of Man and Channel Islands. There is a No Purchase necessary route for Northern Irish consumers.

There are five prizes of £10,000 available to be won instantly – five Golden Crisp Tickets have been randomly inserted inside individual 47.5g grab bags or outer wrappers of multipacks of 28.5g bags, and if a consumer finds one, they have won. If a consumer does find a Golden Crisp Ticket, they have to retain it and the associated Golden Crisp, plus the original packaging, and contact the promoter using the details provided on the Golden Crisp Ticket. They will then get a claim reference number and next-step instructions.

Win Gold is also being supported with shopper investment across Tesco stores and Convenience and Impulse outlets.

Jeff Swan, Marketing Director at KP Snacks, says: “We are excited to see Win Gold back for 2018! With McCoy’s experiencing phenomenal growth in 2017 and the brand now worth £120m, we are pleased to be repeating such a popular promotion to help retailers drive sales.”

According to AC Nielsen figures, McCoy’s is the UK’s number one ridged crisp brand. McCoy’s saw 14.5% growth in 2017, with McCoy’s leading Grab Bags Flame Grilled Steak, Salt & Malt Vinegar, Cheddar & Onion growing at +6.4%, five times faster than the nearest competitor.

KP Snacks is the UK’s number one manufacturer of nuts and number two manufacturer of bagged snacks. It manufactures brands including McCoy’s, Hula Hoops, KP Nuts, POM-BEAR, Butterkist, Skips, Space Raiders, Discos, Nik Naks, Wheat Crunchies, Royster’s, Brannigans and Frisps. It also makes own-label snack brands for leading UK retailers.

KP Snacks is part of the Intersnack Group, Europe’s leading producer of savoury snacks, operating in around 30 European countries.

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William Grant & Sons UK is running two separate promotions, one targeting convenience retailers and the other shoppers.

The ‘Get your sales on the move’ trade promotion aims to get convenience retailers to stock up on premium brands such as Glenfiddich, Grant’s, Russian Standard, Sailor Jerry and Three Barrels in the run-up to Christmas. It offers retailers the chance to win several instant prizes as well as entry into a prize draw.

The main prize will see one retailer win William Grant & Sons UK stock for a year (up to 70 cases), and is supported by several instant win and prize draw competition pools. William Grant & Sons UK will also have a team to merchandise and sell-in the campaign.

To be in with a chance of winning, retailers must display the free POS kit provided when they purchase one of William Grant & Sons UK’s premium brands, and claim their prizes via a unique code printed on each case.

To drive rate-of-sale at convenience store level, every promotional bottle includes an on-pack consumer competition, ‘For Whatever the Night Brings’, offering shoppers the chance to win 1 of 10 ultimate party experiences with a group of friends, plus 1000s of other prizes. To be in with a chance of winning, shoppers must enter a unique code found on a bottle neck tag onto a competition website. The 10 winners will be assigned a ‘party planner’ who will help tailor their luxury weekend party experience, for eight people. Other prizes on offer from the £1million prize pool include home party kits and branded glassware.

Martin Silver, customer marketing manager at William Grant & Sons UK, said: “This campaign allows us to build on our existing relationships with our convenience partners, and increase the distribution of our portfolio in the run up to Christmas, a major period for both brands and retailers. The activity also supports a trend identified in the 2017 William Grant & Sons UK Market Report, which shows that consumers are increasingly looking to host at home and are searching for premium ‘home-entertainment’ experiences.”

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Mondelēz International is running a prize promotion for its Trebor mints range targeting the convenience channel, offering the chance for retailers and consumers to win cash simultaneously.

Running for three months from mid-March, the ‘Get Minted’ promotion offers consumers the chance to win from £50 up to £5,000 – and when a shopper wins, the store wins the same amount.

To win, a consumer must find a winning coupon in in a packet of Extra Strong Mints, Softmints or Mighties and call the number on the ticket to claim their prize.

A total of 102 winning packs of the Trebor product range (including Trebor Extra Strong Peppermint or Spearmint, Trebor Softmints Peppermint or Spearmint and Trebor Mighties Mint or Berry Mint) have been randomly distributed amongst stocks of regular Trebor products. When a consumer calls to claim their prize, Mondelēz will match up the records to establish which store the winning product was sold in and the retailer will be contacted.

As well as the possibility of a cash prize if one of their customers wins, participating retailers will also be provided with free POS and offered merchandising tips and advice, to help maximise the campaign and drive sales within the store.

The competition will be supported by the ongoing £3.4 million ‘Choose your Trebor’ marketing campaign, which includes TV ads and digital activity and runs between January and July. More TV advertising is planned for later in the year. The ‘Choose Your Trebor’ TV ad launched in April 2015 and was the brand’s first TV work in more than 10 years; it has been used for several campaigns since then.

Created by ad agency Wieden & Kennedy London, it revolves around a teenage boy admitting to his father that although they have always been an “Extra Strong Mint” family, he prefers soft mints. The camera then cuts to the father, who has been concealed in an armchair until this point, and reveals that he has an Extra Strong Mint for a head.

Carly Sharpe, brand manager for Trebor at Mondelēz International, says: “The advert has been popular since its launch in 2015 and it will continue to keep Trebor in consumers’ minds.”

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