The popular Minions licence has returned to the Kinder Surprise range with seven new toys up for grabs. The special edition eggs will be supported with a £2m marketing investment.

Levi Boorer, Customer Development Director for Ferrero UK & Ireland, comments:  “Minions has been the best ever performing licence for Kinder Surprise to date. The range was first introduced in 2016 and surpassed expectation, driving value and volume growth of +30%. With the upcoming movie sequel – Minions 2 – there is sure to be a lot of excitement around our new series of Kinder Surprise toys.”

Each Minion character has its own unique feature linked to the around the world theme, helping to spark the imagination of children.

“We’d urge retailers to get behind the popular limited edition range in-store,” Boorer continues. “We’ll be offering bespoke display solutions on our retailer hub, www.yourperfectstore.com.

Kinder is all about providing unique products and experiences that enhance moments of joy. In the last five years the brand has risen to become the UK’s sixth most popular confectionery brand and Kinder Surprise in particular holds the number one spot in Kids Confectionery – a position it has held since 2012.

“We proudly celebrated Kinder’s 50^th birthday last year and look forward to sharing new news for the brand in the coming months,” Boorer concludes.

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Haribo has unveiled an Easter-themed campaign, inviting shoppers to ‘Hunt the Double Yolker’ in limited edition bags of Starmix.

With premium UK Forest Holidays up for grabs, shoppers have until 21^st April 2019 to find one of 20 random ‘Double Yolkers’ that have joined the five iconic pieces in its top selling bags of Starmix.

Claire James, Trade Marketing Manager for Haribo, comments: “Hunt the Double Yolker is HARIBO’s biggest ever seasonal campaign, developed to drive excitement and sales as we count down to the Easter occasion.

“As part of the campaign, Starmix will retain the much-loved pieces that are found in each bag – including the Egg – but 20 packs will also feature a lucky Double Yolker that has been hand-crafted by our team. Those that discover a winning piece will receive a fabulous UK family holiday.

“Hunt the Double Yolker is simple and fun! It complements our seasonal offering, which caters for those customers looking for a tasty alternative to chocolate and reinforces our association to traditional Easter hunting in a distinctly Haribo way.”

Available across sharing formats, this product will be instore from early January. ‘Hunt the Double Yolker’ is also supported by in-store activation.

Haribo ‘Hunt the Double Yolker’ runs until 21^st April 2019 and shoppers have until 31^st May 2019 to claim their prize.

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Nestlé’s iconic KitKat is starting 2019 with a new on-pack promotion giving lucky consumers in the UK and Ireland the chance to win an amazing holiday break to one of ten warm, exotic destinations such as Barbados, Cuba, Miami and Thailand.

Each holiday prize, worth up to £8,000, is available to be won instantly by purchasing a promotional pack of KitKat and finding a Lucky Winning Bar and winning ticket inside. The special winning chocolate bar will feature the name of the dream holiday destination written on it in white chocolate, providing a fun and exciting way for consumers to discover their prize.

What’s more, there are 100 getaway goodies to be won every day during the promotional period with prizes including KitKat branded passport covers, sun visors, beach towels, luggage tags and more. The getaway goodies can be won by entering online the unique promotional code found inside packs to discover instantly if they are a winner.

Sascha Macchi, KitKat Brand Manager, Nestlé UK said: “We are very excited to launch this new fun promotion. January can seem a bit of a bleak month, with many of us getting tired of the cold winter weather, the dark nights and short days. Therefore, the chance to win amazing holidays to warm, exotic destinations such as Miami, Cuba, Thailand and Barbados is certain to be hugely appealing.”

Promotional packs including KitKat 4 Finger, KitKat Chunky, KitKat 2 Finger and KitKat Bites are available across the UK and Ireland from this week (7^th January 2019).

The KitKat’s ‘Make a Break For It’ promotion will be supported by a new media campaign from 4^th February.  In addition, a new KitKat TV advertising will launch on 21^st January with a specific ‘Make A Break for It’ tag featuring across February.

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American confectionery brand, Reese’s, is offering limited edition personalised products for Christmas in Selfridges.

Field Day have created special branded counters which have been installed at Selfridges branches, offering personalised Reese’s products while customers wait.

Utilising the biggest marketing trend of 2018, Reese’s are capitalising on personalisation to improve customer experience and build brand love.

Customers are able to purchase jars of Reese’s peanut butter spread and its Perfect Mix selection box and can add names of up to 12 letters for instant printing.

This personalisation is taking place at Reese’s counters at Selfridges stores in London, Birmingham, and Manchester Trafford Centre, as well as online, while stocks last.

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Trebor, the Mondelez-owned mint brand, is offering thousands of UK consumers the chance to win between £5 and £50 in its latest on-pack prize draw, Trebor Win Small.

Trebor Win Small aims to drive excitement and sales by offering a lot of smaller prizes rather than a single big prize. The mint brand says that while a small cash prize may not change someone’s life, it will put a smile on their face. There are 10,800 cash sums available to be won, and the total potential prize pot is £100,000.

Consumers win by unwrapping Trebor packs and finding a ‘YOU’VE WON’ message inside with a code. If they do, then they need to go online to the competition website and enter the code to find out what they have won and how to claim it. All claims must be made by 5.00pm on March 31^st, 2019.

Trebor Win Small aims to follow the success of the brand’s Get Minted campaign, which returned for a second time earlier this year, and delivered a sales increase of 6.8% in Independents and Symbols during the promotional period, according to Mondelez, which owns Trebor.

Amy Lucas, Brand Manager for Trebor, says: “Trebor has a market share nearly double that of its nearest competitor, and currently holds the top three mint SKUs in the impulse category. Our latest competition aims to create excitement in store, that will encourage consumers to purchase Trebor to give themselves a chance to win small.”

The Get Minted prize draw, which was exclusive to the convenience channel, ran from April 1st until June 17th 2018 and offered consumers a chance to win prizes ranging from £50 up to a £5,000. At the same time, retailers who stocked Trebor and displayed the Get Minted POS won the value of any cash prizes claimed by consumers who bought winning packs in their store.

The Trebor brand is owned by Mondelēz International, the global snacking company with 2016 net revenues of approximately $26 billion. Mondelēz is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with power brands including Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.

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Cadbury is marking the centenary of the end of the First World War, which takes place on November 11th 2018, by releasing a limited edition Cadbury Dairy Milk Remembrance Bar, in partnership with the Royal British Legion.

The confectionery brand will be donating 30p from every bar sold to the Legion, to help its work with the British Armed Forces, veterans and their families. In addition to this financial contribution, Cadbury is supporting the Legion through a year-round calendar of fundraising events and activities.

The 360g bar bears an almost identical wrapper design as Cadbury Dairy Milk bars sold during First World War, but with the addition of poppies, which became a symbol of Remembrance after the war’s end.

Cadbury is also supporting the Legion’s Thank You movement. The campaign aims to thank all who served, sacrificed and changed our world during the First World War. Cadbury will be sharing remarkable stories of the First World War generation who shaped the world we live in today – including those of the Cadbury workforce who supported the war effort on the battlefield and the home front. This included the ‘Cadbury Angels’, women who took up roles within the business during war time and sent almost 30,000 care packages to men serving on the frontline.

While more than 2,000 Cadbury employees joined the armed forces, many others provided critical care for injured soldiers through the Friends Ambulance Unit, established by Laurence Cadbury. Many of the wounded were brought back to Bournville where Cadbury properties were converted to hospitals.

Beth Cameron, Brand Manager, Cadbury, says: “Through our Remembrance Bar and partnership with the Royal British Legion, we are saying ‘Thank You’ to all who served, sacrificed, and changed our world during the First World War. The remarkable stories of the Cadbury workforce 100 years ago have shaped the business we are today and are particularly important for us to remember at the centenary of the end of WWI.”

Catherine Davies, Head of Remembrance at the Royal British Legion, comments: “It is right and fitting that Cadbury is a Thank You partner given its proud history dating back to the First World War.  Cadbury made a great contribution to the First World War by sending morale-boosting gift packages to soldiers on the front line and converting Cadbury buildings to hospitals for the injured back home.  We are grateful to Cadbury for continuing its long standing support for our Armed Forces community and donating to the Legion through the sale of this special chocolate bar.”

The Cadbury brand is owned by Mondelēz International, the global snacking company with 2016 net revenues of approximately $26 billion. Mondelēz is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with power brands including Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.

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Behavioural communications agency HeyHuman is launching a nationwide sampling campaign for Green and Black’s to promote the brand’s recently introduced range of luxury, bite-sized chocolates, ‘Velvet Fruit’.

The sampling campaign will invite consumers across the country to taste the smooth and fruity dark chocolates from the comfort of a velvet tasting chair, where they will have the opportunity to capture a cinemagraph of their experience. Those who post their cinemagraphs to social media, using the hashtag #VelvetFruit, will be in with a chance of winning a luxurious tasting chair for themselves.

Each sample from the ‘Velvet Fruit’ range will be handed out by Green & Black’s Brand Ambassadors from the stand, along with a money-off voucher driving people to purchase the product from Sainsbury’s and Waitrose stores.

The tasting sessions will offer samples of the Orange and Raspberry flavours and will take place in premium shopping centres and train stations from 24^th September until 12^th October nationwide.

Chris Campbell, Brand Manager at Green and Black’s, says; “Green and Black’s has been innovating the premium chocolate sector for the best part of thirty years, and now we’re thrilled to bring moments of quiet bliss to some of the busiest locations in the UK.

“The bite-size format has become increasingly popular in the premium category, and ‘Velvet Fruit’ is our response to heightened consumer demand. The range is a delectable and delicious treat, and we wanted to honour this creation by giving people a little moment of indulgence. I can’t wait to see how people will mark their own velvet moments.”

Liz Richardson, Managing Partner at HeyHuman, adds; “Everyone needs a little me time now and then, and when premium shoppers buy chocolate they want to take home something decadent like the Velvet Fruit range.

“As premium bitesize is a relatively new category as well as Velvet Fruit being a new product for Green & Blacks, we recognised that getting people to taste the chocolates was key. We needed to get the product into people’s hands and engage them in a way that would do justice to the calibre of this product, whilst making the consumption occasion clear.”

“This is a particularly targeted sampling campaign, and we have used a mix of data tools and proprietary know-how to make sure that we engage the audience with a compelling message in the right places and at the right time to optimise effectiveness.”

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Mars Wrigley Confectionery UK has announced the return of its Sweet Sundays promotion for the seventh year running. The popular initiative offers consumers free cinema tickets if they collect 10 stars found on the promotional packs.

Led by Maltesers, the promotion features Mars Wrigley Confectionery’s family of best-selling bitesize products including M&M’s, Galaxy and Milky Way. As with last year, the promotion will also include bars to bites pouches, M&M’s Crispy and Chocolate More To Share pouches, and the ever-popular Galaxy and Maltesers Teasers Large and More To Share blocks.

Lauren George, Brand & Trade PR Manager at Mars Wrigley Confectionery UK said: “Sweet Sundays is a proven category growth opportunity, offering high value to shoppers by overcoming barriers to their favourite out of home activity. Going to the cinema remains the UK’s number one activity to do outside of the home, with the highest admissions at the weekend. Our Sweet Sundays promotion provides consumers with even more opportunities to get free cinema tickets, as well as unlocking cross-segment opportunities for retailers to boost sales.”

Sweet Sundays is set to benefit hugely from media investment across major participating brands including Maltesers and M&M’s, ensuring they are front of mind for consumers when they are in-store. Building on this, retailers will also have eye-catching new Point of Sale materials to support in-store activation and help boost sales. There will be even better product differentiation this year for customers to drive added interest in 2018.

In order to claim their free cinema ticket, consumers need to buy two promotional ‘More To Share’ pouches or blocks, or five promotional Standard pouches, and visit www.sweetsundays.co.uk to register the codes and select their preferred cinema chain. Promotional codes must be registered between 00:01 on 13^th August and 23:59 on 31^st October 2018.

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For the first time ever, Cadbury is inviting UK consumers to ‘Go Madbury for Cadbury’ and create their very own Cadbury Dairy Milk bar, which could become the newest addition to the iconic Cadbury Dairy Milk range to sit alongside well-known variants such as Caramel, Fruit & Nut and Whole Nut.

Cadbury fans aged 16 or over from the UK or Republic of Ireland can submit their dream bar at cadburyinventor.com, where they can pick from a range of ingredients which will be added to Cadbury Dairy Milk, including caramel, brownie, popping candy, chilli, orange, mustard and cashews. There are more than 90,000 different available combinations to choose from.

After choosing up to three ingredients, entrants will be asked to name their bar and explain a bit about what inspired their creation before sending on their entry.

A heavyweight marketing campaign including TV and social media will reach 78% of all UK adults through activity across the Cadbury website, YouTube, Instagram, Snapchat and Pinterest.

David Shepherd, Director of Research and Development at Cadbury, says: “At Cadbury we’ve been making delicious chocolate for over 100 years and are always looking for ways to innovate and excite the great British public with our products. So we thought what better way to create the next iconic bar than to ask the people that love it the most.

Shepherd adds: “This is the first time ever we’ve opened the doors to our fans to help us create the next bar and we can’t wait to see how creative they get. With different flavours, from nutty, herby and spicy and a wealth of fruity favourites to choose from, we’re encouraging the nation to go Madbury and be as bold as possible in what to choose. It’ll be great to see the imagination of our fans shine through and now we have the chance to make the first fan-based Cadbury Dairy Milk bar a reality for our lucky finalists.”

The promotion kicked off on July 1^st and closes on July 31st 2018. After the closing date, all entries will be put through a rigorous judging process with the finalists being selected based on taste and creativity. Three finalists will be selected and will be invited to visit Cadbury’s Chocolate Centre of Excellence in Bournville, the home of Cadbury, where they will work with chocolate experts to experiment with their creations and make their bar a reality.

All three bars will go on sale next year and will be sold to the public for the same amount of time and on the same channels. The products are anticipated to be on sale for between eight to 12 weeks from June 2019.

UK consumers will be able to show their support by buying their favourite new creation or voting on social media to determine which of the finalists will be crowned the ultimate winner. The winner will be chosen based 80% on Nielsen sales data for their bar and 20% on votes on social media.

The Cadbury brand is owned by Mondelēz International, the global snacking company with 2016 net revenues of approximately $26 billion. Mondelēz is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with power brands including Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.

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