Carling has revealed the five community projects which have received support through its ‘Made Local’ initiative. These include an outdoor gym in Tonypandy, Wales, a print studio for local young artists in Rotherham, and a community centre in Goathland, North Yorkshire.

‘Made Local’ was launched by the UK’s number one beer brand last May, to support local community projects nominated by individual Carling customers.

Molson Coors’ account managers engaged with a number of customers to find projects and causes across the country where Carling’s help was needed.

The Carling Made Local activity comes as part of the wider ‘Putting the Great Back into Great British Pubs and Clubs’ campaign launched by Molson Coors in March 2017, designed to celebrate communities across the UK and provide practical, first hand support to pubs and clubs.

In Rotherham, a brand-new print studio was delivered as part of the initiative. The print studio has been added to The Sorting Office, a completely transformed derelict cellar that is now a co-working space for upcoming artists to work and develop their skills in Rotherham. The print studio will give young artists a unique place to come and work in their local community, helping them make the town into their own.

A new outdoor gym that will benefit the local community in Tonypandy, South Wales has also been completed as part of the Carling initiative. Focused on promoting sport and health across the community, the Cambrian Village Trust, based at the local Sky Blues Café, run a series of programmes targeted towards different groups including the disabled and those suffering with mental health problems. The new outdoor gym will be used by various sports teams based around the area including professional sportsmen, as well as being open to the general public.

Another example of the initiative’s work is the successful delivery of a new community hub in Goathland village, North Yorkshire. Following four years of fundraising and 18 months of construction, the newly transformed community hub, nicknamed “The Hut”, will offer a range of facilities including a public library, bar and cricket pavilion. With construction work for the facility itself recently being completed, the final piece of the jigsaw was to build a new road to link up The Hut with the surrounding area. The Carling initiative helped to deliver the new road, linking the village community and “The Hut” and completing the community initiative.

The Carling ‘Made Local’ team also supported two further community projects in Padliham near Burnley, devastated by the Boxing Day floods of 2015, and Pengam in South Wales, where ‘Made Local’ has supported the restoration of the town’s Constitutional Club concert room.

Miranda Osborne, Carling Brand Director, said: “We are extremely proud of the work we’ve delivered as part of our Carling ‘Made Local’ initiative. We recognise the value of supporting local communities, as pubs, landlords and their drinkers are crucial to making Carling what it is. To see the tangible impact this initiative has had on the communities we’ve worked with has been fantastic. We look forward to driving Carling ‘Made Local’ forward and supporting more local communities across the UK throughout 2018.”

Molson Coors is one of the largest global brewers, with brands including Coors Light, Coors Banquet, Miller Lite, Molson Canadian, Carling, Staropramen, Sharp’s Doom Bar, Leinenkugel’s Summer Shandy, Blue Moon Belgian White, Hop Valley, Creemore Springs and Crispin Cider.

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Carling has launched a new on-pack promotion giving consumers the chance to win an array of Premier League prizes, including the trophy itself.

Working in partnership with the Premier League and Sky Sports, the ‘Win The League’ campaign will give Carling drinkers the opportunity to get their hands on the famous silverware, allowing winners to take the Premier League trophy back to their home, their workplace, their local pub or even their own grassroots football club.

Running until the end of September, consumers who purchase promotional packs of Carling will be in with a chance of winning Premier League prizes every day. To enter the competition, consumers will need to download the Carling Tap app on iPhone or Android devices and use it to scan any Carling can or bottle in a promotional pack for their chance to win. Within seconds of scanning, fans will find out whether they are one of that day’s many winners.

The promotion is available across packs of Carling lager, Carling Premier, Carling Apple Cider, Carling Black Fruits Cider and Carling Citrus Twist which are labelled with ‘Win Premier League Prizes Every Day’.

On top of the trophy, other prizes include Sky Q packages for an entire year with all Sky Sports channels included and an Ultra High Definition TV, Premier League tickets, signed Premier League shirts, Now TV Sky Sports day passes, official Nike Premier League footballs and more.

There are 12 Sky Q packages to be won, including a year’s subscription including Sky Sports and Sky Cinema plus a 43” UHD TV; 10,000 NOW TV Sky Sports day passes; 92 sets of four Premier League Football match tickets; 500 Nike Strike Premier League Footballs; 40 signed Premier League shirts; 1000 coupons redeemable for a four pack of Carling Premier lager; and the star prizes, eight Premier League Trophy days.

Each Premier League Trophy day prize consists of one day with the Premier League trophy (9.00am until 9.00pm) at a location chosen by the winner (but approved by the Premier League) before the start of the 2018/2019 season. Security staff will be required to stay with the trophy at all times.

The campaign will also be supported by Out of Home advertising and social media content.

Jim Shearer, Carling Brand Director, says: “Our latest promotion gives fans a chance to get even closer to the league they love through a whole raft of exclusive Premier League prizes. The Premier League and Carling go hand in hand, and we know that big sporting occasions drive sales of alcohol for the off-trade, so this promotion has the potential to be one of our most successful to date.”

At the start of last season Carling became the Official Beer and Cider of the Premier League, having previously been title partners of the Carling Premiership from 1993 up until the 2001 season.

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Molson Coors, one of the UK’s biggest brewers, has revealed Carling’s promotional plans in the lead up to 2016’s ‘summer of football’, centred around the Euro 2016 torunament.

In the off-trade, fans can get £20 off the price of a club or country shirt with Kitbag.com when they purchase packs of Carling. Customers picking up 4-packs of Carling will be able to redeem their discount via the Carling iPint app. Those buying larger Carling pack sizes and x15 packs of Carling British Cider can claim their discount by visiting Kitbag.com/Carling and entering their unique URN code.

Those choosing to watch the action at home will have the chance to purchase a brand new TV at a fraction of its retail price. This summer, Carling will be launching its new ‘Pay Per Inch’ promotion where consumers have the chance to purchase a brand new TV for the price of its screen size, on a first come, first served basis – for example, a 55” inch television will set customers back just £55.

Molson Coors will also be supporting over 3,000 pubs and bars with promotional materials to use in their venues, such as external banners to promote games, bespoke bunting, posters and bar runners and special 4 pint ‘football’ pitchers to ensure Carling is served in the best possible way.

Jim Shearer, Carling Brand Director at Molson Coors, says: “Following the exciting news that we have signed a three year partnership with the Premier League, Carling’s link with football is stronger than ever. We’re absolutely committed to championing the football-watching experience for fans by unlocking value in the on- and off-trade around this huge sporting occasion.”

News of Carling’s planned activity around the 2016 summer of football follows the recent announcement of Carling’s three-year partnership with the Premier League. By deepening its long-standing relationship with football, Carling is aiming to further enhance its relevance and connection with football and mainstream lager drinkers. The partnership will run from June 2016 until the end of the 2018/19 season.

Carling, like many brands, is very carefully referencing the ‘summer of football’ without explicitly naming the Euro 2016 tournament, because it is not an official partner of Euro 2016. The official Euro 2016 alcohol partner is actually Carlsberg.

Molson Coors Brewing Company is one of the world’s largest brewers with a diverse portfolio of owned and partner brands, including signature brands Coors Light, Molson Canadian, Staropramen and Carling.

In the UK and Ireland, Molson Coors has a market share of around 20% of the UK beer market and a portfolio that includes Carling, the UK’s best-selling lager for three decades, Coors Light, Cobra, Grolsch, Doom Bar, Worthington’s, Caffrey’s, Singha and a range of speciality beers.

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Carling is taking advantage of the January football transfer window by rerunning its Carling Shirt Amnesty.

Having already given away thousands of free football shirts in summer 2015, Carling’s nationwide Shirt Amnesty roadshow will again be giving football supporters throughout the UK the chance to swap shirt with the name of a recently sold player on the back for a brand new one, free of charge.

The Shirt Amnesty van will be visiting locations across the UK. Fans will be able to turn up and swap their football shirt for free – literally from the back of a van. The activity has already been touring the country before the start of the season, visiting locations including Manchester, Liverpool, London and Birmingham, will be able to get involved again in January by following @Carling on Twitter to find out when the van will be calling at a city near them.

Carling has once again teamed up with ex-Premier League and England footballer Jimmy Bullard to help encourage fans to get involved during January.

Jim Shearer, Carling Brand Director at Molson Coors, says: “Carling’s summer Shirt Amnesty was a perfect example of how the brand is reenergising the familiar favourite lager category and adding value for consumers at key moments throughout the year. We’re committed to driving long term sustainable growth in the category and that’s why we’re getting the Shirt Amnesty van back on the road this January.”

Jimmy Bullard comments: “There’s nothing worse than seeing one of your heroes jump ship for a rival club so let Carling ease that pain by giving you the chance to swap the football shirt of a recently sold player for a brand new, free one this January.”

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Carling has launched a Christmas on-pack promotion, with unique codes on more than 10 million promotional packs offering consumers £10 off purchases at GiftCave.com.

Each code can be used to get £10 off a transaction over £40, plus the online gift site will ship for free, an additional saving of £4.95.

Running across both the convenience and the multiple off-trade channels, mid and large packs of Carling, Carling British Cider and Carling Zest will include the codes. Consumers – who must be aged 18 or over – can enter the codes on the Giftcave.com website to redeem the offer.

To support the promotion and drive social engagement, Carling will be decorating promotional Carling lager cans with a range of 24 Christmas ‘stereotype’ characters, including ‘The Mistletoe Lurker,’ ‘The Knitwear Ambassador,’ and ‘The King of the Pines.’

Consumers can take photos of friends and relatives that best fit each of the characters on the can, and then share these on Facebook and Twitter, using the hashtag #CarlingChristmasSnaps. Every week, the best photo entries will win a range of prizes.

Small can packs of Carling will receive a £5 Giftcave.com voucher which can be redeemed using Carling’s recently announced new and enhanced iPint app.

The on-pack promotion will be supported by POS material, and will be in-market from October through to December 2015. Consumers can redeem the Giftcave.com codes from September through to April 30th 2016.

Jim Shearer, Carling brand director at Molson Coors, says: “Carling prides itself on being the brand that understands and delivers against key British moments that matter. By creating promotions that deliver added value for our customers and surprise and delight our consumers, we hope to drive long-term sustainable growth of the lager category.

Christmas is a key moment in our calendars and a time when families and friends come together to celebrate. We hope that our promotion will go some way to spreading some pre-Christmas cheer.”

Michelle Henderson, CEO Handpicked Companies (which incorporates GiftCave), says: “We are delighted to partner with Carling on this exclusive promotion. The brands and audiences fit fantastically well together and we look forward to bringing value to customers and delivering a successful promotion for our respective businesses.”

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