As another year of IPM Bitesize comes to an end, we thought we would summarise the ten most read campaigns of 2019. Descending from 10, we have…

10. Müller Rice launches unique sound chip campaign

Delivered by IPM Members, ATOM Marketing, this campaign offered shoppers the chance of finding ‘singing’ Müller Rice pots. When a customer heard the Muller rice bear singing “mmm tasty” as they peel back the lid, it means they have won £1,000. This campaign even won that week’s Campaign of the Week.

9. The O2 turns into The O3 for Drake’s 2019 London Residency

We have the infamous O2 arena changing its signage to the O3 to honour the Canadian rapper, Drake’s ‘God’s Plan’ lyric during his sold-out shows in London.

This one demonstrates the power of pop-culture artists in brand activation.

8. KitKat gives consumers the chance to win dream getaways

Wouldn’t be a 2019 roundup without IPM Members, Nestle’s KitKat, nestling their way into the leaderboard. This on-pack promotion gave consumers in the UK and Ireland the chance to win a holiday break to one of ten warm and exotic destinations.

Oooh LaLa Kitkat!

7. McDonald’s asks customers, ‘Peely Peely?’ to kick off annual Monopoly game by Leo Burnett London

Of course the spring season’s McDonald’s Monopoly game wouldn’t go unmissed as creative agency, Leo Burnett London, created the ‘Peely Peely’ advertising campaign to announce the return of their annual Monopoly promotion.

This campaign managed to ‘Peely Peely’ its way to the 7^th spot. Not bad!

6. Huawei brings the Northern Lights to London

When Norway is just too far to travel to experience the Northern lights, why not bring it to London! Global technology leader, Huwaei took to London Tower Hill this year to showcase the Aurora Borealis with a series of lasers staged by immersive artist, Dan Archer.

He brought the ‘lit’ to this 6^th spot.

5. Kings of Leon to open Fusion Festival’s new show, Fusion Presents

Electric Live bring electricity to this years Fusion Festival, with headline act as American, alternative rock band Kings of Leon.

4. Haribo invites shoppers to ‘hunt the double yolker’ to win a holiday

Taking 4^th place was an easter-themed ‘hunt’ for ‘the double yolker’ in limited edition bags of Starmix.

Ain’t no two double yolker’s like the 4^th place.

3. Quaker Oats offers consumers the chance to win a Nuffield Health package

January comes a time of oats and health, and it was no different this year. Quaker Oats partnered with Nuffield Health for an on-pack promotion offering consumers a free Nuffield Health day pass with every pack and an additional chance to win a Nuffield Health package worth £1,000.

Quaker nuffed the 3^rd spot nice and slow

2. Cadbury Creme Egg and Booking.com launch hidden listing

The hunt is back, this time with white crème eggs. To celebrate this year’s campaign, Cadbury’s teamed up with Booking.com to hide a White Cadbury crème egg listing on the site. Those that found the property in Booking.com were able to book a one-nights stay in central London in the Cadbury Crème Egg-filled haven.

These guys had no option but to book the 2^nd spot.

Which leaves us with no 1, the one we’ve been waiting for.

[Insert Drumroll…}

1. Irn-Bru set to launch Bru-Nanza on-pack promotion

Bru Nanza takes first place with its on-pack promotion giving consumers the chance to win Irn-Bru branded items, including Bru-Nicorn lilos, beach towels, fanny packs, beach balls and can coolers. A Summer Extravaganza.

There we have it. The top 10 most read campaigns of 2019.

This will be the final piece on IPM Bitesize for this year, before we jet off for the holidays. We wish you a merry Christmas and a happy New Year, and will see you in 2020 with fresh new campaigns for the year ahead

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TripAdvisor has launched a competition to win a luxurious stay in the Aztec zone of the legendary Crystal Maze LIVE Experience.

TripAdvisor, the renowned Crystal Maze LIVE Experience and Wayfair, have teamed up to create this unique experience and prize. The lucky winner will enjoy an overnight stay for two in a pop-up bedroom located in the famous Aztec zone, styled and brought to life by Wayfair, followed by the exciting opportunity to play the maze along with seven other players of their choice.

Inside the unique sleepover experience, the lucky winner and their guest will find themselves transported back to the Aztec era, and sleeping amongst ancient ruins from an elegant bed with bohemian linens, surrounded by twinkly lanterns and colourful rugs.

From today until Monday 14th October, UK and US residents will have the opportunity to enter for a chance to win a night’s stay here.

Saskia Welman, Senior Communications Manager at TripAdvisor, said: “We’re excited to be working with the much-loved Crystal Maze LIVE Experience and Wayfair to bring this exclusive prize to life. We can’t wait for our winner to fully immerse themselves in the thrills of the Maze, topped off by the first ever chance to sleep under the stars of the Aztec zone. All travellers seeking their own adventure are sure to find an option on TripAdvisor, where there are over 250,000 different experiences – the world’s largest selection of bookable tours and activities. ”

Tom Lionetti-Maguire, Founder and CEO of The Crystal Maze LIVE Experience, said: “As an immersive, theatrical experience, especially one based on a TV show, our core proposition is centred on bringing things to life and pushing boundaries – we live to create beautiful, dream-like worlds, so to collaborate with TripAdvisor and offer the chance to spend the night in our London Maze is incredibly exciting. The team at Wayfair has gone above and beyond to take the essence of our Aztec zone and transform it into a one-of-a-kind bedroom – we can’t wait to see the finished set up.”

Nadia McCowan Hill, Resident Style Advisor at Wayfair, said: “We’re delighted to partner with TripAdvisor and The Crystal Maze Live Experience to fully furnish the iconic Aztec zone for its first ever sleepover. At Wayfair, we offer millions of home products across all styles and budgets to make it possible for anyone to bring their unique vision of home to life. Our vast catalogue features a kaleidoscope of furniture and decor, so it was so much fun to pull this striking global look together for this one-of-a-kind competition experience. We began by selecting a statement four-poster bed and beautifully bohemian tasselled bed linen so that the guests can kick back in comfort. We then turned up the temperature with a rainbow of cushions and rugs, crafted bohemian furniture, twinkling lanterns and glorious greenery. The result is a richly textured and vibrant space with folk flair that’s worthy of the Aztec zone. For the lucky winners, it’s sure to be an unforgettable night’s stay. Shoppers can also bring this hot trend home, easily and affordably at Wayfair.co.uk.”

Enter here for the chance of winning – competition closes on Monday 14th October, and the winner will be notified by Wednesday 16th October.

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To celebrate a new listing in Tesco and reward loyal VK fans, VK will be giving consumers 20% off leading fashion retailer, New Look, with every purchase of its mixed ten pack.

The summer campaign, ‘VK Sorts Your Summer’, is supported by a six-figure marketing push, which will see VK work with Love Island stars Alex and Olivia Bowen and a host of other relevant celebrity influencers.

The brand will be undertaking experiential activity over the summer, where fans can win the chance to be styled by the Love Island duo in New Look clothes, get their hands on exclusive VK merchandise and taste limited edition VK flavoured adult ‘pick and mix’ sweets.

Sought after personalised VK merchandise can be won across the summer on the VK official website and social channels. Bigger and better than ever before, plus with a design-your-own element, the merchandise includes VK trainers, backpacks and sunglasses.

In addition, the brand will also be embarking on a huge ATL advertising campaign in Heat magazine, The Metro, Lad Bible, The Daily Mail and The Sun to further bolster the ROS of the pack. When combined with social media activity, the VK Sorts Your Summer campaign is expected to reach the timelines of over 30 million consumers.

Steve Perez, Chairman at Global Brands, said: “We are thrilled that our new Tesco listing enables even more VK fans to get their hands on the VK mixed pack and benefit from the New Look offer. Fans of VK are genuinely passionate about the product and we wanted to partner with a brand that shared our ethos, fan base and demographic and reward them with an offer to complete their summer look. With an exciting summer of activity ahead, VK is there every step of the way to sort consumers’ summers, whether that be their summer fashion, festivals or fun times like BBQs and house parties.”

The 20% off voucher, which is available for redemption in New Look stores or online, is called out on the new campaign specific tropical VK mixed pack box. The VK mixed pack is currently taking the off-trade by storm, outperforming competitors across the board, +21% in value and +23% in volume YoY.

Much to consumers’ excitement, the pack now permanently contains the newest VK flavour, VK Watermelon, voted for in masses by VK enthusiasts last summer during the 2018 ‘What’s Your Flavour?’ campaign, beating the likes of Violet, Wild Fruits and Raspberry & Pineapple to be crowned champion.

The VK mixed pack will be available in the off-trade nationally at Tesco, Asda, B&M, Spar, McColl’s and Nisa stores, plus independent convenience stores. The pack has an RRP of between £8-£10.

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To explore the true power of kindness, healthy snack bar brand KIND is launching a series of ‘Powered by KIND’ experiences in the UK this summer.

Created and run by global brand experience agency Sense, the event activations will feature an innovative kinetic floor that harnesses energy generated either by dancing during DJ sets, or exercising at ‘Food & Lycra’ classes. This energy is then used to power services that will benefit others.

The first Powered by Kind experience took place recently at Virgin Hackney Festival of Fitness from 17-19th May, and the campaign also visits London 10k (21st July) and Oxford Half (12th-13th Oct), as well as Camp Bestival (24th-28th July) and Big Festival (23rd-25th August).

Diana Petre-Mag, Account Director at Sense, said: “The experience highlights how the simplest of selfless acts can actually be used to help others. The energy will be used to power charge points that everyone can use, and provide motivational messages on screen for runners at the Virgin events.”

In a separate initiative to “make the world a more positive place one act and snack at a time”, KIND are partnering with the Food & Lycra fitness platform, with Sense activating the showcase tour across London from 29th May to 23rd June. Encouraging Londoners to have a more active summer, it will offer cones sprinkled with KIND bars in exchange for their participation in free fitness sessions.

Sense and KIND sampling teams also recently visited a selection of London offices during Coffee Week, and will also be visiting major retail sites across the coming months.

Cat Hann, Brand Manager at KIND, said: “We believe Kindness is contagious and through our range of experiential activations, we’ll help people pass it on, one act at time – as well as discovering how great the bars are.”

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Australian-born lager Foster’s – one of the most loved beer brands in the UK – is looking to put the fun back into Friday with a major on-trade campaign featuring the brand’s well-loved Aussie agony uncles Brad and Dan.

The campaign, Foster’s Friday, gives drinkers the chance to win £1,000 in cash plus other prizes of Foster’s merchandise through an instant win scratch card mechanic.

The activation links to Foster’s new £6m ATL campaign which launched last month on TV, and saw the return of the favourite Aussie duo: Brad and Dan. Using the brand tagline of ‘Good Call’, Foster’s Friday rewards purchase with a scratch card which details humorous dilemmas, similar to those posed in the TV ads. Three scratch panels on the cards offer possible answers. Correct answers, or a ‘Good Call’ offer a unique code to enter online to win cash, or instant wins of beach themed merchandise, such as headbands, T-shirt, or sunglasses.

Kicking off on 3^rd May and running for a month, Foster’s Friday will feature in more than 7,000 outlets  around the UK. The campaign, which was devised by creative agency Space, supplies a promotional kit with all the materials and assets necessary to run the campaign, including prizes, scratchcards, beer mats, posters, beer jugs, and staff T-shirts. A tailored version runs in more than 700 Marston’s pubs.

Grace Shelton-Wills, Brand Manager at Heineken UK, said: “Foster’s remains one of the UK’s best loved beer brands, but recent On Trade support has focused on its functional benefits, such as its great refreshment. Foster’s Friday brings back the emotional engagement in the shape of Brad and Dan’s light hearted Aussie wisdom.  The activation gives outlets an opportunity to drive footfall into their pub or bar at the end of the week on a Friday, a key occasion of the UK On-Trade.”

Classic Lager makes up 60% of all draught lager, and one in every two pints of beer consumed in the UK is Foster’s, John Smith’s, Guinness, Carling or Carlsberg. Thanks to its broad appeal, Foster’s delivers two in five pints of lager poured in the average pub where it’s stocked, reinforcing the importance of Maximising the Core – a Heineken category driver focused on adding value and delivering quality. Foster’s is brewed with low bitterness and low malt to deliver a clean, accessible taste profile designed to refresh the thirstiest men on earth.

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Following an exhaustive, five week judging process – which included detailed online scoring of every submitted campaign and three lively, face-to-face judges panel sessions in Manchester and London – the IPM has today announced its much-anticipated Awards 2019 shortlist.

Featuring 77 campaigns from 65 brands across 30 categories (plus ‘Team of the Year’, new for 2019), the trophies will be announced and awarded at the gala presentation event on Thursday 4^th July at the Hilton Park Lane (you can buy tickets and tables to this event here).

Paul Cope, Managing Director at the IPM, said: “This shortlist is the culmination of over four months’ hard work by the IPM, our judges and entrants, and, of course, countless more months of blood, sweat and tears by the agencies and brands who created these campaigns in the first place. We’d sincerely like to thank everyone who’s been involved up to this point. As ever, we’re inspired and humbled by just how many brilliant campaigns were submitted and we can’t wait to hand out some well-deserved trophies on 4^th July!”

Richard Pink, Head of Awards at the IPM, said: “Our superb judges left no stone unturned in the scoring and trophy selection process and I’d like to thank each of them for their effort and expertise. It’s important to us that only the best work wins and that is certainly the case this year – the overall standard is remarkable.”

The IPM Awards exists to recognise and reward brilliantly effective, insightful and creative campaigns in the promotional marketing and brand activation space. Work that really worked. Ideas to be properly proud of. Campaigns that deserve to be celebrated.

The very best the industry has to offer, in fact.

You can find the full shortlist here.

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Jamie Matthews, CEO at Initials, tells us how challenger brands are successful in the market, and shares tips and advice on how established brands can adopt this mentality to fight back. 

Today, even the longest established and most famous FMCG brands are under intense pressure.

Over decades, these brands have been massively successful at carving out a role in people’s daily lives. They have been highly effective in leveraging their scale advantages via globalisation, ubiquity of distribution and weight of advertising. They have been masters of the marketing game as it has traditionally been played. Now the rules of the game have changed. The landscape is being redrawn by several inter-connected factors.

Firstly, the structural. Dramatically lower barriers to entry, the emergence of ‘new’ retail and re-prioritisation within traditional retail are all having an impact. Secondly, attitudinal factors. Different consumer expectations, an appetite for experimentation and scepticism about traditional elites result in dramatic changes.

In order to get under the skin of this issue, we commissioned quantitative research amongst over 1,000 people who had recently switched from an established brand to a new challenger brand. The research looked at eight FMCG categories – from food to beauty to household products.

Across each category, the findings showed that Challengers are disrupting every product range. By marrying mindset, ambition and behaviour, challenger brands are able to lead with conviction and win new customers.

CHALLENGER BRAND PHENOMENON

The challenger brand phenomenon isn’t new, but it’s definitely accelerating. Today, across almost every category, challenger brands are on the march.

While it’s easy to see how market changes are giving Challengers a significant leg up, that doesn’t explain why consumers are embracing them with such enthusiasm. Challenger brands aren’t just winning market share – very often, they’re winning the market argument too.

To understand why, let’s define precisely what a challenger brand is. Adam Morgan, an expert on the topic and author of the seminal ‘Eating The Big Fish’, puts it well: “A challenger brand is defined, primarily, by a mindset – it has business ambitions bigger than its conventional resources, and is prepared to do something bold, usually against the existing conventions or codes of the category, to break through.”

MINDSET AND AMBITION

Mindset and ambition are fundamental to success. Challenger brands believe they can change the weather by overturning category norms. And they marry belief with behaviour. At every level – values and personality, product design, channel strategy, service delivery, customer experience – they display complete coherence and absolute conviction. They jump on insight to identify a point of resonance, then focus on it with ruthless obsession.

HOW CAN ESTABLISHED BRANDS FIGHT BACK?

To challenge the Challengers effectively, established brands should consider adopting more of this mindset. This means re-setting ambitions, re-discovering conviction and turning both into new behaviours and actions that channel the positivity and energy of the Challengers. To a certain extent, they need to re-invent themselves.

This may require changes at both a product and an emotional level. At the product level, quality standards must be maintained or enhanced, NPD must be prioritised, even at the risk of self-cannibalisation. And brands must dig deeper to find authentic, resonant product stories.

At the emotional level architecture may need to be re-framed; certainly, behaviours may need to be re-invented in order to convey true conviction. Stories should be built from the ground up, encouraging people to re-discover the brand for themselves, and the narrative opened up for audiences to play with and shape.

In order to compete effectively, established brands need to find a guiding conviction of their own and re-organise themselves around it. All of this requires bravery and a much greater appetite for risk.

TRANSLATING BELIEF INTO BEHAVIOUR

What Challengers lack in capital, they make up for in conviction. They have the ability to translate strongly held beliefs into strongly attractive behaviours, due to some intrinsic advantages.

1. Because they start with a clean sheet of paper and carry no historical brand baggage, Challengers can zero in on unarticulated or emerging consumer/customer needs.
2. Their product development can be highly considered and laser-focussed on addressing that key need.
3. They can design the customer experience from the ground up, ensuring every element of the offer supports the core value proposition.
4. They can pursue the distribution strategy that best fits their model and proposition. They are not slaves to historic trading relationships, ways of working or other entrenched interests.
5. At launch, challenger brands rely on making an exaggerated impact on a limited number of people. Because they do not have to please multiple constituencies, they can be more dynamic and take more risks in how and where they communicate.
6. If necessary, they can refine their offer quickly. Compared to most established brands, they are not burdened with cumbersome decision-making hierarchies, so they can be nimble in responding to changing circumstances.

In short, challenger brands have the luxury of positioning themselves in opposition to the category norms and expressing that opposition through their values and behaviours. The present shift in consumer attitudes gives them an unprecedented opportunity to overturn the status quo. So, for those established brands that are not evolving accordingly, then it may be a case of do or die.

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Colin Hodgson, Sales Director at Edenred shares how to stay ahead of the battle for customer loyalty.

People’s expectations about how brands should behave will have big implications for loyalty in the year ahead – it’s time to rethink the rules of engagement.

It’s no secret to any marketer that it is far more profitable to retain current customers than acquire new ones. That is why loyalty remains one of the key battlegrounds for every business that wants to grow. Loyal customers spend more, recommend more and tend to feel a greater emotional connection to a business or brand.

Customers buy into the value of loyalty too, but the relationship is less emotional and more transactional than many marketers would like to believe.

When they stick by a brand, customers want rewards and discounts in return – from either you or from partner brands. Other things like preferential treatment come much further behind. That’s according to a recent YouGov study, ‘What the British think of loyalty programmes’. The same study also found around six in ten UK adults think every brand should offer a loyalty programme.

And therein lies the challenge for every business: if everyone is fighting for customer loyalty, how can you make sure you win?

The key is to stand out from the pack by doing things differently. Going into 2019, it’s clear that some brands are getting ahead of the game in the way they do and here are five trends that are reshaping customer loyalty.

1. Reward for tenure 

One of the most perverse trends emerging from the war for customers in the last few years has been the rise of the steep ‘loyalty penalty’, suffered by people who don’t shop around for new deals on things like their utilities or broadband when their contract expires.

That’s being turned on its head by the likes of Sky and Aviva who are now rewarding, rather than penalising, customers who stick around with preferential deals. The growth of Sky’s VIP scheme to over 2 million customers by mid-2018 shows how a well-thought through loyalty programme, backed up by reward, can be a powerful way of keeping customers.

2. Luring in the deal-hunters

The ‘Groupon effect’ means nearly everyone is constantly on the look-out for the best deal. Consumer trends consultancy, Foresight Factory, calls these ‘poly-amorous customers’ who are more loyal to value than any given brand; switching is what they love to do. Although loyalty may be more of a short-term concept for this flighty group, combining an attractive product with reward for repeat custom is a way of driving brand preference, gaining insight around buyer behaviour and ultimately nudging them towards longer term brand preference.

3. Lucky loyalty

Another piece of thinking which is opening out new opportunities for marketers is the ‘Lucky Loyalty Effect’. This is based on a relatively new piece of behavioural research which found that the more consumers invest in a brand, the more they feel they will win random promotions over less loyal customers.

The upshot is that marketers can now plan more carefully what investment they need to make in schemes that drive up their share of wallet or purse from higher spending customers, compared to what they spend on similar schemes for new ones.

4. Fine to be fallible

Shortcomings in customer service now come at a high cost in a 24/7 digital world fuelled by social media and online reviews.

While reputationally there can be a high price to pay when things go wrong, it’s also true that being genuine in the way that brands apologise and then explain how they will make things right can also influence future loyalty. Research by Foresight Factory found that being genuine made consumers ten times more likely to recommend a supermarket over others.

5. A true understanding of loyalty

A final area for marketers is understanding the different shades of loyalty which exist among different groups of consumers.

Just because customers buy your products regularly, it doesn’t mean they are loyal. The ubiquity of your products – i.e. the ease of purchase because you have better routes to market – and satisfied inertia where people are just happy enough not to shop around can distort the true extent to which people really value a given brand.

The starting point for marketers is to understand loyalty at parity – the extent to which consumers will choose a given brand when all things are equal.

Taken together these new trends aren’t just relevant to those operating in consumer markets but are relevant to companies in the business-to-business space too. Wherever you are selling this year, it is clear that you will need to keep up with the changing rules of engagement or risk getting left behind.

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Tottenham Hotspur FC has again picked specialist staffing agency StreetPR to provide a team of ‘fanbassadors’ to welcome supporters to its games. This time they will be delivering services at the new stadium.

StreetPR, part of Crowdify Global, previously helped Tottenham welcome fans to its temporary home, Wembley Stadium, following the demolition and redevelopment of the White Hart Lane site.

The first official Premier League match to take place in the new stadium will be against Crystal Palace on April 3th 2019. However, under official rules, Spurs must hold two test events before it can get a formal safety certificate.

StreetPR ‘fanbassadors’ will be deployed outside the new Tottenham Hotspur Stadium in the hours before kick-off. Their role will be to meet and greet fans and hand out flags, stadium guides, posters and offering face painting for youngsters.

The contract between Tottenham and StreetPR at Wembley was initially for one year, covering the 2017/18 football season, for all Tottenham home matches at Wembley. That contract has now been extended to cover the 2018/19 season at the new stadium.

Dorian Payne, Client Services Director at StreetPR, says: “What can I say? We were over the moon when Tottenham asked us to provide fanbassadors at Wembley, and you can imagine how chuffed we are to be working with them at their amazing new stadium. They are a worldwide brand, and we’ve been developing a whole range of new fun and engaging activities which we’ll be rolling out as the season progresses to engage fans, and drive Tottenham Hotspur’s membership sign up.”

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Creative agency Leo Burnett London and McDonald’s have launched a new finger wiggling advertising campaign called ‘Peely Peely’ to announce the return of the eagerly awaited annual Monopoly promotion.

With a shared ambition to make the Monopoly game more famous than ever – Leo Burnett London developed a campaign to compel more and more people to get ‘peeling’ by reminding fans to play again this year, and giving people who don’t often play a reason to get involved.

Tapping into the innate truth that people don’t want to miss out on what their friends are doing, the integrated campaign touches upon on the social isolation experienced by people who miss out on what friends, colleagues and family are all aware of when using the universal ‘Peely Peely’ code.

The campaign follows the story of Jon and the day he realises just how out of the loop he is with this new social phenomenon.  Jon goes about his day permanently baffled as all around him people are wiggling their forefingers saying “Peely Peely?”. His work colleagues are doing it, a couple on his morning commute are doing it and even his friends are doing it to each other. What’s going on? As the film continues, it is clear everyone knows the Monopoly game is back at McDonald’s and that a simple peel of the sticker can win you prizes. The prizes on offer are brought to life with a 3D animation sequence developed by The Marketing Store who have created this visual identity used across all touchpoints of the campaign.

Prior to launch, McDonald’s capitalised on the online excitement around the game’s return by flooding their social channels with Peely Peely GIFs and social stickers with the GIFs already clocking over 1.3 million views. This was amplified by influencer activation from RED consultancy from 14^th March as the nation gets Peely Peely.

Officially launching on 20th March, the fully integrated campaign developed in collaboration with The Marketing Store, OMD & Armadillo will bring the Peely Peely story to life through television, cinema, OOH, digital outdoor, press, social, in-restaurant, consumer PR and e-CRM.

The campaign will also be delivered though immersive binaural radio – a first for McDonald’s.

Throughout the campaign, there will be close-to-real time dynamic data feed updates, showing the total number of prizes won on a regional and national level across digital outdoor, local press, digital, social and a bespoke TV spot during a Britain’s Got Talent ad break.

Luke Boggins, Creative Director at Leo Burnett London, said: “It’s that time of year again.  Monopoly’s back at McDonald’s… It’s Peely Peely time and we’re making sure that Monopoly is the only thing you want to do next lunch break…”

Ben Fox, Marketing Director of Brand & Experience at McDonald’s, said:  “Monopoly is a well-established and much loved promotion with our customers. As a responsible business, this year we have removed the ‘go large’ incentive, increasing the number of stickers provided for a medium Extra Value Meal to ensure customers receive the same opportunity to win regardless of their order. In addition, for the first time, customers will receive Monopoly stickers on carrot bags and side salads as well as our Big Flavour Wraps.

Peely Peely gives fans a chance to share their love, and reminds those who know Monopoly, but haven’t played in a while, not to miss out. We’re excited to see this come to life across all platforms especially with our first ever binaural radio ad as well as a social campaign that brings our customers into the storyline. Do you Peely Peely?”

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