Quaker Oats is has announced a new on-pack campaign in partnership with Nuffield Health which aims to support retailers in driving post-Christmas sales of cereals as consumers look to healthier breakfast options in January.

This promotion continues on from Quaker’s I owe it to Oats campaign focusing on three key health pillars: Gut Health, Heart Health and Kickstart to the day. With many consumers hoping to start 2019 on a health kick, the partnership will help retailers capitalise on the increased demand. The promotion will appear across the Quaker Oat So Simple range for ten weeks and includes a heavy-weight TV, digital and broadcast marketing plan meaning that Quaker will be front of mind for shoppers looking for options to kick start their day this New Year.

Steph Okell, Quaker Senior Marketing Manager at PepsiCo, comments: “In Britain, 11.6 billion breakfasts are eaten each year as more people recognise the importance of kick starting their day with a nutritious meal whether they’re at home or on-the-go. That’s why we have decided to partner with a leading health and wellness brand to ensure that as the nation’s favourite, Quaker is front of mind for shoppers, and supports retailers in driving sales at this key time of the year when people are looking for healthier options.”

Launching this month, the partnership offers a free Nuffield Health day pass with every pack and in addition gives 70 shoppers the chance to instantly win a Health and Wellbeing package from Nuffield Health, worth £1,000.

To find out if they have won, consumers will simply need to enter the unique code from the promotional pack online at www.quaker.co.uk.

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Alpen, the UK’s number one muesli brand, has unveiled the return of its popular limited-edition tins, which will be given away for free with every purchase of big bag Original and No Added Sugar Alpen muesli. Available exclusively in Asda from September, the design of the premium tins is inspired by Alpen’s mountain visual heritage and the giveaway will be supported with a social media campaign.

Alpen is a £60m brand and the tin promotion aims to increase Alpen’s penetration in the market, as well as increasing visibility in the home to encourage repeat purchase.

Helena Blincow, Alpen Marketing Manager, said: “We’re really excited by the launch of Alpen tins. Feedback in testing has been really positive and we think customers are going to love the premium look and feel of the product. The tins don’t only provide a great value offer for consumers, but they are ideal for encouraging top-ups to drive repeat sales across the category.

“This is the beginning of an exciting year for the Alpen brand and the campaign will be followed with a £1m marketing spend in 2019 – bringing Alpen’s ‘mountain of taste’ to more customers around the UK.”

Mark Popplewell, Senior Buying Manager, Asda said: “We’re delighted to see this co-created idea come to life. We worked together with the Alpen team to create something which we believe to be both value driving and truly different for the ASDA customer. I’m confident the eye-catching Alpen-branded storage tins will produce strong sales when they land with impact in our stores.”

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To celebrate the wedding of Prince Harry to American actress Meghan Markle – which takes place at 5.30am New York Time – Kellogg’s NYC Café, in iconic Union Square, New York, will open its doors for early risers to watch the televised ceremony, enjoy a modern cereal-centric breakfast and even create their own Kellogg’s-inspired fascinator from a cereal box.

Kellogg’s – which holds a Royal Warrant from the Queen – has teamed up with former royal chef Darren McGrady to create a celebratory, multicourse breakfast that elevates the watch party experience and helps cereal lovers reimagine the breakfast staple. The company has also linked with fashion designer Kelly Dempsey (who came to fame on the US TV show Project Runway, in which she way runner-up in 2014) to host a live demo to show guests how to create a cereal box fascinator hat with a regal twist.

Kellogg’s is also offering US cereal lovers the opportunity to join in the fun, with DIY recipes and tutorials to throw a cereal-inspired watch party of their own.

McGrady, who spent 15 years with the royal household cooking for Queen Elizabeth II, Diana, Princess of Wales and Princes William and Harry, and has also cooked for five US Presidents, says: “There are plenty of ways to add regal flair to a meal, and I’m thrilled to demonstrate that with something as fun and exciting as cereal. Whether you’re celebrating this global event with Kellogg’s in NYC or re-creating the menu for your own guests, you’ll be wowed by all of the ways you can reimagine cereal beyond the bowl.”

His menu includes:

• Stately Scones: Kellogg’s Frosted Flakes Scones with Macerated Strawberries, Basil and Whipped Froot Loops Cream
• Krispy Gems: Rice Krispies-Encrusted Scotch Eggs with Sausage & Bacon
• Bars of Gold: Kellogg’s Corn Flakes English Flapjacks with Seeds
• Special Krown: Kellogg’s Special K Royal Breakfast Bowl
• Imperial Pudding: Kellogg’s Frosted Mini-Wheats “Bread and Butter” Chocolate and Banana Pudding
• Majestic Pops: Kellogg’s Froot Loops Caramel Banana Cake Push Pops
• Lemon Luster Wedding Cake: Kellogg’s Raisin Bran Cake with Lemon Elderflower Cream Cheese Frosting, Edible Gold and Fresh Flowers
• Frosted Flakes “Rose Pouchong” and Raisin Bran “Lemon Elderflower” Cereal Milk Teas

For any royal family enthusiasts who oversleep, select menu items will be available for purchase following the early-morning affair.

Kellogg’s NYC is an “immersive cereal experience” which opened in Union Square in December 2017 and covers 5,000 square feet, will be celebrating the upcoming royal nuptials and other exciting announcements on Instagram and Facebook. It replaces an earlier version which opened in Times Square in July 2016.

Kellogg Company brands include Pringles, Cheez-It, Keebler, Special K, Kellogg’s Frosted Flakes, Pop-Tarts, Kellogg’s Corn Flakes, Rice Krispies, Eggo, Mini-Wheats, Kashi, RXBAR and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods.

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Quaker Oats is rerunning its successful Overnight Oats on-pack promotion from last summer, but with a twist – consumers will now be able to choose the colour and design of the jar they get.

Last year’s promotion saw 40,000 Mason Jars despatched to consumers, but they had to choose from one of five different designs. In the latest version of the promotion, there are three designs, each in three colourways.

The promotion, running on 1kg packs of Quaker Oats, supports Quaker’s ongoing campaign tapping into the interest in ‘overnight oats’ (oats prepared by being soaked in milk or other liquids in the fridge overnight rather than being cooked). Because they are eaten chilled rather than hot, they are proving more popular during the summer months, traditionally a low period for cooked oats.

The promotion runs until the beginning of June. To claim their jars, consumers have to find the unique codes from promotional packs of 1kg Traditional and Jumbo Rolled Quaker Oats, enter them online at www.quaker.co.uk/overnight and pay postage and packing (which starts at £1.99 for one jar and goes up to £9.99 for nine jars). Each code entitles consumers to one jar, and there is a limit of nine jars per household.

Eric Williams, Quaker Oats Marketing Manager, says: “Last year, we gave away 40,000 mason jars as part of the on-pack promotion – a huge success! This year we are mixing things up by offering consumers the chance to interact with the designs. We know that overnight oats are an increasingly exciting breakfast trend continuing to gain momentum, so we expect some great engagement with the campaign. As 62% of cereal occasions include fruit, especially in overnight oat recipes, and a real skew towards fruit options in the summer months, there is a huge opportunity for retailers to drive sales outside of the usual porridge season.”

In addition to the on-pack promotion, Quaker will be showcasing new overnight oat recipes online to inspire shoppers. The brand will also encourage further interaction across social media channels and via a partnership with popular recipe video creators, TWISTED.

The Quaker Oats brand is owned by PepsiCo. PepsiCo generated more than $63 billion in net revenue in 2016, driven by a food and beverage portfolio that includes Frito-Lay and Walkers savoury snacks, Gatorade, Pepsi-Cola, Quaker and Tropicana drinks and Quaker. PepsiCo’s product portfolio includes 22 brands that generate more than $1 billion each in estimated annual retail sales.

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The UK’s biggest selling healthy biscuit brand, belVita, is launching a new on-pack promotion offering consumers the chance to win one of over 1,000 NutriBullet juice makers so they can create juice and smoothie recipes to complement their belVita breakfast biscuit.

To be entered into the weekly prize draw for the chance to win a NutriBullet, shoppers have to buy a belVita promotional pack, visit www.belvitaprize.co.uk and enter the barcode displayed on their packet.

Susan Nash, Trade Communications Manager at Mondelez, says: “Breakfast is an incredibly important meal; this competition aims to drive additional excitement and sales to the range.”

The competition aims to drive additional sales for belVita, which is now worth £76m in retail sales value according to Nielsen figures, and seeks to drive trial and penetration, bringing new consumers to the brand and encouraging frequency in existing shoppers.

The promotion is running in the UK and Republic of Ireland and is open to anyone aged 18 and over. The promotional period is from April 2nd to July 8th 2018. There are 14 weekly draws with up to 72 Nutribullet 600 models available to be won each week, with a final wrap-up draw for entries received after the end of promotional period and before September 9th 2018, with up to 42 Nutribullet 600 models to be won.

There is a No Purchase Necessary route for Northern Ireland residents, to conform to local gambling laws.

The belVita brand is owned by Mondelēz International, the global snacking company with 2016 net revenues of approximately $26 billion. Mondelēz is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with power brands including Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.

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Quaker Oats is running an on-pack promotion offering 10 consumers the chance to win £10,000 (or €10,000 in the Republic of Ireland) by submitting photos of their creative and inspirational porridge bowl or overnights oats creations.

To enter, shoppers need to buy a promotional pack and then either log on to www.quaker.co.uk/showusyouroats, fill in the entry form with their full name and email address, and then upload a photo of their inspirational bowl of porridge or Overnight Oats. Alternatively, they can log on to Facebook and comment underneath Quaker’s Facebook pinned promotional post with a photo of their creation with the hashtag #ShowUsYourOats or log on to Instagram and upload a photo of their bowl of porridge or Overnight Oats with the hashtag #ShowUsYourOats.

There are 10 weekly prizes of £10,000 to be won for a total prize pool of £100,000. The first weekly competition went live on January 1^st, 2018 and ends on Sunday 7^th January, 2018, with each subsequent week’s competition closing on the Sunday, with the final week ending on March 11^th 2018. Entries received after that date and before June 12^th, 2018 will go into a final prize draw to win £1,000 cash.

Entries will be judged on practicality, a balanced range of toppings, a balanced range of flavours and visual appeal.

Consumers can enter up to five times a day, but all entries must be unique photos and created just for this competition.

The promotion is open to residents of the UK, the Republic of Ireland and the Channel Islands, aged 18 or over.

Quaker has linked with food writer Anna Jones, who has made a promotional video which is running on Facebook to promote the competition.

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Weetabix on the Go breakfast drink will be sampled to 200,000 festival goers this summer, following a deal between Weetabix and live entertainment company Live Nation.

Weetabix On The Go will be distributed at three major UK summer music festivals: the V Festival sites at Chelmsford and Staffordshire and Reading Festival.  For the second year running, the brand will be giving away samples of chilled breakfast drink bottles to music lovers, providing thousands with a nutritional start to their days.

Weetabix will be promoting the activity in-store via bespoke festival POS in Tesco and Co-Op stores nationwide.  Customers will be entered into a prize draw to win VIP festival packages, including tickets and back stage passes.

Now valued at £24m, the breakfast drinks category is continuing to grow in popularity at a rapid rate in the UK. As the market leader, Weetabix On The Go has sold over 10 million bottles in 2017 alone and 50 million since launch, a huge 75% increase year on year. Weetabix On The Go holds an 80% market share.

Gavin Loftus, Head of Brand at Weetabix Drinks, comments: “We are extremely excited to partner with Live Nation and bring Weetabix on the Go to thousands of people at the biggest and best events in the music calendar this Summer. We have developed Weetabix On The Go to suit increasingly busy lives and occasions where eating breakfast in the traditional way is not possible, and festivals are the perfect example of this occasion.”

Loftus adds: “We know through our extensive research that huge numbers of young people regularly skip breakfast, making them one of our key demographics. By partnering with Live Nation at some of the Summer’s most iconic and popular events, we’re looking forward to getting a unique chance to interact with potential shoppers both within the festivals themselves, and in-stores through highly valuable giveaways that are sure to attract customers and drive sales even further.”

Weetabix Food Company makes Weetabix, Weetabix Minis, Alpen, Weetabix On The Go Breakfast Drink, Ready Brek, Weetos and Alpen bars. With its global headquarters in Northamptonshire, it operates across North America, South Africa, Kenya, Germany and Spain and exports to more than 90 countries around the world.

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With last year’s Dorset Cereals experiential tour delivering 25 live days, 100,000 sample giveaways and an experiential reach of over 280,000, the brand will again be touring family-friendly festivals this summer.

The Dorset Cereals sampling bar will visit a number of fetsivals, including Deer Shed Festival, Camp Bestival and Carfest South, allowing festival-goers to see, touch and taste the product range on offer. A range of handmade family games and activities will be available on the stand to keep visitors entertained and reflect the Dorset Cereals brand.

The brand will build upon last year’s prize draw campaign by offering consumers the chance to take part in its new photo mechanic and win a trip to Dorset.

Dorset Cereals’ tour is again being delivered by Circle Agency, which has refreshed the festival schedule to enable a more focused target audience to discover the brand and its new products.

The Dorset Cereals Campsite Takeover also headed back to Cornbury Music Festival at the beginning of July 2017 for the festival’s final year, to bring breakfast joy to campers. Last year, the takeover saw over 3,000 wet samples served, 124 families had a helping hand putting up their tents and over 152 people participated in Dorset’s morning yoga sessions.

Festival-goers were again be invited to a free Dorset Cereals ‘breakfast extravaganza’ complete with long banqueting tables lined with the Dorset Cereals products, and a range of morning activities including yoga, kids morning wake up sessions, face painting, festival headband decorating and an all-day family games area. To further enhance the ambience and create a festival vibe within the tent, a live acoustic performer played for campers throughout the day.

Alex Naranjo, marketing manager for Dorset Cereals, says: “We are very excited to be out on the road again this year. We have lots of new products to share with people and can’t wait to meet them to see what they think. We learnt so much from our consumers last year that it made total sense to build on this. We have again worked to create a premium experience that reflects our brand and have already had a great start at Wychwood Festival.”

Claire Stokes, Founder and Managing Director of Circle Agency, comments: “Having last year proved that deeper engagement leads to stronger ROI, Dorset Cereals has once again invested in experiential. Having witnessed strong overall results last year it has cemented the channels value within the overall marketing mix. We have analysed and built upon previous successes, identifying which aspects of the campaign worked best and evolved our activities to form this year’s tour. We were able to closely analyse last year’s impact and are hoping to further build upon this during this year.”

A video of the activation at Cornbury Festival can be viewed here.

Circle Agency’s 2015 festival experiential campaign for Dorset Cereals, Life Begins at Breakfast Lodge, won Gold in the Trial & Awareness category in the IPM Awards 2016.

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Quaker Oats has partnered interior design company MissPrint for an on-pack promotion giving away limited edition designer mason jars.

The promotion, running on 1kg packs of Quaker Oats, is intended to support a new campaign tapping into the current obsession with ‘overnight oats’ (oats prepared by being soaked in milk or other liquids in the fridge overnight rather than being cooked), which Quaker hopes will drive purchase during the summer months, traditionally a low period for oats.

Consumers can collect one of five different jar designs by entering unique codes printed on each promotional pack of 1kg Traditional or Jumbo Quaker Rolled Oats at the promotion’s dedicated microsite, https://www.quaker.co.uk/overnight, providing their name and address, choosing the design they want and paying postage costs of £1.95 by credit or debit card.

The promotion opened on May 1 and closes July 31 2017.

Quaker Oats marketing manager Eric Williams said: “We are confident this partnership with MissPrint will further promote the overnight oat sensation and resonate with shoppers. With 62% of cereal occasions including fruit, there is a huge opportunity for retailers to drive sales in the summer months outside of the usual season for porridge with this chilled format. Consumers love and trust the Quaker brand and we’re thrilled to be able to promote an alternative breakfast in a beautiful jar, with the same goodness of Quaker.”

One code is redeemable for one jar (plus lid) and a maximum of five jars can be claimed per household. Each jar sent to a household must be different, subject to availability.

The promotion is only open to UK and Republic of Ireland residents.

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Quaker Oats has launched a new on-pack promotion giving shoppers the chance to win space-­themed prizes, linking in with the PepsiCo-owned brand’s current TV ad starring Buzz Aldrin, the second man to walk on the Moon.

The prize promotion gives shoppers the chance to win one of five holidays for four to Florida, Orlando including a visit to the Kennedy Space Centre, alongside other space-themed prizes. The promotion features a star prize draw, which is open until April 3rd 2017, and an Instant Win element which stays open until September 15th 2017.

‘Instant Win’ Prizes include 100 Stargazing Weekends, 1,000 Indoor Skydiving Experiences, 50,000 Sets of Galaxy Coasters, 100,000 Moon Print Travel Mugs, 600,000 Cosmic Notebooks and 600,000 Moon Print Tote Bags.

The holiday prizes include return economy flights for four people from London or Manchester to Orlando, £200 travel allowance, car hire, a half day ‘Fly with an astronaut’ experience at Kennedy Space Center, £500 spending money and eight nights’ accommodation.

Promotional packs of Quaker Oats So Simple sachets, Family Pack and Big Bowl lines will contain a code that gives shoppers a one in 10 chance to win instantly when entered online at the promotion website, florida.quaker.co.uk.

Eric Williams, Quaker Oats Senior Brand Manager, said: “Our TV campaign featuring Buzz Aldrin will be back on air again for the whole of January. It explains that on the day Buzz walked on the moon he chose to eat oats. We wanted to launch an on-pack promotion with a space theme to tie in closely to the advert so that the two combined will really help reinforce the benefits of eating oats. It’s fantastic to be able to offer shoppers the chance to win a holiday and trip to the Kennedy Space Centre in Florida and we expect the promotion to help drive rate of sale for retailers at this key time of year.”

The brand is also adding another flavour to its Family Pack and Big Bowl offering – Apple and Blueberry.

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