Manchester-based marketing agency, Blue Chip has been appointed Florette salads’ below the line agency, with their first activity launching this month.

Earlier this year, the leading salad brand assigned Blue Chip the goal of establishing Florette as a go-to option for inspiring and freshly prepared salads and vegetables.

To kick start the process, Blue Chip has launched the ‘Freshness Guaranteed or Your Money Back’ on-pack promotion.

The offer went live from 1^st March 2020 and will feature on-pack across all of the leading brand’s products.

Hazel Clark, Marketing Controller for Florette, said: “We have some big plans for Florette in 2020 and are really excited to work with Blue Chip to bring them to life for our shoppers.”

Jessica Harper, Group Account Director at Blue Chip, added: “Florette came to us with the challenge to break routines, to increase their share of occasions and endorse their freshness and taste positioning. Given our experience in other challenging shopper areas such as the freezer section with Quorn and McCain, we were their preferred partner to take on such a task.”

The money-back guarantee demonstrates Florette’s confidence in the freshness of their products, a key priority message for the brand to communicate this year.

Florette products are available in all major supermarkets. The full terms and conditions for Florette’s Freshness Guarantee can be found at www.florettesaladfreshnessguaranteed.co.uk.

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Leeds-based convenience food business Symington’s has appointed Manchester based agency Blue Chip Marketing to develop and deliver a fully integrated campaign for its category-leading instant hot snack brand, Mug Shot.

The relationship will see the agency tasked with helping the brand continue its rapid growth over recent years.

Mike Benton, Head of Snacking at Symington’s, says: “With their award-winning track-record in delivering effective marketing campaigns for some of the UK’s leading FMCG brands, Blue Chip are the perfect partner to help us grow the brand in 2019. We’re looking forward to developing our new partnership.”

Blue Chip Client Development Director Ian Morgan adds “They’ve been on our ideal client list for some time, so we’re delighted and confident we can help them become an even bigger player in instant snacks”.

The first campaign on the Mug Shot brand will hit the shelves in 2019.

Blue Chip won five awards in the 2018 IPM awards last month, including Gold for Cushelle’s Zooper Duper shopper marketing campaign.

Symington’s is a branded convenience food business established in 1827. Its brand portfolio includes Mug Shot, Ainsley Harriott, Naked Noodle, Chicken Tonight, Aunt Bessie’s, and products based on a number of licensed properties including Peppa Pig, Thunderbirds, Despicable Me and Jane Asher.

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O2 is offering customers the opportunity to cover their fridges with snapshots, with a ‘gift with purchase’ offer giving away free Kodak Mini 2 Bluetooth printers (worth £89.99) when they buy an eligible handset either instore, online or over the phone.

The activity aims to drive awareness and sales of flagship Android handsets from brands like Sony, Huawei and LG. To leverage the superior camera features and high-quality photography capabilities of the latest handsets, O2 wanted to create an added-value reward that could really bring these elements to life at point of purchase

The campaign was created by integrated agency Blue Chip, which is managing creative, concept development and print production, including devising a scratchcard mechanic to enable customers to claim their free printers, which will be delivered by post within 28 days of consumers registering a claim.

Dan Selas, Account Director at Blue Chip, says: “We know these handsets are appealing to a certain type of audience that love to be creative and take lots of high quality photos, and the Kodak Mini 2 Bluetooth printer is the perfect companion for these handsets as it allows you to produce amazing vibrant prints from your best pictures.”

The promotion runs until the end of June across the O2 state nationwide.

Blue Chip is a multi-award-winning Manchester-based integrated agency that works for clients including Essity, Kellogg’s, SPAR and Muller.

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Household towel brand Plenty is collaborating with Disney ahead of the hotly-anticipated launch of the Disney∙Pixar film Incredibles 2, which will be released in UK cinemas on July 13^th.

Manchester-based marketing agency Blue Chip has created an on-pack promotion for Plenty which runs across two million Plenty ‘The Stylish One ‘packs. The activity aims to recruit younger families into the category by offering the chance to instantly win one of 10,000 Incredibles 2 plush toys. Plus there is a prize draw to win an adventure holiday for a family of five to visit Queenstown, New Zealand.

To enter, consumers must visit www.plentywins.co.uk/incredibles2 and provide their full name, contact telephone number and a genuine email address along with the unique code found on the inside of every promotional pack. There are 10,000 Disney∙Pixar Incredibles 2 plush toys to be won instantly online. The toys are around 7 inches tall and represent the main characters of the Incredibles 2 film – Bob Parr (Mr Incredible), Helen Parr (Elastigirl), and their children Dash, Violet and Jack Jack.

Winner selection is via ‘winning moments’.

In addition to the instant win, everyone who enters their unique code online at the microsite, whether they have won a toy or not, will be put into a random prize draw to win a holiday to Queenstown, New Zealand for a family of five.

There is a No Purchase Necessary entry route for Northern Ireland. In the Republic of Ireland, where the law requires that brands operating prize draws where consumers have to buy a product to enter must partner with a charity which has been granted a lottery license, Plenty is working with LauraLynn Children’s Hospice.

The promotion went live this week and will be supported with a full media campaign including TV, social and in-store throughout the summer months.

Jess Harper, Account Director at Blue Chip, says: “This promotion will really inject some fun and excitement into the Household Towel category, not only by adding value with every pack, but also through recruiting younger families into the category and ultimately driving incremental volume.”

The release of the Incredibles 2 film sees Helen (voiced by Holly Hunter) being called on to help bring Supers back, while Bob (voice of Craig T. Nelson) navigates the day-to-day heroics of “normal” life at home. Meanwhile, a new villain hatches a brilliant and dangerous plot that only the Incredibles, working together, can overcome.

Consumers can enter on the microsite until 30^th November 2018. All valid entrants will be submitted into the prize draw for the holiday prize, the winner of which will be drawn on 3^rd December 2018.

The Plenty brand is owned by Essity, formerly part of SCA, the giant Swedish paper products group. Other Essity brands include Cushelle paper towels and the TENA range of personal hygiene products.

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Essity, the Swedish health and hygiene group, is backing its new Cushelle Quilted toilet paper variant, launched in January, with an integrated below-the-line campaign aimed at helping drive awareness and trial of the new variant – which is claimed to be the brand’s “most cushiony-soft toilet tissue ever”.

Cushelle Quilted was introduced into retail stores in the UK and Republic of Ireland in January 2018. The new campaign, which spans the full shopper journey, aims to increase penetration by reinforcing the product superiority and ‘Quiltiness’ by asking shoppers to test just how ‘Quilty’ the paper is for themselves.

The activity, created for Essity by Manchester-based marketing agency Blue Chip, includes a money back guarantee being promoted across selected shopper media to drive trial at the point of purchase. Additionally, a door drop and Automated Teller Machine (ATM) couponing will deliver the same message and a further incentive to purchase out of store.

The door drop, featuring the Cushelle brand character Kenny the Koala, will hit 4 million doormats across the UK in March, a week after a new Cushelle Quilted TV advertisement hits screens.

Lauren Roberts, Account Manager at Blue Chip, says: “This promotional activity carefully considered how we would convert shoppers to the new Quilted product. The money back guarantee is a proven trial driver, removing the risk of purchase and making it the perfect choice for this NPD. Driving penetration was also a key objective. By adding a door drop with two £1.00 money off coupons, we aim to further incentivise shoppers to try this new product for themselves.”

The money back guarantee will be valid in retailers including Asda UK, Waitrose UK, Co-op UK, Ocado UK, Morrisons UK, Tesco ROI, Dunnes ROI and SuperValu ROI.

Essity was formerly part of SCA, the giant Swedish paper products group. Its brands include a number that were bought from Procter & Gamble in 2007, when SCA acquired P&G’s European paper operations, including Charmin. While Charmin is still sold by P&G under that brand name in the US, SCA rebranded Charmin as Zewa in Germany and Cushelle in the UK.

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Bodyform, the SCA-owned feminine hygiene brand, is offering consumers the chance to win one of 10 trips to a range of destinations around the world for themselves and a friend in the 2017 version of its instant-win Pink Ticket promotion.

Part of Bodyform’s ‘Live Fearless’ campaign, which inspires women to be confident and push their boundaries, the Pink Ticket promotion sees 10 winning Pink Tickets seeded across seven Bodyform product types.

Consumers who find a Pink Ticket instantly win a trip to one of 10 destinations. They get to choose which one they want to have, from a list that includes: a jungle trek in Thailand, a tour of India’s golden triangle, a foodie adventure in New York, surfing in Sydney, an Auckland adrenalin adventure, island hopping in Croatia, scuba adventure in Bali, exploring the epic wilds of Yellowstone national park, a search for the northern lights in Iceland, or a South Africa safari adventure.

The holiday prizes include between five and eight nights’ accommodation for two people in 4* or better hotels, return economy flights from a London airport for two and a range of experiences, depending on the location selected. Consumers must be 16 or over to enter, and if a winner is aged under 18 they will need to be accompanies on a trip by someone aged 18 or over (21 or over for the US). Adults may take a child with them but must have parental permission to do so.

In addition to the adventure holiday prizes, every promotional pack also includes a Golden Moments experience voucher worth £10. To claim the voucher, consumers just have to visit the promotional website, www.bodyformpinkticketadventures.co.uk, and enter the unique code. Vouchers can be redeemed against more than 2,000 experience choices in the UK. There are 3.5 million £10 vouchers on promotional packs.

The Pink Ticket promotion started at the beginning of January. Promotional packs will be in store until the end of March, and consumers will have until July 31^st 2017 to get their entries in.

Bodyform marketing manager Traci Baxter says: “Our 2016 Pink Ticket campaign proved to be a huge hit with consumers and we are really looking forward to replicating this success in 2017. Pink Ticket was not only successful in driving category value and volume but also in bringing the Bodyform ‘Live Fearless’ brand ethos to life. Being able to offer our shoppers the chance to try a new, fun and exciting experience is the perfect way to achieve this. And with Bodyform, women can continue to ‘Live Fearless’ any day of the month without letting their period hold them back.”

The campaign will be supported with advertising on Facebook and Instagram alongside heavyweight in store activity. Agencies working on the promotion include integrated agency Blue Chip Marketing, Myriad PR, Media Bounty (social media) and Zenith (media buying).

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lights by Tena, the feminine hygiene product from SCA, has launched a new money back guarantee to raise awareness of the brand and its range of purpose-made products for light bladder weakness.

The promotion, the first ever money back guarantee run by Tena, was created by agency Blue Chip.

The activity supports the brand’s “Feel Fresh” claim, which SCA says is delivered via its Feel Fresh Technology.

Shoppers who pick up one of the 2.2 million promotional packs and who do not ‘Feel Fresh’ after using the product will be offered it free of charge via a refund process. The promotion runs until June 30th 2017; shoppers who want to take advantage of the money-back guarantee have to send SCA their full name and address, bank details, email address, the original itemised till receipt, the barcode from the original promotional packaging and a statement of at least 15 words saying why they did not Feel Fresh. Refunds, to a maximum of £3.59/€5.49, will be sent by bank transfer.

Rachael Sumner, Brand Manager for lights by Tena, says: “The ‘Feel Fresh or it’s Free’ promotion has been launched with the knowledge that up to half of UK women have used unsuitable sanitary protection for light bladder weakness, often because they aren’t aware of the benefits of using purpose-made protection. Our promotion will offer shoppers a risk-free way to pick up a pack of lights by Tena. In removing barriers to purchase, we are confident that women will love the confidence and security that only lights by Tena can provide.”

In 2016, Tena ran an on pack promotion offering consumers the chance to ‘treat’ themselves during the summer. The ‘TENA treats’ promotion gave shoppers the chance to win one of over a million prizes by purchasing one of the 3.2 million special packs. Prizes ranged from iPad mini 4s to Fitbits and money off coupons, with each pack offering a one in three chance of winning a treat. Tena Treats was a deliberately high-profile campaign aimed at helping to normalise the bladder weakness category for the 47% of women who experience the issue.

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Bodyform, the SCA-owned feminine hygiene brand, is offering consumers the chance to win one of 10 trips to New York for themselves and a friend in its new instant-win Pink Ticket promotion.

Part of Bodyform’s Live Fearless campaign, which inspires women to be confident and push their boundaries, the Pink Ticket promotion sees 10 winning tickets seeded across 10 Bodyform product ranges.

Consumers who find a Pink Ticket instantly win a trip to New York for two. The prize includes return flights, three nights’ accommodation and sightseeing trips.

In addition, every promotional pack also includes a £10 Golden Moments experience voucher. To claim the voucher, consumers just have to visit www.bodyformpinkticket.com and enter the unique code. Vouchers can be redeemed against more than 2,000 experience choices in the UK. There are 2.5 million £10 vouchers on promotional packs.

Janet McQuilla,  Bodyform Marketing Manager, says: “The Bodyform Live Fearless campaign is all about excitement and daring, and what could be more exciting than finding a Pink Ticket in your pack and instantly winning a trip to New York courtesy of Bodyform? Our products give women the confidence to push their boundaries, no matter what time of the month, and there really is no better way to do this than trying some amazing new experiences courtesy of Bodyform Pink Ticket.”

The Pink Ticket promotion will run until June 30th 2016. The campaign is being supported via multiple media platforms including YouTube, Facebook, radio, Video On Demand, shopper media, PR, vlogger outreach, consumer press, trade press and giveaways on Twitter.

Agencies working on the promotion include integrated agency Blue Chip Marketing, Myriad PR, Media Bounty (social media) and Zenith (media buying).

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Kepak Convenience Foods has launched its biggest ever sampling campaign, backed with a brand-building, money-off coupon drive, under the slogan #FLAMINTASTY.

The initial £350,000 investment will target both gatekeepers and consumers, reaching almost 1.5 million people in its first phase.

Marketing activity includes store, student union and shopping centre sampling. In addition, money-off coupons will be targeted at students, complemented by a door drop that will reach more than 300,000 households.

Consumers will also be engaged by SMS mobile phone messaging, directing them to their nearest Rustlers stockist, with radio advertising and extensive social media activity also playing a key role in reaching consumers.

Kepak is also creating impact in-store with dedicated #FlaminTasty POS across all retail channels, boosted by cash & carry demonstration days to heighten retailer awareness.

Stuart Meikle, Channel Director for Kepak Convenience Foods, says: “We’re so confident in the flame-grilled taste and quality of the Rustlers range that for the first time ever we’re offering consumers a money-back guarantee if they’re not completely satisfied.”

Meikle adds: “#FLAMINTASTY marks the start of a sustained campaign to improve the perception of Rustlers amongst people who’ve never tried the product. Trial on this scale is one of the keys to achieving Rustlers’ growth potential as the vast majority of consumers who try the brand really like the flame-grilled taste and then go on to buy it.”

The #FLAMINTASTY campaign starts in the North East TV region in mid-February and will roll out across other regions.

The campaign has been created for Kepak by Blue Chip Marketing.

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