IPM members N2O bring Beauty of Joseon’s heritage-led k-beauty credentials to life with immersive Westfield Stratford pop-up.

Easter Bank Holiday activation positioned one of the UK’s first Korean skincare brands as the standout choice in a saturated market.

Multi-award-winning creative brand experience agency N2O has partnered with Beauty of Joseon and delivered an experiential pop-up at Westfield Stratford City over the Easter Bank Holiday weekend (3^rd, 4^th and 6^th April), designed to cement the brand’s position as the number one K-Beauty choice for UK shoppers.

As the UK beauty market becomes increasingly saturated with Korean skincare brands, Beauty of Joseon – one of the first Korean brands to launch in the UK – doubled down on its heritage, efficacy and education credentials with a high-impact retail experience that blended culture, discovery and play.

The pop-up brought the brand’s story and full product range to life through themed zones. A bold gamification mechanic, inspired by a traditional Korean game of Yutnori, offered visitors the chance to win skincare prizes, and a separate product exploration area invited shoppers to explore and learn about the brand’s formulations through hands-on product experiences and expert-led education with Brand Ambassadors.

“The K-Beauty space has grown rapidly in the UK, and with that comes increased competition,” Clare James, Chief Commercial Officer at N2O. “Our role was to help Beauty of Joseon stand out not just visually, but strategically. We did this by celebrating its heritage as one of the first Korean skincare brands to enter the UK market, creating an experience that feels authentic, educational and culturally rooted to position the brand as the experts in an increasingly crowded category.”

Dongho Han, Team Manager at Beauty of Joseon, added: “This pop-up allowed us to showcase the depth of our range, our heritage and our commitment to effective, thoughtful skincare, all while creating a memorable and engaging experience over a key retail moment.”

The post N2O brings Beauty of Joseon To Life With Immersive Pop-up appeared first on IPM Bitesize.

IPM Members Zappit are proud to announce new platform rezolvecx.com establishing Compensation as a Service as a new customer care category.

For years, complaint resolution has been manual, slow and expensive. Compensation as a Service changes that, enabling brands to resolve consumer product complaints instantly through secure, managed digital payments delivered in seconds.

The platform enables brands to issue digital goodwill payments within defined financial guardrails, turning reactive complaint spend into a controlled and measurable engagement channel.

Already deployed across the UK and Europe with brands including Unilever, Colgate, Fever-Tree and BOL Foods, Rezolve operates at both SME and enterprise level.

“Moving to digital vouchers has completely simplified our current process. It’s quicker, easier, and fits how we work today especially with more of us working remotely. The team have been great – collaborative, responsive, and always open to feedback and quick to find solutions when we’ve needed them. It just feels like a much more modern, simple way of working now.”
Sarah Samtani – Consumer Care Manager, Organix

“Working with the team at Rezolve is great. The level of service and attention we receive is excellent – the team is so responsive, professional, and clear in their communications. The platform itself is so incredibly intuitive, which makes it easy for new agents to get up to speed quickly. It streamlines our consumer care process and helps us respond to queries faster and more effectively than ever. Rezolve has become an integral part of how we strive to deliver great service.”
Nika Bureick – Consumer Experience Capabilities Expert Germany, ABInBev

How does it work?

While brands invest heavily in incentives and loyalty programmes, complaint-related compensation has remained manual and inefficient.

Rezolve enables organisations to:

• Issue compensation via instant at-till redemption, cashback or direct payout
• Distributed digitally in seconds – zero P&P costs
• Reduced cost per resolution and driving significant time savings
• Capture structured consumer insight
• Drive retention and increase lifetime value

In effect, Compensation as a Service formalises complaint spend as a measurable,
performance-driven channel. “Compensation has historically been treated as an administrative task,” said Mark Fraser, Founder of Rezolve. “Yet it represents significant spend. Compensation as a Service brings speed, structure and accountability to that spend, turning complaint handling into a strategic revenue lever.”

Rezolve positions Compensation as a Service as a core component of modern consumer
engagement infrastructure.

The post Rezolve defines a new engagement category: Compensation as a Service appeared first on IPM Bitesize.

IPM Members Momentum Worldwide partner with Primark in dynamic new social experiment to challenge perceptions of the fashion brand.

London, 1st April 2026. Global experience agencyMomentum has partnered with Primark on an immersive social experiment that challenged perceptions of high-street fashion by creating a fictional premium fashion label to showcase the retailer’s new Spring womenswear range.

The immersive experience saw fashion enthusiasts invited to an elegant London townhouse on 19th –20th March for the debut collection of ‘Kim Parr’ – a fake brand created by Primark (the name itself an anagram of the retailer). Guests were stunned to discover that the premium-looking pieces they had been admiring were actually from the high-street chain, with items starting from just £12.

Jamie Davies, UK Executive Creative Director at Momentum, said: “This was an immersive theatre experience designed to strip away preconceptions and let the product speak for itself. By creating a fully believable premium fashion environment, we gave guests the space to engage genuinely with the quality and style of Primark’s Spring collection. The reveal moment was powerful: that shift from assumption to surprise perfectly captured the ‘Shockingly Chic’ campaign message.”

The activation forms part of Primark’s new Spring campaign ‘Shockingly Chic’, celebrating the ‘double-take’ moment of discovering elevated style at affordable prices.

Jermaine Lapwood, Director of Innovation at Primark, said: “Kim Parr was created to challenge perceptions in a playful way, tapping into that double-take moment when something looks high-end but is actually shockingly affordable. By removing the Primark name and allowing people to experience our collection in an unexpected destination, they could see our great style and quality first-hand, without preconceptions.”

The post Primark Challenges Perceptions With Immersive Fictional Fashion Label Experience appeared first on IPM Bitesize.

Drambuie had fallen into the trap of being branded ‘old fashioned’. The brand needed to modernise themselves and connect with a slightly younger audience. Their objective? Get 55-year-old sociable hosts to choose Drambuie as their drink of choice for the 5th course, the coffee serve.

Together Agency completely overhauled the brand’s visual collateral and digital presence to inspire a new demographic. Sales and social engagement soared.

Showing up wasn’t enough, they needed to inspire the demographic. So they created a new look and feel to the brand, starting with the tagline: ‘The taste of togetherness’. Setting up a one-day shoot to create a range of visual collateral to use across social medias, an on-pack collar, digital advertisements and the website.

Transforming their Instagram and Facebook pages to create a more collected and consistent approach. With a deeper emphasis on togetherness, they focused on beautiful-looking food pairings, cocktail recipes and the dinner party setting with family and friends enjoying drinks and laughter.

The results were an increase in sales and engagement across socials. See here for more details. Cheers to that!

The post Drambuie Off The Rocks After Together Agency Twist appeared first on IPM Bitesize.

Experiential marketing experts N2O helped bring Christmas cheer to Tesco shoppers. At a time when the country was under the severest conditions of lockdown this campaign delivered on two fronts, providing some heart warming entertainment for shoppers as they queued to get into store whilst providing employment opportunity for the cultural industry, which was perhaps the hardest hit sector after frontline workers.

This innovative campaign was based on providing a live Panto experience in short, 3 minute sketches ending with a song (repeated every 20 minutes) and at other times the cast would interact casually with customers. In addition, every 3 hours there was a 30 minute carol and song service.

[vimeo url=”https://vimeo.com/541575711″ width=”500″ height=”300″]

The cast of 775 were professionally sourced, rehearsed and costume fitted. The scripts were specifically written for three old Panto favourites; Aladdin, Cinderella, and Peter Pan. These entertainers performed at 125 stores over two days and brought much needed cheer to well over 1m customers queuing to get into store because of restricted access. This campaign was a winner on so many levels.

Judges’ quote

“N2O’s campaign for Tesco was full of festive spirit. Creating panto magic to put a smile on shoppers’ faces without demanding anything in return, creates goodwill with customers well beyond the pandemic. To also provide work to nearly 800 actors when theatres were closed, showed how a campaign can benefit everyone involved – Oh yes, it did!”

N2O; Nigel Clifton, Head of Creative

Tesco; Will Baker, Head of In-Store Customer Communications

The post Covid Featured Case Study-Setting the stage for some extra festive fun appeared first on IPM Bitesize.

At the very peak of the Covid pandemic, the DfE needed to find a solution to providing school meals for a growing number of household beneficiaries. The quickest and most flexible solution was to provide eligible families with vouchers that could be downloaded or requested by post and redeemed in nominated retailers.

Speed to market was absolutely key to the success of this much needed benefit support. The DfE turned to Edenred, an existing voucher scheme organisation who through their “Select” platform had a model that could be adapted for the campaign, with its own tool kit and business rules specific to the benefit programme. Within the dedicated portal there was advice and guidelines to ensure the public, schools and retailers could engage with the scheme with minimal fuss.

[youtube url=”https://www.youtube.com/watch?v=uqg0oj1Yzac” width=”500″ height=”300″]

This scheme was delivered in an incredibly short lead time enabling the DfE to mobilise this very high profile programme in record time. The scheme came in for a lot of press and public scrutiny, but the results were quite spectacular, over 128m meals were delivered by the end of summer through £483m government spend and 94% of user satisfaction with the scheme and its processes.

Judges’ quote

“The scale of the activity was amazing, and it must have been a pretty monumental undertaking. To maintain above 90% satisfaction in the process is seriously impressive, particularly for a scheme surrounded by negative publicity.”

Credit: Colin Hodgson, Edenred

The post Covid Featured Case Study-A seriously satisfying solution appeared first on IPM Bitesize.

We continue with our showcase of incredible campaigns carried out by members of our community through the Covid pandemic period. These cases were selected by our panel of judges as having used creativity or incredible management skills to support the Covid cause or to overcome the problems created by it.

Our feature this week includes Promotigo; using their data and marketing skills to assist the leisure sector to manage the restricted opening up regulations.

Guest Visit by Promotigo; Helen Millichamp Managing Director

Scan, track and welcome back

[youtube url=”https://www.youtube.com/watch?v=Xqkt5jvLyYQ” width=”500″ height=”300″]

In June 2020 as the Covid pandemic looked to be easing, pubs and restaurants had the opportunity to reopen but only under very specific controls. Businesses already in considerable turmoil faced the challenge of having to register every guest who came back to their venue, making sure they adhered to all the government guidelines, and with the specific outlets having responsibility to ensure it complied with fairly complexed data rules and privacy policies.

Promotigo, a promotional platform used for campaign and data management, evolved their platform to create an end‐to‐end journey for venues and visitors to meet government requirements. Outlets could register themselves and create their own unique QR code identity so guests could safely and efficiently register themselves via their phones. The QR code was easy to use and could be displayed throughout the venue where appropriate. As the system was virtually self managed it allowed staff to focus on reopening their doors without the risk of hefty fines or complex procedures. It was so successful it was later adopted by the government with the launch of their tracking app in October 2020.

Judges’ quote

“This was a simple and easy solution to an increasingly relevant challenge across pubs and restaurants in the UK, and the fact that the government later followed this same method with their tracking app is testament to the efficiency of the product.”

The post Covid Featured Case Study-Guest Visit by Promotigo appeared first on IPM Bitesize.

We continue with our showcase of incredible campaigns carried out by members of our IPM community through the Covid pandemic period. These cases were selected by our panel of judges as having used creativity or incredible management skills to support the Covid cause or to overcome the problems created by it.

Here we feature Work Perk, who demonstrate the power of sampling within a case related focus.

Moments of happiness in the toughest of times

Maddi Graham, General Manager, The Work Perk

Campaign Video Watch

Employee rewards and sampling specialists The Work Perk, know more than most the benefit and effectiveness of product sampling. In this case study they demonstrate real creativity in bringing their operational expertise to the aid of critical workers within the NHS and other frontline organisations.

Faced with difficulties in maintaining normal sampling distribution techniques The Work Perk inspirationally directed all its sampling campaigns towards supporting critical workers. With a staggering total of almost 4 million samples from the likes of Kenco, Cadbury, Cif, Heinz and more, which were specifically targeted to appropriate sectors, The Work Perk showed how existing resources could bring moments of happiness to critical workers both in the UK across the globe, at a time when they needed it most.

Judges’ quote

“The Work Perk were flexible and nimble in adapting their core services to effectively leverage their

pandemic‐driven campaign through a multiplicity of channels, underpinned by a digital hub and

upscale it through the power of big brand support around a worthy cause.”

The post Covid Featured Case Study-Critical Worker Donations by The Work Perk appeared first on IPM Bitesize.

In the second of our 6 featured cases from campaigns carried out through the Covid pandemic we have another case that we think showcases our industry’s specialism and creativity in overcoming very difficult circumstance.

All of the 6 case studies were selected by a panel of judges from a much wider pool of impressive work carried out by IPM member organisations and this week we are featuring this submission from Whistl.

Whistl

Campaign Management

Karen Roberts, Account Director and Mark Davies, Managing Director, Whistl (Doordrop Media) Ltd

Becs Phillips. Marketing Manager, RNLI

An impressive doordrop rescue

Many of the RNLI’s conventional forms of fundraising were closed-down due to Covid 19 restrictions, stemming vital funding. In addition, the organisation faced increased cost in ensuring their lifesavers were kept Covid safe during continued operations. Alternative methods of fundraising needed to be found to raise a targeted £880k in donations.

The RNLI turned to Whistl who by using donor data and their refined predictive modelling techniques identified specific areas to target potential donors. Whistl also provided support in the creative to help ensure it had maximum impact on delivery.

The campaign helped raise almost £1 million for RNLI, exceeding previous expectations and ensuring that Covid‐19 hadn’t meant a lost summer of fundraising for this remarkable life‐ saving cause. The ROI on this campaign was outstanding and the very nature of this technique meant that 45% of responding donors were new to the RNLI.

Judges’ quote

Whistl did what all good marketing should – target people where they are most receptive. And during a national lockdown the power of doordrops became even more relevant, helping a well-deserving cause stay front of mind even when they couldn’t be face to face, to exceed RNLI’s fundraising targets

The post Covid Featured Case Study-RNLI Fundraising Campaign from Whistl appeared first on IPM Bitesize.

As festive as we are all rapidly becoming, this is not a topical suggestion for a Christmas cracker joke, moreover a serious question.

When is a Sales promotion not a sales promotion?

Or perhaps we should be asking, when is a marketing campaign simply a well-executed Sales Promotion campaign?

Recently Scottish brewers and famous courters of controversy, BrewDog come over all Willy Wonka, with gold cans set to be hidden in cases of beer. The prize for the lucky winners being to receive the gold can worth £15K, £10k of BrewDog shares & VIP tour of our Brewery.

The delightfully engaging initiative has been hailed as a ‘wonderful example of marketing’ as well as a ‘publicity stunt’ and ‘guerrilla marketing at its best’ but never, as far as the author can locate, has it been described as a ‘classic sales promotion campaign’.

And we would like to know why?

As is common knowledge the IPM helped craft section 8 of the CAP code and therein lies the definition of a Sales Promotion campaign. Without needing to go into exact detail, the BrewDog campaign fits festively into this category, so why do we find the description of the initiative, across all media, failing to credit is as Sales Promotion campaign?

As an industry we need to proactively reclaim our section of the marketing mix and make sure that is being spoken about in the correct context and campaigns are lauded for being great examples of Sales Promotion.

Phraseology understandably changes over time, but the premise of what our members do, does not. COVID has demonstrated how brands have been forced to uncover fresh creativity in their work, and it should not be overlooked that this creativity often finds itself rooted in the most effective part of the marketing mix, the humble Sale Promotion.

The post When Is Sales Promotion Not Sales Promotion? appeared first on IPM Bitesize.