October 2020, LONDON: Following a five-way competitive pitch, creative PR agency Taylor Herring have been appointed as Subway’s consumer PR agency.

The agency will deliver a full press office service, influencer-led activations, creative collaborations and major brand PR activations this autumn and throughout 2021.

The six-figure account was awarded to the agency after a three-stage competitive pitch process run by Alex Young at AAR.

The restaurant franchise brand sells sandwiches, salads and wraps through 2500 restaurants across the UK.

The food-on-the-go brand has recently overhauled its menu with the announcement that you can now order the ingredients of any sub turned into either a salad or wrap instead.

The brand has ambitious plans for 2021 including the expansion of their vegan menu. Next year Subway celebrates the 25th anniversary of its arrival in the UK. The first store opened in Brighton in 1995.

Taylor Herring will activate a national and regional PR programme designed to drive footfall and a brand PR campaign that will focus on its key Gen-Z audience.

Taylor Herring has a proven track record in the food and drink industry having delivered award-winning work for the likes of Greggs, Just Eat and Coca Cola.

Taylor Herring CEO James Herring said: ‘We’re really excited to be working with Subway. We’ll be working with the marketing team to help the brand stand out from the crowd with newsworthy creative ideas that tap into the fantastic choice and customisation available at Subway for consumers in the UK.’

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Etihad Holidays has launched a new website that’s powered by a smart algorithm, to offer holiday bookers the best packages at the best prices, guaranteed. To promote it, the MullenLowe Open team in Abu Dhabi have built a sci-fi, steampunk style machine that will be at London’s Paddington station on January 22nd and 23rd, 2019.

Commuters will be invited to experience the great destinations Etihad Holidays can take them to, plus see how much they can save if they book with Etihad Holidays. During the activation, Etihad Holidays will be giving away prizes to every single person who comes and interacts with the Holiday Machine – from 5% off their first booking, to free holidays to Abu Dhabi.

This activation is the launch of a fully integrated campaign going live internationally throughout Q1. The campaign will include digital, press, social, content, CRM, sponsorship events, and activation.

Louise Roberts, managing director at MullenLowe Open, Abu Dhabi said: “We are thrilled to be working on such an exciting launch, and look forward to using our challenger thinking and creativity to develop the Etihad Holiday’s brand internationally.”

Ryan Dunlap, head of customer engagement at Etihad said: “We know that customers are looking for clear and cost-effective solutions when booking packages for their holidays. In an effort to embody our new Choose Well brand positioning, we’ve recently launched a new Etihad Holiday platform that now gives customers the opportunity to choose the best holiday packages at the best prices.”

“That’s why we are excited to see the Etihad Holiday Machine campaign going live as the embodiment of the ideals we strive to achieve, helping all of our customers make the right choices for their travel needs with Etihad.”

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Naked Noodle, the leading authentic snack pot brand has joined forces with IPM Members, lastminute.com and Brass agency, to create its biggest ever promotional campaign.

Shoppers can banish those winter blues with the chance to win extraordinary Far East holidays to Thailand, Singapore and Vietnam or a range of stylish travel merchandise. Plus every promotional pack unlocks a £30 off lastminute.com holiday voucher offering added value for all.

The Symington’s Naked brand has experienced phenomenal growth of +30% over the last 12 months and now wants its first on-pack promotion to standout on shelf and attract even more young adult shoppers to impulse buy, further boosting household penetration and sales.

The Escape the Ordinary campaign cleverly uses an instant reveal mechanic, with 205 winning tickets randomly inserted inside promotional pots. Lift the lid and find a ticket and you could win 1 of 5 trips to Asia worth £7,000 or other travel and tech prizes such as a GoPro cameras or noise cancelling wireless headphones.

Mike Benton, Head of Snacking at Symington’s comments “Escape the Ordinary is a campaign heavily influenced by insight targeting the busy lifestyles of Gen Y. We think the prizes will have huge appeal to a generation that lives life to the full, managing hectic social lives from their mobiles but with a real taste for adventure and experience.”

The on-pack promotion goes live from 18 January 2019 in supermarkets and C-stores nationally, supported by a comprehensive shopper advertising and display campaign that also includes social media and PR.

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Nestlé’s iconic KitKat is starting 2019 with a new on-pack promotion giving lucky consumers in the UK and Ireland the chance to win an amazing holiday break to one of ten warm, exotic destinations such as Barbados, Cuba, Miami and Thailand.

Each holiday prize, worth up to £8,000, is available to be won instantly by purchasing a promotional pack of KitKat and finding a Lucky Winning Bar and winning ticket inside. The special winning chocolate bar will feature the name of the dream holiday destination written on it in white chocolate, providing a fun and exciting way for consumers to discover their prize.

What’s more, there are 100 getaway goodies to be won every day during the promotional period with prizes including KitKat branded passport covers, sun visors, beach towels, luggage tags and more. The getaway goodies can be won by entering online the unique promotional code found inside packs to discover instantly if they are a winner.

Sascha Macchi, KitKat Brand Manager, Nestlé UK said: “We are very excited to launch this new fun promotion. January can seem a bit of a bleak month, with many of us getting tired of the cold winter weather, the dark nights and short days. Therefore, the chance to win amazing holidays to warm, exotic destinations such as Miami, Cuba, Thailand and Barbados is certain to be hugely appealing.”

Promotional packs including KitKat 4 Finger, KitKat Chunky, KitKat 2 Finger and KitKat Bites are available across the UK and Ireland from this week (7^th January 2019).

The KitKat’s ‘Make a Break For It’ promotion will be supported by a new media campaign from 4^th February.  In addition, a new KitKat TV advertising will launch on 21^st January with a specific ‘Make A Break for It’ tag featuring across February.

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Müller Rice has recently launched its latest shopper marketing campaign with ATOM Marketing.

Hitting shelves today, shoppers will be in with the chance of finding special ‘singing’ Müller Rice pots. When a customer hears the Müller Rice bear ‘Tasty-B’ singing “mmm tasty” when they peel back the lid, it means they will have won £1,000.

The unique sound chip promotion goes live today with promotional pots available across all major retailers within the UK and ROI. There are 20 winning pots hidden out there with the chance to find one running until May 2019.

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62 winners have been selected in this year’s IMC European Awards for Integrated Marketing Communications, representing 29 agencies from 7 countries. Czech Republic and Ireland took the lead with 17 trophies each, followed by Italy with 9, Spain and Belgium with 6 each, United Kingdom 5 and Germany 2.

Outstanding winners are Momentum Czech Republic with a total of 6 awards – 3 for Raffaello against Loneliness, 2 for How Czechs started buying quality food each and 1 for Packaging does sell and Guns or Knives from Ireland with a total of 7 awards – 4 for A Song for the City and 3 for Click & Gone.

The Grand Prix for an exceptional work was presented to Guns or Knives for their campaign A Song for the City for Samsung Ireland. Their amazing idea to transform the Samuel Beckett Bridge into a playable instrument – not only via the Note8’s interface, but also through an actual electric harp created a huge awareness for the new Galaxy Note8.

The UK winners are Sense for Wrap Up London, TracyLocke for Ferrero Rocher: Behind the Layers and ZEAL Creative for KITKAT Personalised Packs.

Click here to view the full list of winners.

IMCC Chairman, Ondrej Gottwald, said, “I am glad to say that this year’s quality of entries was extremely high! Beside the commercial campaigns, I’ve been always a proponent of campaigns with a positive social impact and to see these campaigns being recognised and rewarded by industry professionals is very satisfying. I would like to thank the jury for the excellent and professional voluntary work from them.”

According to IMC European Awards Chair, Renate Vogt, “All cases entered in the competition were of high quality and very well-presented, so the judges had a tough job to come to the final decisions. All nominated cases are fine examples for the industry and our business.”

The winning agencies were selected after two rounds of judging in a European competition of the best campaigns selected at the national level across Europe. The first-round selection was made by a jury panel made up of 40 leading industry professionals across Europe. The second-round jury, comprised of IMCC Council member representatives, took place in Brussels on 27 September. All entries and judging procedures were managed via the official website at www.imcceurope.com.

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Pier PR & Marketing and the East of England Co-op have won four prestigious accolades at the 2018 CIPR (Chartered Institute of Public Relations) East Anglia PRide Awards.

The wins include Regional Campaign of the Year for the PR launch of the East of England Co-op’s trailblazing food waste reduction initiative, ‘Co-op Guide to Dating’; and Best use of Photography or Design for the East of England Co-op’s ‘Future of British Produce’ campaign.

The winners were announced at the glittering CIPR East Anglia PRide ceremony which was held at The Guildhall, Cambridge on Thursday 15^th November 2018.

Pier, which celebrated its tenth anniversary this year, has a diverse and evolving client list, ranging from the food and drink sector to renewables and energy. The team is key to the company’s success, with their highly-skilled expertise delivering PR, social media management, events, experiential and promotional marketing campaigns.

Kate Bowden Smith, managing director at Pier, said: “It has been a fantastic year for the team, and winning these awards is a great way to round it off. It’s been a privilege to work with the East of England Co-op on these campaigns, both of which really play to our strengths in the food and drink sector and have gained significant traction in the retail sector.”

Oli Watts, head of communications and community at the East of England Co-op said: “We’re very proud to have won these awards, which celebrate some brilliant work by Pier and our own in-house teams. Both of these campaigns have been really effective in showcasing our co-op difference, and the impact we can have as a food retailer. We couldn’t be happier!”

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Haygarth Group has been named Campaign’s Brand Experience Agency of the Year at the 2018 Event Awards.

Judges praised Haygarth Group for being a future-facing agency. The past year has been one of growth, with Haygarth Group receiving its highest ever client survey scores, winning more than £2m of new business and delivering a wide range of impactful brand experiences that led to impressive results.

Marcus Sandwith, CEO of Haygarth Group and IPM board member, said “We couldn’t be happier about this win and we are incredibly proud to be recognised as an agency that creates effective brand experiences that ‘amaze and persuade’. Together with our clients, we are committed to pushing both ourselves and the industry as a whole, and look forward to continuing to deliver best-in-class experiences in 2019.”

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Agency Blue Chip have created an on-pack promotional campaign to reward loyal consumers of the TENA Extra range, by offering the chance to ‘WIN something extra’ with every pack. There are 2,650 prizes guaranteed to be won, including restaurant and cocktail gift cards, spa treatments and afternoon tea experiences to name a few.

The promotional activity will feature on 2.3m promotional packs of TENA Extra, each of which feature a bold on-pack stopper. Consumers can enter the unique code from their promotional pack onto a bespoke microsite and instantly reveal whether they are a winner.

Yasmin Mensli, Senior Account Manager at Blue Chip says: ‘We have worked with the brand for the past few years and we know our audience love an on-pack promotion. We can’t wait to see how they react to this campaign which aims to reward their loyalty.’

Every consumer who enters the promotion will also have the opportunity to claim a £4 coupon to use against TENA Silhouette Pants Plus. This will help drive trial of the recently launched Silhouette product and further reward TENA shoppers.

TENA are launching the on-pack promotion to encourage regular use and reward loyalty, whilst driving frequency and volume. TENA Extra promotional packs can be found at major retailers across the UK and ROI this September.

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Franklin & Sons have launched the #FranklinFriday Gin-stant delivery service, offering office workers across London the chance to receive a free supply of its award-winning Franklin & Sons Natural Indian Tonic Water and Portobello Road Gin cans for their office this Friday 24th August.

Amongst the lucky winners were the IPM team, receiving a free supply of 300 cans.

To win, participants are required to simply follow @FranklinandSons and upload a photo of the Franklin’s Morris Minor onto their Instagram page with the hashtag #FranklinFriday and office name.

Perfectly combining two premium London brands, Franklin & Sons Natural Indian Tonic and Portobello Road Gin, creating a balanced and refreshingly crisp flavour in a convenient 250ml can.

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