SPARK has recently completed another great sales promotion campaign, working with Mozillion, mobile’s first marketplace!

Mozillion is the trusted online marketplace for new and certified refurbished phones, allowing customers to buy and sell with confidence. To reward those making a qualifying purchase, Mozillion teamed up with SPARK to offer customers a pair of free ODEON cinema tickets.

Customers receive a claim code which is redeemable on a website built and managed by SPARK. The customer is guided through the process to obtain their free ODEON voucher which can be used to book online or at the box office.

The promotion runs across ODEON cinemas nationwide, encompassing both Luxe and Non-Luxe venues, giving customers plenty of choice for where to use their vouchers.

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Cineworld Cinemas has appointed promotions and partnerships agency Mongoose Promotions to invigorate its Voucher products for sales promotion, employee reward and benefits.

Mongoose will represent both Cineworld and Picturehouse Cinemas in the UK and Ireland from the  1^st August this year having been appointed following a competitive pitch in which they were able to demonstrate in-depth industry expertise and a proven record of generating revenue growth for clients.

Mongoose will provide tailored sales and marketing solutions alongside digital expertise to design, build and deliver a range of desktop and mobile applications to simplify the order process for clients and the Employee Benefits market.

Cineworld and Picturehouse make up the largest cinema company in the UK with 128 state of the art sites. This new partnership will help maximise exposure and presence across the B2B market.

David Pearson, Mongoose Promotion’s CEO commented:  “ We’re delighted to have been appointed by Cineworld which further cements Mongoose as the partnerships agency of choice in the leisure sector.  We’ve a great track record of identifying, delivering and managing solutions that maximise alternative revenue streams for our clients. We are delighted to be working with the market leaders in UK cinema and look forward to developing a strong partnership over the coming years. “

“ Our brief focuses on working with both existing clients to maximise the mutual opportunity and also to develop new relationships. We’re excited to be working with Cineworld and Picturehouse to develop these new solutions and cannot wait to introduce them to the market. “

Jo Scully, Corporate Sales & Partnerships Manager at Cineworld commented:  “ Cineworld has some very ambitious growth plans over the coming years and wanted to partner with a proactive and dynamic agency to help us to realise them.  The Mongoose proposition fitted in perfectly with our own thoughts and we cannot wait for them to get started ”.

This appointment is announced as the cinema industry currently plans to reopen in late July as COVID-19 measures begin to relax.

Any company or organisation interested in utilising vouchers for Cineworld or Picturehouse should contact cineworld@mongooseagency.com from 1^st August.

For more information contact david.pearson@mongooseagency.com, Mongoose Promotions is part of The Mission plc.

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Quidco, the UK’s leading online cashback website, has launched a football-themed digital promotion to drive brand awareness this summer.

Players of ‘Quidgoal’, hosted on the brand’s site, must complete a footballing challenge for the chance to win instant cash prizes.

There are three challenges in total: taking penalty kicks, saving penalty kicks and evading tackles. Players are assigned one at random, and must complete it to stand a chance of winning a share of the £25,000 prize pot.

Repeat plays are unlimited, meaning users can increase their chances of winning by playing multiple times.

Users must be signed up to Quidco’s free service before they can participate, as winnings are deposited directly into their Quidco accounts.

The Quidgoal experience can be played on both desktop and mobile devices. A dedicated campaign to drive traffic to it will incorporate email, social media and word-of-mouth.

Quidco partnered with creative agency Ready on the campaign. Ready has previously helped Quidco use gamification to drive awareness of its service around seasonal events including Easter and Christmas.

Ready’s creative director Jake Xu said: “Creating a highly addictive game that offers instant cash prizes is the perfect way to showcase just how simple it is to earn cashback by shopping online through Quidco.”

The campaign, which launched this week, will run for three weeks.

It is sponsored by several of Quidco’s retail partners including Littlewoods, Microsoft and Paddy Power, generating exposure for each brand and encouraging members to earn cashback by purchasing from their ecommerce sites.

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Valassis, the UK’s largest coupon and voucher services provider, has launched Cashback & Rewards, a new multi-channel promotional solution that facilitates direct payment between the brand and the promotion’s beneficiary, removing reliance on third parties to fulfil the promotion.

Valassis says cashback has significant and broad-reaching promotional applications – research has found that nearly 20% of shoppers made a purchase or spent more than planned because of a cashback offer. Cashback & Rewards can be implemented for any number of target audiences – shoppers, merchants or even staff, as an employee benefit – the company adds.

The Cashback & Rewards mechanic has been designed to be simple for the shopper, the company says. Once they have bought a product, the shopper inputs their details online along with a picture of the receipt and is then sent a cashback or reward payment.  Payment can be delivered via a number of methods – cash, PayPal, cheque or coupon. Rewards can also be product samples or entry into a prize draw.  This direct fulfilment allows brands to reinforce messages, which often is not possible when fulfilled via a third party.

Valassis has worked with brands across Europe to deliver Cashback & Rewards for products in the pharmaceutical sector, with cashback given to both merchants and shoppers. The service is now being made available in the UK.

Charles D’Oyly, Valassis’ Managing Director, observes: “Our new Cashback & Rewards solution means that brands can deliver benefits directly to intended beneficiaries and without involving point of sale.  It taps into existing interest among consumers for cash back and represents a flexible and compelling promotional tool to engage shoppers via an easy and seamless customer experience.”

Valassis Limited is the UK’s largest coupon and voucher services provider, performing crucial data management and financial clearing services. Responsible for handling most of the UK’s coupons and vouchers, Valassis Limited is uniquely positioned to deliver insights on UK consumer promotions and is regularly quoted as an expert in the media. Valassis is a wholly-owned subsidiary of Harland Clarke Holdings, a US provider of payment solutions, multi-channel marketing campaigns, and secure data-driven lead generation and critical communications.  In addition, Harland Clarke provides promotional products, call centers, and governance, risk and compliance (GRC) solutions.

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Trade and consumer DIY store chain Wickes has reintroduced its ‘Buy now, do it later’ campaign, and is backing it with a new initiative, Wickes Trips, which encourages customers to take advantage of the fantastic seasonal offers in store over Easter, but then leave the work for a later date, and enjoy the extra time with their nearest and dearest.

The campaign is supported by in store POS, radio advertising and social media events offering customers the opportunity to win more prize trips.

Wickes has appointed marketing agency tbk Group to create and manage the new Wickes Trips initiative, which offers every Wickes customer the opportunity to take advantage of discounts on experiences, days out and UK holidays.  By sourcing a number of different activities and breaks, tbk has created a campaign offering a guaranteed reward to every Wickes customer shopping either in store or online between March 14^th  and April 15^th 2018, regardless of their level of spend.

Experiences, rewards and discounts on offer include bungee jumping, weekend breaks, Haven Holidays, kids’ passes, golf, swimming, paintballing, trampolining and more.

To claim a reward, shoppers have to go online to the promotional website, www.wickestrips.co.uk, fill in their personal details and the unique reference number from their till receipt and upload an image of the receipt.

Matthew Gaunt, Wickes Customer & Communications Director, says: “This is a great way to reward all our customers – and enhance our brand strategy at the same time.”

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Confectionery company Mondelez has enlisted the help of basketball superstar Shaquille O’Neal to help it celebrate the ‘birthday’ of its OREO brand on March 6th by giving away one million OREO Chocolate Candy Bars in a US-wide promotion.

O’Neal – who shares March 6th as a birthday – kicked off the celebrations by hosting a one-day-only pop-up “Snack Shaq” at Atlantic Station in his adopted hometown of Atlanta where he handed out free OREO Chocolate Candy Bars.

OREO fans who can’t make it to Atlanta can go online to OREOBirthdayGiveaway.com and enter their details. The first million fans to enter their names and addresses on the website will get a voucher redeemable for a free OREO Chocolate Candy Bar, worth up to 99¢.

The promotion is open to legal residents of the 50 U.S. states (and the District of Columbia) aged 18 or older. The promotion ends at midnight Eastern Standard Time March 12th 2018, or when 1,000,000 participants register for the giveaway, whichever comes first.

Mondelez launched its OREO Chocolate Candy Bars in the US on a limited basis in November 2016, with a full roll-out in January 2017. They combine Oreo cookie pieces in a vanilla crème filling, enrobed in European Milka chocolate. In the recent Kantar TNS US Product of the Year Awards 2018, the new range won Product of the Year 2018 in the Candy Bar category. The product was launched in Europe prior to the US launch, again using Milka chocolate (Milka is the best-selling chocolate brand in Europe) except in the UK, where it uses Cadbury chocolate. However, Mondelez cannot sell Cadbury products in the US as rival confectionery company Hershey has the US rights to the Cadbury name.

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Easy-to-digest milk brand a2 Milk has just run a digitally-powered “Try Me Free” campaign to increase visibility in store at the point of purchase and drive trial.

a2 Milk is a pure cow’s milk that’s naturally free-from the A1 protein found in regular cows’ milk, which some people have challenges digesting. a2 Milk hand-select cows that naturally produce only the easy to digest A2 protein so that many people can enjoy the benefits of dairy without stomach problems.

To increase awareness of the brand and the promotion, over 200,000 bottles were promoted using a “Try Me Free” neck collar. On purchasing the promotional product in-store, consumers opened the neck collar and were prompted to visit www.trya2milk.co.uk where they could claim their free product.

The promotion and the supporting website were created by Activate by Shopmium through a completely digital redemption process. Consumers registered on the site, provided feedback on their experience with the product, uploaded a picture of their receipt, entered either their PayPal or Bank Account details and then received their cashback.

The campaign was initially trialled across Waitrose over the course of November 2017 and was successfully rolled out across all retailers during January and February 2018.

Sarah Shakespeare, Social & Digital Content Manager at a2 Milk, says: “The Try Me Free campaign has gone very smoothly. The neck collars delivered good stand out on shelf and the redemption process was very easy for our consumers to use.”.

Activate by Shopmium is a Quotient Technology brand, enabling brands to drive measurable sales from their digital, on pack and in-store marketing spend.

Quotient Technology Inc., which was previously known as Coupons.com Incorporated, is a leading digital promotion and media platform that connects brands, retailers and consumers. It distributes digital coupons and media through a variety of products, including: digital printable coupons, digital paperless coupons, coupon codes, and card linked offers.

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Breakfast cereal brand Weetabix is running a free fruit on-pack promotion to help people start 2018 in a healthy way.

The ‘£5-off’ fruit promotion runs from the start of January until March 28^th and will be supported with the brand’s “Have You Had Yours” TV commercial, being screened throughout January.

Weetabix has teamed up with Nisa on Weetabix 24-packs and with the Co-op and major supermarkets on 48- and 72-packs. The promotion is not running in Aldi and Lidl.

Customers who buy promotional packs during the campaign period will be able to claim 10 downloadable coupons, worth a total of £5 (€5 in the Republic of Ireland) off fruit, by going to the www.weetabix.co.uk/fruit promotional microsite and submitting the eight-digit alphanumeric Unique Reference Number (URN) printed on the inside of their promotional pack. They will also be asked to answer a multiple-choice survey question and say which retailer they bought the promotional Weetabix pack at.

The offer is open to residents of the United Kingdom (England, Scotland, Wales and Northern Ireland), Channel Islands, Isle of Man and Republic of Ireland.

The 10 coupons each have a different validity date, discount value, redeemable fruit type and unique barcode. The first coupon from the 10 received will be valid for redemption within seven days from the date that the participant downloads the discount coupons online. All the other coupons then have a specific seven-day redemption period covering the following nine weeks.

The coupons can be redeemed at participating stores, allowing customers to buy a different pack of fruit each week. Coupons will specify the discount value, the redemption validity date, the type of fruit the discount applies to, and the minimum fruit weight or minimum quantity required to purchase (for example, minimum 600g or 5-pack of bananas). The fruit the coupons can be redeemed against are pears, apples, bananas, strawberries, kiwis, blueberries, clementines, grapes, melons and raspberries, in that order.

Charlotte Hunt, senior brand manager for Weetabix, says: “Health benefits is one of the fastest-growing attributes that customers look for when choosing breakfast cereals. Our new ‘£5 off fruit’ campaign will help to further cement Weetabix as the natural choice for those looking for a healthier way to start the day. Value for money is also very important to customers and we’re really proud to offer added value with the coupons.”

Hunt adds: “Amongst a backdrop of declining sales within the cereal sector, we’ve grown 3% this year and are by a long way the nation’s favourite breakfast cereal. Last year’s ‘Weetabuddies’ campaign delivered a 14% year-on-year increase in Weetabix sales and our latest promotion will continue to inspire a new generation of cereal eaters and encourage a healthy breakfast culture for the whole family.”

Customers who do not redeem the coupons by March 28^th will still be able to enter a prize draw to win £500 towards a healthy year at www.weetabix.co.uk/fruit. The draw will be open to enter from March 29^th  to  June 30^th 2018.

The Weetabix brand is now owned by American company Post Holdings, which bought the company for £1.4 billion in July 2017 from Bright Food, a state-owned Chinese company.

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Shoppers are as deal hungry as ever this Christmas, with 42% stating they are on the lookout for promotional offers for the festive supermarket shop, according to a survey by coupon experts Valassis Limited.

This percentage has increased in recent years from 38% in 2015 and 2014. Nearly half (46%) of all shoppers agree that they spend more time at Christmas seeking out promotions to ensure they keep within their budget, up from 42% in 2016.

The survey by Valassis Limited, the UK’s largest coupon and voucher services provider, shows that 2-for- 1 offers are the most popular promotion with 48% of consumers stating these would entice them to shop away from their main supermarket over the festive season, an increase from 43% last year.

Additionally, 16-24 year olds are the most motivated, with over half (57%) citing 2-for-1 offers as a reason to shop away. These offers are closely followed by Everyday Low Prices (EDLPs) tempting 43% of shoppers and coupons and vouchers favoured by 42%.

Promotions influence not only the supermarket that shoppers frequent, but also the products they buy. Nearly half of shoppers (48%) agree that relevant product coupons sway their decision on the brand they buy and 44% describe themselves as someone who actively seeks out coupons and vouchers before a supermarket shop.

Coupons and vouchers are not just attracting those who have to budget carefully. In fact, more affluent consumers are even more attracted to them: the survey shows 29% of ABC1s agreeing with the statement “I would describe myself as someone who actively seeks out coupons and vouchers,” compared to just 26% of C2DEs.

The Valassis survey results also underline a year-on-year decrease in supermarket loyalty. Consumer loyalty to one supermarket seems long gone, with only 16% of consumers stating they will not shop away from their main supermarket this festive season, down from 21% last year. This lack of loyalty is not just for Christmas, with only 11% of shoppers claiming to visit just one store each month.

The “deep discounters” are, interestingly, the pick of the bunch for shoppers this Christmas with 28% planning to do their main festive shop at Aldi, up from 25% last year, and 27% at Lidl. These shopping intentions are higher than for more mainstream grocery supermarkets.

Looking at the uptake of new technologies within grocery, online grocery shopping/home delivery has increased year-on-year with 25% of consumers stating they use this option either “often” or “always,” compared to 21% in 2016. Self-checkouts continue to increase in popularity, as a result of the rise of top-up shopping trips, with 40% of shoppers saying they often or always use them, up from 26% in 2016. Perhaps not surprisingly and tying in with their confidence in technology, younger age groups (over half of 16-24 and 25-34 year olds) are more likely to use self-checkouts. Beyond grocery, younger shoppers are also more likely to regularly use their phone for digital offers in High Street shops and restaurants – 24% of 16-24 and 30% of 25-34 year olds.

Charles D’Oyly, Valassis’ Managing Director, comments: “With the array of supermarkets being within easy reach of most shoppers, it has never been easier to cherry-pick the best deals. Perhaps the financial crisis of 2007 created a permanently more promotionally savvy shopper. Our research suggests, more than ever before, that deep discounters, 2-for-1s, vouchers and coupons have the strongest influence over the festive food shopping contest this year.”

The survey findings are based on an online survey of 2,002 nationally representative adults, conducted by GfK NOP from 20 to 24 October 2017 on behalf of Valassis Limited.

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J₂O, the UK’s No1 juice drink brand, is giving shoppers the chance to win prizes this Christmas with a multisensorial, fun and engaging festive quiz to challenge friends and family. ‘Merry Quizmas’, which is played on Facebook Messenger, features audio, video and picture rounds. Competitors need to answer 10 questions correctly to be in with a chance of winning vouchers which are redeemable in a number of retail and foodservice outlets.

Launching in October and running throughout the festive period until the new year, ‘Merry Quizmas’ will be promoted on seasonal packs of J₂O which will include limited edition Glitter Berry. Britvic says the unique blend of grape, cherry, a hint of spice and edible glitter is back by popular demand this Christmas.

The on-pack Christmas promotion and iconic packaging design will be supported by a £2m marketing campaign that includes a combination of outdoor, digital and activation across point of purchase.

Kevin McNair, Marketing Director at Britvic GB, commented: “This year, we are building on the success of the brand, bringing flavour and personality together and reminding shoppers why J₂O is at the heart of key Christmas social moments. We know that people love playing games at Christmas time and Merry Quizmas has been designed to be a shareable experience to help people re-discover their competitive streak when it comes to game playing.”

J₂O was originally developed in 1998 There are now three fruit blends in the core J₂O range: Apple & Mango, Apple & Raspberry and Orange & Passionfruit. Glitter Berry, a combination of red grape, cherry and a hint of spice with edible gold glitter that sparkles when the bottle is shaken, was first introduced as a limited-edition flavour in 2011. J₂O Spritz was added to the range in 2015. Featuring crisp fruit flavours and delicate bubbles, there are three variants in the Spritz range: Pear & Raspberry, Apple & Watermelon and Peach & Apricot.

As part of Britvic’s ongoing efforts to help consumers make healthier choices, J₂O has recently reformulated to appeal to the growing number of adults in the UK looking to enjoy lower sugar soft drinks, that don’t compromise on flavour. Standard J₂O variants (excluding Glitter Berry) now contain no more than 63 calories per 275ml bottle and 4.7g of sugar per 100ml, whilst J₂O Spritz contains just 55 calories per 275ml bottle and 4.7g of sugar per 100ml, making them exempt from the Soft Drinks Industry Levy which comes into effect next year.

Britvic is a leading international soft drinks company, with a strong British heritage. It has operations in GB, Ireland and France and exports to over 50 countries. In the UK and Ireland, it is the number one supplier of still soft drinks and the number two supplier of carbonates.

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