Kellogg’s has teamed up with ITV2’s Love Island for an on-pack promotion on leading brands, Kellogg’s Corn Flakes and Kellogg’s Crunchy Nut, with a trip for two to Mallorca to see the Love Island final as the grand prize.

The partnership encourages consumers to buy a pack in store, take a selfie of themselves holding up the back of the cereal box and then share it on the Kellogg’s Facebook page, Instagram or Twitter with the hashtag #KelloggsCerealDater.

UK and Irish consumers are being offered the chance to win a two day trip to Mallorca plus a pair of tickets to the poolside Love Island live final, with additional limited edition Love Island fridge magnet sets available for runners up.

The on pack promotion will be available on Kellogg’s Corn Flakes and Crunchy Nut and aims to drive engagement with consumers in store and brand awareness on social media.

Niamh Cribbin, Senior Marketing Manager for Kellogg’s Europe, says: “Love Island was one of last year’s most talked about TV shows. The partnership allows us and the retailers to tap into consumers who wouldn’t necessarily expect to see Love Island in this category – or at breakfast. The promotion aims to drive sales and brand awareness, by tapping into a younger and trends influenced shopper.”

The offer runs until July 31^st.

The post Kellogg’s teams up with ITV2’s Love Island for ‘cereal dater’ selfie push appeared first on IPM Bitesize.

­­

Snack brand Pringles has launched a nationwide Digital Out-Of-Home (DOOH) campaign to encourage participation in its Easter on-pack promotion, “Take a Bite and Win a Flight”.

Players are being invited to snap and share a picture of themselves enjoying their favourite Pringles on social media for the chance to win a trip to a European destination every hour throughout every day of the month-long promotion.  The DOOH campaign has been designed to amplify the social media campaign and will harness the real-time capabilities of the medium by featuring the social photos of each hourly winner in real-time on panels close to point of purchase.

The campaign runs until 16th April on six-sheet digital panels outside key Tesco and Asda stores nationwide.

OOH campaign planning is by location marketing specialist Posterscope and Carat, with creative produced by promotional marketing agency ZEAL.

Emily Dutton, Assistant Brand Manager, UK & I Pringles, says: ”Easter is a time for friends and family to get together and celebrate, and Pringles plays a big part in this sharing occasion.  Our ‘Take a Bite and Win a Flight’ adds another sharing opportunity into the holiday, and with our winners celebrated on advertising panels close to purchase points, we want to encourage shoppers to grab a tube and get involved.”

Lee Mabey, Agency Strategy Director at Posterscope, adds: ”Research has shown that people are more likely to enter a competition if they feel that they have a real chance of winning.  Our ability to feature real-time, user-generated content from our competition winners on panels right next to purchase points, taps directly into this and will help to drive interest and desire for this fantastic Pringles promotional.”

Posterscope is the world’s leading out-of-home and location marketing specialist with billings in excess of $3 billion and over 1,000 staff in 57 offices in 34 countries worldwide.

The Pringles brand is now owned by Kellogg’s, which bought it for $2.7 billion in May 2012 from Procter & Gamble. It is one of the world’s most popular snacks,

The post Pringles pops UGC onto digital posters to push “Take a Bite and Win a Flight” appeared first on IPM Bitesize.

Quaker Oats is running an on-pack promotion offering 10 consumers the chance to win £10,000 (or €10,000 in the Republic of Ireland) by submitting photos of their creative and inspirational porridge bowl or overnights oats creations.

To enter, shoppers need to buy a promotional pack and then either log on to www.quaker.co.uk/showusyouroats, fill in the entry form with their full name and email address, and then upload a photo of their inspirational bowl of porridge or Overnight Oats. Alternatively, they can log on to Facebook and comment underneath Quaker’s Facebook pinned promotional post with a photo of their creation with the hashtag #ShowUsYourOats or log on to Instagram and upload a photo of their bowl of porridge or Overnight Oats with the hashtag #ShowUsYourOats.

There are 10 weekly prizes of £10,000 to be won for a total prize pool of £100,000. The first weekly competition went live on January 1^st, 2018 and ends on Sunday 7^th January, 2018, with each subsequent week’s competition closing on the Sunday, with the final week ending on March 11^th 2018. Entries received after that date and before June 12^th, 2018 will go into a final prize draw to win £1,000 cash.

Entries will be judged on practicality, a balanced range of toppings, a balanced range of flavours and visual appeal.

Consumers can enter up to five times a day, but all entries must be unique photos and created just for this competition.

The promotion is open to residents of the UK, the Republic of Ireland and the Channel Islands, aged 18 or over.

Quaker has linked with food writer Anna Jones, who has made a promotional video which is running on Facebook to promote the competition.

The post Quaker Oats offers £10,000 prizes for inspirational porridge creations appeared first on IPM Bitesize.

VOXI, which positions itself as the UK’s first dedicated youth mobile phone offering, has launched a student ambassador programme to establish brand awareness among the UK’s university communities.

Kicking off on September 25^th, 2017, at Manchester Metropolitan University and running across the length and breadth of the UK until the end of October, the programme, devised and delivered by specialist student engagement agency Seed, builds awareness and drives sales through a range of activities, experiential as well as digital.

Bringing to life VOXI’s ‘Endless Possibilities’ proposition, which is based on the brand’s endless social data offer, the first term’s activity focuses on the VOXI Pick Me Up Truck. The Truck will offer freshers free barista-style coffees served in cups with attached VOXI SIMs, which can be unlocked to unleash endless possibilities. The coffees will be personalised to feature stencils of each student’s favourite emoji.

The second term sees the launch of the VOXI Shorts platform, a digital hub that allows students to film what the brand’s proposition of ‘Endless Possibilities’ means to them. The platform’s content will be amplified through a voting system that ensures contender films are pushed out via entrants’ peer-to peer-networks.

Prizes include creative bursaries of up to £5,000 and a chance to spend a day with one of VOXI’s 60 creators, who make up a community of young artists, filmmakers and designers from across the UK.

These high-impact VOXI activities are supported by a year-round student ambassador programme: always-on campus promoters will spearhead exclusive referrals designed to drive excitement and conversion across major UK universities.

In addition to devising VOXI’s student ambassador programme, Seed has also been tasked with establishing a similar programme for staff aged 25 and under within Vodafone.

Daniel Lambrou, Head of VOXI, said: “We created VOXI, a transparent new mobile service that gives our audience a platform to connect to the things that matter to them, whatever they’re into. Seed has created a unique ambassador programme that will bring VOXI to life on campus and engage with students in an authentic way.”

Seed’s Founder and CEO, Celia Forshew, added: “As a completely new brand, we needed to establish awareness quickly but authentically. Fortunately, VOXI’s brand and proposition is spot-on for this market and the team at VOXI have really allowed us to design the perfect programme for helping them reach their ambitions.”

Seed specialises in engaging students with brands in the UK and across most major territories. It works with major brands including Spotify, Budweiser, Nike, Amazon and ASOS to create authentic campaigns and experiences that a student audience will connect with and has a network of influential students as brand ambassadors in almost every University in the UK.

The post VOXI Chooses Seed to Establish Brand Awareness Amongst UK Students appeared first on IPM Bitesize.

Iconic cleaning brand Marigold, which this year celebrates its 70th anniversary, launched a new nationwide ‘Try Me Free’ campaign from September 1st, 2017.

The on-pack campaign, which is designed to drive trial of its 11-strong range of cloths and scourers, will see almost 250,000 packs stickered with the ‘Try Me Free’ campaign and will offer consumers the opportunity to try one of the Marigold cloths or scourers for free, in exchange for submitting a 15+ word review.

Laura Marsden, Shopper Product Manager for Marigold, comments “Marigold products are renowned for their quality, reliability and durability. Our cloths and scourers have strong USPs and we are confident that when consumers try our products, they will love them as much as we do. Try Me Free is a great way to drive trial of the extended range while attracting new shoppers to the brand.”

Robert White, Planning Director at ZEAL Creative, the agency which created the campaign for Marigold, adds: “Marigold’s range of products perform really well in the hands of consumers, so a confident mechanic to drive mass trial is perfect for the launch. A Try Me Free is a powerful statement on-shelf that can help a leading brand to underline its premium positioning; and the one we have created for Marigold has real standout.”

The Marigold Try Me Free on-pack promotion will run until December 31st, 2017. Promotional packs will be available across Tesco, ASDA, Wilko, Ocado, The Range and Homebase, subject to availability.

ZEAL Creative has put together and run a number of award-winning campaigns for Freudenberg UK, which owns Marigold and also other cleaning brands, including Vileda. A ZEAL campaign for Vileda, Kids Go Free, won Gold in the Consumer Products – Household & Pet Care category at the 2017 IPM Awards, while ZEAL’s Magical Mops promotion won Gold in the same category in 2016.

Freudenberg is a German-owned global company founded in 1849 and still run by descendants of the original founder. Sectors it currently operates in include housewares and cleaning products, automobile parts, textiles, building materials and telecommunications.

The post Marigold launches new ‘Try Me Free’ campaign appeared first on IPM Bitesize.

Red Bull is launching a new free social media tool called Shout/out, which incorporates speed-reading techniques to turn users’ text into ‘flash card’ messages, removing the constraints imposed by, for example, Twitter’s 140-word character limit.

Shout/out launched to the public for the first time two weeks ago at GLA x LDN in Glasgow, which is part of Red Bull’s Music Academy UK Tour. Created by agency The Marketing Store, Shout/out is supposed to be “a new disruptive social media tool,” according to a launch press release, which continues: “The disruptive platform will be used as a fun and innovative way for fans, as well as Red Bull athletes and artists, to broadcast their experiences live from Red Bull events. Shout/out provides each post with unique standout, helping users words cut through the clutter of boring, uninteresting or sponsored posts and get noticed by fans and peers alike.”

Shout/out is completely customisable and works by letting users type in their message into the Shout/out platform on the Red Bull website, which can be found here: http://www.redbull.com/uk/en/music/stories/1331824298133/grime-a-side-semi-finals-dates. The tool then renders the words as an animated speed reading gif, where each word appears in rapid sequential order but is still readable by the human eye. Red Bull then gives users the option to customise the post with imagery before they share it online.

Chris Tyas, head of digital at The Marketing Store, says: “The need to express yourself and be heard is a key part of what makes us human. However, the full power and emotion of the written word is slowly being diluted as Facebook and Twitter specifically engineer their platforms to capitalise on promoted content, and in doing so reduce the impact of organic content. The Marketing Store and Red Bull decided to take a stand and reclaim social feeds for the consumers. We’re pleased to have worked with Red Bull to create this world first, to help people express themselves better, get noticed, and give their words wings.”

The post Red Bull Shout/out debut appeared first on IPM Bitesize.

Kraft Heinz aims to drive consumer engagement and remind shoppers of the special role the brand plays in mealtimes with the launch of a £4m marketing campaign including TV ads and a #CanSong challenge.

A new 60-second TV ad broke on Saturday 27th August during the first X Factor programme, showing a range of consumers enjoying Heinz beans in different ways, reinforcing the “versatile mealtime solution” message. All the moments are tied together in a song – the #CanSong – where the rhythm has been made using a Heinz Beanz can. The idea of the ad is to showcase a range of moments “when Beanz make things that bit better”, according to Heinz – from a young boyfriend and girlfriend, a group of builders having breakfast, festival-goers, a mum serving tea to her kids and fishermen on a trawler in the open sea.

The characters in the ad all tap on a tin of Heinz Beanz to the rhythm of the #CanSong. The end frame focuses on the product with a call to action for viewers to get involved with the #CanSong challenge and visit Heinz Facebook to discover more.

The ad has also been released on Video on Demand (VOD), Facebook and YouTube to generate maximum exposure.

Heinz is also linking up with the Make Some Noise (MSN) charity campaign run by commercial radio group Global and its stations Heart and Capital. This partnership will be promoted through social media, as well as on Heinz Beanz four packs, six packs and Heinz Beanz 50% less Sugar from September 5th 2016 until the end of October 2016.

Consumers are being challenged to learn the #CanSong, film their own version and then share it on social media as part to raise money for Make Some Noise, which gives grants to help disadvantaged young people.

“Beanz are loved by everyone,” said Kraft Heinz Senior Brand Manager Francesca Mattiussi. “By allowing consumers to get involved in a number of ways and showing them many recognisable moments where Beanz can be enjoyed, we will remind them of their love while driving incremental sales for our customers. On top of this we are thrilled to support Make Some Noise, making our job that bit more rewarding.”

The Global partnership kicks off in the first week of September and will include calls to action from Global DJs and presenters including Heart’s Gethin Jones and Capital’s Dave Berry, George Shelley and Lilah Parsons. Heart and Capital will be offering prizes for the best versions of the #CanSong.

The post Heinz, Global radio #CanSong campaign appeared first on IPM Bitesize.

MySingleFriend, the dating site set up by TV property guru Sarah Beeny, has linked with Ricky Gervais’ new film, David Brent, Life on the Road, for a competition challenging people to submit a short video on why they want to date David.

The prize is a year’s supply of gig tickets, which translates as six pairs of tickets of the winner’s choice to a maximum value of £45 per ticket (£540 for 12 tickets).

Competition entries, which must be no more than 25 seconds long, must include why fans think David is a great catch, the man of their dreams, his best chat up lines, why they would make David’s perfect partner and date ideas. If approved by MySingleFriend, they will be featured on the website and the winner will be chosen by public vote, according to the number of ‘Likes’ it gets on the MySingleFriend site.

David Brent, Life on the Road is the big screen debut for David Brent, the character Gervais created for BBC television comedy series ‘The Office’, which catapulted him to fame. The film catches up with Brent 12 years on from the BBC mockumentary to find he is now a travelling salesman with Lavichem, a cleaning and ladies personal hygiene products company.

However, he hasn’t given up on his dream of rock stardom and is about to embark on a self-financed tour with his band and a film crew that shadows Brent as he travels up and down the country living his dream of being a rock star with his band the ‘Foregone Conclusion’.

Despite David’s new career as a rock star, he is still single, striking out with the ladies regardless of his first class banter, cheesy chat up lines and love inspiring rock ballads.

Entries must be submitted to www.mysinglefriend.com/datedavid

The post MySingleFriend partners David Brent appeared first on IPM Bitesize.

Shredded Wheat has launched a new brand platform with the message that, on a breakfast of 100% whole grain wheat, consumers won’t just ‘do’ life, they’ll ‘shred it’.

‘Shredded’, created by McCann London and running across TV, social media, press and promotional and experiential activations, celebrates the attitude of getting out there and absolutely ‘shredding’ whatever it is you are doing – from the big to the small, the mundane to the out-of-this-world.

The word ‘shred’, used in this sense, is a slang term ultimately derived from surfing and means to perform a difficult task with supreme style.

Launching with TV and social media, “Shredded” will be used to unify the broad audience demographic through a single attitude.

The social media programme uses a range of tactics to generate conversation and sharable content. User Generated Content forms a backbone to the campaign, with activity to encourage and reward individuals to take part.

Complementing this, there is a range of surprise and delight activations, rewarding individuals that make “Shredded” part of their personal story. Social listening will follow events, newsroom-style, allowing Shredded Wheat to be part of broader conversations. Finally, guerrilla events will help generate noise around “Shredded” as a platform.

As yet, there are no details of what rewards and incentives people will be offered for their UGC or as part of the social listening programme. Similarly, there are no specifics about any experiential activations planned.

Supporting the social media is a 30-second TV spot, which shows a man, fuelled by the whole grain of a Shredded Wheat breakfast, diving from a high board into a hotel swimming pool in slow motion. Everyone at the pool keenly watches the man, including his own son, in whose eyes he becomes the heroic “daddy of all daddies”.

Toby Baker, Marketing Director of Nestlé Cereals, says: “Shredded Wheat is a heritage brand that has remained a valued part of the breakfast bowl since 1893 the new “Shredded” platform is an evolution of the brand we know and love, to maintain its relevance in today’s world.”

In the UK and the European Union, Shredded Wheat is a trademark owned by Nestlé and the brand is manufactured by Cereal Partners Worldwide, a joint venture between Cereal Partners and Nestlé. In the US, Shredded Wheat is no longer a trademark and a number of companies make products under the Shredded Wheat name.

The post Shredded Wheat ‘shred’ life appeared first on IPM Bitesize.

As part of the Smarter Working Initiative, leading conference call provider Powwownow has launched a social media campaign challenging people to take selfies of themselves working flexibly and post them on Instagram and Twitter using the campaign hashtag #Flexie – short for flexible working selfie.

The campaign, which will launch on 18^th July, encourages workers around the country working to show themselves working in a way or location that suits them best. The company says locations could be anything from the beach to the bedroom, so long as the photos capture individuals getting their work done.

The #Flexie campaign will run for two weeks until August 1^st 2016 with the #Flexie posts that best epitomise flexible working giving their creators the chance to win one of 10 flexible working mystery boxes.

The Smarter Working Initiative sees British businesses unite to showcase flexible working in the UK and how it benefits both the businesses and staff alike. Businesses involved include RED Driving School, Purplebricks.com and luxury fashion retailer Orlebar Brown. Other companies are being invited to sign up to test flexible working – which will be celebrated with its own day on July 25^th, 2016, the first official day of holidays for schools in the UK – at www.smarterworkinginitiative.com

Simon Prince, Marketing Director at Powwownow, says: “We’re encouraging workers that are lucky enough to be offered flexibility in their job to post pictures of how and where they work best. All individuals have different ideal working conditions whether this be in a silent room with no one else around or outside drawing inspiration from nature and their surroundings and we hope these images will capture that and prove that work can get done outside of the office and away from the desk.”

More information about Powwownow’s #Flexie competition can be found here.

The post Powwownow #Flexie challenge appeared first on IPM Bitesize.