Trebor, the Mondelez-owned mint brand, is offering thousands of UK consumers the chance to win between £5 and £50 in its latest on-pack prize draw, Trebor Win Small.

Trebor Win Small aims to drive excitement and sales by offering a lot of smaller prizes rather than a single big prize. The mint brand says that while a small cash prize may not change someone’s life, it will put a smile on their face. There are 10,800 cash sums available to be won, and the total potential prize pot is £100,000.

Consumers win by unwrapping Trebor packs and finding a ‘YOU’VE WON’ message inside with a code. If they do, then they need to go online to the competition website and enter the code to find out what they have won and how to claim it. All claims must be made by 5.00pm on March 31^st, 2019.

Trebor Win Small aims to follow the success of the brand’s Get Minted campaign, which returned for a second time earlier this year, and delivered a sales increase of 6.8% in Independents and Symbols during the promotional period, according to Mondelez, which owns Trebor.

Amy Lucas, Brand Manager for Trebor, says: “Trebor has a market share nearly double that of its nearest competitor, and currently holds the top three mint SKUs in the impulse category. Our latest competition aims to create excitement in store, that will encourage consumers to purchase Trebor to give themselves a chance to win small.”

The Get Minted prize draw, which was exclusive to the convenience channel, ran from April 1st until June 17th 2018 and offered consumers a chance to win prizes ranging from £50 up to a £5,000. At the same time, retailers who stocked Trebor and displayed the Get Minted POS won the value of any cash prizes claimed by consumers who bought winning packs in their store.

The Trebor brand is owned by Mondelēz International, the global snacking company with 2016 net revenues of approximately $26 billion. Mondelēz is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with power brands including Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.

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Trebor is rerunning its Get Minted promotion for a second year. The convenience channel exclusive promotion will run from April 1st until June 17th 2018 with the aim of driving excitement and sales by offering consumers a chance to win one of 102 prizes, ranging from £50 up to a whopping £5,000.

Consumers can win by simply unwrapping Trebor packs and finding a ticket revealing if they’ve won a cash prize. For retailers who stock Trebor and display the Get Minted POS, Mondelēz International will match the value of each cash prize in stores where winning packs are purchased.

Get Minted was launched last year and succeeded in both exciting shoppers and driving sales with an increase of 8.5% in Independent and Symbol stores during the promotional period. This year’s promotion will be extended to include 2017’s new launches, Trebor Softmints Pots 100g and Trebor Sugar Free Mighties Megapack 44.5g.

Retailers will also be able to find advice on how to boost mints sales further on the Mondelez trade website, deliciousdisplay.co.uk.

Carly Sharpe, Brand Manager for Trebor, says: “Trebor is the UK’s number one mint brand and its single rollpacks sell faster than all other mints. Our latest competition will create excitement that will encourage consumers to purchase Trebor in store to give themselves, and the retailer, a chance to win big.”

Prize coupons will be hidden within selected wrappers of the following Trebor products: Extra Strong Peppermint, Extra Strong Spearmint, Softmints Peppermint, Softmints Spearmint, Softmints Peppermint, Softmints Spearmint, Mighties Mint, Mighties Berry Mint, Mighties Mint and Mighties Berry Mint.

The Trebor brand is owned by Mondelēz International, the global snacking company with 2016 net revenues of approximately $26 billion. Mondelēz is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with power brands including Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.

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Mondelēz International is running a prize promotion for its Trebor mints range targeting the convenience channel, offering the chance for retailers and consumers to win cash simultaneously.

Running for three months from mid-March, the ‘Get Minted’ promotion offers consumers the chance to win from £50 up to £5,000 – and when a shopper wins, the store wins the same amount.

To win, a consumer must find a winning coupon in in a packet of Extra Strong Mints, Softmints or Mighties and call the number on the ticket to claim their prize.

A total of 102 winning packs of the Trebor product range (including Trebor Extra Strong Peppermint or Spearmint, Trebor Softmints Peppermint or Spearmint and Trebor Mighties Mint or Berry Mint) have been randomly distributed amongst stocks of regular Trebor products. When a consumer calls to claim their prize, Mondelēz will match up the records to establish which store the winning product was sold in and the retailer will be contacted.

As well as the possibility of a cash prize if one of their customers wins, participating retailers will also be provided with free POS and offered merchandising tips and advice, to help maximise the campaign and drive sales within the store.

The competition will be supported by the ongoing £3.4 million ‘Choose your Trebor’ marketing campaign, which includes TV ads and digital activity and runs between January and July. More TV advertising is planned for later in the year. The ‘Choose Your Trebor’ TV ad launched in April 2015 and was the brand’s first TV work in more than 10 years; it has been used for several campaigns since then.

Created by ad agency Wieden & Kennedy London, it revolves around a teenage boy admitting to his father that although they have always been an “Extra Strong Mint” family, he prefers soft mints. The camera then cuts to the father, who has been concealed in an armchair until this point, and reveals that he has an Extra Strong Mint for a head.

Carly Sharpe, brand manager for Trebor at Mondelēz International, says: “The advert has been popular since its launch in 2015 and it will continue to keep Trebor in consumers’ minds.”

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