LG Electronics has appointed promotions agency tpf to create ‘The Perfect LG TV Experience’, an experiential activation designed to inspire consumers to upgrade their TV and invest in one of LG’s premium sets.

This is the first project that tpf has delivered for LG, after the agency won a five-way pitch for the business.

‘The Perfect LG Experience’ was at Westfield, Stratford between October 26^th to 29^th. It will be at Bluewater from November 2^nd to 5^th and The Bullring in Birmingham from November 9^th to 12^th.

The activation has been designed to position LG at the forefront of TV innovation with continued development of first class OLED technology as well as premium LED/LCD models in the SUPER UHD range.

The activity brings this to life, enabling members of the public to enjoy the ultimate viewing experience across three zones – Sports, Home Entertainment and Gaming – with each highlighting the key features and benefits of LG’s SUPER UHD and OLED TVs.

Consumers will also be able visit The Perfect Black Room located at the centre of the stand to watch high quality 4K UHD content in perfect blackness on one of LG’s OLED TVs.

tpf has also helped secure partners for each of the zones: Sky Sports for Sports, Netflix for Home Entertainment and Activision for Gaming. Each of the partners will feature some of their finest 4K UHD content on LG’s high-quality TVs.

Consumers will be able to win instant prizes at each of the zones, from Netflix passes to Destiny 2 games and Sky Q packages for a year, as well as some of LG’s premium TVs. tpf has created a simple instant win mechanic which asks consumers to answer a short survey asking about their TV viewing preferences. Consumers will also be able to claim an exclusive discount from John Lewis for SUPER UHD and OLED TVs.

tpf designed the stand in line with LG’s style, combining premium finishes on the build with an inviting look. The Sports zone, in partnership with Sky Sports, highlights the features of LG’s new SUPER UHD TV, demonstrating the ease of viewing sport content from any angle. The Home Entertainment zone has been furnished to feel homely and welcoming, with a comfy sofa located right in front of an OLED TV, consumers are invited to relax and enjoy some high quality Netflix content, as it they were right at home. The Gaming zone is designed for gamers to play the hugely popular new Destiny 2 on an LG OLED TV.

Carolyn Anderson, Marketing Director, LG, says: “Our new OLED and SUPER UHD products offer viewers the ultimate way to enjoy great TV and films at home, and tpf’s approach to this experiential activation really brings that to life. Members of the public will be able to take some time out from shopping to relax and discover a whole new way of enjoying TV.”

Gail Middleton, Director, tpf, adds: “LG is one of the world’s leading technology brands so we’re delighted to work with them on this project. The Perfect LG TV Experience perfectly showcases the amazing clarity, sharpness and accuracy of LG’s product range. We were very keen to work with LG, so winning a competitive pitch against other agencies makes this an extra special project for tpf.”

tpf is an independent award-winning agency specialising in promotions, publicity and digital marketing in TV, sport and entertainment.

The post tpf launches The Perfect LG TV Experience for LG Electronics appeared first on IPM Bitesize.

Sky Mobile, the all-new mobile network from Sky, is running large-scale experiential activations at three of London’s biggest transport hubs, Waterloo, Victoria and Liverpool Street stations.

The activity will see thousands of Sky Mobile-branded phone cases distributed to the public, as well as offering the chance to win prizes on the spot through a ‘Photo Pod’ selfie experience.

tpf is managing the distribution of Sky Mobile-branded phone cases to commuters at London’s Waterloo, Victoria and Liverpool Street stations, and the agency has also created ‘Photo Pods’ to immediately reward on the spot winners to celebrate the launch of the network.

The Photo Pods were designed by independent agency tpf, and feature a bespoke algorithm that randomly select winners throughout the eight-day activation. To be in with a chance of winning a prize, entrants are encouraged to take a selfie in one of the photo pods showing off their new Sky Mobile phone case.

The campaign began on Friday March 31st and will last until Friday April 7th.

In addition to the station activations, roaming brand ambassadors will be handing out more free branded Sky Mobile phone cases to businesses in London.

tpf has managed the project from conceptualisation through to on-the-day organisation, planning the logistics of activity which runs across 96 hours it total, with more than 2,000 prizes to be won, including iPhones, Samsung Galaxy S7 Edges, Sky Q Packages and Sky Mobile sweets.

Bob Suppiah, Director of Promotions and Partnership Marketing at Sky UK, says: “The activity is a great example of all our agencies working together across media planning, outdoor, and promotions; with tpf instrumental in pulling this together for the live experiential activity.”

Dan Meiland, Director, tpf, adds: “Helping with the launch of Sky Mobile is an exciting and ambitious project for the company, and we’re pleased to lead the campaign on the ground with activity that will raise awareness amongst a very large and engaged audience. The Photo Pods will allow Sky to communicate key messaging to consumers in an interactive and fun way and signal the launch of Sky Mobile on a grand scale.”

The project follows on from tpf’s similar promotional activations with Sky, including the launch of Sky Q, Sky One drama Lucky Man, Sky Broadband Minions and Sky Cinema Christmas campaigns.

tpf is an independent agency specialising in promotions, publicity and digital marketing in TV, sport and entertainment, visit tpf.london for further information.

The post Sky Mobile launches with live activity at London mainline stations appeared first on IPM Bitesize.

Just Eat, the online food delivery marketplace, has celebrated PizzaExpress joining the Just Eat platform with a “Pizza Wall” activation on National Pizza Day in London’s Bishops Square just outside Spitalfields market.

The Pizza Wall was designed by integrated agency tpf, and made up of 24 “pizza box” hinged doors branded with both the Just Eat and PizzaExpress logos.

Members of the public were invited to lift the lid on one of the 24 pizza boxes to see if they would win a prize. Each box contained a “pizza slice” with either a winning message of money off a PizzaExpress order through Just Eat or a fascinating pizza fact. Everyone taking part received 10% of their next Just Eat order.

The eight-hour activation saw more than 1,000 people took part in the experience, while an estimated 20,000 plus people were exposed to the brand.

tpf managed the project from concept through to on-the-day organisation, balancing the overall look and feel to ensure clear delivery of key messages.

Gail Middleton, director at tpf, says: “The Pizza Wall combines both iconic brands, and taps into the excitement and anticipation everyone feels as they prepare to open their takeaway box for a delicious slice of Sloppy Giuseppe or American Hot.”

There are four London PizzaExpress restaurants which now take orders through the Just Eat app – Spitalfields, Euston, Royal Festival Hall and Notting Hill – with more restaurants to be added soon.

The work follows on from tpf’s first project for Just Eat in November last year, an experiential campaign which took over Bristol’s Anchor Square. The activity introduced E-A-T (Emotion Analysis Technology) which combined cutting edge face scanning and emotion mapping technology to analyse consumers’ faces and tell them what food they were in the mood for.

tpf is an independent agency specialising in promotions, publicity and digital marketing in TV, sport and entertainment.

The post Just Eat and PizzaExpress celebrate National Pizza Day appeared first on IPM Bitesize.

TV channel TLC is using an emoji language on and off air to communicate with its viewers, as part of a new “OMG with heart” campaign created by award winning promotional agency tpf.

Building on two of TLC’s core values – surprise and emotion – a new online hub enables consumers to create their own memes using content from the channel’s flagship programmes.

From Cake Boss and Say Yes To The Dress, to Two in a Million and Single Dad Seeking, the campaign spans Discovery Networks CEEMEA (Central and Eastern Europe, Middle East and Africa) territories as part of a new look for the channel.

The #ExpressYourTLC hub features 16 emojis designed by TLC, ranging from LOL and OMG to Cringe and Fist Bump. Users select whichever emoji reflects their current mood, and then pair it with a relevant animated GIF from TLC’s popular shows, before adding text from one of four options, all starting “That moment when…”. The options vary from humorous “…When no one realises it was you who farted” for the Phew meme, to heartfelt: “…When your bestie knows how to cheer you up after a bad day” for the Love meme.

tpf has also developed a manual to guide TLC’s CEEMEA territories through the website build process to create individual regional versions of the website, translated into the local language.

Julie Dervin, Director of Digital, Discovery Networks CEEMEA, said: “We believe that emojis are the perfect language for expressing and elevating the wide-ranging emotions and characters of our TLC show, with a tone that is witty, warm and heartfelt. tpf have built a great website which is easy to use and allows users to share a funny and light-hearted meme, which will help us showcase the diversity of the channel’s content and real life characters.”

Commenting on the campaign, Nick Goodmaker, Director, tpf, added: “TLC is all about having fun, enjoying life and embracing whatever it throws at you. Our concept for the meme generator really helps transport that ethos from the shows to the web. The great content on TLC sits perfectly online – it’s engaging, shareable and fun, and the #ExpressYourTLC site brings it to life.”

The project is tpf’s latest work with Discovery Network’s portfolio of channels, following two integrated digital, marketing and PR campaigns for documentaries featuring extreme adventurer Sean Conway’s epic, country-spanning challenges.

tpf is an independent agency specialising in promotions, publicity and digital marketing in TV, entertainment and sport.

The post TLC TV channel emoji campaign appeared first on IPM Bitesize.

TV channel Discovery UK is supporting its new documentary series, Sean Conway: On The Edge, with an integrated campaign including a digital hub, PR, promotions, live events and media partnerships.

The series, which will air on Discovery Channel this summer, features extreme adventurer Sean Conway’s attempt to cycle, swim and run around the coastline of mainland Britain. In 2013, Zimbabwean-born Conway became the first person ever to swim from Land’s End to John O’Groats. He has also run and cycled between the two points.

All aspects of the marketing campaign are being handled by integrated agency tpf.

Sean will travel more than 4,000 miles on his British Ultra Triathlon journey and fans will be able to follow him every step of the way through Discovery’s online hub, which is built and maintained by tpf. The hub includes GPS tracking, daily performance statistics and interactive features to find out what it really takes to be the first and only person to circumnavigate the country, from the kit he needs, to what he eats to sustain his daily mileage.

tpf is managing the campaign to raise awareness of Sean during his challenge, and the resulting Discovery documentary – Sean Conway: On The Edge. In addition to building and managing the interactive online hub, the agency’s remit also includes regional and national publicity, media partnerships, promotions and live events where fans can meet and greet the intrepid adventurer.

The project follows tpf’s award-nominated campaign for Discovery’s Sean Conway: Running Britain documentary which aired last year.

Commenting on the campaign, Nick Goodmaker, Director, tpf, said: “This campaign is unique, like Sean, as we are working with him from the very beginning of his challenge, helping to generate public excitement and engagement as he makes his way around the country, and driving coverage around the broadcast. After working with Discovery and Sean last year on Running Britain, we are proud to develop our relationship on such an exciting project.”

Rebecca Diver Phillips, Senior Director, Marketing & Communications, Discovery, commented: “tpf’s work on the first Sean Conway campaign made it a very easy decision for us to work with them again for On The Edge. We were delighted with the results they delivered last year, they know what we’re aiming to achieve and how both we, and Sean, like to work.”

Sean Conway: On The Edge will air in late summer on the Discovery Channel. Sean’s self-supported endeavour started at Lulworth Cove, Dorset on 1^st April and will span up to 14 gruelling weeks, covering 4,000+ miles – the equivalent in distance from London to New Delhi.

tpf is an independent agency specialising in promotions, publicity and digital marketing in entertainment, TV and sport, visit tpf.london for further information.

The post Discovery UK supports Conway TV show appeared first on IPM Bitesize.