This week Tesco announced new measures to implement social in a campaign to inform customers about new social distancing measures in stores.

We’re working hard to ensure customers and colleagues can easily observe these measures, to protect themselves and others. We have issued clear guidance to stores on customer numbers. And we know from feedback from customers that they would welcome guidance to ensure they remain at a safe distance from others in the store.

We also need their help, to make sure the advice is adhered to. We know a vital part of this will be communicated in order that customers understand and recognise the raft of new measures in-store.

So starting today, we are launching a new ad campaign, ‘Keeping you safe’, to inform customers about our new social distancing measures, give them confidence and help keep them safe as they shop with us in-store.

The advert was shot overnight on Wednesday in  Stevenage Tesco Extra store to ensure minimal disruption to customers and is fronted by real colleagues. It will begin on social and TV ads will run over the weekend – including within Channel 4’s Gogglebox and ITV’s screening of Star Wars The Force Awakens.

The campaign is part of our dedicated plan to ensure food for all, safety for everyone and to support our colleagues, at this difficult time. It will focus on measures we’ve put in place to protect our customers and colleagues at key stages of the shopping trip:

Outside the store: new measures include car park marshals, clear signs communicating social distancing advice, clear queue markers to ensure customers can easily stand 2m apart.

Safely entering the store: new measures include colleagues on hand to count customers into the store to ensure numbers safely adhere to social distancing guidelines they’ll also be able to explain to customers the changes they’ll see in store, plus facilities to wipe trolleys and baskets.

Doing your shop: new measures include signs and floor markings to encourage social distancing, one-way aisles, and colleagues positioned through the store to give guidance or answer questions

Paying for your shopping: new measures include signs and floor markers to show safe 2m distances, signs to encourage customers to pay by card and protective screens at till points.

Leaving our store: new measures include separate entry and exit points to the store, a safe distance apart, and removing non-essential items and furniture to give customers more space behind the checkouts.

In addition, we have dedicated colleagues to support these social distancing measures as well as teams dedicated to hygiene and cleaning. So the ad features real colleagues explaining the measures and we hope it’ll help customers when they shop.

Store manager, Jamie Welch delivers the closing line outside his store “These [measures] are to here to help you shop as safely as you can. Because now more than ever, every little helps.”

Tesco CEO, Dave Lewis, said “We felt it was important to help customers understand the changes we’ve made in our stores to keep them safe as they shop. We hope they’ll find it helpful. Our aim is to do everything we can to protect our colleagues and customers at this difficult time and ensure everyone has safe access to the food and essentials they need.”

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Award-winning experiential marketing agency N2O is once again delivering festive cheer for Tesco customers with its Bavarian-style Christmas markets.

Back for 2019, the pop-up markets will visit 70 stores across the UK in the weeks leading up to Christmas.

Building on the success from previous years, the markets are featuring a Santa’s Grotto, snow machine, music, a massive 4-metre bauble light installation and extensive sampling of both supplier and key Tesco Christmas lines.

Clare James, Chief Operating Officer at N2O, said: “I absolutely love seeing Tesco customers in the Christmas Markets having such a positive experience! Working closely with the Tesco marketing team and using insight of the Tesco customer mindset, we were able to ensure we’re delighting customers this festive season.”

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On 4 and 5 December, Tesco will host a Christmas dinner like no other, taking guests on an immersive culinary journey through the past 100 years of festive celebrations.

Starting in 1919, the year Tesco founder, Jack Cohen, set up his Hackney market stall, diners will travel through time, getting a taste of Christmases past, present and future through dishes all made using the festive food selection available at Tesco this Christmas. Diners will be served up a century’s worth of Christmas food and drink in one decadent, decade-hopping menu – through the Art Deco era, the swinging sixties, to the present day and beyond.

Held in partnership with renowned ‘dining adventurers’, Flavourology, diners will enjoy an 11-course tasting menu that celebrates key moments in time and iconic Christmas dishes of past decades. The feasting menu was conceptualised by food historian, Tasha Marks, and reimagined for present day diners by Tesco and Flavourology chefs.

Guests will enter the venue, a former 1900s police station in Covent Garden, and receive a welcome drink inspired by the era to sip on as they journey back in time at the ‘Tesco Feast of the Century.’ Once seated, diners will then travel through each decade – just like Joel, the delivery driver in this year’s Tesco Christmas advert – via a heady mix of swirling projections, music and light, guided by time-travelling hosts. Each new course will signify the passing of time, and as each one is served, the environment the diners are in will change, giving guests a truly immersive experience.

The first 10 courses will reimagine what people of each decade from the past 100 years would have enjoyed around the Christmas dinner table; from a 1930s festive ham terrine, to a 70s prawn cocktail with a modern twist and an update on the 80s drunken cheese fondue.

The final course, the 11th, will celebrate the dish of Christmas future. Invented by – and informed by the insights of – the Tesco Product Development Chefs. This dish also takes inspiration from Marks’ analysis of trends over the past 100 years, to predict what Christmas dinners of the future could look like.

Fittingly, the feast costs £19.19 – taking inspiration from the year Tesco was founded – and all proceeds will go to charity.

Tasha Marks, food historian, said: “Food has always been central to our Christmas celebrations, so it was fascinating to take a deep dive into the trends that have influenced our festive feasts over the past 100 years. From beef, to turkey, Port to Prosecco – some of our tastes may have changed, but decadence, delicious food and a touch of luxury have always been at the heart of our Christmas menus. Based on this fact alone, you can be sure that the Tesco Feast of the Century will deliver a festive night to remember!”

Martyn Lee, Executive Chef, Product Development, for Tesco said: “Tesco has been delivering Christmas for 100 years, so we felt that putting on a feast of this kind was a fitting way to celebrate and the perfect way to showcase our fantastic festive foods this year. We follow trends and changing tastes closely to ensure we deliver the perfect Christmas for all the nation and we’ve worked hard with Tasha and Flavourology to craft a truly unforgettable experience. The Tesco Feast of the Century will be a celebration of festive food and its important role in the nation’s celebrations at Christmastime.”

The ‘Tesco Feast of the Century’ will take place on Wednesday 4 and Thursday 5 December between 6.30pm and 11pm, at 5 Great Newport St, Covent Garden, London WC2H 7JB.

Tickets are available via Design My Night

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Over the weekend, local Bhangra Community, Apna Virsa took the centre stage at Tesco Extra, Slough Wellington Street, in celebration of the Sikh religious festivities, Vaisakhi.

Dancers were hidden amongst Tesco shoppers, pretending to shop when an announcement was made in store calling for “All Bhangra lovers to make their way to the Customer Services point” of the store.

A countdown began over the intercom and an unknown space was created by the customer service point.

A Bhangra remix melody titled ‘Best of Bhangra 2018’ by DJ Frenzy began blaring over the speaker, and two Apna Virsa members took the centre stage busting out a Bhangra routine.

Slowly, more and more dancers hidden amongst onlookers and shoppers joined in on the routine, surprising the audience and creating a breath-taking performance.

In the end, a large group were dancing to a well-versed routine, ending on a freestyle and a finale chorusing ‘Happy Vaisakhi’ to the onlookers.

Check out a video of the event here: http://www.facebook.com/apna.virsa/videos/2304675676262078/

Bobbi Johal and Seema Kamboj, Project Coordinators at Apna Virsa, said: “What an amazing weekend for the Apna Virsa family! This was a fantastic celebration of Vaisakhi with the community in an exuberant Flash Mob Bhangra display, with loads of smiles and bucketloads of energy and a community spirit at its best. It was an incredible experience for the whole of Apna Virsa team along with massive support from Tutor Priya Sharma and Nav Hothi too. Massive thanks to all our participants for their contagious enthusiasm and support. Big thanks to Slough Tesco for the collaboration and supporting our community events.”

Apna Virsa (‘our roots’ in Punjabi) is a non-profit community organisation based in Slough with the main purpose of exploring, sharing and celebrating South Asian Culture and Heritage with the larger community, promoting awareness, better communications and Health and Wellbeing between different communities.

Vaisakhi is a historical religious festival in Sikhism which commemorates the formation of Khalsa panth of warriors under one of the Sikh Guru’s, Guru Gobind Singh in 1699 and ultimately the birth of Sikhs. It is additionally a spring harvest festival for the Sikhs with celebrations that include decorating Gurdwara’s and community fairs and parades distributing festive foods.

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To mark the 20th anniversary of Tesco Finest, the retailer’s premium, own-brand food range, Tesco is inviting food-lovers to a free immersive exhibition, curated with the help of ‘food alchemists’ Bompas & Parr, at Kachette in Shoreditch from 11th to 13th October.

‘DEVOUR – the exhibition you can eat by Tesco Finest’, fuses the worlds of food, art, design and theatre to create an exploration behind Tesco Finest products in an adventure designed to engage all the senses.

The edible exhibition will allow food lovers to travel through six different experiences that take the concept of a tasting menu to a new, fully sensorial and interactive level, bringing to life the lengths Tesco Finest goes to in order to ensure the best quality food and drink.

Guests will step inside the Tesco Finest Vintage Grand Cru Champagne bottle for a bubble catching experience which brings to life the 250 million bubbles inside every bottle. Drinkers will be able to catch floating edible champagne bubbles in their mouths before enjoying a glass of bubbly.

From venturing down a Himalayan salt mine to embarking on a foraging expedition to playing a wild mushroom symphony and seeing the unimaginable come to life with an edible rainbow, the multi-sensory taste journey will take diners through a whole meal, from aperitifs to starters through to main and dessert.

Tickets are free, but consumers will have to book in advance at tesco.com/devour

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No alcohol beer Budweiser Prohibition has teamed up with Love Island star and personal trainer, Gabby Allen, to unveil a fleet of ‘beer floats’ that will travel the country giving away free Budweiser Prohibition Brew to UK consumers and help them ‘drink smart’ throughout 2018.

The campaign is part of AB InBev’s UK launch of Budweiser Prohibition Brew, the brand’s first alcohol-free beer.

To complement the partnership with Allen and the sampling push, Budweiser is also partnering with Time Out to raise awareness of the new Prohibition Brew and give a helping hand to consumers looking to moderate their drinking this January.

The partnership included a four-page cover wrap on the Tuesday 16th January issue, as well as the distribution of 50,000 product samples with each magazine at key stations across the capital, such as London Victoria, London Paddington, London Bridge and Liverpool Street. An additional 30,000 samples were distributed on the evening of Thursday 18^th January, targeting commuters as they started planning their weekends, who might be tempted to break their alcohol-free resolution.

Time Out has produced a digital hub, which will house content about the alcohol-free beer and advise Londoners on how they can make the most of going out with friends while moderating their alcohol consumption.

Budweiser Prohibition Brew is also working with street food operators Street Feast. Until 3^rd February, Dinerama Shoreditch and Giant Robot Canary Wharf will host the first-ever Budweiser Prohibition taste test, where people will be challenged to taste three different Budweiser beers and guess which is the new Prohibition brew – with winners receiving their next Bud for free.

The Budweiser Prohibition Brew campaign is being supported by an Out Of Home advertising campaign, as well as digital and social content across Facebook, Instagram and YouTube. These elements will focus on Budweiser Prohibition Brew’s great taste, and show consumers that they can still enjoy a beer with friends if they choose not to drink. The social activity will lead consumers to the campaign micro-site, www.budprohibition.com, where they can sign up for a free can of Budweiser Prohibition, redeemable at Tesco.

AB InBev worked with content agency The Story Lab for the partnership with Time Out, while social creative is being handled by Elvis. Anomaly is handling the OOH creative, and the nationwide sampling campaign and the partnership with Gabby Allen is being handled by PR agency 3 Monkeys Zeno.

Sascha Cordes, Senior Brand Manager Budweiser, says: “We are incredibly excited to launch Budweiser Prohibition Brew to the UK, our first ever alcohol-free beer, and even more excited to unveil our fleet that will be delivering the brew up and down the UK, helping the nation stick to their goals this January and beyond. People today are increasingly drinking less alcohol, as part of the broader healthy-living trend. In 2018, we predict this trend to continue, and don’t think there could be a better time for us to launch Budweiser Prohibition Brew for people who are looking for the great taste of beer, but with 0% alcohol.”

In the first two weeks of January alone, Hitwise data suggests searches for “alcohol free beer” increased 171% – but the data also suggests that consumers are finding it hard to stick to their resolutions, with recent searches tailing off.

AB InBev UK research reveals that, as a nation, Britons are definitely drinking less alcohol – a trend that is being driven by millennials – with the low and no-alcohol beer category growing 19.5% in the UK over the past year.

Budweiser Prohibition is the latest beer in AB InBev’s low- and no-alcohol portfolio in the UK, which already includes the market-leading alcohol-free beer Beck’s Blue and Bud Light, brewed to 3.5% ABV.

The expansion of the low- and no-alcohol portfolio is part of AB InBev’s Global Smart Drinking Goals, which includes a pledge that 20% of its global beer volumes will be low-to-no alcohol by 2025, alongside deeper investments in programs that measurably shift social norms and behaviors around the harmful use of alcohol.

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AB InBev, the world’s biggest beer company, has been supporting its new alcohol-free beer, Budweiser Prohibition, with a UK anti-drink drive digital and Out Of Home campaign, plus a sampling drive through Tesco.

A major ad campaign centres on people getting home safely for Christmas. The global beer brand is supporting the Department for Transport (DfT) for its THINK! Christmas campaign, designed to tackle drink driving.

The OOH ads and the digital push run until December 31st 2017, delivering a series of festive but pertinent messages encouraging people to make smart drinking choices during the festive period and get home safely for Christmas.

A key part of the campaign is a nationwide giveaway of Budweiser Prohibition, via a digital Budweiser Christmas card from www.budprohibition.com, to be redeemed in Tesco outlets.

Rowan Chidgey, Marketing Manager for Budweiser UK, says: “As an iconic global beer brand, we not only have a responsibility to help fight important issues like drink driving, but also to make it easier for people to make smart drinking choices. We’re really pleased to be supporting THINK! to keep safety front of mind this Christmas and proud to make great products like Budweiser Prohibition, so party-goers can enjoy beer as well as moderation. We’ve put it at the heart of our responsible drinking campaign this year, so as many people as possible can celebrate this Christmas and get home safely.”

The THINK! drink drive campaign coincides with the National Police enforcement campaign, which runs throughout December.

While road casualties caused by drink driving have fallen dramatically in recent years, the latest statistics recorded 5,730 accidents and 8,470 casualties in England and Wales in 2015 due to drink driving.

Road Safety Minister Jesse Norman said: “Thanks to generations of THINK! campaigns, drink driving has become socially unacceptable, with an 88% drop in fatalities over the last three decades. This year’s THINK! campaign builds on that record, working to prevent this devastating behaviour, which puts so many lives at risk.”

This year’s Budweiser campaign is part of AB InBev’s Global Smart Drinking Goals, which seek to reduce the harmful use of alcohol with an investment of one billion dollars across the globe in marketing campaigns to influence social norms and change behaviours – to measurably decrease harmful alcohol use over the next ten years. One of the goals is for 20% of AB InBev’s volumes to be low-to-no alcohol by 2025. Budweiser Prohibition will be a major contributor to this goal as an alcohol-free beer.

AB InBev is a founding member of the UK self-regulatory body for alcohol marketing, the Portman Group, and a major funder of the independent Drinkaware Trust.

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Tesco is combining store data with DOOH.com’s RUSH delivery platform to deliver festive product offers and individual store opening hours to digital Out of Home screens in close proximity to stores across the UK in a campaign using the slogan “However you do your Christmas, everyone’s welcome.”

Ads will display a variety of offers and will change throughout the day, before switching to a localised store message in the evening. The retailer says the aim is to respond to the needs of its customers with “true convenience messaging”.

Nick Ashley, Tesco’s Head of Media and Campaign Planning, says: “The ongoing digitisation of the OOH landscape is a welcome development for us. It enables us to serve our shoppers in a way that is even more relevant and helpful to them – especially in the final few days before Christmas.”

Elodie Rodriguez, senior account manager at Kinetic, which booked the media, adds: “This campaign is a fantastic demonstration of intelligent data usage in OOH to create hyper-relevant and contextual creative to assist shoppers in the run up to Christmas. By delivering real-time content to consumers via RUSH technology, we’re delighted to be reinforcing Tesco’s long-standing motto of helping shoppers”.

Jeremy Taylor, head of strategy at DOOH.com, comments: “The festive period can be a frantic time for consumers, making it increasingly important for ad content to be relevant as well as engaging. By being smarter with digital OOH, Tesco can deliver hyper-localised information direct to customers on a national scale.”

Media was planned and booked by MediaCom and Kinetic respectively across the UK, with BBH designing thousands of creative variations to run in the lead up to Christmas day. The delivery was managed using DOOH.com’s RUSH platform, working in conjunction with Tesco’s API to deliver bespoke content for each local store.

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Belvoir Fruit Farms, makers of the Belvoir brand of fruit cordials, is backing its Little Drop of Lovely marketing campaign with a hot air balloon which will tour UK food and countryside festivals, including Bristol Balloon Fiesta, and selected supermarkets.

Belvoir cordials has worked with London-based creative marketing agency whynot! Thinkpeople to design and build a bespoke droplet-shaped hot air balloon and a support mobile sampling area, where consumers can enjoy a drink of Belvoir’s products while watching the Balloon take flight.

The Little Drop of Lovely campaign will be visiting 10 festivals this summer and 12 Tesco stores for outdoor sampling. A special in-store neck collar on bottles of the elderflower cordial will carry a competition to win a luxury weekend getaway to the Bristol Balloon Fiesta, with flights in the balloon. Social media will support and celebrate the activity.

The balloon launched on the June 14 2017 from the Elderflower fields at Belvoir Fruit Farms, Bottesford, Leicestershire.

Pev Manners, Managing Director of Belvoir Fruit Farms and son of founders Lord John Manners and Lady Mary Manners, observes: “We’re so excited about finally getting our stunning new balloon airborne. We believe it will enhance our presence at a series of events and shows over the summer, and engage the consumer more fully with the Belvoir brand. We’ll interact with a larger audience wherever it is flown, really giving them something to remember us by and hopefully prompt them to enjoy more of our lovely drinks. And personally, I’m really looking forward to checking on the progress of the elderflowers from the air next year to see if they’re ready for harvest!”

Nigel Clifton, Executive Creative Director of whynot!, says: “We wanted to celebrate how Belvoir cordials can be the perfect drink at every occasion.  We wanted to put the drink into people’s hands and give them a lasting memory of that moment. Adding A Little Drop of Lovely, to their day, their festival experience and where they shop was our solution. The Belvoir balloon is the perfect visual icon to deliver that thought across the UK.”

To find out where the balloon will be appearing this summer, visit https://www.belvoirfruitfarms.co.uk/things-to-do/events/

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Tim Mason, the former Deputy Chief Executive Officer of Tesco who was named as Non-Executive Chairman of marketing technology platform Eagle Eye in January 2016, has now been appointed to the role of CEO.

Mason spent 30 years at Tesco in a number of roles, including chief marketing officer, CEO of Fresh & Easy in the US and Deputy CEO of the Tesco group. He was behind the launch of pioneering loyalty card scheme Clubcard, which changed the way all retailers analysed and leveraged their customer data.

Mason said: “When I joined Eagle Eye in January this year, I saw a company with a vision and proven technology to transform an industry. Since then I have been able to verify this opportunity and believe the time is right to accelerate our business development. I am delighted to help take the business into its next phase of accelerated growth and to capitalise on our first mover advantage and our successes so far in the UK and overseas.”

The company’s CEO, Phill Blundell, will step down to deputy CEO, a role that will allow him to will focus on the overseas growth strategy and international development for the business

Meanwhile Malcolm Wall, who was non-executive director, will become non-executive chairman, replacing Mason, and Drew Thomson, previously non-executive director, will become remuneration committee chairman.

Wall commented: “I am delighted to be able to help shape the company’s future as chairman and am very pleased that Tim has accepted the role of chief executive alongside Phill as deputy chief executive officer. Tim brings a wealth of relevant experience and an extensive network of Tier 1 UK and international contacts which will be invaluable to Eagle Eye as Tim dedicates himself fully to the company. The board changes announced today will deepen and strengthen the management team to deliver against our overall ambitions.”

Sir Terry Leahy, who was CEO of Tesco from 1997 to 2011, is a non executive director of Eagle Eye.

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