The promotion agency Umbrella briefed B Corp prize provider The Happy Prize Company to deliver an experience for the online car seller, cinch.  Cinch are official sponsors of the NFL UK and as part of the partnership they provided two lucky winners with a once-in-a-lifetime opportunity to watch Super Bowl LVI in LA!!  

The Happy Prize Company put together a carbon-neutral prize consisting of two luxury 4-night breaks to LA, including a meet and greet on arrival (which included Cinch’s filming company, responsible for capturing the prize winner’s experiences), 4 nights at the Amarano hotel in Burbank, a day out with the film crew exploring the best that LA has to offer, along with VIP tickets to the Super Bowl, including tickets to the exclusive Tailgate party, provided by cinch. One winner described the trip ‘Such a huge thing to do – a proper bucket-list experience’,  and the campaign aligned strongly to cinch’s ethos which is to deliver on what they promise. 

The core of cinch’s business is customer service and every part of the prize had to encapsulate this ethos; every detail had to ‘be a cinch’ and here is the experience we helped deliver! Watch Video

The post Super Bowl Experience of a Lifetime appeared first on IPM Bitesize.

Engage has collaborated with the Harrogate-based independent tea and coffee company for over five years on a range of projects including building websites, developing microsites and creating content.

The agency was selected to provide digital support for Taylors’ sustainability activity due to the longstanding partnership and its extensive experience with FMCG brands including Heineken and Britvic.

The three year project includes the development of a digital content hub to showcase the environmental and social work conducted by the Taylors and Yorkshire Tea brands in the UK and with suppliers overseas. It also features more information on their sustainability credentials and insight into how other brands can become more sustainable. A dedicated sustainability report has also been produced to review past projects and impacts on people and the planet.

Samantha Gibson, Sustainability Communications Manager at Taylors of Harrogate, commented: “Not only have the Engage team produced a beautifully designed platform to bring this work to life, they’ve also embraced the values behind the project, challenging themselves to build sustainable thinking into the development of the site itself. We couldn’t have asked for a better partner. We are excited about the opportunities the site brings to enable us to talk openly about our sustainability work, not only discussing our progress but also the challenges we’ve faced. It’s also a place to share more from our amazing suppliers around the world.”

Taylors is the first tea and coffee company in the UK to share full details of its supply chains and its impact on suppliers in the countries it operates. Alongside a strong focus on supply chain resilience, the business has spent the last five years working towards CarbonNeutralⓇ certification for its entire tea and coffee supply chain, and all of its products are now certified from field to shelf. Further sustainability work includes projects involved in access to water, planting trees and sustainable farming..

Tom Schofield, Creative Director at Engage, said: “We’re starting to see more of our clients following the lead of Taylors and investing in their sustainability resources and credentials. Thanks to programmes like Blue Planet II, sustainability is becoming more mainstream and consumers are increasingly expecting brands like Taylors to invest in both people and the planet.

“We’ve really enjoyed working on the sustainability hub and report so far, and we’re looking forward to working on the next steps of the project which includes collaborating with Taylors to deliver a sustainability webinar.”

Businesses which prioritise sustainability can reap the rewards and benefits adds Alex Willcocks, Co-Founder of Engage: “Sustainability is not only great for people and our planet, but it’s also great for business. Customers today have their pick from a number of competitively priced, high-quality products and services. Adopting a visible and positive stance on the issues of Environment, Social, and Governance (ESG) that is both authentic and aligned to your customer values is a powerful differentiator, especially in a crowded market.”

For business leaders looking to find out more about how to achieve greater sustainability credentials and the benefits this can generate, Engage and Taylors of Harrogate will be hosting a webinar on Thursday 20 August to underline the business benefits and value of having a centralised sustainability hub, and the positive impact that sharing a sustainability story can have on brand value and reputation.

To register for the webinar, please visit:

https://app.livestorm.co/engage-3/the-value-of-showcasing-sustainability-online-with-taylors-of-harrogate

For more information about the sustainability partnership, please visit:

https://engageinteractive.co.uk/work/taylors-impact

The Taylors sustainability hub can be viewed at: https://www.taylorsimpact.com/.

The post Taylors of Harrogate partners with Engage to showcase its sustainability credentials appeared first on IPM Bitesize.

This London Fashion Week, Mulberry launches the ‘Made to Last’ activation inspired by the brand’s responsibility commitments to past, present and future, the programme of events launches in the brand’s Bond Street store from 14th February. An immersive installation will bring the brand’s craft and design ethos to life, complemented by a three-day programme of live music, exclusive events, craft workshops and a pop-up café.

Made to Last sees Mulberry’s carbon-neutral Somerset factories transported to Bond Street where customers will be able to watch Mulberry craftspeople create the recently launched 100% sustainable leather Portobello Tote in a choice of limited-edition colours.

Customers continue their journey through a mixed-media installation that explores the brand’s commitment to crafting responsible luxury.

The brand will also be launching a progressive circular economy programme: The Mulberry Exchange. This new suite of services invites customers to have their Mulberry bags authenticated and
appraised, with the opportunity to put this value towards a new purchase. A curated selection of pre-restored bags will be available during the weekend – donated by some of brand’s most high-profile fans. Pre-loved and archive pieces will be available for purchase at the Bond Street and Gees Court stores, with a focus on rare silhouettes and limited-edition pieces, carefully revived by Mulberry’s restoration artisans in Somerset.

Thierry Andretta, CEO of Mulberry, says: “I am delighted to oversee the launch of The Mulberry Exchange. This innovative set of services celebrates decades of artisan skills nurtured in our Somerset factories and embraces the principles of a circular economy. We’re proud to offer our customers the chance to give a pre-loved bag a second life and purchase timeless designs from Mulberry’s archive.”

A series of industry talks kick off with creative director Johnny Coca, with the store also hosting live music, an on-site café from cult East London bakery Pophams and the chance to get hands-on and make your own Mulberry piece with craft workshops.

The space also introduces the new M Collection, a capsule of bags and outerwear crafted from a blend of ECONYL® regenerated nylon and sustainable cotton.

Johnny Coca, Creative Director at Mulberry, says: “The M Collection takes an innovative approach to new materials and to British heritage. The brand’s M Initial has been interlocked in a play on Brutalist architecture and heritage textiles such as houndstooth to create an urban, abstracted pattern that draws on our shared spaces and histories.”

The Mulberry Green charter sets out the brand’s commitments to make a positive difference to its people, the environment and the community in which it works and is focused around materials,
manufacturing, product and people. It also encompasses the brand’s lifetime restoration service which allows customers to revive, rather than replace, a well-loved bag. In this spirit, the Bond Street installation has been carefully designed with everything from reusable set pieces to sustainable coffee cups.
#

The post Mulberry launches ‘Made to Last’ activation to promote sustainable future for LFW appeared first on IPM Bitesize.

Heineken UK is eliminating plastic rings and shrink wrapping from its entire portfolio of beer and cider multi-pack cans, removing 517 tonnes of plastic annually from the supply chain – the equivalent of 94 million plastic bags a year.

Part of a £22 million investment, Heineken has announced a scalable innovation to replace plastic rings – a 100% plastic-free topper for multi-packs that uses sustainably sourced cardboard.

The new packaging was designed to not only remove plastic, but to minimise use of materials and reduce waste. The cardboard topper is 100% recyclable and compostable and importantly for shoppers, is robust and easy to grip.

This innovation will be rolled out across Heineken, Foster’s and Kronenbourg 1664 multi-pack cans and made available in UK retailers from April 2020. This will be followed by all Heineken brands in multi-pack cans, including Strongbow, Bulmer’s and John Smith’s by the end of 2021.

Cindy Tervoort, UK Marketing Director, Heineken, said: “The effect single-use plastic is having on our planet can’t be ignored. Creating an eco-friendly solution that eliminates plastic while still meeting the demands of our beer and cider drinkers has been a big focus in our business. Now, after years in development and huge investment, we’re extremely pleased to announce our recyclable and compostable topper innovation, a significant milestone in our journey to eliminate all single-use plastic.”

The £22 million investment will be split between Heineken’s Manchester, Tadcaster and Hereford sites, with the technology piloted at the Manchester brewery before the end of the year. The company already sells over half of its beers and ciders on draught in pubs around the country through refillable kegs that can be used for up to 30 years.

The pledge to eliminate plastic rings from the UK is the latest commitment in Heineken’s ambitious ‘Brewing a Better World’ strategy which challenges the company to innovate in a sustainable way. During the past three years, Heineken UK has employed several creative approaches to deliver this goal, including ‘light-weighting’ glass bottles and aluminium cans, trialling deposit return schemes at festivals to encourage recycling and decreasing CO2 by 68% since 2008 through investments in new technology.

The post Heineken UK to remove plastic from all multi-pack cans by 2021 appeared first on IPM Bitesize.

Laura Palmer, Marketing and Business Development Director at Promotional Handling Limited, shares how businesses can implement sustainable strategies within their business supply chain.

As an industry, how do we ensure that Sustainability does not become something we just pay lip service to, but transforms into a permanent and powerful consideration within business decisions and planning?

As the supply chain forms the basic function of most businesses, building sustainability into it is probably the most effective approach.  I would propose two basic rules to achieve effective sustainability; mitigation of negative environmental impacts and influencing positive impacts within the following areas of the supply chain;

Your customers – Ensuring your marketing campaigns are effective, impactful and sustainable

Your Business – Adapt and change your business model to reduce environmental impacts

Your Staff – Initiate conversations with your staff on the issue and making it an integral part of your business from top down

Your Suppliers – Engage with your suppliers on a sustainable basis

So where can we reasonably reduce our environmental impact?   

We have already seen Brands like Burger King move to meatless alternatives and pledge to remove plastic toys from their kid’s meal.    However, in the value offering to consumers, we will still need free samples, premiums and giveaways.  Therefore, there are things we can change to reduce environmental impact and improve sustainability, for example.

Reusability is the standout consideration.  Offer items that consumers will want to keep and use repeatedly.  Single use and poorly made plastics are problematic, premiums should be designed and manufactured for longer term use.

Alternative Materials like wood or Bamboo can be effective.  Make sure the manufacture of these alternative materials is sustainable and environmentally responsible.  It is not always as easy as it seems, so do your research and put pressure on your suppliers to give you sustainable options.

Reduce Transportation, think how the size and weight of items can change their transportation costs and therefore the environmental impact.  A good example of this is glass vs plastic bottles.  Glass is more sustainable but as it is heavier it has a bigger transportation Carbon footprint.

Use local Suppliers and Distributors where possible.  This is going to be heavily influence by cost, but it should be considered if viable.

Use recyclable recycled or biodegradable packaging.  I have seen examples of packaging proclaiming to be made from 100% recycled wood pulp, printed with vegetable ink, fully biodegradable……and then shrink-wrapped with plastic film which is not recyclable.

If you want to reduce Carbon Emissions and Environmental Pollution in the delivery of a campaign, it is important to do your research and plan carefully.   Think through every step of your campaign from the point of production to where it will end up.   Make sure planning is joined up and that you have communicated sustainable intentions to your supply chain effectively.   Get round-table discussions going with everyone involved in a campaign, suppliers will be able to give you new ideas for sustainable solutions and hopefully avoid pitfalls.

So how can we effect Positive impacts?  

Within our own businesses we all have an Environmental Policy but what are we doing to make the small step changes needed to add up to the bigger picture. Changes like providing adequate recycling facilities, engaging and educating staff on the issue, sharing your intentions with a wider audience and looking for how others are approaching the problem.

The effective use of technology can help a business become more sustainable.  Staff do not need to travel to every client meeting when video conferencing can be just as effective.  Technology can also allow some staff to work from home rather than commute to the office.

Where possible, work with suppliers that are similarly committed.  If we collectively make sustainability more transactional then it can be pretty influencing across the business sector.  It needn’t add cost or cause pain as most businesses will adapt quickly.

Perhaps challenge your business to change 3 things that will have a positive influence or impact in the next 12 months.  Talk to your supply chain in terms of Sustainability, ask them for sustainable solutions and challenge them to join you in doing their bit.

Finally, we are an industry of talented individuals, our core skill after all, is being given a problem and thinking of creative ways to solve it.  Sustainability could be viewed as a positive opportunity within our sector.   By facing the challenge head-on, we can benefit both ourselves, our clients and the planet.

Creative Sales Promotion campaigns that encourage changes in consumer behaviour can be a way to further our impact on sustainability.  Get people planting seeds and trees, protecting the Environment, Promote the 3 R’s (Reduce, Reuse, Recycle), encourage getting active outside and eating locally.

I believe that small changes by many people will make the greatest impact.  Within business we can exert persuasive influence on our customers, staff and suppliers.  Starting with our own intentions and policies and then effecting these down the supply chain.

If you want to find out how PHL can help you, get in touch with Laurap@promotionalhandling.co.uk

The post Sustainability down the supply chain appeared first on IPM Bitesize.

Sarah de-Salis, Group Account Director and Corporate Communications at Finn Communications shares how brands should start sharing their sustainable efforts to meet the demands of consumers.

Unilever kicked off the month by announcing that it will halve the use of new plastics in their packaging by 2025, and help to collect and process more plastic packaging that it sells over the same period. Unsurprisingly, against a backdrop of Extinction Rebellion protests around the world, this has gained real traction in the media – but it’s also a really good example of a company standing up to be counted on an issue that matters to so many people.

It’s particularly interesting that the Unilever’s chief executive, Alan Jope, calls out that they’re “not against plastic”. It’s a significant point that sometimes gets glossed over. Like a number of other companies, Unilever can’t just ditch plastic – their brands rely on it to provide consumers with accessible, quality products. However, their additional commitments show that, as the third-largest consumer goods company in the world, they recognise that they need to find new ways to reduce their plastic use, and put their support behind a wider movement around a national, standardised recycling infrastructure to make change stick.

When it comes to issues like this, brands and businesses need to show that they are doing something. It’s when companies don’t share what they’re doing, or the action they’re taking behind the scenes, that they can find themselves under a glare of scrutiny. Greenpeace’s recent campaign against Sainsbury’s “silence” on “serious action to reduce plastic” is perhaps a good example of this. While actions will always speak louder than words, it’s crucial to take people on the journey with you and find ways to share moments of progress along the way.

Unilever isn’t immune to scrutiny, of course. Some campaigners argue that they need to be “more ambitious” by reducing overall plastic by 50%, not just new plastic. But they’ve made sure that their colleagues, customers, consumers and stakeholders know that they have a plan, they’re making it happen, and they will do more. They can’t be accused of doing nothing – and that’s powerful in a society looking for action to be taken.

If you want to find out how Finn communications can help you, then get in touch with sarah.desalis@finncomms.com

The post Speak now and your reputation will thank you appeared first on IPM Bitesize.

The IPM – the trade body which represents creative agencies, brands and service agencies engaged in promotional marketing and brand activation in the UK – confirms its final line-up for its thought-leadership and networking event on Wednesday 16th October in collaboration with the IPA’s EffWeek (15^th to 18^th October 2019), the annual global initiative championing effective marketing.

Sponsored by The Work Perk, the event will take place at Field Day at HKX in St Pancras Square, London from 3pm, and will focus on the role of sustainability in marketing services, and its contribution to campaign effectiveness.

The final line-up for the event is:

Andy Hughes

Visual artist and photographer focusing on plastic pollution, surf culture and issues around climate change and sustainability
Andy’s work has been featured in various broadcast and print media including the BBC, National Geographic and The Guardian Environmental and exhibited internationally. He was an early member of  Surfers Against Sewage  and attended the first ever parliamentary demonstration in 1991. Andy has published a number of books including the ground-breaking  Dominant Wave Theory.

Xavier Rees

CEO at Havas London, Havas Helia & Field Day
Havas London is proudly B-Corp certified – businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. Xav will explain why B-Corp is an effective agency strategy.

Mark Sinnock

European and UK Group Chief Strategy Officer, Havas Worldwide
Mark oversees all strategy for Havas in the UK, covering media, performance and creative, and also runs the Creative strategy group for Europe. He’ll describe why sustainability and other ‘collective’ benefits play a key role in building an effective brand.

Marc Rigby

Managing Director, Multi Resource Marketing Ltd (MRM)
Marc is a marketer of long standing who for the last 3 years has been working as Managing Director of Multi Resource Marketing Ltd (MRM) – an established and award winning marketing services provider. He will share MRM’s approach to managing client’s marketing programmes, demonstrating how campaigns can achieve both sustainability and effectiveness.

 Justine Clement

Founder & CEO The Life Adventure & The Happy Prize Company
Justine was part of the team who launched the travel start-up Unmissable, which went on to define the Prize Management  industry model.  In 2015 she founded The Happy Prize Company, whose vision it is to guide brands towards using more meaningful and transformational experiences as prizes for their campaigns. Justine will take a different look at the effectiveness of a campaign. One where the question is not “How many entries did we have?” and “How much sales uplift was achieved?”, but rather “Did we use our skills to be part of the solution and not the problem?”.

Daniel Rukare

Professor at Hult International Business School
Daniel Rukare is a Professor at Hult International Business School in London. His areas of speciality are Strategy and Innovation with research interests in the area of Developmental Economics. He is currently research active exploring the complexities of how creative confidence could be used in alleviating poverty in developing countries. Daniel is a keynote speaker across Europe, the US and Africa as well as an advisor to several businesses. He will discuss how sustainability can be applied in product innovation.

After the presentations, there will be a Q&A session and the opportunity to network with the speakers and guests.

Paul Cope, Managing Director of the IPM, said: “We are delighted to once again be part of the IPA’s EffWeek for 2019 – one of the most vital initiatives of the year which focuses on what really matters in our industry: effectiveness. Our event will certainly raise some interesting and difficult questions, and hopefully provide a platform for constructive debate – and perhaps a few good ideas and some new contacts to take away!”

Kathryn Patten MIPA, Head of Marketing Strategy at the IPA, added: “EffWeek 2019 is the culmination of a year-long R&D programme into how to improve business and brand performance. So, we are delighted that the IPM are addressing the important issue of how to ensure marketing is both sustainable and effective. We look forward to amplifying the learnings from the event within Effworks.co.uk – the hub of our global marketing effectiveness movement.”

Kirsty Walker, Head of Events at the IPA, added: “The IPA has championed effectiveness in advertising since the Effectiveness Awards were launched in 1980, and has recently started working on what the industry could/should be doing to address the climate crisis – so it’s great to see the IPM promoting the sustainability cause, and demonstrating that this important topic doesn’t have to be at odds with creativity and advertising effectiveness.”

A limited number of tickets are available for this event here: https://www.theipm.org.uk/events/EventDetails.aspx?id=1279342

The post IPM confirms final line-up for IPA EffWeek Sustainability event appeared first on IPM Bitesize.

BMW i and the National Trust teamed up to roll out their ‘Create with Nature’ roadshow for the second year as part of an ongoing partnership. The series of workshops demonstrated to visitors how to make beautiful objects out of sustainable and natural materials at National Trust places.

The activation, developed by marketing services and representation agency Wasserman, aims to increase advocacy and consideration for the BMW i3, as well as highlight the benefits of electric mobility.

At the heart of the campaign was a series of free immersive-play workshops which take place at picturesque National Trust places including Buckinghamshire’s Waddesdon Manor, North Yorkshire’s Fountains Abbey, and Attingham Park in Shropshire.

Visitors were invited to get creative using pebbles, plants and wood, to make objects they can take home, including a geometric glass terrarium with a plant inside, a log planter or a framed pressed plant.

Sophie Chiappe, Marketing Communications Manager at BMW i, says: “Visitors to the National Trust care deeply for the natural world around them, and they want to protect and learn from it. These values are part of the i3’s DNA. It may be a technological tour-de force, it may have cutting edge design features, but, at its heart, the BMW i3 is a response to the needs of the natural world, and this campaign is a great reflection of that.”

Jassy Zirger, Corporate Partnerships Manager at National Trust, said: “Like us, BMW i is inspired by nature. It’s championing innovation with its range of cars to make travel more sustainable; this focus makes BMW i an obvious choice as our exclusive automotive partner. This campaign will not only raise awareness of sustainable travel alternatives, but it will also provide a fantastic experience for visitors to National Trust places.”

Ben Knight, Senior Account Director at Wasserman, adds: “Rather than trying to educate visitors with a passive, exhibition experience, the Create with Nature roadshow is taking a more playful and interactive approach that actively engages with visitors. We’re looking forward to hitting the road with the experience this weekend.”

The Create with Nature campaign kicked off at National Trust property Cotehele, Cornwall last weekend. Full details of where further events will be taking place can be found here.

The post BMW i and National Trust unveil ‘Create with Nature’ roadshow appeared first on IPM Bitesize.

The Betfred British Masters golf tournament is teaming up with Harrogate Spring Water to become a champion of recycling and a showcase for sustainability.

Since the revival of the British Masters on the European Tour five years ago, organisers have worked harder and harder to reduce plastic waste and the 2018 event was the most sustainable ever, with all PET bottles being collected for recycling.

This year’s event is hosted by Ryder Cup star Tommy Fleetwood at Hillside Golf, in Southport, from May 9-12, when there will once again be a strong focus on sustainability.

Rory Colville, Championship Director of the Betfred British Masters, said: “We are proud that our waste and recycling initiative has become a showcase for other events to follow. We have worked with Harrogate Water since 2015 and they are one of our longest standing partners. All their bottles, glass and PET, are 100 per cent recyclable and contain at least 50 per cent recycled material. All the recycled PET is UK sourced material. That’s great but it is only the start. The challenge is firstly having the facilities in place at such a big event as the Betfred British Masters and secondly, educating everyone, including competitors and spectators to use the onsite recycling facilities.”

Around 100 dedicated bins will be installed to capture used PET bottles, which will be taken for recycling to Cleantech in Lincolnshire, a UK re-processor owned by Plastipak, which produces the food-grade recycled PET (rPET) used by Harrogate Water.

Nicky Cain, Marketing Executive at Harrogate Water, said: “We have been a British Masters partner since its revival on the European Tour and have worked closely with the organisers to develop a sustainable waste strategy, while at the same time ensuring the elite golfers are properly hydrated. Recycling is the here-and-now solution to avoiding waste and creating a sustainable circular economy. PET bottles are easily recyclable and represent one of the greenest packaging materials, producing four times less carbon emissions than alternative solutions.   If recycled a PET bottle can become another bottle again and again, it should never go to landfill or incineration. Our switch to using more than 50 per cent recycled content in our PET bottles means a reduction of 1,250 tonnes of greenhouse emissions per year. This is why recycling is so important for the environment. We need to recycle more in order to further our journey towards 100 per cent recycled content. We are proud to be involved in making the 2019 Betfred British Masters, one of the most sustainable events in the sporting calendar and we will be back for the 2020 event too.”

The Betfred British Masters takes place at Hillside Golf Club, Southport 9 – 12 May 2019.

The post British Masters teams up with Harrogate Spring Water to showcase for sustainable waste management appeared first on IPM Bitesize.

Kellogg’s in the UK has launched a raft of measures to help make its packaging greener including a new sustainable packaging commitment and the introduction of recycle-ready cereal pouches. People in Britain will also now be able to recycle their Pringles’ cans thanks to a new deal struck in the UK between the Kellogg’s owned crisp brand and recycling company, TerraCycle.

From December 2018, empty Pringles cans can be sent into TerraCycle using freepost labels, with the sender rewarded with a charitable donation for each can which can be redeemed for the school, charity or non-profit of choice. The cans are then recycled and the resulting pellets used to create new products such as benches and fence posts.

Within the complex Local-Authority-based public recycling infrastructure in the UK, Pringles cans are not currently recyclable, so the Pringles and TerraCycle partnership provides a consistent nationwide solution for people.

In a linked moved, Kellogg’s has launched a project to change its cereal pouches to a recycle-ready material by late 2019.  This action will remove an estimated 480 tonnes of non-recyclable packaging from its British and European supply chains each year.  This development comes on the back of work the company is undertaking with suppliers to identify packaging designs that minimse waste while ensuring the quality and safety of its foods.

“As a company with a caring legacy and a foundation of strong values, we’re committed to playing our part to safeguard the future of our planet. While most of our packaging in the UK is sustainably sourced, made from recycled materials and fully recyclable, we feel it’s our responsibility to continue to develop new creative packaging formats that answer the needs of our consumers and customers,” said Oli Morton, managing director, Kellogg’s UK.

Kellogg’s has already taken steps toward making its own facilities more sustainable.  In April, the company announced the transition to compostable and paper food service products in all its factories and offices globally by end of 2018, fully removing all remaining single-use foam and plastic catering ware, plastic straws and plastic water bottles.

“Nurturing our planet is a foundational value of Kellogg,” said Steve Cahillane, Kellogg Company chairman and CEO. “It’s imperative we are part of a solution that ensures a healthy and sustainable planet for all people around the world.”

All these actions contribute towards Kellogg’s aim to work towards 100 per cent of its packaging being reusable, recyclable or compostable by the end of 2025.

The post Kellogg’s UK partners with TerraCycle to allow people to recycle Pringles’ cans appeared first on IPM Bitesize.