Hold on to your hashtags because the world of influencer marketing is constantly growing and Together Agency are about to break it down for you, by looking at key trends, stats and strategies to help keep you ahead of the curve.

They will spill the tea on how influencer marketing isn’t just evolving, it’s the latest social media revolution. From big names like Alix Earle (who has 6M TikTok followers) to micro-influencers building an audience of thousands, looking into the likely trends for this year and strategies for how your business can use influencers to level up your brand.

Take a look here and prepare to influence and be influenced.

The post Influencer Trends Report From Together Agency appeared first on IPM Bitesize.

This year, Activation has been on a journey with Wall’s developing their new brand comms platform.  From working through their strategic challenges, audience insights, and brand proposition they have landed on a brand line to bring their comms together under a single, unifying idea.

With a best-ever recipe, Wall’s continues to do everything it has always done, but now it’s better, not only in terms of quality and taste, but also there’s also a plan for the brand to do more for the people and communities that it serves, by tackling hunger.

When hunger calls, grab a Wall’s!

The agency has used the new recipe campaign to launch the new line.

With a challenge to use the new recipe story to get sausage rolls into people’s minds and shopping baskets, they developed a high-reach social campaign focused on awareness and consideration.

With 64 layers of moreish flaky pastry and mouthwatering sausage filling, Wall’s sausage rolls are better than ever with their best-ever taste and highest-ever quality.  What more do you expect from the nation’s favourite?!

The team knew that the creative needed a key focus, for them this was ‘hunger’ – one of the key purchase factors for the product (and brand!) and something we can all relate to.

And so ‘Chomp, chomp, chomp’ was born! A mouthwatering animation that highlights the product’s new recipe as the beautifully photographed sausage roll disappears, one chomp at a time! (Hungry yet?)

The animation uses a warm voiceover and most importantly, ends with their new brand line… You can watch it here: https://youtu.be/oBIQZbZEmdI

When hunger calls, Grab a Wall’s

The campaign is live on Facebook, Instagram and YouTube currently stopping thumbs and grabbing attention as we speak!

You’ll be seeing more of this line in months to come as Activation has lots of exciting things coming your way…. Watch this space!

The post Activation’s Brand Campaign Development For Wall’s appeared first on IPM Bitesize.

The OG of Influencer Marketing, Holly Eddleston, and BIG little London Founder, Emma Critchley-Lloyd, partnered with The Institute of Promotional Marketing (IPM) to present their insightful guide: ‘How to ace influencer marketing for your next promotional campaign’.

What you need to know:

• The top 5 tips to ace your next influencer marketing campaign
• How to create a successful campaign
• Influencer strategy for promotions

Download the webinar here

The post How To Ace Influencer Marketing appeared first on IPM Bitesize.

Influencer Marketing is one of the most effective promotional marketing strategies used by brands across the globe. But when a brand gets it wrong, it can cause controversial shockwaves across the internet. 

From loose contracts leading to deliverables not being met, weak influencer and brand matchmaking that can’t convince audiences and even half-arsed posts with the wrong wording copy and pasted in the caption, *cough cough*, Scott Disick we’re looking at your Bootea #ad. 👀 

Want to learn more about Influencer Marketing Best Practices?

Say goodbye to favouring vanity metrics and hello to prioritising quality KPIs giving your brand more bang for its buck. 👋

Learn how to conduct influencer marketing, the importance of audience research and how to smash your next promotional campaign out of the park.

Written by Holly Eddleston, an OG of Influencer Marketing, our Best Practice Guide to Influencer Marketing gives you top tips for planning your next influencer campaign with the right content creators to represent your brand. 

Who are we?

We’re BIG little London and we don’t do one off #ads. We’re here to build you an army of brand ambassadors who can talk genuinely about your product or service to their engaged audiences. Decades of campaign management means we know our talent and what their followers respond to in order to drive sales, increase share of voice, enhance your reputation and boost social media engagement.

Holly Eddleston has worked on influencer marketing campaigns for brands such as Red Bull, Peroni and Microsoft. Holly has a large network of influencers who she has worked with previously but loves to identify the new up and coming talent who can engage, excite and sell product. 

Download our FREE Best Practice Guide to Influencer Marketing.

The post Best Practice Guide to Influencer Marketing From Big Little LDN appeared first on IPM Bitesize.

Ocean Spray tasked Activation with creating a disruptive campaign that would boost brand relevance with a broader target audience. They wanted to stand out and try something different!

Their research showed that while the brand had high prompted awareness, it suffered from low purchase consideration. To change this, the agency decided to take a surprising and unexpected approach by creating a weird and wonderful attention-seeking campaign that breaks away from what people typically associate with Ocean Spray.

Their perspective was that we’re all a bit bored of social media beauty influencers pushing all kinds of products and routines on us. The team felt that Ocean Spray buyers would certainly relate to this. 

FOR GOODNESS SAKE, JUST DRINK IT!

Why bother with all that craziness when you can just drink Ocean Spray?  That’s the message we’re sending out in a completely different way.  Activation enlisted the skills of a brilliant actor to help create a series of influencer-style films that demonstrate to people that they don’t need all that nonsense to stay healthy. Just drink the juice!

The agency believes that the campaign connects with consumers on an emotional level by featuring a relatable character trying her best at being an influencer, tapping into the desire many people have to be a social media star.

To optimise their reach and engagement, they decided to push the creative on TikTok and Instagram where algorithms will help to amplify the campaign’s reach and make it more likely to be seen by a wider audience.

Overall, we think this campaign is a winner. It’s creative, interesting, and emotionally resonates with viewers. It’s not your normal ad, but that’s what makes it unique. So grab a glass of Ocean Spray and let’s get disruptive!

Watch the video here

The post Activation’s Disruptive Campaign For Ocean Spray appeared first on IPM Bitesize.

The IPM Awards 2023 is one of the most eagerly anticipated awards in the promotional marketing industry. The annual awards recognise excellence in promotional marketing campaigns across a range of categories and sectors, showcasing the best creative and strategic thinking in the field.

The IPM Awards 2023 is now accepting entries, and the late entry deadline has been extended to Wednesday 17^th May, 5pm. This is great news for those who may have missed the initial deadline and still want to enter their campaigns. The extended deadline gives entrants more time to fine-tune their submissions and ensure that they have the best chance of impressing the judges.

The IPM Awards features a range of categories that reflect the diverse nature of promotional marketing campaigns, from experiential and shopper marketing to loyalty and brand partnership. There are also awards for industry sectors, including automotive, retail, and Health and well-being, among others.

The judging process is rigorous, with entries being evaluated by a panel of industry experts who are looking for campaigns that are both creative and effective. Judges will consider factors such as strategy, execution, and results when evaluating entries, so entrants should be prepared to provide evidence of their campaigns’ impact.

Winning an IPM Award is a significant achievement in the promotional marketing industry and can help elevate an agency or brand’s reputation. The awards are also an opportunity to gain recognition from peers and showcase the work that has been done throughout the year.

The extended deadline for late entries allows more people to showcase their campaigns and compete for one of the industry’s most prestigious awards. So, whether you’re an agency or a brand, start fine-tuning your submissions and get ready to celebrate the best in promotional marketing.

For more information about the awards and categories, click here

To begin your entry submission, click here

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BIG little LDN is the agency for businesses who want more bang for their buck. We specialise in brand strategy, PR, social media and influencer marketing.  

We’re a small agency and we want to stay that way.  

Why?  

Because BIG things happen when the expertise you need is in hands reach, not arm’s length. 

There’s no you and us. Your ambitions and passions become ours too. We up our game together. We can act in the moment, inspire each other to greatness and do it all with love. Because love shows.  

Clients include Zodia by Standard Chartered, ALA Insurance, bancon, Smarter Contracts and Better Nature. 

Recent Awards include The Institute of Promotional Marketing 2022, Social, Digital and Influencer Marketing and The Drum Marketing Awards 2022, Professional and Financial Services, Finalists

The post Introducing New IPM Member BIG little LDN appeared first on IPM Bitesize.

Launching 6 new juice flavours in the UK for the first time, Don Simon wanted to use social media as their main source of marketing. Through an innovative social strategy, Together Agency gave the brand a new look and feel.

Don Simon are a household name in Spain, being one of the country’s biggest juice companies, so they had to make sure they effectively brought this juicy fun to the UK.

First they had to establish the brand’s guidelines, tone of voice, art direction and social strategy. This allowed them to create a design system so they could be just as creative with reactive content as for planned. The suite thus allowed them to be responsive with the content – placing the brand logo and imagery into just about any post needed within minutes.

Attention was then turned to finding the right communities to interact with. The social team found community groups to connect with. To resonate with these communities, followers were offered an account that wasn’t just about sales, but had a sense of humour, excitement and educational content too.

The outcome- Together delivered the Spanish juice brand’s first paid social campaign on TikTok which successfully drove a mass rise in followers of over 250%!

See video

The post Don Simon Is #Trending On TikTok appeared first on IPM Bitesize.

L’Oreal-owned luxury perfume brand Maison Margiela relaunched its Replica fragrance range and wanted to increase brand equity, awareness and sales through creating a luxury pop-up experience in the UK. Haygarth’s objective was to create an experience that would build a strong emotional connection between the audience and the new Replica fragrance.

Studies have shown that long forgotten memories have the power to be unlocked through sight, sound, touch, taste, and most of all smell. Using this insight Haygarth opened the doors and welcomed the public to Replica House of Memories. A stunning, multisensorial experience celebrating the unique and personal memories of every single visitor. Inside, an immersive and emotive journey took visitors through time and space allowing them to travel back in time to explore and replicate their own special memories. With scent association, it helped visitors unlock a long-forgotten memory. As visitors journeyed through The House of Memories, it helped them put their memory into words; gave them the tools to paint a clearer picture of their memories and to capture it all within their own personalised memory box.

Haygarth delivered two pop up immersive experiences in London and Manchester, taking consumers through 8 sensory-based zones, designed for Replica fragrances to evoke memories and encourage product sampling. This was ticketed event which sold-out in both locations, over 2000 memory boxes were created and the experience was all over social with 1m organic TikTok impressions and over 25m reach through influencer and retail.

The post Maison Margiela Replica Memory Box By Haygarth appeared first on IPM Bitesize.

Award-winning integrated agency Haygarth has been appointed by Border Biscuits to deliver a new nationwide campaign.

The Scottish biscuit producer has undergone a significant brand refresh and launched a trio of NPD in a bid to become the UK’s number one accessible premium biscuit. Haygarth has been tasked with crafting a compelling nationwide campaign to bring new brand positioning ‘making moments matter’ to life.

The above-the-line campaign will activate in press, out of home, digital and social through May and June, and Border Biscuits is investing £5m marketing spend in the rebrand.

Marcus Sandwith, CEO of Haygarth, comments: “Border have shrewdly identified a £190m retail opportunity within the accessible premium category and this investment puts them in a strong position to capitalise on it. We have created a campaign which maximises their new sleek and modern brand and brings the story of these special biscuits to life.

“Haygarth delivers meaningful brand engagements that amaze and persuade consumers, ultimately delivering incremental sales. Our work for Border Biscuits is no exception and we are proud to bring Making Moments Matter to the masses through our brand platform ‘made for a higher biscuit purpose’ and help drive further growth for Border in the UK.”

Suzie Carlaw, Head of Brand at Border Biscuits said of the appointment: “We were impressed with Haygarth’s track record of delivering eye-catching campaigns which capture the attention of the public. The new look and feel of Border Biscuits is bold and packs a punch, and Haygarth have done a fantastic job of bringing it to life through the campaign and through the new brand platform and positioning. This is a very exciting time for Border Biscuits as we aim to become the UK’s number one accessible premium biscuit.”

Border Biscuits was founded in 1984 in Lanark, Scotland, and is Scotland’s number one premium biscuit brand. It has launched NPD Dark Chocolate Orange biscuits and Dark Chocolate Orange bars, with more to follow later in the year.

Haygarth is a creative agency based in London and part of the global Omnicom Commerce Group. With a string of accolades, the agencies most recent award wins include two golds and a silver at the Institute of Promotional Marketing (IPM) Awards earlier this year.

For more information about Haygarth, visit www.haygarth.co.uk.

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