London-based specialist Digital Out of Home (DOOH) agency Grand Visual has been brought in by Coca-Cola in Switzerland to run a large-format Augmented Reality (AR) experience at Zürich’s main train station to celebrate the FIFA World Cup and the soft drinks brand’s continued support of the game. Lucky fans are being offered the chance to engage with a digital version of Switzerland’s Xherdan Shaqiri on-screen.

Participants are being treated to a show of skill from Shaqiri and are then invited to get involved and play a few shots against the Swiss star. At the end of the experience, people have the chance to take a photo with the virtual Shaqiri, and leave their details to receive a copy of the photo and a chance to win a FIFA World Cup Official Match Ball.

The campaign was created by Top-Spot and London-based DOOH creative services firm Grand Visual, which also directed and built the bespoke creative technology set-up. Project initiation and promotion consultancy were performed by GroupM Out of Home. Media planning and buying was by Top-Spot and Mediacom. Anthem provided video assets and delivered a social sharing App to further engage audiences on-the-go.

Robert Percze, Senior Brand Manager at Coca-Cola Switzerland says: “Coca-Cola Switzerland is pleased to offer a new type of experience for football fans. It’s the perfect way to get people into a perfect football mood right at the beginning of the FIFA World Cup 2018.”

Dan Dawson, Chief Creative Technology Director for Grand Visual, adds: “It is great to be working with Coca-Cola again on a project that taps into the most coveted cultural event of the year. The appetite to innovate and collaborate, right from the start, has made the delivery of this project seamless. Clever use of technology has produced a memorable experience that participants can share online with family and friends.”

The Coca-Cola Company is one of the longest-standing corporate partners of FIFA, with a formal association since 1974 and an official sponsorship of the FIFA World Cup that began in 1978. Coca-Cola has had stadium advertising at every FIFA World Cup since 1950. FIFA and The Coca-Cola Company have now extended their long-time partnership to 2030.

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Tic Tac is launching a pop-up interactive experience, designed to encourage people to open up in a fun and light hearted way, in London’s Covent Garden. The activity supports the brand’s new ‘Open up’ marketing campaign.

Guests will be invited to create their very own bespoke Tic Tac flavour mix from a choice of 10 individual flavours. These will include favourites such as Fresh Mint, Orange, Passion Fruit and Cherry Cola, which can be combined together to create a completely new combination.

Guests can then personalise their unique pack with a light-hearted message on the label, to help them ‘open up’ in a fun way and share their special personalised treat with their favourite person. Fans will also have the opportunity to inspire the flavours of the future by sharing their flavour combination ideas. The most creative suggestions will be shared with Tic Tac’s Research & Development team for potential future innovation.

The taste journey continues with a  ‘Mixers’ cocktail bar, inspired by Tic Tac’s flavours, and a socialising area to bring the Tic Tac experience to life where people can learn interesting facts about the brand, while relaxing with an exclusive cocktail.

Guests will also be encouraged to ‘Shake their Tic Tacs’ in the Tic Tac GIF photo booth. There will also be an opportunity to win a pair of tickets to Elrow, the hottest music festival of the summer, for anyone sharing their GIF using the hashtag #TicTacOpenUp.

A Tic Tac spokesperson says: “Tic Tac has been helping people to make fresh connections for almost 50 years. We are incredibly excited to ‘open up’ with our fans and welcome them to this unique experience. We are also looking forward to discovering the different flavour combinations people will create.”

The Tic Tac Open House will be open to the public from 12.00pm – 8.00pm on Friday June 15^th and Saturday June 16^th 2018, at The White Space, 5 Great Newport St, London WC2H 7JB. Entry is free and includes one personalised pack of Tic Tacs per person (each pack contains 100 Tic Tacs).

The pop-up is being promoted on Tic Tac’s Facebook page.

The Tic Tac brand is owned by Italian confectionery company Ferrero. It was originally launched in 1969.

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The heart of Dublin city centre has been transformed into a festive wonderland with the official launch of Après Dublin, Ireland’s first-of-its-kind Christmas party venue, which officially opened its doors to the public with a big launch night on Thursday 30th November.

Après Dublin is a new experiential initiative which is being supported by brand partner Coors Light, Dublin City Council and The CHQ Building and which was created by experiential agency Because.

The ambitious activation has seen the 1,000sqm George’s Dock venue, CHQ, turned into a giant custom-built ski lodge and festive village, with Après social activities and entertainment right at its heart.

The launch night featured with two of the stars of the Disney film Cool Runnings. Doug E. Doug and Rawle D. Lewis – who played Sanka Coffie and Junior Bevil in the classic winter film, which celebrates its 25th anniversary next year – invited fans to join them in an empty bathtub to recreate one of the most iconic scenes from the movie, which tells the tale of the Jamaican bobsled’s team’s journey to Winter Olympics glory.

The festive activation runs every night in Dublin until Saturday 23rd December, and is expecting a turn-out of over 50,000 people.

The seasonal delights on offer include an interactive Virtual Reality ski experience, a snow globe photo opportunity, a ski-lift photo booth, a Santa’s Grotto, carousel rides, and more. Mulled wine, handmade gifts and a range of foods are all for sale within the free-to-attend village, while a full Après band and in-house DJ provide a soundtrack each evening within the ticketed Après LODGE.

Special musical guests are set to include Spring Break, Cosmic Funk and Attention Bebe.

Après Dublin is also partnering with Irish charity Inner City Helping Homeless which provides resources and provisions to Dublin’s homeless. Organisers are providing a Christmas present wrapping service in return for donations to the charity.

Because is a creative experiences agency with studios around the world. Amongst current and past clients are Renault, Lego, Glenfiddich, BP, Reebok, Evian, Carlsberg and Dulux,

The picture shows Cool Runnings actors Doug E. Doug and Rawle D. Lewis with one of the guests at the launch of Après Dublin.

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The My Little Pony Friendship Tour, an experiential roadshow celebrating Hasbro’s iconic girls’s toy brand, My Little Pony, returns to the UK this summer with a refreshed look and feel to celebrate the upcoming release of My Little Pony: The Movie.

The tour will be visiting cities across the country this summer, welcoming fans aboard the toy range’s signature pink double-decker bus, where they will be able to explore Equestria, the magical world of ponies, and celebrate the positive power of this unique children’s brand.

New for 2017, children will have the chance to ‘Get Ponified’ with free cutie-mark face painting at one of the tour’s new Ponification Stations.

Kids will be able to play with the latest toys, watch clips from the new movie, and enjoy a series of unique My Little Pony experiences including creating their own My Little Pony Selfie GIF with scenes from the new movie or favourite locations from the My Little Pony: Friendship is Magic TV show.

Visitors will also be given an exclusive Friendship Points code to use online at the My Little Pony Friendship Club.

The tour started in Liverpool on July 26^th, 2017, and finishes at The Big Feastival at the end of August. In addition to Liverpool, it has already visited the Bullring, Birmingham; Fosse Shopping Park, Leicester; Cribbs Causeway Retail Park, Bristol; Castlepoint Shopping Park, Bournemouth; Gunwharf Quays, Portsmouth; Two Rivers, Staines; Gallions Reach Shopping Park, London; Bluewater; and the Bristol Balloon Fiesta. Its next appearance is at the St. David’s Centre, Cardiff on August 15^th, followed by Middlebrook Retail Park, Lancashire (August 19^th), Ravenhead Retail Park, St. Helens (August 20^th) and The Big Feastival at Alex James’s farm in the Cotswolds (August 25^th-27^th).

More information is available via the My Little Pony UK Facebook Page.

Experiential agency iD created and is managing the activation on behalf of Hasbro.

Hasbro is a global play and entertainment company with interests including toys and games, television, movies, digital gaming and consumer products. In addition to My Little Pony, Hasbro also owns iconic brands including NERF, Transformers, Play-Doh, Monopoly, Littlest Pet Shop and Magic: The Gathering.

iD is a multi-award-winning specialist experiential and retail marketing agency established in 1993 which delivers large scale sampling campaigns, road shows, and immersive brand experience campaigns for clients including Hasbro, Britvic, PepsiCo, Mars and Unilever.

Additionally, iD provides teams of highly trained expert demonstrators in retailers throughout the UK for clients including; Nespresso, Microsoft, Revlon, Elizabeth Arden, COTY and Sage Appliances.

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Britvic is to run a sampling campaign at UK universities to promote the latest addition to the Pepsi MAX flavour portfolio – Pepsi MAX Ginger. The campaign will centre around a state-of-the-art photo booth experience to drive social sharing.

The activation is part of a high-investment marketing campaign, focusing on the brand’s New Taste strapline. Throughout the summer, Pepsi MAX Ginger will be part of a Pepsi MAX Taste Campaign featured on TV, Outdoor and Digital while a nationwide sampling campaign will deliver close to one million perfect serves of Pepsi MAX Ginger, raising awareness and driving further trial.

The photo booth element of the activation has been developed by image sharing experts Pictures Experience and has been customised for the iconic soft drink brand to fully reflect the look and feel of the new variant’s packaging.

Consumers will be able to create a whole range of different types of image-based content which they can then share on social media –from branded static images, animated gifs, standard and Boomerang-style videos to customised photo decorating elements and filters.

The booth made its first appearance as part of the Pepsi MAX Polo Village at the Motorpoint Polo at the Manor event, which took place at the Celtic Manor Resort, South Wales, on June 17^th 2017.

Following its outing at Celtic Manor, the high-tech photo booth will be appearing at sales conferences in July for Britvic Soft Drinks, Pepsi’s UK bottler and distribution partner of 30 years.

It will then be embarking on a tour of 10 of the UK’s major universities, offering students the chance to experience the new Pepsi MAX Ginger variant and share their enjoyment to their social networks.

Russell Goldman, Commercial Sales & Marketing Director, FMCG/Retail, at Britvic plc, says: “Pepsi MAX Ginger taps in to cola fans’ desire for big, bold and interesting flavours. It is a distinct new flavour that provides a genius combination of refreshing no sugar cola paired with an invigorating and warming ginger taste.”

Gosia Kalicka, Director of Pictures Experience, adds: “Pepsi MAX Ginger is such a bold new flavour that people who try it will definitely want to share the experience with their friends – and what better way to do that than with unique images they create themselves?”

Pictures Experience worked on a similar university-based campaign for the relaunch of Britvic’s R White’s brand in January and February this year.

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Car manufacturer Vauxhall has delivered a fully immersive experience at this year’s Goodwood Festival of Speed, including a Virtual Reality driving simulation, a ‘digital windscreen defrost’ challenge, a Vauxhall Car Wash fun photo opportunity and child-friendly areas.

The event activation was created and managed for Vauxhall by specialist agency TRO.

Taking inspiration from a state-of-the-art service station and in line with Vauxhall’s core innovation messaging, the experience agency built a host of engaging creative technology elements for its main consumer activation.

Visitors were able to partake in the virtual reality driving experience, the digital windscreen defrost challenge and a forecourt ‘airline jukebox’ experience, dramatising the company’s in-car technology. The immersive activity culminated in a fun photo opportunity in the Vauxhall Car Wash.

Additionally, TRO put together a Vauxhall Family Experience, which featured a range of exciting offerings to keep kids entertained, including ADAM tot car racing, Robokeeper (beat the robotic goalie), and a ‘Football Frenzy’ scoring game.

There were also climbing trees, a zip line, ball pools, face painting and a chance for children of all ages to colour-in a Vauxhall car. Finally, parents were able to swap their usual child buggy for a cool child wagon to explore the rest of the event.

TRO is a specialist experience agency, creating award-winning brand experiences from 16 offices in 11 countries across the world in Europe, Asia and Australia.

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Pet insurer MORE TH>N (More Than) has launched the Pet Paws-Port Photo Booth, a free service offering dog owners the chance to have a high-quality passport photo taken of their pet pooch.

The insurers point out that pet passports have doubled over the past two years, and that one in 10 owners is considering taking their dog away with them this summer.

Located in Victoria Park, one of London’s dog walking hotspots, the Paws-Port photo booth is an experiential activation aimed at promoting the company’s insurance services for pets.

Owners and dogs who want to take advantage of the offer will first be directed to a dog grooming station, where pet stylists and groomers will be on hand to prep pets that come along to ensure they are looking their best in front of the camera. Haircuts, brushing and grooming will be available, but MORE TH>N is asking owners to ensure their dog has had a bath the night before, to make the job of grooming a lot easier for both stylists and dogs.

Once prepped and ready, dogs will pose for their photo in the Pet Paws-Port Booth, which includes:

• A pet friendly basket adjustable seat catering for any size dog, to ensure dogs both big and small can be seen on the camerw;
• A speaker which will play a variety of noises such as dogs barking and whistles being blown to alert the dogs to the camera
• Peep holes next to the camera containing squeaky balls which owners can squeeze to get their dog’s attention, and raw meat to heighten their senses
• A drawn curtain to give the dog privacy prior to being snapped;
• A viewing window to help owners encourage their pets to look at the camera;
• Toys and treats on hand for distraction;
• Touch screen camera capability which dog owners can control with the ability to post pictures to social media directly from the booth.

Resulting photos which will be available in squares of four for owners to take home and use in their pet’s passport.

The Pet Paws-Port Photo Booth will be located at The Hub Café, Victoria Park, Grove Road, London E3 5TB between 11.00am and 4.00pm on Thursday June 22 2017. The event will not be ticketed; instead, a queuing system will be in place throughout the day to ensure everyone gets a perfect picture of their pet.

The Pet Paws-Port Photo Booth will also be making an appearance at DogFest, the UK summer festival for dogs and owners, on June 24 and 25 at Knebworth House, Hertfordshire (see http://dog-fest.co.uk/hertfordshire).

In January 2017, MORE TH>N launched what it said was the world’s first ever city tour bus for dogs, with every element of the experience designed to appeal to man’s best friend, in London. The tour was created to promote MORE TH>N DOGGYSSENTI>LS, a new pet care and protection offering which the insurer claims provides “all the essential items for a happy and healthy dog, delivered direct to your door each month.”

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