Bread brand, Jacksons of Yorkshire, is partnering with Welcome to Yorkshire in its biggest ever promotional marketing campaign created by Cat Among The Pigeons.  The initiative aims to drive awareness of Jackson’s Champion Bloomer loaves which are sold nationwide, but still made only in Yorkshire to a traditional family recipe.

The Jacksons family founded the company in East Yorkshire back in 1851 and now sell bread widely across the UK, through retailers such as Waitrose, Ocado, Tesco and Sainsbury’s. The campaign forms part of a year of celebrations at Jacksons to commemorate its 170th anniversary.

Launching this week, the Bread & Breakfast campaign includes an on-pack range promotion to win luxury Yorkshire staycations, as well as a microsite and retailer advertising.  The campaign will also feature at the Great Yorkshire show and on social media. The partnership with Welcome to Yorkshire was negotiated by Cat Among the Pigeons and is the first time the tourism brand has been featured across millions of grocery packs.

A range of unique staycation prizes are available to be won that showcase the stunning coastal scenery and countryside of England’s biggest county and feature leading hotels and visitor attractions from the region. Cat Among the Pigeons also designed a Yorkshire illustration for the Bread and Breakfast campaign that can be seen across a selection of limited edition merchandise and will be offered as runner-up prizes.  To further add value, everyone who enters will receive 25% off a Welcome to Yorkshire My Y membership.

Lucy Wilson, Brand Marketing Manager at Jacksons of Yorkshire commented, “We’re so excited to be launching this campaign with the ambition of encouraging the nation to get a real taste of Yorkshire.  The county has been our home for the last 170 years and we’re rightly proud of our roots and cannot wait to welcome new shoppers to the brand.  Cat Among the Pigeons have devised a unique campaign that is brimful of personality, just like our Champion Bloomer bread!”

James Mackenzie, Director of Strategic Delivery, at Welcome to Yorkshire said, “We are thrilled to be involved in the Bread & Breakfast campaign after a very challenging 15 months for the UK hospitality and tourism industry.  We’ll be amplifying this campaign to the many fans of Yorkshire on our social media channels and look forward to it being a great success.”

Paul McGann, founder of Cat Among The Pigeons said, “We explored lots of promotional themes but this partnership seemed like the perfect choice for two brands with such a strong Yorkshire heritage. We’re sure the luxury Yorkshire staycation prizes will have huge appeal with shoppers after months of lockdown.”

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Swizzels have launched fantastic ‘Find the Golden Love Hearts’ on-pack promotion featuring across millions of Swizzels variety bags.

Five golden Love Hearts rolls have been hidden inside bags of Swizzels sweets for people to find!  The lucky five who find a golden roll will win a wonderfully fantastical VIP tour of the Swizzels factory. Now open to the public, this is a chance for lucky winners to be the boss for the day, see how Swizzels’ sweets are made, and create their own marvellously magical sweet treats!

For everyone who isn’t lucky enough to find gold in their bag of sweets, there’s also a chance to win one of 10,000 exclusive Mr Swizzels cuddly toys to be won instantly via the promotional microsite – swizzels.com/vip

The promotion, which was created by Activation, runs from 1st June 2021 – 31st May 2022 and is communicated by bold and bright promotional pack design, and will be supported with wider campaign comms on social plus in store and PR activity.

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Mando and Forthglade Pet Food have teamed up this spring to give consumers the chance to win outdoor rewards.

Consumers who purchase special packs from the Forthglade Grain-Free Wet Food range during the promotion term will have the opportunity to win prizes such as a VW California camper van worth £50,000.  Hunter wellies vouchers, National Trust backpacks and National Trust day passes are also on offer for consumers to win.

Consumers can simply enter the unique pack code at www.forthglade.com/winavw to find out instantly if they’ve won.

The promotion is running until March 2021.

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For a second year running, Nestlé has partnered with Virgin Holiday for the KitKat ‘Make a Break For It’ on-pack promotion, delivered by award-winning creative agency, ZEAL Creative.

Shoppers have the opportunity to win 1 of 10 £8,000 Virgin Holiday vouchers of holiday packages to Barbados, Antigua, Los Angeles, Orlando, Seychelles, Mexico, Maldives, Cuba, Miami & Hawaii.

Shoppers also have the opportunity to win 100 ‘Sun-believable’ travel merchandise by entering the unique code inside packs to the promotional microsite.

ZEAL has further developed this promotion to offer winners the chance to choose the prize design, including fully branded beach towels, travel wallets, luggage tags & reusable water bottles designed around 4 different holiday personalities: ‘Sunshine Lover’, ‘Thrill Seeker’, ‘Culture Vulture’ and ‘Epic Explorer’.

Sophia Huddlestone, Account Director at ZEAL Creative, says: “This time of year is typically a difficult trading period for confectionery, due to shopper’s New Year’s Resolutions driving them away from the category. Using our core shopper insight and our exclusive partnership with Virgin Holidays, we’ve created a stand out in this busy aisle, along with added value & increased relevancy to retailers. With this year’s evolved campaign, we’re driving sales during an historically quiet time of year and aiming for more in 2020!”

To educate shoppers & consumers on the promotion, the campaign is being supported by a £5 million activation budget. From shopper activation across major retailers, tags on KitKat® TV advertising, 6 sheets, social posts & digital media. The promotion is also being supported by Virgin Holidays on a range of their channels, from retail stores to social media touchpoints.

Those who have entered the code will also receive a 5% Virgin Holidays booking to be used on their next Virgin Holidays booking and can be redeemed in-store, by phone & online.

The core promotional period runs until 29th March 2020, and the promotion is available in all major & independent retailers.

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Weetabix is bringing back its Any-Which-Way-A-Bix campaign, introducing a new ‘Win £10,000’ on-pack promotion and in-store activity for the year.

As an extension of the ‘Have You Had Your Weetabix?’ messaging, the new activation is part of a wider £11m media spend and aims to drive penetration and category value by encouraging consumers to share their Weetabix creations to win the cash prize.

The limited-edition pack design will feature on all core Weetabix Original packs, including grocery multiples and PMPs. Launched this month with in-store activity and remaining on-pack till March, the  new packs feature fruit, nuts and seeds and the ‘share your creations to win £10K’ campaign graphic to encourage consumer involvement and purchase.

The campaign is the first part of a wider marketing strategy for 2020, with Weetabix aiming to triple its sizeable advertising investment between 2018 and 2020 across TV, radio and digital, with more exciting activity to be unveiled later in the year.

Charlotte Hunt, Senior Brand Manager at Weetabix, says: “We’ve gone bigger and better with Any-Which-Way-A-Bix for 2020. The amplified campaign builds on the success of last year as we aim to once again inspire and capture the attention of the nation, reinforcing Weetabix as an enjoyable, healthy and advantageous way to start the day. With striking new visuals and an exciting new on-pack proposition, we’re confident that this campaign will bring more shoppers to the cereal aisle and drive fantastic results.”

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Energizer, makers of the world’s longest lasting battery, is helping consumers make their holidays last longer by teaming up with Booking.com, one of the world’s leading digital travel platforms.

The centrally-managed gift with purchase promotion is offering every consumer purchasing an Energizer product £25 back when they spend £100 or more with the travel site. The value of the offer is tailored by market based on Booking.com’s travel insights. Rolling out across major retailers in 34 markets in EMEA and APAC from May, the campaign will be supported by off-pack point of sale, press advertising, experiential, digital and social, reflecting the brands new look and feel.

The Longer Lasting Holidays campaign was devised and executed by Energizer’s international promotions agency, Brand Culture, whose previous three multi-market shopper activations have contributed to Energizer becoming the No1 battery brand in Europe.

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Premier Foods, manufacturers of Cadbury Mini Rolls have launched an on-pack promotion to leverage Cadbury’s sponsorship of the Premier League.

The campaign gives customers the chance to win ‘The best seat in the house’ – offering VIP hospitality Premier League tickets to a Premier League 2019/2020 season match of their choice*, as well as other desirable prizes such as gift vouchers to gigs, meals and movies.

The idea developed by creative agency BD Network, aims to target a mass audience with a variety of compelling prizes, whilst ensuring the Premier League football theme is still the hero, and Cadbury FC is at the heart of the concept.

To enter, consumers will need to buy promotional pack of Cadbury Mini Rolls Milk Chocolate or Raspberry, enter their unique code from the pack at www.cadburycompetition.com to instantly find out if they are a winner. Winners and prizes are selected randomly via a computer algorithm and there are 100 prizes available to win, including 10 x pairs of Premier League hospitality tickets with lounge access. A free entry route is available for consumers in Northern Ireland and Republic of Ireland.

The promotion is live and will close on 10^th April 2019.

*Premier League matches are subject to availability.

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Plenty is launching a new on-pack campaign nationwide, offering millions of guaranteed rewards such as a free 3 month Kids Pass, discounts on recipes boxes from Hello Fresh, kid’s tablets and the chance to win a trip to Florida.

From January to June, partners across the UK will take part in the Plenty rewards on-pack promotion, with millions of rewards available to claim. Partners offering discounts on experiences and services include HelloFresh, Forest Holidays, Kids Pass, Rakuten TV and Green Thumb Lawn Treatment and there are thousands of physical rewards to claim, such as VR headsets, kid’s tablets, Bluetooth sound bars, TV streaming devices, mini trampolines, paddling pools, baking equipment and more. The rewards on-pack promotion is in line with Plenty’s mission to help families spend more quality time together, without the extra cost.

Shoppers are guaranteed a reward when they purchase a Plenty rewards promotional pack and they can also enter into a prize draw to win a family holiday to Orlando, Florida. This prize draw runs until 30th June and will be drawn on 1st July, followed by another prize draw until 30th October, for valid late entries, with the chance to win more prizes from the partners.

Plenty rewards promotional packs will be available to buy in Asda, Tesco, Morrisons, Co-op, Sainsbury’s, Ocado and Waitrose and the promotion will be supported by a radio campaign and a partnership with Channel Mum.

Sian Dixon, Brand Manager for Plenty said: “We hope that the promise of a guaranteed reward with the purchase of every Plenty Rewards promotional pack will help families free up all-important quality time together, while also helping them save money”.

“As the UK’s no.1 household towel brand*, Plenty’s renowned performance quality will also help families save valuable time on cleaning – so there’re more time for fun days out together”.

Rewards from partners include:

• Forest Holidays – 10% off an escape plus a £10 spending voucher (plus, one £650 holiday in the valid late entries prize draw).
• Hello Fresh – 60% off first 2 boxes (plus, 1 x 3 months free offer in the valid late entries prize draw).
• Kids Pass – a free 3 months Kids Pass (plus, 1 free 12 months Kids Pass in the valid late entries prize draw).
• Green Thumb Lawn Treatment Service – £10 off your lawn treatment.
• Rakuten TV – 50% off your first 3 film rentals.

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Quaker Oats is has announced a new on-pack campaign in partnership with Nuffield Health which aims to support retailers in driving post-Christmas sales of cereals as consumers look to healthier breakfast options in January.

This promotion continues on from Quaker’s I owe it to Oats campaign focusing on three key health pillars: Gut Health, Heart Health and Kickstart to the day. With many consumers hoping to start 2019 on a health kick, the partnership will help retailers capitalise on the increased demand. The promotion will appear across the Quaker Oat So Simple range for ten weeks and includes a heavy-weight TV, digital and broadcast marketing plan meaning that Quaker will be front of mind for shoppers looking for options to kick start their day this New Year.

Steph Okell, Quaker Senior Marketing Manager at PepsiCo, comments: “In Britain, 11.6 billion breakfasts are eaten each year as more people recognise the importance of kick starting their day with a nutritious meal whether they’re at home or on-the-go. That’s why we have decided to partner with a leading health and wellness brand to ensure that as the nation’s favourite, Quaker is front of mind for shoppers, and supports retailers in driving sales at this key time of the year when people are looking for healthier options.”

Launching this month, the partnership offers a free Nuffield Health day pass with every pack and in addition gives 70 shoppers the chance to instantly win a Health and Wellbeing package from Nuffield Health, worth £1,000.

To find out if they have won, consumers will simply need to enter the unique code from the promotional pack online at www.quaker.co.uk.

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