On Saturday 27th and Sunday 28th April the Jacksonville Jaguars are bringing the NFL Draft celebrations to the UK with a two-day fan festival on London’s Southbank. And if that wasn’t enough, Jaguars wide receiver, Dede Westbrook will be joining in the celebrations – meeting fans, taking part in a Q&A and will also be revealing the 2019 Jags NFL 4th round Draft Pick live on US national TV from London, alongside one very lucky social media competition winner.

An additional 10 entries will also receive an exclusive invitation to join Dede Westbrook at the London & Partners studio, the Mayor’s official promotional organisation, ahead of the NFL Draft pick announcement.

When: From 10am until 6pm on Saturday 27th and 11am on Sunday 28th April
Where: Bernie Spain Gardens, Southbank, London

With a hub of NFL entertainment and activities planned there is something for everyone at the Jaguars Fan Festival – from American Football fanatics to casual spectators or even passers-by new to the game.

The focal point will be a fun skills challenge – no sport gear required! – giving fans of all ages the chance to take on a series of physical challenges from the NFL Combine test. From vertical jump to throwing accuracy, fans can compare their stats to the pros and be in with a chance of winning some great prizes. There will also be a Madden video game challenge taking place throughout the day.

Dede Westbrook will be interacting with fans at the festival and will also be doing a Q&A.

Dede Westbrook, NFL Star, said: “We’re really looking forward to coming to England for the Jaguars Fan Festival. It looked like it was such good fun last year that we can’t wait to get involved. I know that we have some amazing fans over in the UK and I am looking forward to meeting them in person – they really make it like a second home for us.”

Furthermore, food and beverage offerings as well as a merchandise zone will add to the atmosphere to ensure the Jaguars Fan Festival is a great day out in the capital.

In addition to the Jaguars Fan Festival, the team are once again celebrating the NFL Draft with an exclusive competition offering one lucky fan the opportunity to announce the Jaguars 4th round pick alongside Dede Westbrook.

Hussain Naqi, Senior Vice President and International Development, at Jacksonville Jaguars, said: “This is such an incredible opportunity for our UK fanbase to get involved with the team. We are delighted to have made history the last four years by bringing an NFL Draft announcement to the UK. Given our extended commitment to play here
every year until at least 2020, it is fitting that once again we’re giving one of our UK fans the chance to share in the excitement of the NFL Draft.”

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Kerry Foods is supporting its Fire & Smoke cooked meats range with a partnership with US NFL team the Jacksonville Jaguars, including a competition to win the star prize of a trip to Florida, plus a VIP experience at a Jacksonville Jaguars game and a behind-the-scenes stadium tour at TIAA Bank Field.

Fire & Smoke will become the Official Meat Partner of the Jaguars and the Jaguars Se7ens Cup, a flag football tournament giving UK participants a chance to compete for an all-expenses paid trip to the Super Bowl.

Fire & Smoke will also have a presence across the Jaguars social channels all year round, while Kerry Foods will be running experiential activity, sampling and digital support for the partnership.

American Football has become one of the most popular sports in the UK and Ireland, driven by the success of the NFL International Series, and now boasts over 13 million fans in this country. Kerry Foods says it has partnered with the Jaguars because they are the only NFL team with a long term commitment to the UK.

Anna Moore, Senior Brand Manager for Kerry Foods’ Meat Portfolio, says: “We’re incredibly excited to be announcing this partnership and with the increasing popularity of American Football in the UK we’re sure this will excite and delight our consumers. As a result, we’re expecting the partnership to be a touchdown performance, resulting in a roaring sales success.”

Hussain Naqi, Senior Vice President International Development for the Jacksonville Jaguars, adds: “We feel proud and privileged to be partnering with such a great UK & Ireland based organisation but also with a brand who shares and understands our southern US values. We are excited to bring that flavour to life through American Football for millions of consumers around the UK and continue to grow our transatlantic efforts through great partnerships.”

To enter the on-pack prize draw, consumers have to buy a promotional pack of Fire & Smoke, go to fireandsmokeflorida.co.uk and provide their personal details plus the receipt.

The winner will receive a seven night stay in Florida for two adults including flights, accommodation, hire car or transfers in Florida, $250 spending money and VIP NFL tickets including a locker room tour and a Jaguars game of choice in Jacksonville during December 2018. Three runners-up will receive prizes of signed team merchandise.

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The Marriott Rewards loyalty programme ran a 3,000,000 points giveaway in the UK at the end of January, to demonstrate that it offers much more in addition to hotel stays – and gave one lucky member a trip to the Super Bowl in Minneapolis, USA.

Marriott Rewards wanted to highlight the fact that its members can put their points towards exclusive money-can’t-buy experiences, such as Master Chef cooking classes, golf lessons with PGA professionals or trips to the Super Bowl.

Marketing agency ignis was briefed to support the Marriott Rewards programme and communicate its unique ‘Moments’ offering. It created a campaign on Facebook offering users the chance to win 40,000 Marriott Reward during the whole of January 31st 2018, enough to buy a hotel stay or a Marriott Rewards Moment.

To launch the campaign, one Marriott Reward’s Member and NFL fan was recently surprised at BBC Studios with an all-expenses paid trip to the Super Bowl in Minneapolis, USA.  A video features the winning fan, Lee, joining podcasters and BBC Radio Live NFL commentators Jason Bell and Osi Umenyiora on set as a ‘special guest’ – only to be further surprised with tickets to the 2018 Super Bowl (see pictures). The full video was broadcast across Marriott Rewards social channels and UNILAD on 31st January 2018.

Viewers were invited to comment on the video using the hashtag #MembersGetIt to be in with a chance to win points to put towards their exclusive Marriott ‘Moments’.

Lauren Fitzgerald, Manager, Portfolio Partnership Europe, Marriott International, said: ‘We worked in partnership with the NFL to create authentic content featuring a real Marriott Rewards Member. For us it was essential to capture a genuine moment of surprise and delight.”

Nick Peters, Executive Creative Director at ignis added: “The video and social activity demonstrates that by utilising partnerships effectively you can create inspiring content that will communicate the fantastic Rewards offering to a broad audience.”

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Heinz Yellow Mustard is marking its partnership as the new Official Mustard sponsor of the NFL in the UK with an integrated campaign which includes a competition to win a range of prizes including a trip to Super Bowl LII in Minneapolis.

Heinz’s partnership with NFL UK is brought to life through the Ultimate Playbook, a series of creative assets designed for social, print and outdoor channels, supported by in-store execution in Tesco featuring POS, and shippers.

The NFL has played 17 regular season games in London in the past decade and is set to play four fixtures for the first time this season, including two at Wembley and Twickenham Stadiums. Television coverage is carried by the BBC, Sky Sports, iPlayer and GamePass, attracting audiences of around 23 million.

Fans are being challenged to upload their “ultimate play” to the Ultimate Playbook to be in with the chance of winning the main prize. The competition runs throughout the NFL’s London games season.

The promotion has been put together for Heinz UK by creative social agency Media Bounty.

Joel Hughes, senior brand manager, Heinz Yellow Mustard, said: “The partnership between our mustard and the NFL in the UK is extremely exciting as it places Heinz Yellow Mustard as the go-to condiment at the NFL games, therefore driving further awareness of the brand and its fantastic taste credentials.”

Media Bounty managing director Jake Dubbins says: “To add colour and flavour, we’ve created a series of visual assets which explore the different rules and regulations of NFL. These draw on the game’s glossary to explain terms such as fumble and touchdown, aligning Heinz Yellow Mustard as the perfect accompaniment for game day staples like hot dogs and burgers.”

The promotion runs until November 6^th 2017, with four prize draw periods ending September 4^th, September 25^th, October 16^th and November 6^th.

In each of the first two periods, 20 fans will win pairs of tickets to various NFL UK games at either Wembley or Twickenham stadiums. In the third draw period, 25 winners will each receive an NFL merchandise bundle worth £200.

In the final draw period, one winner will receive a trip for themselves and a guest to visit Minneapolis and attend Super Bowl LII on February 4^th 2018. The prize includes return economy flights from a London airport to Minneapolis, transfers to and from the hotel, three nights in a 4* hotel in Minneapolis sharing a twin or double room, daily breakfast, two tickets to Super Bowl LII and £300 spending money.

There is need to buy the product to enter. To take part, fans have to go to nfl.heinz.co.uk and submit their tip or tips to create the ultimate game day meal, in no more than 500 characters. One tip can be entered per draw period.

Upon submitting a tip, entrants will be prompted to share the promotion. Entrants can share the suggested caption, or a caption of their choosing including “heinz.co.uk/NFL” on Twitter for an additional entry to the active prize draw.

Winners will be selected at random from all valid entries via an independently verified, randomised computer process within one working day of each draw’s closing date.

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