Jaguar Land Rover is driving footfall to its stand at this year’s Goodwood Festival of Speed with a specially-commissioned exclusive digital Top Trumps App for Festival visitors, covering both the Jaguar and Land Rover marques.

The Jaguar Land Rover Top Trumps app is available for iOS and Android from July 9th, and players will be able to compete against each other for a ranking on a live leaderboard as well as the chance to win daily prizes including trip for two to the Ice Drive Academy in Sweden, including flights, tuition and luxury accommodation, year’s membership of a David Lloyd Club for two or £200 to spend in the Jaguar Land Rover boutique.

Visitors to the Festival will receive a Super Top Trumps card (a card that can be added to a Top Trumps pack) when they enter. This card will encourage them to go to the Top Trumps area situated within the JLR stand and download the app via Wi-Fi to receive their exclusive JLR pack of Top Trumps. They can also book test drives and order brochures, while JLR will use the opportunity to capture data on interested visitors.

The app has two games, a single player mode called the Goodwood Challenge and, a Multi-player Shootout.

The Goodwood Challenge will feature a live leader board, with the highest ranked players in line to win the daily prizes. Players will also have the opportunity of boosting their leader board scores by viewing JLR’s cars on the stand and in the paddock.

The Multi-player Shootout enables players to challenge other players randomly or by username.

JLR worked with the owner of the Top Trumps brand, games company Winning Moves, which owns IP rights to a number of classic games in the UK, Europe, South Africa, North America and Australasia. As well as owing the hugely popular Top Trumps brand, Winning Moves has a license from Hasbro which allows it to create special versions of games such as Monopoly, Cluedo, Trivial Pursuit, Connect 4 and Guess Who, which are often used in promotional campaigns. Winning Moves has worked with companies including Shell, Sky News, McDonald’s, Kerry Foods, Ferrero, Mirror Group Newspapers, Singapore Airlines, BMW, Peugeot, BT TV, Hovis, British Gas, Merlin Entertainment, Metro Group, Cadbury’s, Nestlé Purina, Coca-Cola and Weetabix.

Located alongside the Jaguar Land Rover stand will be Jaguar’s F-TYPE Drift Experience, allowing fans to see, hear and feel the raw performance of a Jaguar sports car drifting in the hands of a professional driver. The experience will be running throughout the show, accessed from the Jaguar Land Rover stand.

Jeremy Hicks, Jaguar Land Rover UK Managing Director, says: “This year at Goodwood Festival of Speed we’re celebrating everything that the modern Jaguar brand is about; stunning design, innovation, heritage and incredible performance. From F-PACE SVR roaring up the hill and F-TYPE on the drift track to the XJ50 and all-electric I-PACE on the Jaguar Land Rover stand, we’re looking forward to putting on an astonishing show for all Festival of Speed visitors.”

The 5.0-litre supercharged V8 F-PACE SVR will be tackling the Goodwood hillclimb at its UK debut, as will the most powerful Jaguar ever – the 600PS XE SV Project 8 and the Invictus GT4 Racing F-TYPE SVR. Festival of Speed visitors will also have their first opportunity to see the Jaguar XJ50, a special-edition model designed to celebrate 50 years of the iconic XJ saloon. The XJ50 will appear alongside Jaguar’s revolutionary new I-PACE all-electric SUV on the Jaguar Land Rover stand, as part of the brand’s largest ever presence at Festival of Speed. The company is also celebrating the 70th birthday of the Land Rover.

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Westfield London, more used to crowds of shoppers thronging its halls, was turned into a racetrack for a content marketing drive featuring DS Automobiles’ new electric car.

A film released by DS Automobiles shows Formula E racing driver Sam Bird taking the brand’s concept car for a secret after-hours spin inside Westfield London, marking the UK debut of the high-performance DS E-TENSE vehicle.

The behind-closed-doors footage shows Bird, a DS Virgin Racing driver and the third-highest all-time Formula E points scorer, behind the wheel of the all-electric vehicle. As the camera pans away it becomes clear he is driving indoors, past many of the high-street and high-end stores that call the major retail destination in White City home.

Westfield Brand Ventures, a division of the shopping centre operators which offers tailored propositions to brands to deliver consumer engagement throughout the retail journey, worked with DS Automobiles on arranging special permission for Bird to drive the DS E-TENSE indoors after closing time.

The footage was recorded at night inside Westfield London, soon to become Europe’s largest shopping centre when a £600 million Phase 2 expansion opens in March 2018.

Paul Buttigieg, Westfield’s Director of Operations, says: “We like to go the extra mile for our partners to help them create innovative content to drive awareness and sales. Giving a leading racing driver the green light to take a spin inside one of our centres was a real first but having built such a positive relationship with DS Automobiles over the past few years we wanted to help them create a standout moment to mark the UK debut of the DS E-TENSE, and the soon-to-be-launched DS 7 CROSSBACK.”

DS Automobiles has partnered with Westfield London since 2015, opening its flagship DS Urban Store in 2016. The digitally-enabled boutique concept invites visitors to explore the lifestyle of the Parisian-born brand at one of London’s premium shopping destinations.

Mark Blundell, UK Marketing Director at DS Automobiles, adds: “The avant-garde spirit of design present in every DS car aligns perfectly with some of the world’s most luxurious names in fashion located in Westfield London. This remains the perfect location for our brand and Westfield continues to help us find new and creative ways to engage an extremely high footfall audience.”

First unveiled at the 2016 Geneva Motor Show, the DS E-TENSE concept car perfectly blends state-of-the-art technology and avant-garde design with unique styling. Fittingly, the model Bird can be seen driving in the film is an exclusive metallic ametrine green; the zero-emissions DS E-TENSE delivers propulsion that is clean, silent, efficient and powerful.

Westfield’s Brand Ventures works collaboratively with partners to maximise revenue and deliver an enhanced customer experience across its portfolio of physical and digital assets within Westfield London and Westfield Stratford City.

DS Automobiles is a luxury car marque which is part of Groupe PSA, which owns the Peugeot, Citroën, DS Automobiles, Opel and Vauxhall Motors brands. DS aims to revive the tradition of premium vehicles in the French automotive industry, perpetuating the values of innovation and distinction inherited from the first DS, launched in 1955. DS also supports year-round artistic and cultural activities based around fashion, design, art and gastronomy.

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Japanese automaker Nissan is launching a campaign for INFINITI, its luxury vehicle division, which offers five lucky winners the opportunity to test drive a real Renault Sport Formula One Team car this October.

The work, created by agency TMW Unlimited broke on July 6 2017 and runs across five key European markets – Italy, France, Germany, Switzerland and UK – throughout the summer until September 26. TMW Unlimited will be responsible for all CRM, web and social amplification for the promotion.

Nissan points out that INFINITI has serious credentials in the realm of automotive technology, performance and engineering. As Technical Partner of the Renault Sport Formula One Team, INFINITI has co-developed an integral piece of performance technology in their F1 car – the hybrid ERS system.

As part of this relationship, the brand is offering a series of exclusive F1-related events to customers this year. This includes regional activity in the UK, with the chance to visit the Renault Sport Formula One Technical Centre on race days to watch the Grand Prix by video link-up, and visits to the factory in France where the Renault Sport Formula One Team engine is made.

This will culminate in the Ultimate Test Drive competition – an opportunity to drive a real Renault Sport Formula One Team car on track.

“In celebration of another year of INFINITI’s groundbreaking partnership with the Renault Sport Formula One Team, INFINITI is offering a once-in-a-lifetime prize – the chance to experience the thrill of driving a real Renault Sport Formula One Car at the iconic Circuit Paul Ricard in France,” said Phil Rhodes, Creative Director at TMW Unlimited.

The winner and a guest will receive flights to the South of France, local accommodation, exclusive F1 driving sessions, and both a drive and a passenger ride in two different Renault Sport Formula One Team cars.

TMW Unlimited will use fresh F1 content from the regional events to support the core promotion. A 50-second video showing cars racing at speed, using hybrid technology, highlights the superior performance of the vehicles as well as the human feat of engineering behind it. This will be shown on digital channels and is set to a fast-paced soundtrack.

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Car manufacturer Vauxhall has delivered a fully immersive experience at this year’s Goodwood Festival of Speed, including a Virtual Reality driving simulation, a ‘digital windscreen defrost’ challenge, a Vauxhall Car Wash fun photo opportunity and child-friendly areas.

The event activation was created and managed for Vauxhall by specialist agency TRO.

Taking inspiration from a state-of-the-art service station and in line with Vauxhall’s core innovation messaging, the experience agency built a host of engaging creative technology elements for its main consumer activation.

Visitors were able to partake in the virtual reality driving experience, the digital windscreen defrost challenge and a forecourt ‘airline jukebox’ experience, dramatising the company’s in-car technology. The immersive activity culminated in a fun photo opportunity in the Vauxhall Car Wash.

Additionally, TRO put together a Vauxhall Family Experience, which featured a range of exciting offerings to keep kids entertained, including ADAM tot car racing, Robokeeper (beat the robotic goalie), and a ‘Football Frenzy’ scoring game.

There were also climbing trees, a zip line, ball pools, face painting and a chance for children of all ages to colour-in a Vauxhall car. Finally, parents were able to swap their usual child buggy for a cool child wagon to explore the rest of the event.

TRO is a specialist experience agency, creating award-winning brand experiences from 16 offices in 11 countries across the world in Europe, Asia and Australia.

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Martini, title sponsor of F1 racing team Williams, is partnering Airbnb to offer the chance to spend a night in the Williams Martini Racing garage at the Silverstone Circuit, the night before the 2017 Formula One Rolex British Grand Prix.

One winner and a guest will eat, drink and sleep in the home of one of the world’s most prestigious names in motor racing on July 15, 2017.

Access to the team garage is extremely restricted during a Formula One weekend so the lucky winner and guest will be one of very few people to enter the inner sanctum of the team.

During the Martini and Airbnb experience, the winner will receive a guided tour of the garage and be met by the team’s Deputy Team Principal, Claire Williams, before they sleep next to the 2017 Williams Martini Racing FW40 cars and 50 years of Martini Racing history.

This money can’t buy experience includes meeting Felipe Massa and will culminate in the winners joining Williams Martini Racing for a racing experience of a lifetime which coincides with the team celebrating their 40th anniversary.

Felipe Massa, Williams Martini Racing driver, says: “It’s amazing what Martini has done for racing since its return to Formula One.  They really understand the joy and passion of the sport – and celebrate it on and off the track. For me, the Williams Martini Racing garage has always felt like a home away from home and I can’t wait to welcome the winners at Silverstone this summer.”

Zara Mirza, Global Head of Creative Excellence, Bacardi Limited, adds: “At Martini, we’re not just a racing sponsor, we’re race fans. Aside from driving an F1 car, spending a night in the garage is like waking up in your own racing dream.”

The MARTINI and Airbnb Night at the Williams Martini Racing garage is the latest in Airbnb’s ‘Night at’ series, which sees guests stay in iconic locations around the world. It is open to race fans from April 27 to May 16, 2017. Applicants must be aged 25 and over and a resident of Belgium, Italy, Germany, Russia, Spain or the United Kingdom.

To enter participants must write 100 words or less explaining what they love about racing and why they should be the lucky one chosen to stay the night at the Williams Martini Racing Garage at Silverstone before the 2017 Formula one Rolex British Grand Prix.

More information is at the competition website, airbnb.com/night-at/wmrgarage

Martini has been involved with motorsport since 1968 when Martini Racing was formed. Martini was one of the first non-motorsport brands to sponsor a racing team. Martini signed up as title sponsor of British owned Williams F1 team in 2014; its previous involvement with F1 was with as an official partner of Scuderia Ferrari from 2006 to 2008.

Williams is a leading F1 team and advanced engineering company. Formed in 1977 by Sir Frank Williams and Patrick Head, the team has secured 16 FIA Formula One World Championship titles since then.

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BMW is going back to the future for its stand at this weekend’s Goodwood Revival historic motor race meeting. As the whole theme of the Goodwood Revival event celebrates motor racing during the 20 years immediately after the end of the SWecond World War – up to 1966 – BMW’s stand features a retro 1950s prediction of what the future (today) might look like.

Visitors will have a rare opportunity to see the stand’s main attraction: the BMW 507. This limited-edition model was produced by BMW from 1956 to 1959, with only 250 ever coming off the production line. The roadster on display is worth over £2million. Also on display will be the archetypal ‘bubble car’, the BMW Isetta, acclaimed as the very best microcar of its time.

The Future Area consists of two experiences, created for BMW by event and experiential agency TRO. One is an immersive projection dome with a futuristic seating area where visitors will be invited to use Virtual Reality headsets to view BMW’s Vision 2016 car. Guests will also be able to check out the innovative all-electric BMW i3 and BMW i8 – epitomising visionary travel for our generation.

The stand will be located in Earls Court Motor Show Arena, where the finest brands in the world juxtapose their classic models with the latest in their production line. BMW staff will be dressed in 1950s costumes with a futuristic twist.

Georgina Emery, BMW Group UK Events Manager, says: “We are thrilled to be returning to Goodwood Revival this year. The event is a wonderful celebration of period motorsport and it presents a great opportunity for us to engage with such a unique audience. TRO has designed and created a fantastic stand experience which enables us to exhibit our heritage, historic models and present-day product.”

TRO Client Services Sian Bates Director adds: “It’s been really exciting to work with BMW on such a landmark event as Goodwood Revival. We have focused on creating a experience which is both relevant and engaging, and we are really looking forward to seeing the production come to life.”

TRO is a specialist experience agency with over 400 people creating award-winning brand experiences from 16 offices in 11 countries across the world in Europe, Asia and Austr

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