Two of the nation’s most-loved brands, Heinz and Cadbury, have joined forces to create a unique Cadbury Creme Egg and Heinz [Seriously] Good Mayonnaise concoction. 

To create the curious concoction, Heinz’s chefs have blended Heinz [Seriously] Good Mayonnaise – made with quality ingredients and free-range eggs – with the gorgeous goo of a Cadbury Creme Egg and crème patissiere.

Finished with chunky pieces of delectable Cadbury chocolate from Cadbury Creme Egg shells, the unusual union of the nation’s most popular sauce with everyone’s favourite Easter-time chocolate treat has resulted in a scrumptious spread.

Heinz [Seriously] Good Cadbury Creme Egg Mayo works beautifully dolloped onto waffles or crumpets.

Over the weekend, Heinz X Cadbury set up a unique Creme Egg installation at the Truman Brewery for passersby to try the delicious concoction.

Martina Davis, Brand Manager at Heinz [Seriously] Good Mayonnaise, said: “In Heinz’s 150^th anniversary year, we want to take every opportunity to celebrate and Easter has always been one of our favourite times of the year. So we set out to create the most Easter-y mayo we could. And who better to partner with than Cadbury Creme Egg – the kings and queens of Easter and another of the nation’s most loved brands! We’re delighted to launch the world’s first-ever Creme Egg Mayo, just in time for Easter. And very happy to report that it’s absolutely DELICIOUS. A real taste adventure. The only question we’re asking ourselves is why we haven’t done it sooner?!”

Raphael Capitani, Brand Manager at Cadbury Creme Egg, said: “We’re excited to finally announce our partnership with Heinz to create this gloriously gooey, crazy combination and dream collaboration for so many Cadbury Creme Egg lovers. We couldn’t think of a better partner to make this spread. The surprising taste is so, so delicious!’

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Last Friday saw the official launch of new IPM Member, Relish Agency. The brand partnership agency, part of the Kin + Carta Connective, invited a collection of their clients from the FMCG & Fashion world to their Bath HQ to show off the great and the good of their city.

With a variety of clients including ASOS, Mondelez, L’Oréal & Ferrero in attendance, Relish were keen for everyone to meet and mix. Guests were invited to a champagne reception, before being split into teams and setting off on a treasure hunt designed to showcase what Bath has to offer.

Teams were given clues which took them round Bath’s historical landmarks, whilst allowing them to experience local delicacies, including wine, whisky and cheese tasting.  Teams then worked their way to the final secret venue by completing the treasure hunting task, with a series of mini-challenges along the way including photo opportunities and Relish’s own ‘Flossing’ challenge.

Once all teams had deciphered their clues and made it to the final venue Kin + Carta, CEO J Schwan gave a welcome toast and announced the winning team. With the night underway, guests were treated to drinks, food and live music.

In attendance was the IPM’s own Paul Cope, who said: “It was fantastic to be part of the launch event for this brilliant agency. We’re proud to have them as a member and look forward to supporting their success in 2019 and beyond.”

Relish Director, Jonny Hall, said: “We are thrilled that so many of our clients made the trip over to visit us in Bath. Relish is all about bringing brands together and providing a great experience which I feel we have achieved with this launch.”

If you’d like to speak to Relish, contact Jonny Hall at Jonny.Hall@relishagency.com

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Goose Island Beer Company has hidden 10 oversized goose heads around Shoreditch to mark the launch of their first ever European Brewpub, which opens on Wednesday, 21st November.

Designed in collaboration with London artist Jess Wilson, the heads have been placed with local businesses in the neighbourhood to surprise and delight beer lovers. The first 200 people to spot a Goose head, snap a photo, tag @GooseShoreditch on Instagram, Twitter, or Facebook, and show it to a member of staff at the Brewpub will enjoy a free brew.

Inspired by its much beloved sister Brewpub in Chicago, the Shoreditch Brewpub will be a welcome addition to the east London high street, as it brings home to the UK previously unavailable Goose Island brews like Brut IPA  and Fog Bowl, alongside its highly sought after Bourbon County Stout, award-winning range and local collaboration beers. Also available will be a Chicago-inspired menu featuring a truly unique pizza selection, subs and classic American favourites like wings and pretzel bites with beer cheese sauce to match.

Not satisfied by just serving great beer, Goose Island will also mark the Shoreditch Brewpub’s grand opening with live music and free pizzas throughout the night. Ongoing programming at the Brewpub will include both indie and headliner live acoustic and DJ acts, one off microbrews, tap takeovers, and brewery tours.

Heading up the Brewpub will be Goose Island’s very own Siebel Institute certified UK Brewmaster Andrew Walton, who returns to London following a month long immersion in Chicago where he learned all the Goose tricks of the trade. Responsible for the creation of microbrews made on site, Walton will also be the first in Europe to manage the Rack AeriAle system, an innovative nitrogen draft-dispensing system that connects barrel-aged beers directly to the pub’s tap system without the risk of oxidization.

Andrew Walton, Brewmaster, Goose Island Beer Co., said: “I cannot wait for the doors of the Shoreditch Brewpub to open and am so stoked for Goose Island fans and fans-to-be to see what we have in store. I’ve been working on some crazy delicious microbrews that’ll be available exclusively at our Shoreditch Brewpub. I know London has  always held a special place in Goose Island’s history, and I can’t wait for us to make our mark on British beer culture, creating a new experience in the heart of east London, where foodies, beer drinkers and music lovers alike can join together in appreciation of a good time – and great beer.”

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Media giants, Sky and Netflix, have joined forces to give customers the best TV, all in one place, with Sky Q. To celebrate, Sky and independent agency, RPM, have created an epic launch party and truly immersive experiential event.

The House of Sky Q experience is now live in London’s bustling Soho, bringing the most iconic Sky and Netflix shows to life in four impressive themed rooms.

From Sky Atlantic, guests will be transported into the cold beyond the wall in Game of Throne’s Castle Black, followed by the eerie Wild West setting of Westworld, where sherry punch is on the menu at the Mariposa Saloon. Tavern girls and cowboys fill the bar but guests shouldn’t relax too much, as there could be some drama coming their way.

From Netflix, guests will step into Buckingham palace and sup from the Queen’s finest china in The Crown room. Finally, things will get tense in the Stranger Things room, where guests will be encouraged to help in the search for Will.

The event was launched last night with a star-studded event, attended by the cast of Sky Atlantic’s show Riviera, alongside Daisy Lowe, Hugo Taylor, Mollie King, Dave Berry, Owen Teale, Jamie Laing and Kay Burley, to name just a few. Kiss DJs, the Dixon Brother’s, helped to create the party atmosphere with a Kisstory set to get everyone on their feet. Today, the experience is open exclusively to Sky customers who registered through Sky’s new rewards app ‘Sky VIP.’ The experience is will be open to the rest public this weekend.

Sky’s Director of Promotions, Partnerships and Experiential, Bob Suppiah said: “We wanted to unite the two worlds of Sky Q and Netflix at this event, enabling us to showcase some of the great entertainment that’s now all in one place on Sky. We knew that RPM would help us to deliver an unforgettable experience and we’re excited to be able to surprise and delight our customers in this way.”

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Beck’s beer, is launching six brand new label designs as part of its “Be Kreativ” campaign. The launch of these new labels will also be supported by a partnership with Print Club London, a leading London-based studio specialising in the art of screen-printing. A special event will be held to mark the launch in October, bringing together a host of illustrators, artists and designers. Here, Beck’s and Print Club London will bring the new label designs to life in a unique way with live screen-printing demos – giving guests a special screen-printed version of their favourite label design to take home and encouraging them to “Be Kreativ.”

The labels have been created by six artists – Greg Coulton, Art + Believe, Charles Williams, Jonny Wan, Nomad Clan and Nicolas Dehghani – each bringing their own creative flair to the designs. Ten million limited-edition labels will be rolled out across UK retailers and select pubs and bars from 8^th October and will be available until early December.

As part of the brand’s new Be Kreativ campaign, Beck’s is offering a platform for creatives of all disciplines. As well as artists, the brand will be celebrating everyday creativity by supporting the work of musicians, writers, coders and more through its online Be Kreativ platform. The website puts a spotlight on different creatives – hosting examples of their work and sharing information on their background and experience, style and techniques and what inspires them.

Beck’s has had a longstanding association with the creative scene, having first launched Beck’s Art Labels over 25 years ago. During this time, the brand has worked with a number of UK artists to reinterpret the brand’s label with their own designs – showcasing their work to the millions of consumers who choose Beck’s.

Since the first bespoke label was designed by renowned art duo Gilbert and George in 1987, the brand has showcased the work of both established artists – including Tracey Emin, Jeff Koons, Bruce Mclean, Richard Long and Damien Hirst – and up-and-coming design talent.

Tatiana Stadukhina, Marketing Director, AB InBev UK, commented: “Beck’s has a rich history of independent thinking and a strong affinity with the creative scene. From being the first German brewery to use green bottles in 1874, to the introduction of our popular Art Labels more than 25 years ago, we’re always looking for new and exciting ways to support the creative community. This year’s designs celebrate the variety of styles and artistic skills in the creative world, with each designer putting their own unique spin on the label. Our collection of eye-catching designs and Beck’s legacy as a beer that celebrates creativity will help our customers tap into the trend for bespoke, limited edition packaging – as well as the demand for brands that not only cater to the needs of consumers, but also align with their personality and values.”

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A new campaign to support the launch of Super Juice, innocent’s most ‘nutritionally dense’ juice, is giving Londoners the chance to try the three recipes (Apple, Pear and Cucumber, Raspberry and Cherry, and Orange and Blood Orange) while out and about in the UK capital.

The juices also contain ‘super suggestions’ attached to each drink to brighten people’s day.

The ‘Make Today Super’ campaign will visit Boxpark in Shoreditch, Wimbledon Plaza, Paddington Central and Angel among other busy London locations throughout February.

The sampling campaign was created for innocent by experiential agency Sense London.

Barbora Hrdlickova, Senior Brand Manager at innocent, said: “We’ll be helping Londoners shake off the winter gloom by showcasing the boosting effects of our vitamin-packed Super Juice drinks, encouraging a bottle-half-full approach to the day ahead.”

Anne Ellefsen, Senior Account Manager at Sense London, adds: “Our teams of brand ambassadors will be running activations across the capital from 8^th to 25^th February showing Londoners just how ‘super’ a truly healthy drink can taste.”

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