Heinz Pasta has partnered with Play-Doh for an on-pack promotion offering the chance to win one of 50 Play-Doh “Playful Pies” Playsets every day over an eight-week period.

Kraft Heinz and Hasbro, owner of the Play-Doh brand, stress that both brands are long-time family favourites – Play-Doh was launched in 1956 while Heinz Pasta has been available for many decades.

The promotion will include limited edition labels featuring the Play-Doh brand and characters across all Kraft Heinz Pasta multipacks.

To enter the daily draw, consumers have to purchase a promotional product from and submit their details and an image of the receipt for the purchase at www.HeinzPlayDohPrizes.co.uk.

As well as running on Kraft Heinz multipack products, the campaign will be promoted across the Heinz UK website as well as Play-Doh and Kraft Heinz social channels, with the packs available on shelves up until December 17th.

The giveaway features on an assortment of Heinz multipacks, including the Heinz Hoops 4-pack and 3-pack, the Heinz Hoops No Added Sugar 4-pack and 3-pack, as well as the Heinz Spaghetti 4-pack.

Brook Aspden, Brand Manager for Heinz Pasta, comments: “This exciting partnership combines two brands that are already well-loved by UK families. Play-Doh is the perfect partner to help us deliver more smiles at mealtimes! We hope that the limited-edition packs will create great shelf stand-out appealing to the gatekeeper at point of purchase.”

Craig Wilkins, Marketing Director Hasbro UK & Ireland, adds: “We are thrilled to be teaming up with such an established brand as Heinz to give families the chance to enjoy both the creativity and nostalgia of two family favourites.”

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Heinz Tomato Ketchup is launching its ‘Grow Your Own’ promotional campaign across the UK from March 2017.

This year (the fifth in a row the activity has run) will see more than 500,000 tomato seed packs given away to schools and consumers. The idea is that by inspiring families to grow tomatoes together and care for their very own Heinz tomato plants, Heinz reinforces the message that every bottle of its world-famous ketchup is packed full of freshly-grown delicious sun-ripened Heinz tomatoes.

Now in its fifth year, ‘Grow Your Own’ will be leveraged across multiple platforms including social media and digital advertising. New for 2017 is brand new educational programme partnering schools with the recently launched Heinz Tomato Ketchup 50% Less Sugar & Salt variant.

Committed to educating children about the importance of the journey of food from field to fork, the ‘Grow Your Own’ educational campaign will be brought to primary schools across the UK and Republic of Ireland.

Through stories and a series of fun hands-on science-led activities, pupils will explore the journey of the humble tomato, discovering all the goodness it brings to mealtimes. Schools which sign up to join the campaign will get a comprehensive guide from mid-March with printed and downloadable material to engage pupils.

A range of classroom activity sheets, seed packs and branded growing pots will support teachers looking to create a positive learning experience for children and help to deliver a core curriculum subject. Projected to drive awareness within 2,000 primary schools, the educational programme will reach more than 240,000 pupils and their families.

The first 2,000 schools which register will get 120 plant pots, 124 packets of tomato seed and supporting educational material.

In addition, 10 schools will be selected as ambassadors for the campaign, receiving £100 for gardening supplies plus free gardening equipment in return for providing regular updates on the progress of their seedlings for use on the campaign microsite, www.nationalschoolspartnership.com/growyourown.php

Schools and parents will be driven to the ‘Grow Your Own’ microsite where they can sign up to the initiative to receive Heinz tomato seeds. The campaign will also be highlighted on Facebook with an inspirational social video used to educate consumers around its core ‘Heinz Tomato Story’. The humorous video answers the question ‘Where does Heinz Tomato Ketchup come from?’ and features children from a variety of nationalities, feeding their curiosity as to how Heinz Tomato Ketchup is made.

To enhance engagement, consumers will be able to enter a variety of online competitions to win a selection of Heinz gardening merchandise.

The ‘We’ll Bottle It’ competition is also returning for 2017; consumers will be encouraged to upload pictures of their homegrown Heinz tomatoes to Facebook to be in with the chance of winning a unique personalised bottle of Heinz Tomato Ketchup, made using their own tomatoes.

The winning tomatoes will be harvested and transported to the Kraft Heinz culinary centre of excellence in Nijmegen, Netherlands where a team of expert chefs will handcraft the exclusive bottle of ketchup.

Ashley White, Marketing Manager at brand owner Kraft Heinz, comments: “The Heinz Tomato Ketchup ‘Grow Your Own’ campaign is a hands-on initiative which not only gets families involved in a fun food-based educational activity, it also helps drive core messaging that every bottle of our ketchup is packed full of delicious sun-ripened tomatoes to give it the unique flavour that consumers love time and time again.”

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Walkers, the number one savoury snacking brand in the UK, is adding excitement to its latest sandwich-inspired flavours campaign with a new TV advert and pop-up crisp sarnie shop.

The main campaign revolves around a tie-up with iconic sauces brand Heinz to launch six limited-edition flavours, including Bacon & Tomato Ketchup, Ham & Mustard and Cheese, Cucumber & Salad Cream, and offers consumers the chance to win £10,000 every week,  as well as ‘sarnie’ themed prizes and free crisps.

In the new TV advert, brand ambassador Gary Lineker will be joined by ‘cheeky chappie’ Paddy McGuiness to run a club serving only crisp sarnies. The new TV creative, which sees Gary and Paddy take over a real café, will be launching on 1^st September 2016, and begins with Gary saying: “We are here to see what people think of Walkers new range of sandwich flavoured crisps.” The advert continues with Gary in the kitchen creating crisp sandwiches whilst Paddy serves the customers. There is a surprised reaction from the crowd as Paddy presents them with a Walkers spin on a crisp sandwich. During filming one lucky customer received £10,000 in a sandwich.

To support the campaign, Walkers will be offering members of the public and crisp sarnie fans the opportunity to buy tickets to visit the ‘Walkers Crisp Sarnie Club’ pop-up. Visitors will be invited to an unassuming newsagent in London where they will go through a hidden door behind a crisps display to enter the exclusive crisp sarnie experience.

The Walkers Crisp Sarnie Club will give ticket holders the chance to immerse themselves in a mixture of experiences, such as ‘Build Your Own Sarnie’, an interactive menu, a squidgy ‘bread bed’ and a range of crisp sandwiches.

Customers will be able to bag themselves a ticket to the pop-up shop by purchasing them online. The pop-up will be located on London’s Tooley Street, by London Bridge station, and will open from 8^th September until 1^st October.

Thomas Barkholt, Marketing Director at Walkers, comments: “Our new ad and experiential experience are great ways to drive further excitement behind our on-pack Flavours promotion. The pop-up shop is a brand new concept for us and we are sure it will give consumers an unforgettable experience.”

Creative agency INITIALS is responsible for the experiential development of the campaign. Production was handled by The Halo group, working closely with INITIALS.

Rachel Bateman, head of live engagement at INITIALS, added: “Working on the Walkers Crisp Sarnie Club has been a fantastic opportunity to evolve the way in which we treat live activity, adding a whole new level of exclusivity, quirkiness and theatre as well as a feeling of community by creating a members club. We hope people enjoy the experience.”

Walkers is owned by PepsiCo. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay (Walkers sister brand), Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

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Kraft Heinz aims to drive consumer engagement and remind shoppers of the special role the brand plays in mealtimes with the launch of a £4m marketing campaign including TV ads and a #CanSong challenge.

A new 60-second TV ad broke on Saturday 27th August during the first X Factor programme, showing a range of consumers enjoying Heinz beans in different ways, reinforcing the “versatile mealtime solution” message. All the moments are tied together in a song – the #CanSong – where the rhythm has been made using a Heinz Beanz can. The idea of the ad is to showcase a range of moments “when Beanz make things that bit better”, according to Heinz – from a young boyfriend and girlfriend, a group of builders having breakfast, festival-goers, a mum serving tea to her kids and fishermen on a trawler in the open sea.

The characters in the ad all tap on a tin of Heinz Beanz to the rhythm of the #CanSong. The end frame focuses on the product with a call to action for viewers to get involved with the #CanSong challenge and visit Heinz Facebook to discover more.

The ad has also been released on Video on Demand (VOD), Facebook and YouTube to generate maximum exposure.

Heinz is also linking up with the Make Some Noise (MSN) charity campaign run by commercial radio group Global and its stations Heart and Capital. This partnership will be promoted through social media, as well as on Heinz Beanz four packs, six packs and Heinz Beanz 50% less Sugar from September 5th 2016 until the end of October 2016.

Consumers are being challenged to learn the #CanSong, film their own version and then share it on social media as part to raise money for Make Some Noise, which gives grants to help disadvantaged young people.

“Beanz are loved by everyone,” said Kraft Heinz Senior Brand Manager Francesca Mattiussi. “By allowing consumers to get involved in a number of ways and showing them many recognisable moments where Beanz can be enjoyed, we will remind them of their love while driving incremental sales for our customers. On top of this we are thrilled to support Make Some Noise, making our job that bit more rewarding.”

The Global partnership kicks off in the first week of September and will include calls to action from Global DJs and presenters including Heart’s Gethin Jones and Capital’s Dave Berry, George Shelley and Lilah Parsons. Heart and Capital will be offering prizes for the best versions of the #CanSong.

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Walkers and Heinz have linked up for the latest on-pack promotion, “Go Barmy for a Sarnie”, from the UK’s leading savoury snack brand.

Walkers has released six new limited edition sandwich-inspired crisp flavours, including ingredients from Heinz’s range of sauces.

The new flavour variants include: Toasted Cheese and Worcester Sauce; Bacon and Ketchup; Cheese, Cucumber and Salad Cream; Roast Chicken and Mayonnaise; Ham and Mustard; and Sausage and Brown Sauce.

The launch is being supported by the on-pack promotion, which invites consumers to enter for the chance to win £10,000 every week, as well as ‘sarnie’ themed prizes and free crisps.

Promotional packs will be available in store from the second week in August, in 40g singles and key multi-pack formats. The packs contain a unique code that shoppers can enter online to find out if they are a winner.

The “Go Barmy for a Sarnie” campaign is set to run for 11 weeks and will be supported by television advertising as well as PR, digital and social media activity.

Thomas Barkholt, Marketing Director at PepsiCo, says: “The campaign is based on strong insights around the importance of sandwiches and snacks to British consumers. Crisps are a regular feature at lunchtime for many people, so we came up with a concept that would incorporate them both; giving Brits the chance to try the great taste of their favourite sandwiches in crisp format. “Heinz products are a great fit with popular sandwich flavours, so we are delighted to be working with Heinz on this promotion.”

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Kraft Heinz in the US is linking with the National Hockey League, the National Hockey League Players’ Association (NHLPA), NBC Sports Group and USA Hockey to find America’s most passionate ice hockey community.

It is the second year running the partners have run the campaign, which will see hockey fans across the U.S. competing for the title of “Kraft Hockeyville USA 2016”. The winning community also gets to host an NHL Pre-Season game televised live on NBCSN plus $150,000 in arena upgrades.

Nina Barton, Senior Vice President of Marketing, Kraft Heinz, says: “The spirit and tradition in Johnstown – last year’s winning community – demonstrated to America what Kraft Hockeyville is really all about. Now, as Kraft Heinz, we’re eager to once again celebrate the pride of local hockey communities and help build the sport by providing much needed awareness and financial support for local rinks.”

Jeremy Roenick, one of the leading American-born scorers in NHL history and an NHL on NBC analyst, is back again as program ambassador.

Like a hockey game, Kraft Hockeyville USA has three periods. In the first period, communities across the country are encouraged to enter by sharing unique stories about their local rink, teams, hockey spirit and passion. Nominations are open until March 11^th , 2016 at www.KraftHockeyville.com, where complete contest rules and nomination applications are available.

Ten community finalists will be chosen to kick off the second action-packed period, which includes three rounds of public voting. In the Round 1, the top four communities move on to the next round, with the remaining six receiving $10,000 toward arena upgrades. In Round 2, the top two finalists go through to the final, with the remaining two each receiving $25,000 toward arena upgrades.

In the Final Round, one community will be chosen as “Kraft Hockeyville USA” 2016; the runner-up will receive $75,000 toward arena upgrades.

The winning community will be announced on April 30th, 2016 – and receive the grand prize.

Kraft Hockeyville USA is meant not appeal to passionate hockey fans and bring a renewed sense of pride to communities. Since launching in Canada in 2006, Kraft Hockeyville has had a positive impact on 53 communities with nearly $2 million donated in arena upgrades.

On May 2, 2015, after months of community rallying, Johnstown, Pa. – the city that served as inspiration for the popular hockey movie, “Slap Shot” – was named the first-ever Kraft Hockeyville USA.

Kraft Heinz will also leverage its diverse portfolio of products to help unite hockey fans in their celebrations of the sport and their communities. The campaign will celebrate consumers’ excitement around a variety of iconic brands including Planters, Velveeta, Maxwell House, Heinz Tomato Ketchup, Heinz Yellow Mustard, Oscar Mayer, and Kraft Natural Cheese.

Kraft Hockeyville USA can also be found at Facebook.com/KraftHockeyvilleUSA and on Twitter @HockeyvilleUSA.

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Heinz has launched a new £5m ‘Heartwarming Heroes’ campaign with both a consumer-facing element and a competition for pubs, restaurants and other food outlets.

Pubs and restaurants can win a top prize of £20,000, £10,000 of which is for the outlet and £10,000 of which is to organise a community event.

The whole campaign is knitted together with imagery showing Heinz foods, including Beanz and Tomato Ketchup, wrapped up in woolly hats and scarves which will appear on in-store and in-restaurant POS, outdoor media and elsewhere. There will also be social media, sampling and PR support

In addition, a national radio campaign will feature celebrities including Chris Tarrant, Griff Rhys-Jones, Barbara Windsor and Mel & Sue from The Great British Bake Off revealing their own Heartwarming Heinz moments.

Marco Marioni, assistant brand manager at Kraft Heinz, says: “The new campaign will remind consumers that Heinz products are tasty, feel-good foods that warm them up both physically and emotionally. We’re investing £5 million in the campaign which will reach over 90% of consumers shopping across all Heinz categories.”

Pubs and restaurants have until the end of November to register at www.heinzheroes.co.uk. They will get sent a pack including POS materials and free samples.

Consumers are being invited to nominate the pub or restaurant which they think is most at the heart of a community. They can vote by text, online at www.heinzheroes.com or by using #HEINZHERO on Twitter or Instagram.

The Heartwarming Heroes campaign follows on from the brand’s After School Heroes campaign which it launched for the back-to-school period and which is still open until November 1^st.

In that promotion, Heinz teamed up with DC Comics to launch a Super Heroes themed promotion on its core ranges; Pasta, Beanz, Soup and Reduced Sugar and Salt Tomato Ketchup. For a limited period, Batman, Superman and Wonder Woman have been featuring on pack and in stores in their animated forms. A competition offered consumers the chance to win prizes including 1,000 goodie bags, 1,000 DC Comics DVDs and, the star prize, a family holiday to Los Angeles.

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