The Happy Prize Company was founded by Justine Clement over 8 years ago and they’re excited to be re-joining the IPM after so many years of earlier support. Justine was the CEO of Unmissable, one of the forerunners of the prize management agency scene and has always been a fan of our work here at the IPM in supporting brands and agencies through their many lifecycles.  

The Happy Prize Company is a prize creation and management agency that creates and manages both straightforward off-the-shelf, as well as bespoke, unforgettable concepts, for promotional marketing prizes, staff and trade rewards, travel incentives and brand partnerships. They’re also proud to be a re-certified B Corp, too. That means, where relevant, they love creating more meaningful experiences as prizes for brands and agency partners who share their values: think experiences that teach people about wellbeing, ethics, a sense of purpose and reigniting a passion for, and an understanding of, the natural world.  They wholeheartedly believe that their approach positively impacts the campaigns they are asked to work on. In the main, their offering consists of off-the-shelf, or bespoke, ATOL/ABTA bonded overseas travel experiences, UK experiences, vouchers, electronic goods, sports-themed, music-themed, and money-can’t-buy prizes.

Don’t just take our word for any of this. As one of their clients said about them “Justine and her team at The Happy Prize Company completely understand the demands of building award-winning campaigns and deliver every time. They come up with creative ideas which help to bring concepts to life and act as a true member of the team. I would recommend them every time.”

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Landsec are extremely proud and excited to be the latest addition of the IPM. Landsec is a property developer, shaping places for life, work and play. From iconic city landmarks and retail destinations around the UK, to office space in London’s most coveted locations.

In 2022, we launched a suite of retail products. Understanding that a traditional, one-size-fits-all leasing model was no longer fit for purpose. Our products reflect this new reality. One of these products is Spotlight.

Spotlight by Landsec is our brand experience, media and partnership product.

We provide flexible platforms for brands to create bold, bespoke and unforgettable activations to an already engaged audience. From the desirable South Coast to the culture rich capital of Cardiff and back into the vibrant heart of London’s West End, we believe we’ve got any brands needs covered.

Our aim is to push brands to consider what is possible within a retail destination. To use of places as a canvas. Whether it’s an event at a single location, or scaled across multiple. OOH and DOOH.

The cherry on the icing of the cake. Piccadilly Lights is a Spotlight by Landsec offer. A London landmark that 100m people walk past and see over a year.

Craig Engall, Brand Experience Manager at Landsec states: ‘We are hugely excited to return to the IPM community. IPM provides a great platform for industry experts to build on ideas and raise the bar, which is only a good thing for not only our venues but the industry as a whole. We are looking forward to getting involved and discussing more about our Spotlight products and how they can benefit current and future brand campaigns.’

To date, Landsec have partnered with leading brands including: Lego, Samsung, Netflix, Polestar, NASA, Nintendo, Universal, Disney, Haribo, LVMH, Unilever and many, many more.

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Zappit.co is a leading tech player in the promotional marketing industry, delivering insight led shopper marketing & customer care solutions through digital coupons and instant cashback.

Zappit’s digital-first proprietary tech stack underpins their Coupon, Cashback and Customer Care platforms helping Clients to attract NEW customers, GROW footfall, INCREASE rate of sale, REINFORCE loyalty and REPEAT custom.
The journey starts wherever a customer is able to click, scan or text and can drive sales in-store, online or into hospitality venues.

ZAPPIT activations are;

·        Brand-led and drive sales

·        Rich in 1st party data and insight

·       Built with proprietary technology to minimise fraud

·     100% digital, trackable and eco-friendly from start to finish

·        Accessible to everyone – no login, no app, no paper

·        Easy to redeem via your mobile phone

Clients include Unilever, P&G, Colgate, Fever Tree,  AB InBev, Arla, Costa Coffee, Mitchells & Butler

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The OG of Influencer Marketing, Holly Eddleston, and BIG little London Founder, Emma Critchley-Lloyd, partnered with The Institute of Promotional Marketing (IPM) to present their insightful guide: ‘How to ace influencer marketing for your next promotional campaign’.

What you need to know:

• The top 5 tips to ace your next influencer marketing campaign
• How to create a successful campaign
• Influencer strategy for promotions

Download the webinar here

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The IPM is delighted to welcome members to take part in our brand new Webinar Series. As a member of the IPM, you now have the opportunity to share invaluable knowledge, champion thought leadership and raise your profile.

In the fast-paced world of promotional marketing, staying up to date with the latest trends, strategies, and insights is essential for success. The IPM Webinar Series offers you a unique platform to engage with industry experts, thought leaders, and seasoned professionals who are at the forefront of promotional marketing. Through these webinars, you’ll have access to cutting-edge information, innovative ideas, and best practices that can propel your campaigns to new heights.

Taking part in The IPM Webinar Series is free for IPM members. For more information on how you can get involved contact emmak@theipm.org.uk

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Clare James, Chief Operating Officer at creative brand experience agency, N2O

At N2O, we’re dedicated to helping brands build meaningful relationships with their target audiences through relevant brand experiences.  Through our long-standing expertise in working with brands such as Tesco and Superdrug to create Pride campaigns, we understand the importance of connecting authentically with the LGBTQIA+ audience and strive to help brands move beyond tokenism during Pride month.

However, we acknowledge that the decision to create a targeted experience at Pride is complex, so we felt compelled to explore the subject further and provide our clients with practical guidance through our white paper, “Standing Proud at Pride – and Beyond.”

We assembled a dynamic panel of industry experts and diverse community members whose collective perspectives and insights fuelled our research. Using our own data and insights from sources such as GWI and YouGov, the resulting white paper provides a comprehensive and digestible understanding of the LGBTQIA+ audience and how brands can support them. It highlights the importance of being a year-round ally and the potential pitfalls to avoid when activating Pride experiences. Download your copy of the white paper here Brands at Pride White Paper – Standing Proud at Pride and Beyond

Our research also led to an in-depth webinar with IPM, where our Strategy Director, Steven Workman, Art Director, Emily Shahaj, and panel contributor, Sade Giliberti, shared illuminating and authoritative advice based on our findings. The webinar is available here Institute of Promotional Marketing

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Staffwise are proud to become the latest member of the IPM. Staffwise is a software as a service company (SaaS), boasting a simple yet highly sophisticated staffing and job management system. Staffwise is the wise way to manage staff, create schedules, book shifts, pay people and design reports.

Founded by Mark Waddington, a successful tech-savvy entrepreneur with a background in digital media and marketing, with over 20 years’ industry experience. Mark designed Staffwise as a fit for purpose, innovative, agile system. It is a digital solution for the staffing industry across multiple sectors including Experiential, Mystery Shopping, Retail Marketing, Sampling and Brand Experience.

Mark explains, “We’re excited to be part of the thriving IPM community, I’m looking forward to working with other IPM members who could benefit from our time-saving software and bring a unique offering to the membership group.”

Current clients include global brands Omnicom Group and Imperial Brands, as well as IPM members Kru Live, Kreate, Pod Staffing, Circle Agency, Hel’s Angels and i2i Marketing.

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At Broccoli we’re delighted to re-join the IPM. As an integrated agency with its roots in promotions, we believe marketing should involve, connect and entertain. Too much of what’s out there is patronising or bland, catch-all corporate wallpaper.

We value straightforwardness and direct communication with clients and partners.

We also value our local community. This is why this year we’re continuing to support The Priory Racing Team in the Greenpower Challenge after a successful 2022 campaign.

Greenpower Education Trust (www.greenpower.co.uk) is a UK-based charity that gets young people into science and engineering by challenging them to design, build and race an electric car.

It’s an incredibly competitive race series and Broccoli wishes the team from local secondary school The Priory, success at their first race at Goodwood on 30 April.

We’re proud to be contributing to the education of local children and to be supporting a programme to build a more sustainable future.

Photo credit: Jake Osborne / Spacesuit Media

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Another Way Prize Management is delighted to be joining the IPM community. Specialising in Prize Management, Brand Experiences and Incentives, Another Way is passionate about connecting brands and consumers on a more meaningful level.

Established during the pandemic specifically to cater for the heightened requirement for campaigns to be even more effective and to connect with consumers on a deeper level, Another Way focuses on delivering unique prize and brand experiences through on pack, digital and experience led campaigns. Working with brands and agencies alike they have built up an impressive list of clients to date, with Airbnb, Ocado, Britvic and Sony Pictures among them.

Andrew Rae, Founder of Another Way Prize Management and an ex IPM MD explains that ‘the world of promotional marketing has been through many changes and weathered many storms over the past decade and The IPM has been a constant throughout that. The incredible agencies that form the IPM family are continuously creating and diversifying and keeping the industry fresh and challenging, and it’s wonderful to be included in that fold. We look forward to working with other IPM members to help further our very unique discipline in the overall marketing mix.’

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BIG little LDN is the agency for businesses who want more bang for their buck. We specialise in brand strategy, PR, social media and influencer marketing.  

We’re a small agency and we want to stay that way.  

Why?  

Because BIG things happen when the expertise you need is in hands reach, not arm’s length. 

There’s no you and us. Your ambitions and passions become ours too. We up our game together. We can act in the moment, inspire each other to greatness and do it all with love. Because love shows.  

Clients include Zodia by Standard Chartered, ALA Insurance, bancon, Smarter Contracts and Better Nature. 

Recent Awards include The Institute of Promotional Marketing 2022, Social, Digital and Influencer Marketing and The Drum Marketing Awards 2022, Professional and Financial Services, Finalists

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