Clipper Teas, the ethical and organic tea brand owned by Wessanen UK, has partnered with chocolate producer Seed and Bean on a large scale on-pack promotion; available to all its retail partners nationwide.

Over 300,000 packs of Clipper’s green tea will carry a Seed and Bean branded sticker which will give consumers an opportunity to claim a free bar of Seed and Bean’s 85g dark chocolate.

There are four flavours to choose from: Extra Dark, Cornish Sea Salt, Extra Dark 72% Cocoa, Extra Dark Mint and Fine Dark Lemon and Cardamon.

To claim their free chocolate, consumers will be directed towards a dedicated micro-site to enter the unique code printed on the inside of the box. They will then be asked to choose the flavour they want, and the free bar will be sent to them.

The promotional packs are available from mid-December 2017 and will be available until stocks last.

To help introduce office workers to green tea and dark chocolate, Clipper will also deliver samples to over 500 major London businesses including Top Shop, Vogue House and Air BnB.

Finally, to inspire consumers to switch their tea break to green tea and dark chocolate, Clipper Teas has enlisted the help of expert nutritionist Libby Lemon who offers advice on the best green tea and dark chocolate pairings on Clipper’s website.

The partnership unites and strengthens the shared values of the brands including their organic and Fairtrade principles alongside their dedication for using the finest natural ingredients and delivering great-tasting products.

Adele Ward, Clipper Teas Brand Controller at Wessanen UK, says: “There is a great synergy between Clipper and Seed and Bean which has enabled us to put together a well aligned on-pack promotion and a generous offer that will attract ethical and conscious shoppers. Not only do we share the same natural, fair and organic principles, but we are also both produced in the UK and are committed to producing high quality and delicious products in beautiful packaging.

Clipper Teas and Seed and Bean will be supporting the partnership across all social media channels including which will include a collaborative social competition to win a hamper of green tea and dark chocolate.

Clipper was the UK’s first Fairtrade tea company. Founded in Dorset in 1984, Clipper manufactures an extensive variety of organic and Fairtrade teas and coffees – from everyday blends to green tea and infusions. All of Clipper’s products are made with pure ingredients from the highest-quality sources, with nothing artificial added.

Clipper brand owner Wessanen UK is a natural and organic food company with healthy brands including Clipper Teas, Kallo organic rice cakes, savoury snacks, stocks, gravies and cereals, Whole Earth organic spreads, cereals and drinks, Mrs Crimble’s gluten-free macaroons, cakes, biscuits and snacks and Almond Breeze milk alternative.

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Hot chocolate brand Options is offering consumers one month’s free membership with the online magazine app Readly, worth £7.99, in its latest on-pack promotion.

Options, which according to Nielsen Scantrack data is the UK’s leading instant hot chocolate brand, is owned by tea and hot beverages company R. Twining & Company Ltd.

The promotion which runs from now until December 31^st, 2017, was created by brand activation specialist Toucan, in partnership with Readly. Consumers can claim one month’s free membership of the UK’s No 1 magazine app worth £7.99, by redeeming the unique codes which feature on jars across five flavours of Options hot chocolate (Belgian Choc, Mint, Orange, White Choc and Salted Caramel). Options hot chocolate jars 220g retail at £3.99.

Claimants are directed to an Options branded landing page where they can set up a Readly account and gain access to over 2,000 magazines across five different devices (so family members can share) without submitting their bank details. The initial one-month subscription can be extended twice for a maximum of three months by buying another two jars.

Andy Corris, Senior Brand Manager for Options said “Options is all about having your hot chocolate moment your way. Our drinkers love the wide range of hot chocolate flavours we produce and partnering with Readly offers something for everyone, really allowing our consumers to tailor their perfect hot chocolate moment.”

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Ethical tea brand Clipper has launched a new nationwide initiative, the Clipper Tea Shop Awards, to champion both the wide variety of tea shops and the great experiences that those in the out-of-home market deliver to customers and has brought in Kirstie Allsopp, self-confessed tea lover and TV personality, as a judge.

Clipper, the Fairtrade and organic tea brand owned by Wessanen UK, is inviting any relevant food service outlet that serves Clipper Teas to submit an entry via a dedicated area on the Clipper website from now until August 11 2017.

There are six different categories to enter: Traditional Tea Shop, Quirkiest Tea Shop, Contemporary Tea Shop, Cosiest Tea Shop, Coastal Tea Shop and the Tea Shop that provides the Best Afternoon Tea.

Clipper will pick the top six entries – one from each category – with the help of Kirstie Allsopp. Each shortlisted entry will win a bundle of bespoke Clipper prizes and will then go through to the next stage, which will be a consumer vote.

Once the shortlist has been announced, the awards will be opened to an online public vote in September to decide which tea shop will ultimately be crowned the Clipper Best Tea Shop in the UK.

Clipper is investing in dedicated social media and consumer PR activity, amplified through its relationship with Kirstie, to raise awareness amongst consumers and encourage more votes. Voting consumers will also have the chance to win afternoon tea at the winning Tea Shop with Kirstie.

The well-known TV presenter will visit the winning establishment and present them with the prestigious Clipper Cup, a cash prize of £2,000 and a range of Clipper products.

Kirstie Allsopp says: “I’ve been a Clipper fan ever since the brand launched and I am honoured to be part of this competition. Tea Shops are an old and exquisite tradition here in the UK and I am excited to see where the awards will finally take me for an amazing cup of tea. I usually take mine with a dash of milk and no sugar.”

Adele Ward, Clipper Teas brand controller at Wessanen UK, adds: “The UK has some of best and most unique tea shops in the world. From the traditional to the quirky, we want to celebrate our nation’s finest tea shops and reward those who work so hard to provide a relaxing and enjoyable space to savour a cup of Clipper tea.”

All the top-rated tea shops which enter will also be included in the definitive Clipper Tea Guide which will celebrate the UK’s best cups of Clipper.

Tea shops can submit an entry via an online entry form, available at www.clipper-teas.com/tea-shop-awards/

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Clipper, the Fairtrade and organic tea brand owned by Wessanen UK, has launched the second phase of its Flavour that Sings campaign with an experiential event focusing on the superior taste of its everyday tea.

The launch event, which took place on May 23, included a unique tea tasting and a live performance from Clipper’s dedicated Flavour That Sings band, The Clipperettes.

Led by Clipper’s own tea tasters, master blender Dan and head of buying James and acclaimed flavour scientist Dr Rachel Edwards-Stuart, guests gathered in the Clipper tea tasting lounge for a fun and informative tea-tasting session to uncover the secret behind the superior taste of Clipper’s everyday tea range.

Consumers were given the opportunity to win tickets to the event through an engaging competition on Clipper’s Twitter, Facebook and Instagram channels and joined key influencers, bloggers and media at the exclusive event in London.

The Clipperettes will be central to the Flavour That Sings activity this year. A three-piece female-vocal band formed by Clipper’s creative agency Aesop, they will be putting their own distinctive spin on some pop classics which will be shared across the brand’s social media channels.

The launch of a Flavour That Sings video coincides with a high-impact consumer competition on social for fans to win a live performance from The Clipperettes, either at their home or place of work. Offering a unique brand experience, the band will arrive complete with afternoon tea to enjoy while watching the performance.

The Flavour that Sings summer activity will conclude with an on-the-ground consumer sampling activity, taking 250,000 samples of Clipper’s Organic Everyday Tea to busy commuter areas around London, accompanied by The Clipperettes.

Adele Ward, Clipper Teas Brand Controller at Wessanen UK, says: “At Clipper we make it our mission to make the greatest-tasting tea. We source the best tea leaves from the world’s finest tea gardens across East Africa, India and Sri Lanka and work hard to perfect a beautifully balanced blend; creating a high-quality tea that delivers a fanfare of flavour. We never add anything artificial to any of our products – we don’t even bleach our tea bags. We like to let the flavour sing for itself.”

Ward adds: “Our Flavour that Sings campaign is aimed at winning us new fans by communicating the delicious taste of our everyday black tea. This has carried through from our initial outdoor advertising creative to the experiential activity we have planned with The Clipperettes over the summer. We want consumers to feel immersed and join in the melody. It’s all about enjoyment, and it reflects our brand personality: natural, bright and full flavour.”

The campaign began in January 2017 with a large-scale outdoor advertising activity which represented Clipper’s biggest-ever advertising drive. Bright and colourful, the eye-catching artwork targeted tea-drinkers across London and the South East, reaching 60% of the target audience (women aged 25-55).

Reflecting the award-winning tea producer’s commitment to natural, authentic values, the Flavour That Sings advert featured a three-dimensional collage of charming hand-crafted paper gramophones, tea cups and flowers objects displayed in a kaleidoscopic effect by Dutch artist Noa Verhofstad.

Clipper’s organic everyday tea is the brand’s biggest-selling product and is growing at 12% year-on-year (according to IRI).

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PG tips is the official Red Nose Day partner for the 2017 charity fundraising initiative, organised by charity Comic Relief.

The brand has launched a #1MillionLaughs campaign to get the public sharing jokes across social media using the hashtag, and has committed to donating £300,000 to this year’s Red Nose Day, which takes place on 24th March 2017. It will be making a donation for every promotional pack sold, plus encouraging PG tips fans to give more.

The #1MillionLaughs campaign will be supported by out-of-home activity and social media support, including sponsored posts on Facebook and Twitter, a new Snapchat filter and a ChatBot.

PG tips has also launched limited edition packs featuring jokes inside to inspire consumers to take part.

The PG tips ChatBot is an online tool which will allow consumers to message the PG tips Monkey brand character directly via @MostFamousMonkey on Facebook Messenger and get jokes back. The ChatBot will also encourage users to donate via the app or ask questions about the charity and what the money is used for.

Fiachra Moloney, PG tips marketing manager at Unilever UK and Ireland, says: “We are thrilled to be supporting Comic Relief through our #1MillionLaughs campaign. We know that UK consumers are passionate about getting behind Red Nose Day and this activity is designed to do just that in a fun and engaging way. The unique ChatBot will give fans the chance to get their own daily dose of Red Nose Day as they receive jokes from Monkey himself.”

Monkey, the brand character who fronts PG Tips’ advertising and marketing, is actually owned by Comic Relief and used by PG Tips under license. Comic Relief has the rights to Monkey as the result of a legal settlement over ownership of the character between the receivers of ITV Digital, the digital pay TV channel which shut in March 2002.

Monkey was created by advertising agency Mother and made by Jim Henson’s Creature Shop (responsible for The Muppets) for ITV Digital’s advertising campaign, which also featured his partner Al (still played today by comedian Johnny Vegas).

Monkey was one of the channel’s few valuable assets, and became the subject of a year-long legal battle which was ended in February 2003 when both parties (Mother and the receivers) agreed to sign over rights to Comic Relief. The character then made a couple of appearances on TV and was the lead character in an as yet un-aired BBC variety show before being reunited with Johnny Vegas in a TV ad for PG Tips in 2007.

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Viennese family-owned coffee company Julius Meinl is celebrating this year’s World Poetry Day on March 21^st with its fourth annual ‘Pay With A Poem’ initiative. Popular London establishments such as St James’ Theatre, Beaufort House Members Club, Manna Dew and The Pearson Room are confirmed to join the popular campaign.

Participating partner locations worldwide will offer consumers the chance to pay for a hot beverage with a handwritten poem. For 2017, the brand hopes to surpass the almost 100,000 people who put pen to paper during last year’s campaign.

Already, Julius Meinl-supplied cafés in 34 countries are on board, with the Netherlands and Singapore set to take part for the first time.

Speaking ahead of the launch, Julius Meinl’s CEO, Marcel Löffler added: “Pay With A Poem continues to grow year-on-year and so too does our commitment to poetry. It’s motivating to see so many of our partners in cafés, restaurants and hotels getting involved and experiencing the positive benefits of this initiative.”

Participating locations will be supported by a global integrated marketing campaign including dedicated digital, social, PR and experiential efforts. To drive maximum consumer impact, the brand has also developed an app featuring all participating locations. Registered partners will also receive flyers, door stickers and posters to announce the campaign.

The offer is being promoted on Julius Meinl’s Facebook page, and consumers are being encouraged to follow the initiative on social media via the hashtags #PayWithAPoem and #PoetryForChange.

Julius Meinl, established in 1862, is a fifth generation Austrian family company and positions itself as the global ambassador of Vienna’s coffee house culture for more than 150 years. It supplies restaurants and business customers in more than 70 countries and has 700 employees worldwide with total sales of €160million. Julius Meinl ranks among the top three premium coffee brands in over 40 countries and the company is the market leader in supplying hotels, restaurants and cafes in Austria, Central and Eastern Europe, the Adriatic coutries, Russia and Dubai.

World Poetry Day  was established by UNESCO (the United Nations Educational, Scientific and Cultural Organization) in 1999. The purpose of the day is to promote the reading, writing, publishing and teaching of poetry throughout the world and, as UNESCO says, to “give fresh recognition and impetus to national, regional and international poetry movements.”

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On March 8th 2017, International Women’s Day, Rotarians across Britain and Ireland will host simultaneous IWD Purple4Polio Tea Parties to raise money for the campaign to rid the world of polio once and for all.

The tea parties will all begin at the quintessentially British tea-time of 4pm.

The Purple4Polio campaign dates back to 1985 and an ambitious promise Rotarians made to the mothers of the world that polio would be eradicated and their children would no longer suffer from the life threatening and crippling disease. That promise is on the brink of being fulfilled, with just 37 polio cases in three countries in 2016. There are real hopes that 2017 will see the last case of polio worldwide.

The Rotary polio campaign resonates with the International Women’s Day 2017 objectives ‘Be Bold For Change’. The IWD Purple4Polio Tea Parties will be kicked off with a media launch at the Rotary London headquarters in Regent’s Park. It will be opened by TV Presenter Konnie Huq with celebrity guest speakers including Jane Garvey of BBC Radio 4’s ‘Woman’s Hour’ and Purple4Polio Ambassador and broadcaster, Julia Roberts.

To support the tea parties and Rotary’s campaign to end polio forever, both Tiptree Jam and Typhoo Tea have donated free product.

Wilkin & Sons Ltd. (Tiptree Jam) has given 52,000 specially branded jars of plum and greengage Purple4Polio jam to Rotarians across Britain and Ireland. They will be encouraged to use the jam to raise awareness of the Purple4Polio campaign and to fill the empty jars with coins. The aim is to raise up to £1 million; with matching funding through Rotary, this £1 million will become £3 million.
Typhoo Tea, the second largest tea manufacturer in the UK is organising a tea-tasting at the launch, and donating tea and branded disposable mugs.

Somnath Saha, CEO, of Typhoo Tea, says: “Uniting communities to help eradicate polio is essential and we’re proud to be a part of helping achieve this. Working closely with Purple4Polio nationwide, we’re hoping our charitable tea parties will bring people together to cross the finishing line and end polio now.”

Polio eradication has become a personal mission for Eve Conway, the President of Rotary International in Great Britain and Ireland. She has recently returned from India where she joined British Rotarians on the frontline in the fight against the disease. India was declared polio free in 2014 but there are still vital ongoing national immunisation campaigns giving polio drops to every single child under five years old in order to keep the country free of the disease.

Outside London, there are plans for Rotary Districts and Clubs to host their own Purple4Polio tea parties with local celebrities.

Rotary International in Great Britain and Ireland is a volunteer organisation whose 50,000 members use their skills and time to improve the lives of others both locally and globally, while building friendships and having fun in the process. There are nearly 1,800 Rotary clubs across Great Britain and Ireland.

Rotary International was founded in 1905 in Chicago and is now the world’s largest international service organisation with over 1.25 million professional men and women as members. There are 34,000 clubs in more than 200 countries and geographical areas.

Rotary’s partners in the Global Polio Eradication Initiative – the World Health Organisation, Unicef, the US Centers for Disease Control and Prevention and the Bill and Melinda Gates Foundation – are all confident that 2017 could see the last case of polio. If three years pass with not a single new case anywhere, then the whole world will be declared polio-free.

Rotary International in Great Britain and Ireland’s campaign is called Purple4Polio as purple is the colour of the dye put on the little finger of millions of children during mass immunisation campaigns.
Rotary International in Great Britain and Ireland will be posting on the day about the events via twitter.com/RotaryGBI using #IWD2017 and #Purple4Polio, also on facebook.com/RotaryinGBI.

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Clipper Teas, the Fairtrade tea brand owned by Wessanen UK, has launched a new on-pack promotion across its range of organic teas to reward existing fans and attract new customers to the brand.

The ‘With love from Clipper’ initiative incentivises purchases of Clipper’s Fairtrade Everyday Tea (£2.55 for 80 bags), Organic Everyday Tea (£2.60 for 80 bags) and Pure Green Tea (£2.79 for 80 bags). It offers fans the chance to own a series of limited edition tea caddies and tea towels, each featuring colourful designs linked to the established brand’s distinctive packaging. An online competition also provides the opportunity for tea-lovers to own the whole set.

The promotion looks to build on Clipper’s success as the UK’s fastest-growing black tea brand; Clipper has grown its value sales by 8% in the last 12 months (IRI w/e 8 October 2016). It also takes place during Clipper’s 20th anniversary of selling Fairtrade green tea in UK supermarkets.

“Life’s too short for bad tea,” comments Gill Green, Marketing Director at Wessanen UK. “Quality drives everything we do here at Clipper, from the way in which we source our tea right through to the experience that our customers receive when purchasing. We’re committed to getting tea from crop to cup in the best possible way.”

Gill Green adds: “We know how important it is to keep tea in tip-top condition; that’s why we have designed this limited edition range of caddies and tea towels to reward and delight fans of our brand.”

Sourced from some of the world’s finest tea estates across East Africa, India and Sri Lanka, Clipper’s signature teas have been blended and packed in Dorset since Clipper first launched in 1984. Clipper was the first UK tea brand to carry the Fairtrade mark in 1994, and has been fiercely committed to ethical tea sourcing ever since.

The Fairtrade tea brand owned by Wessanen UK believes that “life’s too short for bad tea”

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Nespresso, the pod coffee machine system from Nestle, has launched its latest campaign featuring Hollywood star, George Clooney, with a fully integrated campaign featuring TV and online advertising, plus a content-rich landing page including behind the scenes footage and consumer engagement through interactive image filters and gamification and prize promotions on the brand’s social channels.

Launched September 25^th 2016 at www.nespresso.com/whatelse, the light-hearted campaign sees George embark on a rough night as he looks to protect his precious coffee. Starting in the stylish Nespresso boutique on London’s Regent Street, George’s adventure begins as he strikes up conversation with an attractive female over a cup of Nespresso coffee. Sadly for him, she is the wife of the ‘boss’, who demands Clooney’s Nespresso as punishment.

And so ensues an eventful evening, courtesy of the ‘boss’, played by ‘Pirates of the Caribbean’ and ‘Deadwood’ star, Ian McShane, which sees Clooney take a trip through the backstreets of London. The following morning we see a battered and bruised George in his home savouring his Nespresso coffee, as he lets the audience and his maid know that he ‘wouldn’t change a thing’ about his Nespresso experience. As the maid walks off, she comments: “Must be some coffee…”

The campaign was created with McCann Worldgroup and kicked off with a teaser phase earlier in September with consumers were invited to guess what fate awaited George Clooney.

Alfonso Gonzalez, Chief Customer Officer for Nespresso, explains: “Our relationship with George strengthens year on year, and in our twelfth collaboration, we have created a storyline that shows Clooney at his best. He is a true partner for the brand, and here we see just how far he is willing to go for that incomparable Nespresso coffee experience”.

The full TV advertising campaign from Nespresso, entitled Change Nothing debuted worldwide (excluding US and Canada) from September 25^th. It can be viewed on YouTube or via the Nespresso website, www.nespresso.com/whatelse.

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Clipper Teas, the Fairtrade tea brand from Wessanen UK, is launching a three-tiered summer sampling campaign for its green tea range, designed to position the brand as the “Queen of Greens.”

The Fairtrade brand, which currently produces more than 15 green tea variants, will distribute over 250,000 samples of its flagship Pure Green Tea throughout July. The campaign will feature a mixture of face-to-face hit squads, office-based sampling and free samples in ASOS mail deliveries.

BEcause Experiential Marketing has been hired to mastermind the live hit squad aspect of the campaign. An all-female ‘Clipper Crew’ of green tea ‘queens’ in flower-chain crowns, will tour high-footfall outdoor areas within the M25 over nine days of live activity, distributing samples from bicycles and trailers with simple, rustic charm. Public spaces around Wimbledon Park showing the tennis championships on giant screens will be amongst the areas targeted.

To support the hit squad activity, Clipper has engaged GemsAtWork to manage an office-based sampling campaign, whilst Response One has been tasked with coordinating free samples in all mail order deliveries from online fashion retailer ASOS throughout July.

The new campaign aims to champion the delicious, natural taste of Clipper’s Green Tea range as well the health benefits of green tea, and the company’s ethical heritage. It builds on the brand’s quirky Truthful Green Tea Shop pop-up activation earlier this year, which took a humorous hidden camera approach to highlight the difference between Clipper’s green teas and those produced by many other manufacturers.

Gill Green, Marketing Director at Wessanen UK, comments: “Demand for green tea continues to boom, yet within this highly-competitive marketplace we believe our green tea reigns supreme. This concerted sampling drive will allow us to directly reach potential customers that may not have experienced our great-tasting tea before, and to introduce them to our range of delicious, all natural flavours. It is also an opportunity to chat with consumers about the difference they can make to the lives of tea workers and their families, just by drinking a cup of Fairtrade tea from Clipper.”

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