Google is creating a landmark hub of discovery on The Crown Estate at Piccadilly Circus, to launch the new Google Pixel 3 phone. The Curiosity Rooms experience aims to encourage Londoners to unlock their curiosity and make their everyday more extraordinary with five weeks of workshops, talks, podcasts, food, music and much more.

The Google Pixel 3 has been designed using the best of Google in a phone powered by AI. Extraordinary things are happening all around us but we don’t always see them. With Pixel 3 you’ll never miss out again. Features such as Top Shot, Group Selfie Cam and Google Lens enables people to re-discover and capture more of their everyday.

From Thursday 15th November to Sunday 16th December, Google will take up residence as part of the Regent Street portfolio – the globally recognised destination for unequalled experiences – and will be inviting visitors to use the Pixel 3 to unveil experiences where fashion, food, music and art collide in a familiar, yet unexpected way.

Free and open to everyone, visitors will be able to buy the Pixel 3 and Google Home products from retail partners Carphone Warehouse and Currys PC World.

Over the five week period, visitors will be able to enjoy talks, live podcasts and interactive events in a beautiful space at 55 Regent Street. The experiences at the Curiosity Rooms will be shared over three floors, each with a distinct approach that encourages exploration and imagination:

The Ground Floor of the Curiosity Rooms is a space given over to the hero features of the new Pixel 3 with a host of remarkable experiences and collaborations made to bring them to life. Throughout the ground floor, visitors will be able to use Pixel 3’s latest Google Lens technology to search what they see and identify their favourite fashion items, then shop directly from the viewfinder.

Visitors will then continue their journey further into the Curiosity Rooms down the Not Pink slide – a nod to one of the Pixel 3’s colours – and will be encouraged to use the Top Shot feature to capture their best moment.

The Auditorium will host extraordinary conversations. Whether it’s taking on the world of fashion, food, music, or creativity in general, this space will allow visitors to discover a world of inspiring individuals who make their everyday extraordinary. With mini pop-up stores championing local London vendors, a neighbourhood coffee bar that changes each week, and a collective of artist and creative experiences, it’s a space made to bring an ever-changing everyday into the Curiosity Rooms.

The basement is the boldest of the three floors and will offer visitors access to a series of weekly podcast recordings, one off YouTube music events and immersive dining experiences.

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Oreo, the world’s biggest-selling biscuit brand, has launched an innovative Out-Of-Home (OOH) campaign across London to drive purchase and participation in its 2018 Great Oreo Cookie Quest promotion.

The core of the OOH campaign is a specially built, interactive digital poster within a fully wrapped bus shelter on London’s busy New Oxford Street. It offers passers-by the opportunity to find hidden cookies in a version of The Great Oreo Cookie Quest game and win a free pack of Oreos, dispensed directly from the poster site.

The new OOH campaign runs for two weeks across 245 panels and 10 Transvision screens in rail stations across London, featuring a variety of creative executions directing people to the New Oxford Street game and encouraging purchase in-store.

The OOH game comes complete with its own bespoke mobile interactive game with location-based targeting around the dispenser to lead users to the OOH site and encourage participation in the quest.

OOH campaign planning is by location marketing specialist Posterscope and Carat with creative produced by Liveposter and is part of a wider advertising campaign that includes TV, online and in-store activity and displays.

“We’re kicking off this year in style with a wonder filled activation that offers a great brand experience for consumers,” said Katie Dade, senior brand manager for Oreo. “As well as raising mass awareness of The Great Oreo Cookie Quest promotion, this OOH campaign, featuring the interactive game and prize dispenser, brings the game alive through an additional fun and experiential element.”

Thomas Mason, planning and buying director at Posterscope, added: ”It makes sense for The Great Oreo Cookie Quest campaign to incorporate an OOH element, not just to help drive people in-store to purchase but also to encourage them to join in The Great Oreo Cookie Quest as they go about their daily journeys across London.  The increasing digitisation of out-of-home means that we can devise ever more innovative and fun elements into OOH campaigns, in this case a great interactive game and Oreo cookie dispenser.”

The Great Oreo Cookie Quest, which launched in the UK in mid-January and which runs until 31st May 2018, is effectively two promotions.

One, an instant win on-pack promotion, offers customers the opportunity to win the grand prize of a once-in-a-lifetime trip to California for four people, with a visit to the Googleplex and spending money. Other instant win prizes include 780 Bluetooth compatible speaker – (up to 39 will be awarded each week) worth £13 and 1,320 Oreo Earphones (up to 66 will be awarded each week) with a value of £3.

Consumers have to buy a promotional pack (unless they live in Northern Ireland, where there is a No Purchase Necessary route to conform to local gambling laws). If they are using a computer, they then go to the promotional website, www.oreoquest.com; if they are using a mobile device, then they can download the “Oreo Quest” app from the Google Play Store or the App Store and tap on the “Enter CODE” button which will take them to the promotional site.

They are then asked for their details and have to upload a scan of the logo from the pack or of an Oreo, plus their pack code.

The second promotion involves using the Oreo Quest app to find hidden Oreo Cookies and dave them to a ‘Cookiedex’. These cookies can be found by solving daily clues, identifying the object involved and then scanning it using the app, or by scanning random objects. Daily clues will involve riddles such as “What puts hands on your wrist?” if users then scan a watch, an Oreo will be revealed on their phone screen.

There are 30,000 £5 Google Play vouchers to be won by collecting cookies and scoring points, and one grand prize of a Samsung Galaxy J7.

The hidden cookies are worth different points depending on their colour – one point for chocolate, three points for silver and five points for gold. A maximum of 390 cookies can be stored in the ‘Cookiedex’ and the Galaxy J7 will go to the user who collects the biggest point total. The £5 vouchers can be won by players who are among the first to reach particular scores. Players can also earn Oreo wallpaper and stickers to use in their messaging apps.

The Great Oreo Cookie Quest app plays on Oreo’s partnership with Google, which began in August 2016, and which is why the prizes are Google Play vouchers and an Android phone (the Samsung). It has elements similar to that of the hugely popular Augmented Reality game “Pokemon Go,” where users search for virtual Pokemon in their surroundings and catch them storing them in a Pokedex on their phones.

The Great Oreo Cookie Quest app was created by US ad agency The Martin Agency, in partnership with Carat and US AR developer Gravity Jack. It launched on iOS and Android at the end of January in the U.K. and will roll out across Europe, Russia, Latin America and possibly the U.S.

Mondelēz International is a global snacking company with 2016 net revenues of approximately $26 billion. Mondelēz is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with power brands including Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.

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Mars Chocolate UK has updated its annual film-related on pack promotion through a partnership with Google Play which sees the confectionery giant offering consumers money off films as well as discounts off TV shows, books, music and apps.

The new Sweet Nights In campaign will reward consumers with 50% off the latest movie rentals and £3 credit they can use across a wide range of TV, books, music and apps.

Consumers who buy three promotional flashed products across Mars’ standard pouch, multipack bar and large block ranges and then register the codes printed on the packs at www.sweetnightsin.co.uk will receive voucher codes which they can then redeem for 50% off the film rental of their choice from Google Play. They also get a £3 credit to their Google Payments account.

Brands involved in the promotion include Maltesers, Galaxy, M&M’s, Mars, Snickers and Twix.

Bep Dhaliwal, Trade Communications Manager – Mars Chocolate UK, says: “Our Sweet Nights In promotion is our first brand activation involving our biggest blockbuster SKUs across bars, bitesize and block segments. Rooted in cutting edge shopper and consumer insight, we’re confident this promotion can help drive growth across the category, boost sales for retailers, and provide consumers with a great chance to enjoy blockbuster films with Mars’ blockbuster brands.”

Previous Mars UK film-related promotions, such as last August’s Sweet Sundays, have seen the confectionery brand offer cinema tickets as incentives.

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Hyundai Motor is launching a one-of-a-kind ‘FanDome’ football gaming experience, played out by some of YouTube’s biggest influencers in front of a live crowd, as part of its EURO 2016 partnership deal with football content specialist Copa90.

The event sees Copa90 host ‘Play the Dome’, which will feature YouTube stars The Sidemen, Poet and Vuj. The one-day tournament takes place at the Hyundai FanDome in London’s King’s Cross on June 19th, where fans will watch their gaming heroes play on a system of giant 360° screens. This custom built display encloses fans in ‘Football Heaven’ – a stylised world of immersive football innovation.

‘Play the Dome’ will be promoted through a suite of cross-platform social content and captured in a number of hero videos to be distributed across Copa90, Hyundai and influencer YouTube channels.

The Hyundai FanDome will be screening 45 matches of the UEFA EURO 2016 from the first Group Stage match on Friday 10th June to the final, to be held on Sunday 10th July.

“We’re delighted to be extending our partnership with Hyundai Motor through  UEFA EURO 2016 and helping them activate the most innovative fan space in the country,” says James Kirkham, head of Copa90 and Chief Strategy Officer of Copa90 owner Bigballs Media. “Gaming is a huge part of any young fan’s football diet. It’s a fantastic opportunity to be able to fuse the incredible infrastructure Hyundai has built with an event that every young fan in the country will want to get to.”

David Pugh, Marketing Director, Hyundai Motor UK, said: “We are thrilled to continue our relationship with Copa90 and put on an event that captures the imagination of a young football audience. The Hyundai FanDome is going to be the most exciting place to watch UEFA EURO 2016 outside France and this campaign will put us on the map with a huge community of highly engaged football fans.”

The one-day tournament takes place on June 19. Tickets are available from Ticketmaster.

UEFA EURO 2016 kicks off on June 10 2016. The championship ends on July 10.

Copa90, part of the You Tube Originals channels commissioned back in 2012, is now a global, multi-platform football media network specialising in creating content dedicated to football-related action that happens outside the 90 minutes of each match that make that 90 minutes so special.

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Nestlé’s KitKat brand is again teaming up with Google’s YouTube for a major promotion, with the confectionery giant producing 74 different promotional packs featuring the YouTube logo and a digital code which consumers can scan with their mobiles to be taken to one of 74 different Youtube clips.

Each of the 74 YouTube videos features music, gaming, comedy or sports content, with a five second KitKat video ad running at the start.

The idea is that consumers share their favourite videos with their friends as part of the ritual of having a break with a KitKat, and that as they share they will also be sharing the KitKat ad.

The campaign will be supported by a huge media plan of £4.3m across TV, online, and social media; driving awareness of the event to more than 15 million consumers across May and June.

A Nestlé UK & Ireland spokesperson said: “People are increasingly using digital devices when they take a break. Whether on Youtube, social media or quick news feeds, the digital break is very popular, especially for a younger audience.”

Nestlé says that 40.7 million people in the UK watch videos on Youtube for an average of 20 minutes a day, with 36% of people watching it to ‘escape or relax’. However, with an hour of new content being uploaded every second, people can find it difficult to find the best content – which is where KitKat comes in. The Nestlé source added: “KitKat has done the hard work for consumers and whittled it down to 74 of the most entertaining videos for them to enjoy, easily accessible through a click of a button. The content will also periodically be refreshed so there will always be something new to discover.”

Last year, Nestlé and YouTube rebranded the chocolate and wafer bar as ‘Nestlé YouTube Break’ for a limited period. Along with the change of name, YouTube launched bespoke playlists designed to allow KitKat-eaters to enjoy their breaks more. Also, searching “KitKat YouTube my break” on Android phones brought up a page showing the top four trending YouTube videos.

It was not the first time Nestlé has partnered Google before. In September 2013, the search giant, which has a tradition of naming its mobile operating systems after desserts or sweet snacks, named Android 4.4 “KitKat” as part of a deal with Nestlé. Nestlé also stamped chocolate bars with a special hashtag and wrappers that suggest different kinds of breaks, including “me time break” and “sporty break”, and ran an on-pack competition with Android phones and tablets as prizes.

The 2016 KitKat/YouTube partnership is the latest activity in Kit Kat’s ‘Celebrate the Breakers’ Breaks’ global marketing campaign. This campaign recognises that no two individuals are the same, so argues that their breaks should be different, too.

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