Malt drink Supermalt is launching a carnival-themed on-pack prize promotion, offering consumers the chance to win one of three Caribbean holidays, with tickets to the Trinidad Carnival, or one of three European holidays, with tickets to the Rotterdam Carnival.

The limited-edition packs went on sale at the start of July and will be available until the end of September.

Each holiday prize includes two economy flights from the UK, accommodation in a four star hotel, transfers and spending money. There are also other prizes including official Supermalt t-shirts.

To enter, consumers have to enter 20 separate codes found on the inside of bottle caps onto the Supermalt website. They will then get a special Supermalt bottle opener and a chance to win the prizes.

Neil Lunn, trade marketing manager at Supermalt, said: “The celebrations, music and general festival themes resonate with our iconic brand and the launch of the on-pack promotion and wider site activation will help to drive this opportunity for operators. We have run summer promotions and competitions for a number of years, seeing a significant uptake particularly with the on-going ‘Live-up’ campaign. This year’s promotion is our biggest and best yet, as we are giving away some incredible prizes.”

Supermalt is non-alcoholic and caffeine free. The brand is owned by Danish drinks company Royal Unibrew, Scandinavia’s largest beverage exporter which has been specialising in the malt drink category for more than 140 years. Supermalt UK Ltd, Royal Unibrew’s UK subsidiary, markets and distributes the brand in the UK. Supermalt is extremely popular with the London Caribbean community.

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Grace Foods UK is encouraging consumers to #RebootNormal with its biggest ever investment in its Grace Say Aloe soft drinks range.

The £1million campaign runs from July to October. It will reach more than 10 million consumers, encouraging shoppers to ‘Reboot Your Normal’ with a light-hearted take on everyday ‘normal’ activities.

The integrated campaign includes underground advertising, digital escalator panels, sampling, social media advertising, influencer outreach and a national PR campaign.

Nyree Chambers, Grace Foods UK’s Head of Marketing, says: “The ‘Reboot Your Normal’ campaign highlights that Grace Say Aloe breaks with what’s expected. It’s the drink for people who want to escape the norm and want their reality rebooted in some way. Its unique texture, flavour and ingredients are truly distinctive and a real reboot of the soft drinks category. The range is made with real Aloe Vera pieces and meets shopper demand for thirst-quenching drinks that are a bit different. We’re hoping to create a spot of spectacular in a very normal world, even if it’s just for a few minutes.”

The campaign follows the recent launch of new pack designs and limited edition £1.15 price-marked 500ml packs which are creating on-shelf stand out.

Chambers adds: “Grace Say Aloe already has a commanding market share of almost 80% [of the UK Caribbean drinks sector according to IRI] and the new campaign is set to increase this.”

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The UK’s best-selling thin and crispy frozen pizza brand, Dr. Oetker Ristorante, booked out the First Class carriage on First Great Western’s 15.36 service from London Paddington to Cheltenham Spa on Wednesday April 26 and created a Silver Service pizzeria experience for 32 lucky commuters.

The 32 commuters were given ‘golden tickets’ to upgrade their standard train tickets as they boarded the train at London Paddington. Impeccably-dressed servers greeted the passengers as they transformed an entire First Great Western carriage with white linen tablecloths set with real crockery and glassware, serving a selection of fine wines.

Then, as the train pulled into Didcot Parkway station at 16:16, 16 more waiters boarded the train, each carrying two individual pizzas under silver cloches. In just 60 seconds they boarded, served the 32 passengers and exited before the train doors closed for its onward journey.

The Dr.Oetker team ensured 32 full sized Dr. Oetker Ristorante Mozzarella pizzas were simultaneously prepared just outside Didcot Parkway station in time for the train. Waiters then used a private-access route through the station to ensure the pizzas were plated and served in less than two minutes from being cooked.

Lucy Hurrell-Morgan, Brand Manager at Dr. Oetker Ristorante, says: “Commuting to and from work is something that for most simply needs to be endured rather than enjoyed. It’s understandable that by the time you make it home – you won’t feel like making an evening feel special or exciting. We wanted to surprise commuters and give people some inspiration to make their midweek evenings a little more special with a simple change – by serving our signature thin and crispy pizzas with extra-special pizzeria-style service – in a place and a time you’d never expect. If your commute can be this exciting, there is no end to the possibilities.”

Throughout April and May, the Dr. Oetker Ristorante brand is giving consumers the chance to win up to £10 off their next shop when you buy a promoitonal Ristorante pack and enter the unique code from it online at pizzaristorante.co.uk/midweek. In addition, all entrants will automatically receive a £1 off coupon towards their next pizza.

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The UK’s No. 1 frozen pizza brand, Chicago Town, has just given residents of the UK’s most remote community, the Scottish village of Inverie on the Knoydart Peninsula, “the ultimate takeaway taste” in a stunt which saw a crate containing a fully-stocked freezer cabinet packed full of Chicago Town’s ‘The Takeaway’ pizza flown in by helicopter and landed in a local field.

Chicago Town admits that the epic ‘takeaway’ delivery might seem a over-the-top but Inverie is so remote it is only accessible by helicopter or ferry, so helicopter was the only real way to ensure the villagers got their first taste of ‘takeaway’ pizza.

Inverie in Western Scotland is described by experts as “Britain’s Last Wilderness”. It has just 120 residents and is officially home to the UK’s most remote public house, The Old Forge. The whole community is so small that it shares a single postcode, PH41 4PL. The UK road network doesn’t extend to the peninsula. It is only reachable by a 17-mile hike over very rough terrain or by a regular ferry from Mallaig, seven miles away, giving the place a Guinness National Record for remoteness.

The community has just two shops and a post office to keep the Old Forge pub company. The nearest police station and doctor’s surgery are in Mallaig and the nearest hospital is in Fort William, 26 miles away. The Mallaig lifeboat acts as the community’s emergency response unit. The community is completely separated from the National Grid and acquires all its electricity from renewable energies – the primary source of power for the village is a unique hydro-electric system.

To reach the nearest takeaway would take a minimum of two hours, travelling by boat and car.

So Chicago Town decided to step in and prove there is a need for a high street takeout in the village because Chicago Town’s Takeaway “delivers the ultimate takeaway taste, straight from the freezer.”

The brand chartered a special helicopter to fly in the crate of its best-selling The Takeaway pizza range from a base in Inverness. The helicopter hovered above a field outside the village before lowering down the crate full of pizza. A Chicago Town brand ambassador squad then exited the helicopter to make sure the pizzas were in perfect condition before handing them out to the residents.

Inverie resident Ian Robertson, aged 70, said: “We’ve heard all about takeaway food being delivered elsewhere in the UK. We’ve never actually been able to enjoy one ourselves because we’re so remote no-one would ever deliver here. So to see Chicago Town make such a fuss of us today – and to get our first takeaway delivery by special helicopter – makes the wait well worthwhile. It’s definitely not something we’ll forget in a hurry. And the pizza was lovely.”

A Chicago Town spokesperson said: “We were determined that after years of doing without, we’d go the extra mile to make sure this community was able to enjoy a real takeaway experience with our ‘The Takeaway’ pizza. They all agreed the taste was so good straight out of the freezer that there was actually no need for a takeout in the village after all. It was a bold operation that took months of planning but everyone involved was determined to make it happen.”

Chicago Town has committed to ensuring that Inverie gets regular deliveries of Chicago Town The Takeaway from now on.

The Knoydart peninsula is owned by the Knoydart Foundation, set up in 1997 to buy the old Knoydart Estate and subsequently manage the land on behalf of the community and its thousands of visitors. The community controls 17,500 acres, residential properties, a hydro-electric scheme and many old buildings. All these assets were in very poor condition and it has taken many years of hard work to bring them back into working condition.

The Chicago Town brand is owned by German food group, Dr. Oetker.

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Real estate investment trust Shaftesbury has launched a Chinese New Year marketing campaign with a special Red Packet mobile app containing surprise discounts, exclusive London Chinatown offers and prizes.

The campaign kicked off at the end of January to celebrate to highlight the vibrancy and diversity of Chinatown London, one of the West End’s most iconic destinations, and the start of the Chinese New Year – 2017 is the Year of the Rooster.

The campaign showcases the area’s exciting variety of cuisine, which blends modernism with a genuine experience of East Asian culture and traditions.  Including digital marketing, a promotional Chinese New Year film and the bespoke app, the launch of the campaign coincides with a 170% increase Year-on-Year in traffic to the new Chinatown London bilingual website.

To showcase the cultural and culinary delights of Chinatown London, as well as the bold and authentic Chinese New Year 2017 celebrations, Shaftesbury commissioned a short promotional film to be hosted on the website and via social media channels.  Shot in an interlinking and fluid-movement style, the one-minute film features seven different cuisines available in Chinatown London that celebrate Chinese New Year in their regional cultures: Sichuan, Japanese, Indonesian, Cantonese, Vietnamese, Chinese Fusion and Malaysian.

Further adding to Chinatown London’s online marketing initiatives is the new app, available to download on Weibo and WeChat.  Traditionally, red packets, or hongboa, are exchanged in Chinese culture between family, friends and colleagues, and typically contain a monetary gift.  The new app allows users to open a virtual ‘red packet’ to reveal exclusive Chinatown London offers, ranging from big ticket prizes to discounts at restaurants.

The launch builds on the momentum generated by the new bilingual website for Chinatown London (www.chinatown.co.uk).

Shaftesbury commissioned Chinese digital marketing agency Qumin to create the website.  Displaying content in both Chinese and English, the website enables more people to discover the best of London’s Chinatown.  The popularity of the website reflects the growth of internet users in China, which reached 668 million people in June 2015, 90% of whom access the internet via a smartphone or tablet.

Commenting on the initiatives and success of the website, Karen Baines, Head of Group Marketing and Communications at Shaftesbury, says: “The Chinese New Year campaign aims to expand our audiences’ perceptions, cementing Chinatown London’s status as one of the most exciting destinations for food, entertainment and unique East Asian experiences in London.  We are curating the very best of East Asia in the heart of London’s West End, mixing the modern and the traditional.”

Baines adds: “Our new website has been created to make discovering Chinatown London as easy as possible for visitors, be they from the UK or overseas, including the growing numbers of Chinese consumers online.  The website has been particularly successful in helping visitors to enjoy the diversity and vibrancy of Chinatown London at the click of a button.  In conjunction with the new app and film, the campaign will boost awareness of the lively and exciting Chinatown community and all it has to offer.”

The launch coincides with the success of Chinatown London’s Chinese New Year celebrations for the Year of the Rooster, which saw in excess of 500,000 visitors on Sunday, January 29th.  The largest of its kind in Europe, the celebration showcased a varied cultural line-up including performances from China, as well as the best of British Chinese performers.

Shaftesbury is a Real Estate Investment Trust (REIT) which owns a unique real estate portfolio extending to 14 acres in the heart of London’s West End. Shaftesbury focuses on retail, restaurants and leisure and its portfolio comprises 589 shops, restaurants, cafes and pubs, extending to 1 million sq. ft., 406,000 sq. ft. of offices and 539 apartments. Its holdings are concentrated in Carnaby Street, Seven Dials, Covent Garden, Chinatown, Soho and Charlotte Street.

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Global Turkish bakery cafe chain Simit Sarayi has launched a “Circle of Love” mobile campaign, promoting the idea of sharing happiness with loved ones during the holiday season and the New Year.

Londoners can visit the campaign’s mobile site, https://www.circleoflove.me, to share selfies and receive coupons entitling them to get a free coffee or simit Turkish pastry when they buy one.

Established in 2002, the company lists ‘friendship’ as the most important ingredient in its dough. “Circle of Love” is not only a reference to friends and family, but also to the traditional simit, a staple of the traditional Turkish flavour. Simit Sarayi has seven different locations in London. Consumers will be able to redeem the ‘buy one, get one free’ offer at its branches at Oxford Street, Piccadilly Circus, Southampton Row and Villiers Street. They can also use the mobile site to share the offer with friends via WhatsApp, Facebook Messenger, e-mail or Twitter.

Simit are traditional Turkish rolls, similar in shape to bagels but more like pretzels in taste and consistency, which are eaten as snacks across Turkey, the Middle East and Balkan countries which were once part of the Ottoman Empire. Simit Sarayi operates in Turkey, the US, the UK, Belgium, the Netherlands, Germany, Sweden, Cyprus, Kuwait, Egypt, Qatar, Jordan, Saudi Arabia and the United Arab Emirates.

The ‘Circle of Love’ campaign will continue until 15 January 2017.

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Leading Rioja brand Marques de Caceres is bringing the sights, sounds and tastes of Spain to Manchester this September, after its UK importers, Halewood International, signed up as title sponsor of the city’s Festejar festival.

Marques de Caceres is one of the biggest selling Riojas worldwide. Halewood’s title sponsorship of Festejar includes all branding, on- and offline advertising and sampling of Marques de Caceres wines across the four days of the festival, including the Crianza, Rose, White and Reserva labels.

Festejar, which returns for a third year, takes place in the city’s Albert Square, kicking off on September 1^st with a one-off performance from one of the world’s leading Spanish tribute bands, The Andalus Band. The following night, Ibiza comes to Festejar as DJ Miguel Manzano presents an electronic musical story tracing the story of dance music on Ibiza.

Over the course of the four day festival, other activities will include Spanish dance lessons, crafts, food and drink stalls and daily live music and entertainment.

Andrew Turner, Director of Wine at Halewood, comments: “Marques de Caceres is the wine that real Spaniards drink and Festejar promises to be four days of authentic Spanish culture like no other. We are delighted to be sponsoring the event.”

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Experiential agency Trigger! thinkpeople will be creating an experiential event for Grace Foods, to increase awareness of Caribbean food and encourage consumers to trial and purchase.

The event will taking place at Caribbean Food Week at Windrush Square, Brixton, on Friday 26^th and Saturday 27^th, August Bank Holiday weekend.

Grace Foods is the UK’s number one supplier of authentic Caribbean food and drink with a market-leading portfolio comprising drinks, sauces, seasonings and savoury snacks across the Grace, Dunn’s River, Nurishment and Encona brands.

The mini Caribbean food festival will celebrate Grace Foods products and will include live cooking demonstrations showing simple ways to make delicious Caribbean food at home. There will also be opportunities to purchase products, advice on how to use them and opportunities to try new flavours at the street food stalls.

Trigger! thinkpeople is a member of marketing service group The thinkpeople family and a sister company  to integrated agency whynot! thinkpeople.

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Chinese sauce brand Lee Kum Kee has partnered with Twentieth Century Fox and DreamWorks Animation to feature characters from the new movie, Kung Fu Panda 3, in its latest brand campaign.

Lee Kum Kee, founded in 1888 by the inventor of Oyster Sauce, kicked off the ‘Let’s Panda’ campaign during the Chinese New Year celebrations in February, with it reaching its peak this week to mark the release of Kung Fu Panda 3 which opens in the UK on March 11th.

Put together by Lime Communications, Twentieth Century Fox’s retained brand partnerships agency, the campaign is supported by a significant investment in advertising across outdoor, print, digital and retail channels. Lee Kum Kee also created limited edition labels for its four key products (Premium dark soy sauce; Premium light soy sauce; Pure sesame oil; and Chiu chow chilli oil) and has been running an on-pack promotion in Tesco, Sainsbury’s, Asda, Waitrose, Morrison’s and independent Chinese retailers.

A bespoke recipe book was created in partnership with food Vloggers ‘The Dumpling Sisters’ and is being distributed through foodie magazines, at cooking demos and via sampling events at VUE cinemas.

Lee Kum Kee is running a gift with purchase promotion (offering consumers a choice of four bespoke Kung Fu Panda 3 bowls) as well as the chance to win trips to Europe to visit real life pandas.

The partnership campaign has also been running in Germany and The Netherlands.

Shuang Cheng, Marketing Manager for Lee Kum Kee Europe, comments: “We are thrilled to be part of the release of Kung Fu Panda 3 – the latest DreamWorks Animation movie. With the ‘Let’s Panda’ campaign, we are looking to introduce the range of our awesome Chinese sauces, provide consumers with inspirations of authentic, home-made taste, and also use it as a great way to engage with a much loved movie.”

In Kung Fu Panda 3, hero Po is reunited with his long-lost panda father and has to train a village full of his fun-loving, clumsy brethren to become Kung Fu Pandas to fight a supernatural villain.

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MATRADE, the Malaysian External Trade Development Corporation, has launched a 10 part Malaysian cookery series on UK TV, featuring Masterchef’s popular presenter, Australian chef John Torode.

The show follows Torode as he travels throughout Malaysia from Kuala Lumpur through to Langkawi Island off the northern coast. He cooks with local chefs, visits colourful night markets and explores the impact of history and culture on the evolution of Malaysian food.

Back in the UK, he re-imagines Malaysian cuisine inspired by his journey and creates an array of recipes for viewers to try themselves. He also gets top tips from celebrity restaurateurs and chefs based in the UK, such as the previous Malaysia Kitchen Brand Ambassador and UK MasterChef 2014 winner, Ping Coombes.

Viewers are also encouraged to pick up Malaysian ingredients needed to recreate the dishes with a 25% discount at the Malaysia Kitchen shop on online grocery store Ocado.

The TV show is the latest addition to MATRADE’s six year old integrated Malaysia Kitchen campaign, which has been using a range of different marketing techniques to bring the sights, sounds and tastes of Malaysia into UK homes and onto UK streets.

The Malaysia Kitchen campaign was created for MATRADE by UK integrated marketing agency whynot!

whynot! also developed the concept for the new TV series and bought together UKTV’s Good Food Channel and producers Cactus TV, makers of popular morning TV show, Saturday Kitchen.  The cookery series has been filmed through the dramatic and varied landscape of Malaysia and also in the UK, documenting the renowned chef’s highly individual take on Malaysian cuisine.

whynot! developed and implemented a full media plan across national newspapers, foodie magazines, outdoor media including London Underground, digital banners, John Torode and Good Food Channel websites, and a spectrum of social media to ensure mass awareness of the show.

The long-running Malaysia Kitchen campaign has been extremely successful in raising the profile of Malaysian cuisine in the UK and driving sales of Malaysian products amongst more adventurous UK households. It runs a number of events around the country, including a Malaysian Spring Market Food Fair in London’s South Bank quarter and Malaysia Night in Trafalgar Square, both of which attract thousands of people.

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