Dogs Trust is running an immersive Virtual Reality experience to engage the public and demonstrate the impact donors can have for the thousands of dogs each year that the charity cares for.

Created for Dogs Trust by GOOD Agency and launched at The Ideal Home Show in London in November, people were given the chance to experience Dogs Trust rehoming centres as they had never seen them before.

The film places the audience in the middle of the rehoming centre, allowing them to experience the care, attention and love each of the dogs receive in the state-of-the-art facilities, It offers a rare behind the scenes glimpse into the care and facilities that Dogs Trust give to the UK’s favourite four-legged friends.

Following on from the launch, Dogs Trust will roll this VR experience out to face-to-face fundraising campaigns deploying the V R experience in locations across the UK.

Reuben Turner, creative director of GOOD Agency, says: “Virtual Reality is the perfect tool to rouse the curiosity of passers-by and make them want to investigate. It’s completely new for Dogs Trust, but shows the important work they do in a fun and uplifting way – and we hope it helps the face-to-face fundraisers attract lots of new sponsors.”

Kayleigh Barker, Head of Donor Acquisition at Dogs Trust, observes: “Sponsor a Dog is a hugely important scheme for Dogs Trust and we needed to engage busy people going about their days. This VR experience will show people the incredible work that really happens in our centres, something we couldn’t offer in real life.”

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Animal charity The Dogs Trust has worked with marketing agency TMW to challenge dog owners to pick up after their dogs.

Dog fouling is seen as one of the biggest nuisances blighting public places in the UK – more than littering, pollution, traffic and smoking. Local authorities in the UK received over 81,000 complaints about dog mess last year alone.

To mark this year’s The Big Scoop campaign, an initiative aimed at encouraging everyone to pick up after their dogs, The Dogs Trust and TMW have provided eight areas in the UK with attention-grabbing installations including poo bag dispensers, bench wraps and boards, posters and bin stickers that feature “love lines” from dogs to dog owners.

The installations can be found in Croydon, Fenland, Newcastle, Lisburn, Cornwall, Hastings, Flintshire and Fife.

The aim of the campaign is to not only to generate awareness of the issues about dog fouling but to encourage dog owners to dispose of their pet’s excrement and stress that dog mess can be placed in any public bin.

Dogs Trust is encouraging organisations nationwide to get involved in the Big Scoop and tackle the messy problem of dog fouling in their communities. In research, 86% of dog owners said they are happy to scoop.

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UK male fashion brand Turnbull & Asser has revived a promotion from the 1930s to help raise money for canine charity Dogs Trust this Christmas.

Customers can now order bespoke pocket squares (handkerchiefs) with the picture of their dog on. There are three bespoke styles to choose from: Doggy Warhol, Renaissance Dog and Polka Dog.

The bespoke pocket squares can be ordered instore at the brand’s three London outlets or its New York branch, or over the phone. Once ordered and paid for, customers send a digital image of their dog to T&A’s Man’s Best Friend team, who will process the order. The pocket squares are made from 100% silk and printed in Macclesfield, England.

Turnbull & Asser will be donating 10% of the profit from all UK sales to Dogs Trust, the UK’s biggest canine charity, founded in 1891 and formerly known as the National Canine Defence League.

The fashion house says the idea for the promotion came from a 1931 advertisement found in its archives which offered customers the chance to have their dogs pictures put on fabric.

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