Premier Foods, manufacturers of Cadbury Mini Rolls have launched an on-pack promotion to leverage Cadbury’s sponsorship of the Premier League.

The campaign gives customers the chance to win ‘The best seat in the house’ – offering VIP hospitality Premier League tickets to a Premier League 2019/2020 season match of their choice*, as well as other desirable prizes such as gift vouchers to gigs, meals and movies.

The idea developed by creative agency BD Network, aims to target a mass audience with a variety of compelling prizes, whilst ensuring the Premier League football theme is still the hero, and Cadbury FC is at the heart of the concept.

To enter, consumers will need to buy promotional pack of Cadbury Mini Rolls Milk Chocolate or Raspberry, enter their unique code from the pack at www.cadburycompetition.com to instantly find out if they are a winner. Winners and prizes are selected randomly via a computer algorithm and there are 100 prizes available to win, including 10 x pairs of Premier League hospitality tickets with lounge access. A free entry route is available for consumers in Northern Ireland and Republic of Ireland.

The promotion is live and will close on 10^th April 2019.

*Premier League matches are subject to availability.

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The popular Minions licence has returned to the Kinder Surprise range with seven new toys up for grabs. The special edition eggs will be supported with a £2m marketing investment.

Levi Boorer, Customer Development Director for Ferrero UK & Ireland, comments:  “Minions has been the best ever performing licence for Kinder Surprise to date. The range was first introduced in 2016 and surpassed expectation, driving value and volume growth of +30%. With the upcoming movie sequel – Minions 2 – there is sure to be a lot of excitement around our new series of Kinder Surprise toys.”

Each Minion character has its own unique feature linked to the around the world theme, helping to spark the imagination of children.

“We’d urge retailers to get behind the popular limited edition range in-store,” Boorer continues. “We’ll be offering bespoke display solutions on our retailer hub, www.yourperfectstore.com.

Kinder is all about providing unique products and experiences that enhance moments of joy. In the last five years the brand has risen to become the UK’s sixth most popular confectionery brand and Kinder Surprise in particular holds the number one spot in Kids Confectionery – a position it has held since 2012.

“We proudly celebrated Kinder’s 50^th birthday last year and look forward to sharing new news for the brand in the coming months,” Boorer concludes.

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Nestlé’s iconic KitKat is starting 2019 with a new on-pack promotion giving lucky consumers in the UK and Ireland the chance to win an amazing holiday break to one of ten warm, exotic destinations such as Barbados, Cuba, Miami and Thailand.

Each holiday prize, worth up to £8,000, is available to be won instantly by purchasing a promotional pack of KitKat and finding a Lucky Winning Bar and winning ticket inside. The special winning chocolate bar will feature the name of the dream holiday destination written on it in white chocolate, providing a fun and exciting way for consumers to discover their prize.

What’s more, there are 100 getaway goodies to be won every day during the promotional period with prizes including KitKat branded passport covers, sun visors, beach towels, luggage tags and more. The getaway goodies can be won by entering online the unique promotional code found inside packs to discover instantly if they are a winner.

Sascha Macchi, KitKat Brand Manager, Nestlé UK said: “We are very excited to launch this new fun promotion. January can seem a bit of a bleak month, with many of us getting tired of the cold winter weather, the dark nights and short days. Therefore, the chance to win amazing holidays to warm, exotic destinations such as Miami, Cuba, Thailand and Barbados is certain to be hugely appealing.”

Promotional packs including KitKat 4 Finger, KitKat Chunky, KitKat 2 Finger and KitKat Bites are available across the UK and Ireland from this week (7^th January 2019).

The KitKat’s ‘Make a Break For It’ promotion will be supported by a new media campaign from 4^th February.  In addition, a new KitKat TV advertising will launch on 21^st January with a specific ‘Make A Break for It’ tag featuring across February.

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This Christmas, Cadbury is helping Brits unleash their generous instincts and become a Secret Santa by launching its very first ‘Cadbury Secret Santa Postal Service.’ Running until the 17th December, this entirely free service will provide visitors with the opportunity to send a delicious Cadbury chocolate gift anonymously to someone special in their life, just because.

The Cadbury Postal Service will be popping up in ten locations spanning the UK – starting in the Isle of Wight and ending in picturesque Edinburgh on 17^th December. The postal service will stop in various cities and towns along the way. Visitors will also have the chance to enjoy the delicious taste of Cadbury Dairy Milk whilst they await their Secret Santa status.

Secret Santas across the country can choose from one of the following delicious Cadbury chocolate gifts to send and they will be posted anywhere in the UK;

• Cadbury Dairy Milk
• Cadbury Dairy Milk Whole Nut
• Cadbury Dairy Milk Caramel
• Cadbury Dairy Milk Fruit and Nut
• Cadbury Dairy Milk Winter Edition

The Cadbury Secret Santa Postal Service follows the launch of Cadbury’s magical new Christmas campaign, which celebrates the thoughtful and generous ritual of Secret Santa – as seen in its new TV advert which urges families across the UK to follow their generous instinct and become a Secret Santa this Christmas.

Available on a first come, first-served basis, there is no need to book to get involved. For those unable to make it to one of the pop ups, head online at www.cadbury.co.uk to see other ways you can get involved.

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American confectionery brand, Reese’s, is offering limited edition personalised products for Christmas in Selfridges.

Field Day have created special branded counters which have been installed at Selfridges branches, offering personalised Reese’s products while customers wait.

Utilising the biggest marketing trend of 2018, Reese’s are capitalising on personalisation to improve customer experience and build brand love.

Customers are able to purchase jars of Reese’s peanut butter spread and its Perfect Mix selection box and can add names of up to 12 letters for instant printing.

This personalisation is taking place at Reese’s counters at Selfridges stores in London, Birmingham, and Manchester Trafford Centre, as well as online, while stocks last.

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To remind people of the power of saying ‘thank you’ properly, and encourage people to do it more often, Cadbury has opened ‘Thanks a Bunch’, a flower shop with a difference. The shop is being run by legendary London florist, Augustus Bloom, who has turned his hand to chocolate floristry for the campaign; hand-crafting beautiful chocolate flower bouquets made from the range of mouth-watering Cadbury Roses flavours, which include Golden Barrel, Signature Truffle and classic Caramel.

This campaign comes as a response to a survey of over 2,000 Britons, which found that the vast majority (80 percent) believe that in the age of text messaging and short form communication, we don’t say thank you enough. And, when we do say it, 78 per cent of people across all ages believe we’re not doing it properly – with half (53 per cent) of those polled stating they would much rather receive a physical gesture, such as a handwritten letter, flowers or chocolates over commonly used digital forms.

The good news is that getting a ‘thank you’ right is very powerful in our manners-obsessed nation, with almost all respondents (94 per cent) saying a heartfelt thank you done properly made them feel warm inside. And the same percentage stating that one heartfelt ‘thank you’ gesture is worth 20 half-hearted ones.

Completely free, on a first-come, first-served basis, there will be bouquets and single stem Cadbury Roses ‘Roses’ on offer. Visitors picking up these elegant bespoke gifts will simply need to pay with their message of thanks, which will then be added to their Roses. With the Soho based florist dripping in beautifully crafted Roses flowers, this will be the ideal place to pick up a unique present for a loved one.

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Behavioural communications agency HeyHuman is launching a nationwide sampling campaign for Green and Black’s to promote the brand’s recently introduced range of luxury, bite-sized chocolates, ‘Velvet Fruit’.

The sampling campaign will invite consumers across the country to taste the smooth and fruity dark chocolates from the comfort of a velvet tasting chair, where they will have the opportunity to capture a cinemagraph of their experience. Those who post their cinemagraphs to social media, using the hashtag #VelvetFruit, will be in with a chance of winning a luxurious tasting chair for themselves.

Each sample from the ‘Velvet Fruit’ range will be handed out by Green & Black’s Brand Ambassadors from the stand, along with a money-off voucher driving people to purchase the product from Sainsbury’s and Waitrose stores.

The tasting sessions will offer samples of the Orange and Raspberry flavours and will take place in premium shopping centres and train stations from 24^th September until 12^th October nationwide.

Chris Campbell, Brand Manager at Green and Black’s, says; “Green and Black’s has been innovating the premium chocolate sector for the best part of thirty years, and now we’re thrilled to bring moments of quiet bliss to some of the busiest locations in the UK.

“The bite-size format has become increasingly popular in the premium category, and ‘Velvet Fruit’ is our response to heightened consumer demand. The range is a delectable and delicious treat, and we wanted to honour this creation by giving people a little moment of indulgence. I can’t wait to see how people will mark their own velvet moments.”

Liz Richardson, Managing Partner at HeyHuman, adds; “Everyone needs a little me time now and then, and when premium shoppers buy chocolate they want to take home something decadent like the Velvet Fruit range.

“As premium bitesize is a relatively new category as well as Velvet Fruit being a new product for Green & Blacks, we recognised that getting people to taste the chocolates was key. We needed to get the product into people’s hands and engage them in a way that would do justice to the calibre of this product, whilst making the consumption occasion clear.”

“This is a particularly targeted sampling campaign, and we have used a mix of data tools and proprietary know-how to make sure that we engage the audience with a compelling message in the right places and at the right time to optimise effectiveness.”

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Mars Wrigley Confectionery UK has announced the return of its Sweet Sundays promotion for the seventh year running. The popular initiative offers consumers free cinema tickets if they collect 10 stars found on the promotional packs.

Led by Maltesers, the promotion features Mars Wrigley Confectionery’s family of best-selling bitesize products including M&M’s, Galaxy and Milky Way. As with last year, the promotion will also include bars to bites pouches, M&M’s Crispy and Chocolate More To Share pouches, and the ever-popular Galaxy and Maltesers Teasers Large and More To Share blocks.

Lauren George, Brand & Trade PR Manager at Mars Wrigley Confectionery UK said: “Sweet Sundays is a proven category growth opportunity, offering high value to shoppers by overcoming barriers to their favourite out of home activity. Going to the cinema remains the UK’s number one activity to do outside of the home, with the highest admissions at the weekend. Our Sweet Sundays promotion provides consumers with even more opportunities to get free cinema tickets, as well as unlocking cross-segment opportunities for retailers to boost sales.”

Sweet Sundays is set to benefit hugely from media investment across major participating brands including Maltesers and M&M’s, ensuring they are front of mind for consumers when they are in-store. Building on this, retailers will also have eye-catching new Point of Sale materials to support in-store activation and help boost sales. There will be even better product differentiation this year for customers to drive added interest in 2018.

In order to claim their free cinema ticket, consumers need to buy two promotional ‘More To Share’ pouches or blocks, or five promotional Standard pouches, and visit www.sweetsundays.co.uk to register the codes and select their preferred cinema chain. Promotional codes must be registered between 00:01 on 13^th August and 23:59 on 31^st October 2018.

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As the nights get longer and Halloween season fast approaches, Nestlé UK is launching ‘Scaries,’ a spooky edition of Smarties, which will be hitting the shelves this week. This Halloween themed treat consists of a mix of autumn coloured brown and orange Smarties. The limited edition packs see the brand logo updated to ‘Scaries’ alongside a Halloween themed design.

Stephanie Scales, Brand Manager for Smarties, Nestlé UK, said: “With Halloween sitting firmly at the top of the social calendar we are really excited to launch Scaries to get Smarties lovers in the spooky spirit and help add some hocus pocus to their parties! This is the first time we are offering Halloween themed Smarties and we are sure our fans will love this new ghostly version of their favourite sweets.”

Scaries will be available from 6^th September in Asda stores across the country and in selected Tesco stores from 3^rd October.

The introduction of these limited edition Smarties follows the incredibly popular Unicorn Smarties and orange flavoured Smarties in a variety of special formats beginning with giant tubes last Christmas and now available in sharing bags.

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