Nestlé has launched a luxury, handcrafted personalised Kitkat to gift mothers an ultimate break this Mothers Day.

From now until the end of April 2020, the KitKat Chocolatory is available directly from Nestlé through a new online shop (www.kitkatchocolatory.co.uk). The webshop marks Nestlé’s first-ever move into a direct-to-consumer offering for its UK confectionery business.

The KitKat Chocolatory brings with it a whole range of experiences, including the option to create your own expertly handcrafted KitKat and design personalised packaging for your bar.

Rabia Khan, Head of KitKat Chocolatory for Nestlé, said: “We know how much people love experimenting with new and exciting KitKat flavours. Our KitKat Chocolatory webshop elevates the experience to the next level by offering consumers the chance to create bespoke bars that are handcrafted by expert chocolatiers. Beautifully packaged in a personalised gift box, our luxury KitKats make the perfect present for Mother’s Day, as a fun alternative to an Easter egg or indeed for any occasion when you want a special gift to show someone that you are thinking of them.”

At the heart of KitKat Chocolatory is the eight-finger ‘Create Your Break’ option, which offers nearly 1,500 different flavour combinations from four different chocolate varieties: milk, dark, white and ruby, and a host of diverse ingredients including shortbread pieces, salted caramel chunks, honeycomb and rose petals.

Every KitKat sold through the Chocolatory will be individually hand-crafted by expert chocolatiers in the UK. The eight-finger ‘Create Your Break’ bars will be made to order based on the choices of shoppers from the range of ingredients listed above. Each bar features one of four varieties of chocolate and three different inclusions.

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Asahi Super Dry, the No1 Japanese Beer in the UK1, is set to launch its first fully-integrated through-the-line ‘Karakuchi Nights’ campaign, the launch of a high reaching broadcast digital media plan ‘Discovery is Calling’, and the introduction of ‘The Masters of Karakuchi’ bartender programme.

‘Karakuchi Nights’ launched in Manchester last week and will roll out across participating cities and outlets until October 2020. Reaching an estimated 3.4m target consumers, the Japanese experience will deliver an in-venue pop-up experience, driving trial in 50 outlets as well as 120 nationwide sampling opportunities.

From May,  a broadcast digital campaign based around the concept of ‘Discovery is Calling’ will showcase Asahi Super Dry as a beer brewed for the curious, from a place that peaks audience curiosity. Targeting London and other major UK cities, the 30” video will appear across a mixture of Video on Demand, OOH, Digital and Social platforms.

Alongside consumer-focused campaigns, Asahi Super Dry will also be launching a new bartender advocacy programme, ‘Masters of Karakuchi’. The bespoke programme will be based on three core pillars of ‘Teach Me’, ‘Inspire Me’ and ‘Reward Me’ to spark discussion in front of and behind the bar between customers and bar staff and ultimately celebrate those that deliver exceptional customer service.

The programme has been initiated to support the importance of the two-part Karakuchi serve. A recent report, of venues who execute the two-part Karakuchi serve saw a ROS increase of up to 33%3. The programme will be supported via a new Asahi Super Dry Instagram profile exclusively for participating bartenders, which will deliver instant prizes and rewards for those that perfect the two-part Karakuchi serve.

Tim Clay, Managing Director of Asahi UK, said: “We wanted to build on the success of last year’s City HITs, coming back bigger and better in 2020 to make sure that Asahi Super Dry is front of mind for beer lovers. Both Premium and World Beer categories continue to go from strength-to-strength and Asahi Super Dry is perfectly positioned to capitalise on these ongoing trends. The brand is growing at a phenomenal rate so it’s exciting to explore even more ways to drive home the Super Premium credentials of the beer and we’re really looking forward to seeing the response to the various activations.”

Later this year, Asahi Super Dry will also run on-pack promotions – offering consumers the chance to ‘Win A Trip to Tokyo’. More detail to be shared at a later date.

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This week Vodafone launched a time-limited new instant win promotion where customers could win the brand new iPhone 11 through an augmented reality game in various locations around London. The promotion had only been advertised for a few days prior to going live through Global radio stations within London. This activation was delivered by Mando, Wavemaker, Ogilvy and Block V.

Vodafone brought the Interactive “Vatoms” to life by dropping them in 6 locations that changed daily in the capital for 2 hours each day. Influencers such as Love Island’s Maura Higgins and Tommy Fury helped reveal where the locations were on their stories alongside sneak peeks on the Vodafone social channels and the VeryMe app.

With 6 Vatoms available to play at each location, customers raced around to collect them by visiting www.findunlimited.co.uk and taking part in the augmented reality game. Once a Vatom was found, participants could click on it to reveal instantly if they had won.  Some of the iPhone 11 winners were even lucky enough to be handed their prize there and then. Other prizes included the Apple iPad Air, Apple Tv, Apple AirPods and App Store and iTunes gift cards.

Thousands of people took part in the promotion over the course of the 5 days and Mando have been absolutely thrilled to be part of this inspiring and innovative new instant win promotion alongside Ogilvy, Wavemaker and Block V. Today (Friday 27th September) is the last day for the promotion.

Leonie Walker, General Manager of Europe, said: “It’s wonderful to be part of something so innovative. Augmented reality is increasingly on the rise as a way of engaging customers to surprise and delight them.”

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