Strathmore, the A.G.Barr-owned Scottish water brand, will be supporting this August’s Glasgow 2018 European Championships, the new multi-sport event which brings together the existing European Championships of some of the continent’s major sports including Aquatics, Cycling, Gymnastics, Rowing and Triathlon, as well as a new Team Golf Championships.

Scottish athlete Ross Murdoch (left of picture), Glasgow 2018 sporting ambassador and official ambassador for the Strathmore brand, joined the Glasgow 2018 mascot, Bonnie the Seal, and Jonathan Kemp (right), Commercial Director at A.G.Barr, to help the company launch the partnership.

Strathmore, which has been named as Official Partner of the championships, will be supplying its water to hydrate around 3,000 athletes expected to compete in venues across Scotland between 2nd and 12th August, as well as officials, staff, volunteers and medical teams on the ground.

Strathmore, Glasgow 2018 and Glasgow City Council are working together to ensure the Games are as environmentally-friendly as possible. There will be over 500 recycling bins distributed across venues to encourage the recycling of all Strathmore water bottles consumed at the Championships along with other recyclable waste.

Jonathan Kemp, Commercial Director at A.G.Barr, says: “We’re incredibly proud of the work that Strathmore does to encourage more people to take part in sport as part of its Do More campaign, so to be the Official Water of Glasgow 2018 European Championships, a multi-sport event which will engage and inspire so many people, highlights our ongoing investment and commitment to all levels of sport.”

Strathmore water joins Atos, Gleneagles, Harper Macleod LLP, Avid, NVT Group, Aggreko, Glasgow Airport and Arco as part of the Glasgorowing, w 2018 sponsor family.

The Strathmore water brand is owned by AG Barr. It is currently the official water supplier of British Athletics and IAAF World Indoor Championships Birmingham 2018. The brand is also a water partner with Scottish Swimming, Scottish Athletics, and Scottish Rugby, and supports many other mass participation events including Edinburgh Marathon, and the UCI Mountain Bike World Cup.

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Strathmore bottled water has signed Team GB athlete and last year’s European Indoor 1500m and 3000m champion, Laura Muir, as one of its brand ambassadors.

As the countdown gets underway to the IAAF World Indoor Championships Birmingham 2018, 24-year-old Scottish middle to long distance runner Muir joins forces with World Champion T53 wheelchair racer Samantha Kinghorn and Commonwealth Gold Medal swimmer Ross Murdoch on Team Strathmore. They will help the brand to deliver its ongoing ‘Do More’ campaign which aims to inspire more people of all ages and ability to try and take up entry level exercise such as running, swimming and cycling.

The campaign will include athlete advice and inspiration, tips and techniques for all levels, plus once-in-a-lifetime opportunities to inspire and motivate active participation.

Laura says: “I am really pleased to be teaming up with Strathmore water and their existing sports ambassadors to help encourage more people to enjoy the benefits of running. Our aim is to get more people on the move – to just try to be more active and see what benefits it can bring to your life. A water brand is such a natural partner for me as hydration is so important for athletes – I am really looking forward to getting involved in the Do More campaign.”

Strathmore water is bottled at source in the Vale of Strathmore, near Glamis Castle in Scotland, and has a long-standing reputation for supporting mass-participation events across the UK, helping world class athletes and spectators stay hydrated.

Last year, the brand strengthened its commitment after signing a major three-year partnership with British Athletics to provide bottled water at all British Athletics events through to 2019 and is the official water supplier at the IAAF World Indoor Championships Birmingham 2018.

This was followed by a successful partnership with the organisers of London 2017 in which Strathmore delivered more than one million bottles of water, as the official water supplier for the IAAF World Championships and the IPC World Para Athletics Championships last summer.

Adrian Troy, Marketing Director for AG Barr, comments: “Strathmore water has a proud record for supporting top class athletics and we’re really pleased at the prospect of this new partnership with one of the country’s leading athletes. Laura has emerged as one of the most talented runners on the world circuit and is an inspirational role model for other people to do more, epitomising what can be achieved through hard work, determination and a passion for the sport.”

The Strathmore water brand is owned by AG Barr. It is currently the official water supplier of British Athletics and IAAF World Indoor Championships Birmingham 2018. The brand is also a water partner with Scottish Swimming, Scottish Athletics, and Scottish Rugby, and supports many other mass participation events including Edinburgh Marathon, and the UCI Mountain Bike World Cup.

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Rockstar, the energy drink brand distributed in the UK by AG Barr, is partnering with the upcoming Baywatch movie for an on-­pack promotion offering shoppers the chance to win an ‘Ultimate VIP Miami Experience’, including a pool party and luxury yacht trip.

Entry for the Miami trip prize is open until August 31 2017. The Miami prize package includes return flights from London to Miami for four people (all of whom must be 18 or over and at least one of whom must be over 21), five night accommodation in a 4* hotel, a VIP pool party at a luxury hotel in South Beach including a private cabana, a private sail on a luxury yacht with drinks and snacks and travel insurance.

There are also daily prize bundles, which are open until June 9 2017.  Each daily prize draw winner will receive a Rockstar prize package consisting of a Rockstar branded cap, vest and pair of sunglasses. The winner of the daily prize draw on May 31 2017 will also receive a Rockstar branded surfboard.

Consumers enter by going to the promotional website, http://miami.rockstarenergy.com/, registering and inputting unique codes found on can ring pulls.

The on-pack promotion runs across Rockstar’s Xdurance and Guava flavours as well as on a new limited-edition variant named Beach Blend.

Baywatch will be one of the hottest and biggest films releases of 2017 and we are excited to be partnering Rockstar with such a phenomenon,” said AG Barr Marketing Director Adrian Troy. “It is a perfect fit for the brand and energy drink consumers will love it. The on-pack offer will help drive overall sales of energy drinks, so our advice to retailers is to stock up.”

Baywatch is an action-comedy film based on the popular 1990s TV show and set to be released ijn the UK on May 29th. The movie stars Dwayne ‘The Rock’ Johnson and Bollywood sensation Priyanka Chopra. Rockstar’s promotion runs from now until June.

The same promotion is also running in the US, where Rockstar originated.

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Rockstar, the energy drink made by AG Barr, has teamed up with new console game ‘Gears of War 4’ for an Xbox on-pack promotion.

Running across one million cans of 500ml Rockstar Original (plain and 99p price-marked packs) throughout October and November, the promotion gives UK consumers the chance to win a pack containing an Xbox One S console, Gears of War 4 game and gaming headset every day for 61 days.

A separate daily draw will select three consumers who will each win a digital copy of the game.

Entry is by inputting the unique codes found on can ringpulls at gears4.rockstarenergy.com/gb/

In addition, the ringpull codes also enable consumers to claim in-game rewards for Gears of War 4, including game skins, weapons and extra Experience Points.

Finally, the promotional cans are limited edition, design by US graphic artist Jessie Hernandez.

AG Barr’s head of marketing Adrian Troy says: “Gears of War 4 is set to be the biggest launch from Xbox this year, supported by a £4m marketing spend. With over 33 million gamers in the UK spending an average of 13 hours gaming each week, this on-pack promotion will really strike a chord with energy drinkers.”

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