Bodyform, the SCA-owned feminine hygiene brand, is offering consumers the chance to win one of 10 trips to a range of destinations around the world for themselves and a friend in the 2017 version of its instant-win Pink Ticket promotion.

Part of Bodyform’s ‘Live Fearless’ campaign, which inspires women to be confident and push their boundaries, the Pink Ticket promotion sees 10 winning Pink Tickets seeded across seven Bodyform product types.

Consumers who find a Pink Ticket instantly win a trip to one of 10 destinations. They get to choose which one they want to have, from a list that includes: a jungle trek in Thailand, a tour of India’s golden triangle, a foodie adventure in New York, surfing in Sydney, an Auckland adrenalin adventure, island hopping in Croatia, scuba adventure in Bali, exploring the epic wilds of Yellowstone national park, a search for the northern lights in Iceland, or a South Africa safari adventure.

The holiday prizes include between five and eight nights’ accommodation for two people in 4* or better hotels, return economy flights from a London airport for two and a range of experiences, depending on the location selected. Consumers must be 16 or over to enter, and if a winner is aged under 18 they will need to be accompanies on a trip by someone aged 18 or over (21 or over for the US). Adults may take a child with them but must have parental permission to do so.

In addition to the adventure holiday prizes, every promotional pack also includes a Golden Moments experience voucher worth £10. To claim the voucher, consumers just have to visit the promotional website, www.bodyformpinkticketadventures.co.uk, and enter the unique code. Vouchers can be redeemed against more than 2,000 experience choices in the UK. There are 3.5 million £10 vouchers on promotional packs.

The Pink Ticket promotion started at the beginning of January. Promotional packs will be in store until the end of March, and consumers will have until July 31^st 2017 to get their entries in.

Bodyform marketing manager Traci Baxter says: “Our 2016 Pink Ticket campaign proved to be a huge hit with consumers and we are really looking forward to replicating this success in 2017. Pink Ticket was not only successful in driving category value and volume but also in bringing the Bodyform ‘Live Fearless’ brand ethos to life. Being able to offer our shoppers the chance to try a new, fun and exciting experience is the perfect way to achieve this. And with Bodyform, women can continue to ‘Live Fearless’ any day of the month without letting their period hold them back.”

The campaign will be supported with advertising on Facebook and Instagram alongside heavyweight in store activity. Agencies working on the promotion include integrated agency Blue Chip Marketing, Myriad PR, Media Bounty (social media) and Zenith (media buying).

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Bodyform, the SCA-owned feminine hygiene brand, is offering consumers the chance to win one of 10 trips to New York for themselves and a friend in its new instant-win Pink Ticket promotion.

Part of Bodyform’s Live Fearless campaign, which inspires women to be confident and push their boundaries, the Pink Ticket promotion sees 10 winning tickets seeded across 10 Bodyform product ranges.

Consumers who find a Pink Ticket instantly win a trip to New York for two. The prize includes return flights, three nights’ accommodation and sightseeing trips.

In addition, every promotional pack also includes a £10 Golden Moments experience voucher. To claim the voucher, consumers just have to visit www.bodyformpinkticket.com and enter the unique code. Vouchers can be redeemed against more than 2,000 experience choices in the UK. There are 2.5 million £10 vouchers on promotional packs.

Janet McQuilla,  Bodyform Marketing Manager, says: “The Bodyform Live Fearless campaign is all about excitement and daring, and what could be more exciting than finding a Pink Ticket in your pack and instantly winning a trip to New York courtesy of Bodyform? Our products give women the confidence to push their boundaries, no matter what time of the month, and there really is no better way to do this than trying some amazing new experiences courtesy of Bodyform Pink Ticket.”

The Pink Ticket promotion will run until June 30th 2016. The campaign is being supported via multiple media platforms including YouTube, Facebook, radio, Video On Demand, shopper media, PR, vlogger outreach, consumer press, trade press and giveaways on Twitter.

Agencies working on the promotion include integrated agency Blue Chip Marketing, Myriad PR, Media Bounty (social media) and Zenith (media buying).

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Drinks company Maxxium UK is launching a new campaign for The Famous Grouse, the UK’s number one selling blended whisky, which include a brand new TV ad, a media partnership with the Guardian and a personalised label offer.

The Famous For A Reason campaign celebrates fame that has been earned and not sought and according to Maxxium is firmly grounded in the brand’s heritage and the principles of its founder, Matthew Gloag, who believed in only using the very best ingredients for his whisky.

The TV ad, created by AMV BBDO, airs until 27th December, reaching an audience of 32 million. Designed to launch the campaign and strengthen the brand’s premium position, the ad tells the story of Matthew Gloag’s competitors and their reaction to his high-quality ‘Grouse brand’ whisky created in the 1800s, which soon became famous for its quality and was renamed The Famous Grouse.

The brand will also partner with The Guardian to inspire readers with stories of pioneers from the world of music, technology and sport. This partnership will feature Ralf Baer, famous for building the first home video game console; Dave Godwin, famous for spreading the love of Northern soul music; Emile Berliner, famous for being the first person to record music to a disc; and Charlie Miller, famous for bringing the game of football to Brazil.

The campaign will activate across the Guardian’s digital platforms, with a reach of 12 million. The partnership was brokered and executed by Newcast, part of ZenithOptimedia. It will be further supplemented by a digital campaign delivering over 7.3M impressions across Audience on Demand, You Tube, 4 On Demand and Facebook.

In addition, Maxxium is partnering with Selfridges to run an exclusive in-store personalisation campaign in its London, Manchester and Birmingham stores from November for eight weeks. Selfridges customers purchasing a bottle of The Famous Grouse will have the option to request their very own personalised front and back labels which will be printed live in store.

Consumers will also be able to visit thefamousgrouse.com to order their own personalised bottle direct from the website.

John Penman, marketing controller, The Famous Grouse, says: “The Famous for a Reason campaign aims to build on the iconic advertising of the past, driving real meaning and sharing the authenticity of The Famous Grouse brand. It provides us with a strong platform for future growth. We’ve also placed more of an emphasis on digital content in this new campaign, ensuring we remain relevant to today’s whisky consumers. Each piece of content that we have developed and activity we have planned is designed to communicate the campaign message, reminding us that true fame is earned.”

The campaign follows the launch of a new look portfolio for The Famous Grouse, which includes a repack of The Famous Grouse, a rebrand of The Black Grouse to The Famous Grouse Smoky Black, and the introduction of a new premium expression into the portfolio, The Famous Grouse Mellow Gold.

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