PepsiCo brands are coming together this summer to encourage shoppers to host their own big night in with its range of snacks and beverages and get behind their favourite football team. The ‘Power of One’ campaign features an on-pack promotion offering prizes across selected formats of Walkers Tear ‘n’ Share, Walkers Stax, Doritos and Pepsi Max.

PepsiCo is not an official partner of the FIFA World Cup 2018, being held in Russia this summer – arch rival Coca-Cola has partnership rights. Like many other companies, however, PepsiCo is looking to tap in to the football fever likely to take hold across the UK shortly, without infringing on any rights held by FIFA or Coca-Cola.

In the ‘Power of One’ promotion, for the chance to win prizes, shoppers need to purchase any two items from the range, register online at one of the respective brands’ dedicated websites (walkers.co.uk/perfectmatch, doritos.co.uk/perfectmatch or pepsi.co.uk/perfectmatch) and enter the codes found on-pack. Consumers can then spin the carousel to see if they can score the Perfect Match (3 matching icons) and win a prize to enjoy in front of the next game. There is a No Purchase Necessary route for consumers in Northern Ireland.

The prize pool includes 49″ LG Smart 4K Ultra HD LED TV, Walkers Snack Bowl & Pepsi Max Glasses bundles, coupons for a free pack of Walkers or Doritos or coupons for a free bottle of Pepsi Max.

Andy Hawkswell, Walkers Marketing Manager, says, “With over 80,000 prizes up for grabs, we are excited to be launching our biggest ever Power of One promotion to really help the nation get together and cheer on their favourite team. We have recruited Lionel Messi, Dele Alli and Gary Lineker who will be appearing on packs to maximise awareness and capture the nation’s love of the beautiful game.”

Global drinks and snacks company PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. 22 of its brands generate more than $1 billion each in estimated annual retail sales.

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Walkers, the UK’s leading savoury snacking brand, has launched an on-pack promotion offering shoppers 25% off Virgin Experience Days over the summer period.

The promotion will appear on the top five snack lines in the market, Walkers Quavers, Wotsits, Monster Munch, Squares and French Fries, in multi and single-serve packs.

This exclusive discount is available with every pack and can be used on the Virgin Experience Days product range, which includes over 2,000 activities to choose from. The on-pack promotion will run up until October 14th, 2018, driving sales of the products throughout the summer.

To enter, shoppers need to visit the promotional site stated on the back of their promotional pack to register for an instant unique code. The code then allows them to book any Virgin Experience Days activity of their choice and receive a 25% discount at checkout.

Walkers says that up to 60% of people plan summer activities at least three months in advance, and its promotion will help shoppers make the most of the British summertime, whatever the weather.

Rachel Holms, Walkers Marketing Director, comments: “We’re really looking forward to kicking off our latest on-pack promotion as we will be helping Walkers fans fill their holidays with exciting activities at a reduced cost. 45% of households in the UK already buy into the Walkers snacks range and purchase on average seven times a year, so we are confident that the activity will be a success.”

The launch of the Walkers and Virgin Experience Days partnership will be accompanied by major in-store support across both grocery and impulse channels.

The Walkers brand is owned by global drinks and snacks company, PepsiCo. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. 22 of its brands generate more than $1 billion each in estimated annual retail sales.

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Walkers, the UK’s biggest selling savoury snacking brand, has teamed up with ITV to capitalise on the Saturday ‘big night in’ sharing occasion by offering consumers the chance to win prizes live every Saturday night.

The brand will host three advert spots every Saturday night for 16 weeks. The first ad slot will showcase the headline prize of the week. The second will help to remind consumers to scan or enter their codes, which they can find on promotional sharing packs of Walkers crisps and Bugles. The final spot will announce the week’s top prize winner live on ITV to a captive audience.

Promotional packs will be supported by in-store and digital activity. To be entered into the weekly draw, consumers need to buy a sharing pack and either scan the Facebook Messenger code or visit walkers.co.uk/winlive and enter the unique code from their pack.

The promotion, which kicked off on February 17th, is offering Tier One prizes including: seven night holidays for four people to destinations including Orlando, New York, Cape Town, Nice, Create Majorca and Tenerife; £5,000 in cash; or a Suzuki Vitara car.

Tier Two prizes include lastminute.com voucher codes, Rakuten credit which can be used to download music or films, family return tickets on Virgin Rail, Virgin Experience giftcards, Game giftcards, Walkers merchandise goody bags, board games, Thorpe Park tickets and Zipworld family packages.

Finally, one in 10 entrants every week will win a voucher for a free Walkers sharing pack.

Tier One prize winners will be announced during the ad breaks of popular ITV Saturday Night shows, including Ant & Dec’s Saturday Night Takeaway and Britain’s Got Talent. The promotion will be activated across Walkers sharing packs, Mix Ups and Bugles.

Walkers says combining Walkers sharing packs, Mix Ups and Bugles together in one campaign will help to drive awareness of the brand’s sharing portfolio, at a time when sharing occasions are experiencing +17% growth. It claims that spend on Walkers sharing bags, Mix Ups and Bugles is growing at +20.7%.

Rachel Holms, Senior Marketing Director at PepsiCo, comments: “We’re delighted to launch this campaign on our popular sharing range, supporting some of ITV’s most iconic entertainment shows. We are the first brand in the UK to utilise Messenger codes on-pack for competition entry and this is also the first time we have announced winners live on TV. We’re confident that these initiatives will drive mass participation and excitement with consumers. Our TV adverts every Saturday night will be unmissable and the prizes will mean people won’t want to miss out.”

The Walkers brand is owned by PepsiCo.

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PepsiCo-owned snack brand Doritos has teamed up with Xbox to offer consumers the chance to win more than 70,000 prizes, including the new Xbox One X.

Each promotional pack will contain a unique code. Consumers have to go to doritos.co.uk/Xbox and enter their codes to find out if they have instantly won.

There are 70 top tier prize packs to be won, which include an Xbox One X console, two controllers and five different physical games (Forza Motorsport 7, Gears of War 4, Halo 5: Guardians, Assassin’s Creed Origins, Shadow of War). Winners can substitute the physical Gears of War 4 game for a digital copy of Crackdown 3, once it is released.

In addition, there are 700 digital games – 175 of each of the following: Forza Motorsport 7, Halo 5: Guardians, Assassin’s Creed Origins, Shadow of War – to be won, 70 12 Months Xbox Game Passes, 70 12 Months Xbox Live Gold Passes, 35,000 14 Days Xbox Live Gold Passes and 35,000 7 Days Xbox Game Passes. Finally, there are 7,000 packs of Doritos in various flavours to be won.

Will Robinson, brand manager of Doritos, says: “With sharing bags responsible for one fifth of all savoury snacking occasions within the UK and single serve packs making up half of all crisp, savoury snack and nut sales, we are confident this promotion will drive sales.”

The launch of the Doritos and Xbox partnership will be supported by in-store and social media campaigns, and an Xbox homepage takeover. The on-pack promotion will run between the October 23rd 2017 and 31st December 2017.

The UK promotion is only open to legal residents of the United Kingdom and the Republic of Ireland aged 18 or over.

Meanwhile, in the US, Doritos and sister PepsiCo brand Mountain Dew are giving Xbox fans a chance to win a new Xbox One X console with an AR capture-the-flag event in the US.

DEW and Doritos have announced “The Drop Zone,” a series of augmented reality (AR) events where players can compete for the chance to win the new console. The Drop Zone is in conjunction with DEW and Doritos’ “Every 60 Seconds” online auction where fans can bank points through on-pack codes for a shot at winning one of hundreds of Xbox One X.

Players will need to download “The drop zone” app to register for a spot to participate in the AR games. If they get through the games will have to find, claim and keep control of a virtual console within the app by “deploying offensive and defensive power-ups”.

The series of AR events will take place in New York, Los Angeles and Chicago over the weekend of November 10th.

Ryan Matiyow, Senior Director of Marketing – Doritos & Cheetos Brands at Frito-Lay North America, says: “Dew and Doritos are known for providing gamers with unique ways to access exclusive gaming experiences. We’re upping the ante with the introduction of ‘The drop zone’ experience this fall. The Augmented Reality capture-the-flag experience is going to be off the charts for gaming fans nationwide.”

Chauncey Hamlett, senior director for marketing at Mountain Dew, adds: “Xbox fans are always looking for innovation and unique gaming experiences. The immersive and thrilling Drop Zone experience by Doritos and Dew is a totally unique, exciting way for fans to get their hands on the most powerful gaming console today.”

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Walkers is running what it claims is its biggest-ever on-pack promotion, offering a range of cash prizes with a guaranteed prize pool of £2m.

The Walkers Pay Packet promotion started at the beginning of April 2017 and runs until June 3, 2017, across the Walkers Core range in 32.5g singles, grab bags and on 6-pack multipacks. It offers the chance to win free six-packs, and a range of cash amounts including the equivalent of weekly, monthly and annual salaries.

Shoppers win if they find instant-win £5 notes hidden inside selected packs or cash vouchers for set amounts ranging from £540 up to £28,200. In total, there are 17 cash vouchers worth £28,200, 84 worth  £2,200, and 168 worth £540. There are 250,000 instant-win £5 prizes.

All cash vouchers and cash prizes are in sachets which have been securely distributed at random by an independent third party. Cash voucher prize amounts are based on the 2016 UK average annual salary provisional data from the Office of National Statistics.

PepsiCo marketing director Thomas Barkholt says: “We know that people love that payday feeling as well as promotions with lots of chances to win cash prizes. We are confident the packs will be a hit with those who fancy their chances of winning anything from an instant £5 note inside the bag up to the top prize of £28,200, whilst driving rate of sale for retailers.”

TV and digital advertising will support the campaign from the end of April.

The promotion is open to UK consumers (including Isle of Man and Channel Islands) who buy a promotional pack, except Northern Irish residents for whom there is a No Purchase Necessary route.

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Walkers has backed the launch of a range of re-sealable 175g sharing packs with a new on-pack promotion as part of its Uefa Champions League (UCL) sponsorship.

Every promotional pack features the lower half of a football fan’s face. To enter, shoppers need to hold the pack up to their own face, take a selfie and share it on Twitter, Instagram or Facebook for a chance to win.

Entrants must be aged 18 or over and must not have been convicted of football hooliganism or have been banned from attending any sporting event.

The ‘Snap & Share’ promotion runs for 12 weeks from January 30th 2017 and offers consumers the chance to win a range of UCL-themed prizes. There are more than 7000 prizes in total, including 7,000 prizes of an adidas UEFA Champions League football, 500 prizes of a 500gb Sony PS4 with a Konami Pro Evolution Soccer 2017 video game, 20 pairs of Quarter-Final Match tickets including travel contribution and one night’s accommodation, 14 pairs of Semi-Final Match tickets including travel contribution and one night’s accommodation and six pairs of Final tickets including travel and two nights’ accommodation.

John Savage, UK brand manager – Walkers Crisps at PepsiCo, says: “Currently in the UK, one in five social occasions where snacking takes place don’t include sharing packs. We recognised this as an opportunity to drive incremental sales by introducing larger format bags of the nation’s favourite crisps, perfect for sharing. The re-sealable sticker gives shoppers the option of sharing their crisps or re-sealing them to keep them fresh and saving them for later.

Savage adds: “Watching a football match with friends or family is an ideal occasion for sharing snacks, so the UEFA Champions League is the perfect match for the launch of our new re-sealable sharing packs. The football-themed ‘Snap & Share’ on-pack promotion was designed to appeal to fans who love the social occasion around the UCL.”

An eight-week TV campaign will support the launch of the new sharing packs, which are available in four Walkers core flavours; Ready Salted, Cheese & Onion, Salt & Vinegar and Prawn Cocktail.

The ‘Snap & Share’ promotion features across key Walkers SKUs including Tear ‘n’ Share and Grab Bags, as well as the new sharing pack range.

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Walkers and Heinz have linked up for the latest on-pack promotion, “Go Barmy for a Sarnie”, from the UK’s leading savoury snack brand.

Walkers has released six new limited edition sandwich-inspired crisp flavours, including ingredients from Heinz’s range of sauces.

The new flavour variants include: Toasted Cheese and Worcester Sauce; Bacon and Ketchup; Cheese, Cucumber and Salad Cream; Roast Chicken and Mayonnaise; Ham and Mustard; and Sausage and Brown Sauce.

The launch is being supported by the on-pack promotion, which invites consumers to enter for the chance to win £10,000 every week, as well as ‘sarnie’ themed prizes and free crisps.

Promotional packs will be available in store from the second week in August, in 40g singles and key multi-pack formats. The packs contain a unique code that shoppers can enter online to find out if they are a winner.

The “Go Barmy for a Sarnie” campaign is set to run for 11 weeks and will be supported by television advertising as well as PR, digital and social media activity.

Thomas Barkholt, Marketing Director at PepsiCo, says: “The campaign is based on strong insights around the importance of sandwiches and snacks to British consumers. Crisps are a regular feature at lunchtime for many people, so we came up with a concept that would incorporate them both; giving Brits the chance to try the great taste of their favourite sandwiches in crisp format. “Heinz products are a great fit with popular sandwich flavours, so we are delighted to be working with Heinz on this promotion.”

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Doritos has launched a new flavour campaign, offering consumers the chance to win £20,000 by voting to eliminate one of two new flavours – Sizzling Salsa or Ultimate Cheeseburger.

The new flavours come in opposing white and black packets for a bold visual effect.

Consumers are being asked to vote for which flavour they want to get rid of, and also to nominate ways to eliminate their choice. Once the votes have been counted to see which flavour is the least popular, a panel of judges will then choose the most creative elimination method. The person responsible for submitting it will win the £20,000.

Entries must not be longer than 140 characters. They can be submitted via Facebook, Twitter or at www.aorb.doritos.com using the hashtag #DoritosA or #DoritosB for the flavour they want to eliminate. The winner will see their suggestion for how to get rid of the losing flavour brought to life in animated format at the end of the campaign.

The site already features animations of a number of possible ways to destroy a flavour.

Andy Hawkswell, marketing manager for Doritos, said: “We are thrilled to be launching a new Doritos flavour campaign, a fun concept which ties in brilliantly with Doritos’ bold brand messaging. Experience tells us that customers will love the interactive aspect of the promotion and retailers will benefit from heightened interest in the brand. We’re really looking forward to seeing the nation’s creative elimination ideas and finding out which flavour will survive.”

The promotion is open to residents of UK, Channel Islands, Isle of Man and the Republic of Ireland who are over 18 years. It kicked off in mid June and runs until September 4^th 2016.

Doritos is made in the UK by Walkers Snack Foods, part of PepsiCo.

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