Hiyacar, a revolutionary app-based platform which lets car owners rent out their vehicles when they aren’t using them, hitched a ride with experiential and face-to-face marketing experts StreetPR for its Streatham launch.

StreetPR, part of Crowdify Global, provided a team of brand ambassadors who blitzed London’s Streatham, handing out leaflets to owners looking to raise some extra cash from their cars and drivers looking for a cheaper – and potentially more interesting – set of wheels for a short time hire.

Streatham was chosen by Hiyacar as the next London postcode for its three-year old service as it delivers a perfect match with the target audience of potential renters, as well as a good range of car owners with a variety of cars.

“Streathamites are savvy consumers, and a lot of them will be attracted by our competitive pricing, the chance to drive something a little bit different and the fact that every Hiyacar driven away can take up to 11 vehicles off the UK’s roads,” says Graeme Risby, co-founder and CEO of Hiyacar. “Face-to-face marketing is a really effective way of engaging both with our target rental audience and also with the car owners we want to sign up.”

Dorian Payne, Client Services Director at StreetPR, says: “It’s been a brilliant campaign to work on, and a great example of how new technology and new business practices are revolutionising the delivery of consumer services – and allowing people to liberate some of the cash tied up in the things they own. The response from the people of Streatham was unbelievable.”

The Hiyacar platform means people can hire cars for less than traditional car rental firms or car clubs.

StreetPR’s teams of brand ambassadors covered local stations and transport hubs, high streets and farmers markets, plus festive events like the Christmas lights switch on and local carol concerts. They handed out leaflets and explained the concept to renters and owners alike, answering people’s questions about insurance, picking up and dropping off cars, excess charges and the revolutionary keyless technology which turns renters’ mobile phones into virtual key fobs.

The coded flyers also allowed Hiyacar to measure how many people took advantage of the offer and analyse results by location and time of day, which can help the company better refine its communications targeting.

Hiyacar is already in discussions with StreetPR about a doordrop and face-to-face campaign in the next target suburb, Camden.

StreetPR has considerable experience of running face-to-face engagement campaigns, many of which have targeted a young, urban, tech-literate and socially-conscious audience of millennials and generation Z consumers. Other clients include online services providers such as Deliveroo, Gousto, UberEats, Hello Fresh, Hassle and ride sharing company, ViaVan.

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Zipjet, the leading on-demand laundry and dry-cleaning service company in the UK and Europe, is running a face-to-face leafleting campaign focused around key London transport hubs and other locations where the brand’s target audience – 25-40 year old time-poor business men and women – can be found.

The activity, created and managed by specialist experiential staffing agency StreetPR, kicked off in mid-January and will continue for the foreseeable future, covering locations including Oxford Circus and the West End, Kings Cross, Liverpool Street and the City of London. StreetPR will be recruiting and managing teams of brand ambassadors in branded Zipjet clothing, who will be handing out flyers promoting an offer of £10 off an initial order.

The face-to-face flyering campaign is part of an integrated marketing strategy which links the company’s online marketing with its offline activities, which also include bus and train ads.

Cory Egitton, Zipjet’s Marketing Manager for the UK market, says: “We are trying to connect our online advertising to direct interactions with potential customers. We’ve used face-to-face marketing in the past – we find that direct contact with potential customers is a huge boon to our brand. With face to face contact, we’re able to answer questions in real time, engage with people and really emphasise what Zipjet is all about. By using face-to-face flyering – concentrated in high-footfall areas our target groups are known to frequent – we’re able to relay our message directly to the consumer.”

Dorian Payne, Head of Operations at StreetPR, observes: “We’re delighted to be working with Zipjet on this ongoing campaign – as we’ve demonstrated with a number of other on-demand tech-based companies like Deliveroo, Uber, UberEats, Urban Massage and Chariot, experiential and face-to-face marketing can help bridge the gap between the screen and the street and introduce a human face to an online brand.”

Zipjet’s marketing emphasises how the brand is built around its customers and their needs. It offers competitively-priced and flexible laundry and dry-cleaning services, including pick-up and delivery times to suit customers anytime from 6.00am to 9.00pm and an Express service with a 24 hour turnaround. There is a minimum charge of £15 for consumers, and the company also offers a corporate service, plus services for restaurants and airbnb hosts.

Consumers download the Zipjet app, choose their collection and delivery times and place their order. They get two laundry bags when they register, one for individual items like shirts and dry cleaning, and the other for bulk, everyday items. Once they have booked collection, they hand over their laundry to their Zipjet driver and it will be cleaned, ironed and delivered back to them within 24 to 36 hours, depending on the level of service selected.

Zipjet was founded in London in 2014 and is backed by German high-tech start-up incubator, Rocket Internet. The startup has since expanded to Berlin (2015) and Paris (2016). Zipjet’s says its mission is to revolutionise the way laundry is done, liberating consumers from tedium and enabling customers to unlock extra time. It is now the leader in its market across Europe.

Launched by entrepreneur James Rix in 2012, StreetPR is the biggest individual supplier of staff to London’s competitive nightlife industry and in recent years has expanded to supply promotional staff and brand ambassadors to gyms, hotels, restaurants, event and festival organisers, retailers, sports and event stadia, the public sector, FMCG brands, telecoms and tech companies. More recently, it has won significant business from online services providers including Deliveroo, Gousto, Hello Fresh and Hassle.

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Staffing and experiential agency StreetPR has made a public commitment to staff quality by announcing the launch of a new team dedicated to closely monitoring the behaviour and performance of its brand ambassadors. This will be on top of carrying out its usual checks on ongoing campaigns.

StreetPR founder James Rix (pictured) says that representing the face of a brand and being its key point of direct consumer contact means it is vital for brand ambassadors to perform consistently well. Just one underperforming member of staff can not only undermine the effectiveness of a campaign, but also damage the reputation of the brand or product they are representing, he argues. To reassure potential clients of the high quality of its staff, StreetPR has pledged to invest 2% of its annual revenue on the close monitoring of its brand ambassadors.

“The quality of staff in experiential campaigns is more critical to client success than arguably in any other marketing discipline,” says Rix. “We wanted to publicly acknowledge this to show the important role we play for brands in directly engaging with the people who matter most, and to prove our commitment to consistently high standards by revealing that we are dedicating a significant proportion of our turnover to monitoring and measurement.”

StreetPR’s new team will constantly check on promotional staff performance and campaign effectiveness through both visible and ‘mystery shopper’ techniques to ensure its well-trained brand ambassadors stay on top of their game.

Launched by entrepreneur James Rix in 2012, StreetPR is the biggest individual supplier of staff to London’s competitive nightlife industry and in recent years has expanded to supply promotional staff and brand ambassadors to gyms, hotels, restaurants, event and festival organisers, retailers, sports and event stadia, the public sector, FMCG brands, telecoms and tech companies. More recently, it has won significant business from online services providers including Deliveroo, Gousto, Hello Fresh and Hassle.

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Danish online start-up LuggageHero, which allows tourists to drop off their luggage at local shops, pubs and other retail outlets so they can make the most of their holiday time, has launched in London with the help of brand ambassadors from staffing and experiential providers StreetPR.

LuggageHero was set up in Copenhagen in 2016 and became an overnight success, offering tourists to the Danish capital a more flexible, more widely available and cheaper alternative to traditional station and airport left-luggage depots and storage lockers. By recruiting shops and other retail outlets with spare storage space around Copenhagen, LuggageHero quickly built up a network of local outlets in convenient locations.

The concept – dubbed “the Uber of luggage storage” by the Danish media – has now come to London and has already signed up more than 60 locations around the UK capital. Launching at the start of May 2017 with a major leafleting campaign handled by StreetPR’s brand ambassadors, the concept is already proving extremely popular with tourists arriving at key transport hubs such as Victoria Coach Station and mainline rail stations.

Retailers have also been eager to sign up, with some brand ambassadors saying they have been chased down the street by shopkeepers wanting to find out how to get on board.

Tourists pay an initial fee of €2 and then €1 per standard bag per hour. Insurance cover of up to €670 per item is included in the fee. Retailers get half the fees collected, with the rest going to LuggageHero.

Travellers can find the most convenient location for them on the company’s website and then book storage online. Payment is automatically collected online once items are picked up, so people only pay for the hours used.

Jannik Lawaetz, founder of LuggageHero (pictured at a Copenhagen retailer which is member of the scheme), says: “LuggageHero has rethought the way luggage storage works in larger cities. Local shops have the capacity as well as the desire to welcome tourists and their luggage. We’ve tested and fine-tuned the concept over the past six months in Copenhagen, and we’re now ready for London. We’ve been recruiting shops and cafes here in London with huge success over the past few months. They are really keen on the idea and the extra traffic LuggageHero will bring to their store. Being the biggest luggage storage provider already is a great accomplishment and start for us in this new and very important market.”

Dorian Payne, Operations Director at StreetPR adds: “LuggageHero is a brilliant idea which is going to revolutionise the left-luggage business and will also bring in incremental revenue for retailers, pubs and restaurants – not just from the fees but also from the footfall. Every tourist who comes in to drop off or collect luggage is an opportunity to sell.”

Launched by entrepreneur James Rix in 2012, StreetPR is the biggest individual supplier of staff to London’s competitive nightlife industry and in recent years has expanded to supply promotional staff and brand ambassadors to gyms, hotels, restaurants, event and festival organisers, retailers, sports and event stadia, the public sector, FMCG brands, telecoms and tech companies. More recently, it has won significant business from online services providers including Deliveroo, Gousto, Hello Fresh and Hassle.

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