The IPM COGS Awards 2018, the awards and recognition programme for service agencies – the providers of specialist services which are used to build promotional campaigns – is now open for entries. The entry deadline is July 19 2018.

The Institute of Promotional Marketing (IPM) launched The IPM COGS Awards eight years ago as a recognition programme for the work of specialist services agencies, to run alongside the IPM Awards, which are for creative agencies.

Richard Pink, Head of Awards at the IPM, says: “The IPM COGS is the most important awards programme for the promotional industry’s service agencies – they give deserved recognition to the companies behind the scenes who make sure that everything runs like clockwork. They are the awards for the unsung heroes of our industry.”

Entry is open to any company from a range of business sectors which support great promotional marketing campaigns – handling, print, staffing, digital, mobile, event and risk management, to name but a few.

Companies do not have to be IPM members to enter (except for the IPM COGS Awards 2018 Service Agency of the Year Special Award, which is only open to IPM members). IPM members enjoy the advantage of paying lower entry costs, however.

The online awards entry platform has been updated and streamlined, to make the entry process even easier than in previous years. In order to submit an entry, you will need to register for this new awards platform – https://theipm.awardsplatform.com/

The IPM – the marketing industry trade body which represents the interests of brands and organisations which use promotional techniques to target their audiences and also of the agencies and service providers which advise them – is encouraging members and non-members alike to seize the opportunity to show the world how their contributions have helped create world-class campaigns.

Now in its eighth year, The IPM COGS awards programme is constantly setting benchmarks and driving up the standard or promotional campaigns.

A full list of the 2017 winners can be found on the IPM website. 

The full list of categories for The COGS Awards 2018 is below:

• Coupons
• Print Management
• Risk Management
• Digital
• Promotional Merchandise
• Experiential and Event
• Handling and Fulfilment
• Staffing
• Direct Marketing
• Loyalty
• Prize, Incentive and Reward
• Innovation
• Multi Territory

In addition to the industry and sector categories, there are three special awards:

• The IPM COGS Awards Service Agency of the Year
• The IPM COGS Awards Breakthrough Company of the Year
• The Grand Prix

Information on the criteria for each category and how the special awards are selected can be found on the IPM website. Alternatively, download the IPM COGS Awards 2018 Handbook which also includes details of how to enter, timings and costs.

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Valassis, the UK’s largest coupon and voucher services provider, has launched Cashback & Rewards, a new multi-channel promotional solution that facilitates direct payment between the brand and the promotion’s beneficiary, removing reliance on third parties to fulfil the promotion.

Valassis says cashback has significant and broad-reaching promotional applications – research has found that nearly 20% of shoppers made a purchase or spent more than planned because of a cashback offer. Cashback & Rewards can be implemented for any number of target audiences – shoppers, merchants or even staff, as an employee benefit – the company adds.

The Cashback & Rewards mechanic has been designed to be simple for the shopper, the company says. Once they have bought a product, the shopper inputs their details online along with a picture of the receipt and is then sent a cashback or reward payment.  Payment can be delivered via a number of methods – cash, PayPal, cheque or coupon. Rewards can also be product samples or entry into a prize draw.  This direct fulfilment allows brands to reinforce messages, which often is not possible when fulfilled via a third party.

Valassis has worked with brands across Europe to deliver Cashback & Rewards for products in the pharmaceutical sector, with cashback given to both merchants and shoppers. The service is now being made available in the UK.

Charles D’Oyly, Valassis’ Managing Director, observes: “Our new Cashback & Rewards solution means that brands can deliver benefits directly to intended beneficiaries and without involving point of sale.  It taps into existing interest among consumers for cash back and represents a flexible and compelling promotional tool to engage shoppers via an easy and seamless customer experience.”

Valassis Limited is the UK’s largest coupon and voucher services provider, performing crucial data management and financial clearing services. Responsible for handling most of the UK’s coupons and vouchers, Valassis Limited is uniquely positioned to deliver insights on UK consumer promotions and is regularly quoted as an expert in the media. Valassis is a wholly-owned subsidiary of Harland Clarke Holdings, a US provider of payment solutions, multi-channel marketing campaigns, and secure data-driven lead generation and critical communications.  In addition, Harland Clarke provides promotional products, call centers, and governance, risk and compliance (GRC) solutions.

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The Institute of Promotional Marketing (IPM) has announced the shortlist for The IPM Awards 2018, the promotional marketing industry’s most prestigious recognition programme.

Richard Pink, Head of Awards at the IPM, says: “We’re delighted to reveal The IPM Awards 2018 entries which have been selected by our first stage judging panels as being worthy of consideration for a Bronze, Silver or Gold trophy, or for one of our three special Awards. Our awards programme showcase the latest and greatest campaigns and work being delivered within the promotional marketing industry. We’re looking for those exceptional promotional campaigns that have displayed effectiveness, creativity and innovation in their field. We want to recognise and reward the blood, sweat and tears that go into delivering the best that promotional marketing has to offer.”

The IPM Awards 2018 shortlist – which can be seen in full on the IPM website – shows the breadth of mechanics, techniques and channels covered by promotional marketing, including classic promotions, shopper marketing, experiential marketing, partnership marketing, digital, and motivation and incentives.

The winners of the coveted IPM Awards – Bronze, Silver, Gold and the Specials, the Brand Owner of the Year, the Agency of the Year and the Grand Prix, for the best campaign of 2018 – will be revealed at The Awards Gala Dinner on 14th June 2018 at the London Hilton, Park Lane. Table Bookings are now open for what will be the biggest networking event for the promotional marketing industry in 2018.

The IPM Awards are the premier recognition platform for the UK promotional marketing industry and have been going for more than 40 years. The Headline Sponsor for the IPM Awards 2018 is Sodexo.

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Former Managing Director of specialist experiential and staffing agency Blackjack Promotions, Sally Alington, has launched a new global consultancy, Ethos Farm, which aims to help companies transform their approach to the customer experience.

“Business leaders across the globe undervalue service. Yet it can deliver real differentiation in an increasingly commoditised world,” said Sally Alington, Founder and CEO, Ethos Farm. “Companies talk about having a customer-facing workforce but what’s actually needed is staff who fully understand the corporate values and business objectives. Only then can they deliver exceptional service levels that meet both customer and company needs.”

The idea behind the Ethos Farm name is about positively transforming attitudes and corporate cultures, supporting the development of a successful company ethos in which workforces become advocates of the company.

“We help organisations to do this by combining best practice in employee learning and training with the latest communications technologies to transform workforces into brand custodians,” Alington explained.

Alington has brought together a team of globally-recognised experts with in-depth understanding of the latest management practice and training theories, coupled with years of real-world experience at rolling out service improvement programmes for some of the world’s best-known companies, brands and organisations, including Heathrow and Dubai Airport, the BBC and Westfield, to name a few.

She says that at Ethos Farm’s heart is a unique ‘Customer Service Architecture and Engineering’ concept.

Architecture refers to the company’s Consultancy team, headed by Alington, which helps companies develop a blueprint for customer service to align workforces with their values and aspirations.

Engineering relates to the Learning Development and Technology teams, led by Josie Barton and Mat Garner respectively. These provide the building blocks to make the new service blueprint a reality and transform the customer experience.

Alington is a former Director of Retail and Experiential Services at OmniServ and Managing Director of staffing solutions and experiential marketing agency Blackjack Promotions. She has a deep knowledge of designing and implementing customer services solutions and brand ambassador training.

Josie Barton is former Head of Operations, Finance and Planning at the BBC. From building competency frameworks for British Airways to playing a key role in relocating 2,000 BBC staff to BBC Media City in Salford, Barton has 25 years’ experience of people and corporate development, including designing and managing apprenticeship strategies. She also helped set up the BBC’s first ever joint venture outside of the UK – the Media City in Abu Dhabi.

Mat Garner is former Operations and Customer Services Director of a 2,000-strong operation at Heathrow, ex-Head of Commercial for Manchester Airport Group and Passenger Services Director at Stansted Airport, and is highly experienced at designing and developing technology solutions that are built with the end-user in mind.

Ethos Farm Learning and Development is designed to inspire the highest levels of performance from teams using a range of next-generation training tools and techniques. These include specially developed ‘Performance Rooms’, where the Ethos Farm team can deliver immersive training experiences.

The latest state-of-the-art technology will play a vital role in supporting the efficient and effective delivery of Ethos Farm’s customer service design and development concepts. This includes both bespoke and ‘templated’ solutions to drive enhanced service levels and colleague engagement from frontline workforces, as well as providing data analysis to drive insights into staff behaviours and avoid service problems.

“Using a range of tools, we will guide clients and their teams to develop the insights and approaches that will ensure they stay close to their customers and are able to adapt and thrive in an increasingly volatile, uncertain, complex and ambiguous world,” adds Alington. “Our role is simply to help clients find the unique formula that will inspire the highest levels of performance from their people.”

The fourth member of Ethos Farm’s founding team is Lauren Walsh, who heads up the company’s operation in the Americas, based out of New York. Walsh is former Global Head of Client Services at Blackjack Promotions, and was previously Travel Retail Regional Manager, L’Oréal Luxe UK for YSL and Biotherm.

The new venture has already secured backing from global facilities solutions provider ABM, with Andy Donnell, Group Managing Director of ABM UK, joining the company’s Board of Directors. ABM is the current parent company of Blackjack.

For UK clients, Ethos Farm is able to advise companies on the complexities of the new Apprenticeship Levy and will soon be accredited as an approved Apprentice Training Provider.

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Inflexion Private Equity has announced that funds managed by Inflexion have completed the buyout of Virgin Experience Days, the UK’s leading experiences business.

Virgin Experience Days offers curated experiences to consumers and corporates, from flying Spitfires to short luxury breaks, selling over 750,000 experiences annually. A high-growth business, revenue has doubled to £50m in three years, driven by a seamless tech-enabled customer experience and the ongoing consumer shift to sharing experiences over tangible goods.

Virgin Experience Days operates B2C and B2B divisions. Virgin Incentives, the B2B division, offers experience days for employee rewards and recognition programmes, with clients such as Barclaycard and Samsung.

As part of the buyout, Inflexion introduced leisure sector expert, Simon McMurtrie, as Chairman and the highly experienced Commercial Director, Matthew Briggs. Both will work alongside CEO Paul O’Brien who has led the business for over a decade. Inflexion will work closely with this team to create long-term sustainable growth.

Capitalising on our international reach, Inflexion will help accelerate sales into new markets with growing demand for personalised experiences, and support the re-launch of Virgin Incentives in the multi-billion-pound employee rewards and recognition market. Inflexion’s digital expertise will also help advance the company’s digital marketing strategy.

Paul O’Brien, CEO, Virgin Experience Days, says: “It’s been a pleasure leading Virgin Experience Days over the last 12 years, and I am proud of the successful business it is today. Inflexion shares our vision for growth, backed by their digital expertise and international reach; we look forward to a prosperous partnership.”

Tim Smallbone, Head of Enterprise, Inflexion, adds: “Virgin Experience Days is a globally recognised and respected brand with international growth potential. We’re delighted to back an ambitious management team in a sector where Inflexion has a strong track record, with businesses such as On the Beach, Reed & Mackay and Reward Gateway. This is the third investment this year for our Enterprise Fund that partners with high-growth businesses in the lower mid-market.”

The Inflexion deal team comprised of Tim Smallbone, Tom Pemberton, Shiva Tiwari and Robin Senivassen. Smallbone and Tiwari have joined the Virgin Experiences board on completion.

Inflexion is an award-winning UK mid-market private equity firm, investing equity of £10m to £150m in high growth, entrepreneurial businesses with ambitious management teams and working in partnership with them to accelerate growth. A mid-market specialist with bespoke teams and dedicated capital, Inflexion backs majority or minority investments in the lower mid-market, mid-market buyouts and provides minority solutions for larger mid-market companies through its dedicated Partnership Capital offering.

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How do you get the maximum amount of impact from an incentive program, asks Dan Kelly of Corporate Rewards.

Employee incentives are a great way to drive the performance of a team – offering a goal to work towards and rewards for staff can really help to drive continuing success. But there are some simple steps that employers should take to help maximise the impact of any incentive scheme.

Build Hype

Before the incentive program even starts, you should be trying to build interest among your team. Don’t just spring it on them as a surprise – let them know in advance what’s going on and why. That way, the incentive won’t seem like it’s just suddenly being dropped on them.

The idea is you build anticipation in order to make sure staff are enthusiastic going into the incentive, which is likely to make them more interested in participating and more motivated to work towards a goal.

This can really help to start your incentive off on the right foot, with staff ready and raring to go.

Identify opportunities to train

The incentive shouldn’t just drive staff towards a goal. It should also give you as the employer an opportunity to identify areas of weakness, and identify what steps you need to help train staff so they can improve their performance which, in the long run, benefits your business.

You might identify a problem throughout your team that needs to be addressed with a group training session; or you might discover smaller individual issues which can be remedied with one to one training or mentoring, such as refining sales technique, or reiterating how to use specific systems and processes within your business.

Reward throughout the incentive

While it’s a good idea to have a final grand prize, you should also be offering smaller rewards to staff on a daily or weekly level. This maintains excitement and interest, and also allows the reward element to be spread more widely across your employees. Acknowledging performance throughout the lifespan of an incentive can help to maintain momentum and motivation.

So consider offering rewards for the person with the highest sales during a shift, or the person who has made the most progress towards the incentive that week. The reward doesn’t need to be something big – a voucher or a small reward can serve as acknowledgement that the hard work being done.

Recognise High Performance

While you should be offering a range of incentives so that as many people can participate as possible, there should be a final ‘star prize’ incentive, and the person who gets it should be the staff member who has had the most consistent levels of high performance.

Their reward needs to be something substantial to highlight that hard work and effort are rewarded. This is often something major like a trip, or access to a major event. The aim is to provide a prize that people will wish they’d won, giving an extra level of motivation going into your next incentive program.

Maintain Momentum

Following the conclusion of your incentive scheme (assuming it’s not a rolling program), it is important to try and maintain the momentum and performance level it has created.

Continuing to recognise performance and running small incentives can help to do this. The key should be to begin to build hype and encourage staff to work towards fun, attainable goals. This helps to create much stronger foundations for future incentives to be successful.

Incentives can be a hugely rewarding undertaking, not just for your staff but also for your business in terms of increased sales, increased performance, higher morale and reduced staff turnover.

Dan Kelly is a founding partner and Sales and Marketing Director of Corporate Rewards, which offers a range of services for employers looking to run incentive and motivation programs for employees and channel staff, working with some of the world’s largest companies such as Microsoft and Dell in his position as Sales and Marketing Director.

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Frontier, the new craft lager from brewer Fuller’s, has teamed up with gourmet popcorn brand Joe & Seph’s for an in-pub food pairing campaign encouraging trial of Frontier through the offering of a free packet of Joe & Seph’s popcorn.

The ‘Find Flavour Sessions’, created by marketing agency ignis ltd, see a programme of in-pub events that demonstrate how the unorthodox flavours of Joe & Seph’s popcorn, such as Madras Curry, are perfectly balanced by Frontier’s fruity but refreshing notes. An on-pack mechanic invites consumers to take to social media and voice their opinion on which flavour best pairs with the craft lager.

Jane Jones, Marketing Director for Fuller’s, says: “Collaborating with an exceptional, independent company such as Joe & Seph’s is a fantastic step for Fuller’s, and allows us to showcase Frontier’s food-pairing potential in an extremely innovative way.”

As well as consumer engagement, the campaign also looks to re-connect with the trade. With bar staff identified as the key route to consumers, ignis has developed a 360° brand film to educate staff on the brewing process of Frontier and why the craft beer is so well suited to food pairing.

Nick Peters, Executive Creative Director of ignis, says: “With this campaign we really focussed on what makes the trade tick. We believe the possibility of 360° and VR goes beyond consumer engagement, and can be perfectly applied to training and development within an organisation. We felt 360° was the ideal medium in which to tell the Frontier brand story in an immersive way.”

Frontier Find Flavour Sessions will be launching in selected licensed venues in the coming months. Follow @FrontierLager for more information.

Fuller, Smith and Turner P.L.C. is an independent traditional family brewer founded in 1845 and is based at the historic Griffin Brewery in Chiswick, London, where brewing has taken place continuously since 1654. The Fuller’s Beer Company brews a portfolio of premium beers including London Pride, Oliver’s Island, ESB, Organic Honey Dew and Frontier Craft Lager. In June 2013, the Company acquired Cornish Orchards, a craft cider maker producing a range of award-winning ciders and premium soft drinks. Fuller’s is also the UK distributor for Sierra Nevada, the premier US craft beer.

ignis is a multi-award winning independent brand experience agency based in Fulham. Over a 29-year history, it has worked with a wide range of clients including Jameson Whiskey, Sheraton Hotels Fuller’s, Betfair and Cuticura.

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Chinese beer brand Tsingtao is sponsoring Ping Pong Fight Club, an inter-company ping pong tournament, and has launched a campaign to engage businesses across the UK encouraging employees to roll their sleeves up and rise to the challenge this summer.

Hosted in London, Manchester, Liverpool, Leeds and Glasgow, businesses can register to take part in a lively night of teambuilding and networking, with competitive ping pong and beer included.

The events are being held at secret locations in each city and businesses can register at www.pingpongfightclub.co.uk, with full details revealed to companies when they sign up.

Not open to the general public, Ping Pong Fight Club mimics the underground feel of Fight Club the movie with an eight-table ‘fighting arena’.

Only a few select companies will be able to take part at each event, playing to become the ultimate Ping Pong Fight Club champion, who will then go on to compete in an overall UK final against winners from the other cities.

James Wright, for Tsingtao Beer, says: “Tsingtao Beer is excited to partner with Ping Pong Fight Club, because it’s a world away from the usual team building, networking and corporate nights out. Everyone can have a go at table tennis and we want to encourage all types of businesses, from start-ups to well established industry leaders, to get involved. This event always gets such a great response from staff – from the ultra-competitive to the non-sporty types. Some companies invite their competitors too, as it’s the perfect way to throw down the gauntlet in a fun and social way.”

The next Ping Pong Fight Club event will be in Manchester on July 13. Proceeds from the night will be donated to the MEN’s ‘We Stand Together’ fundraiser supporting the families of those killed and injured in the Manchester Arena attack.

Guests will receive complimentary drinks on arrival – including Tsingtao Beer – as well as company-branded T-shirts and wristbands, keyrings, professional pictures and videos for companies to promote their involvement after the event. There are also prizes on offer, not just for the winning team, but also via an online charity raffle, which last year included brand new professional table tennis tables, camera drones and GoPros. Around the ping pong action, friendly ‘grudge’ matches and robot challenges will take place in surrounding social zones. Face painters will be on hand to draw company logos and tribal colours, while DJs and live MCs will hype up the guests for the battles ahead as they eat food and drink Tsingtao Beer.

Tsingtao Beer is imported by Halewood Wines & Spirits, the UK’s largest independent alcoholic drinks manufacturer and distributor. Family owned and based in Merseyside, Halewood has a comprehensive product range including award-winning Whitley Neill Gin, J.J. Whitley Gin and Vodka, Liverpool Gins and Vodka, Marylebone Gin, Bajan Rum Sixty Six, Crabbie’s Alcoholic Ginger Beer, The Pogues Irish Whiskey, and Red Square Vodka.

Tsingtao Beer (pronounced Ching Dow) is brewed by the Tsingtao brewery in Qingdao, China, one of China’s leading brewers, founded in 1903 by German settlers. The Tsingtao brand is sold in more than 50 countries worldwide and accounts for more than 50% of China’s total beer exports. It is the number-one branded consumer product exported from China and the seconnd biggest beer brand in the world by volume.

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Jonathan Grey, Founder and CEO of Ovation Incentives, the technology-led global rewards and recognition specialist, has been named as the new President of the Incentive Marketing Association Europe.

Grey has been an IMA Europe Board member since the inception of the association eight years ago and succeeds Brian Dunne, Managing Director of Action Solutions, as President. The IMA Europe is part of a global IMA network of over 500 agencies and suppliers committed to promoting, creating, and managing the use of incentives and recognition programmes to improve business performance.

Since founding Ovation 15 years ago, Jonathan Grey has been an active participant in the business communities that seek to promote standards and foster relationships in the gift card and business incentive markets in the UK and Europe.

Grey says: “It is a tremendous honour to be appointed to the role of President of IMA Europe.  Under Brian Dunne’s leadership, IMA Europe has grown from strength to strength with members from the Atlantic coast to the Ural Mountains actively engaged in developing standards and driving results for all our clients and colleagues.”

He adds: “In the coming year, I hope to build upon the solid foundations that we have laid down for our industry and continue our traditions of bringing together great people from all over Europe to connect, learn and develop the next generation of incentive marketers.”

Brian Dunne comments: “I am delighted that Jonathan will be taking over the reins and I look forward to supporting him and the rest of the board in the role of Past President.” Dunne will also continue to serve on the IMA Global Board.

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For brands and services that sell through third-party channels, creating a strong and effective incentive program delivers real benefits, says Adam Whatling of incentive and loyalty experts Love2shop Business Services

Building a strong third party sales channel is essential to success in certain industries, including the telecoms, technology and automotive sectors. It is vital to ensure your product or service stands out from the crowd; but that is easier said than done when channel salespeople are bombarded with a variety of rewards and bonuses. In this highly competitive environment, aligning third party salespeople with your brand to promote your solution over those of your rivals is a challenge.

It is essential to first consider carefully the persona of individual, or groups of, salespeople. A person selling mobile phones in a retail store environment is likely to respond to different incentives to sell one product over another than a sales person who is part of an expert consultative team delivering IT services to other businesses.

Also don’t forget that salespeople in different industries may be able to help your brand in different ways. So, for example, salespeople in automotive dealerships are in a position to cross sell add-ons from service plans to finance packages. Incentivising these staff regularly and effectively to make appropriate add-on sales makes all the difference to the bottom line and transforms consumers into brand advocates.

Sales staff in the channel such as mobile phone shops or car dealerships expect rewards and recognition as part of their remuneration.  Depending on the type of business, they may be participating in a number of different incentive schemes and accessing more than one online rewards and recognition portal, typically building up points with a number of suppliers to redeem for rewards later on.

There are a number of techniques vendors can use to make sure that sales staff are accessing your incentives portal that will not only drive sales but also support desired behaviours. These might include cross-selling appropriate products and delivering levels of customer service that build loyalty, rather than making one-off sales or, in a worst-case scenario, mis-selling financial products.

Here are six top tips to improve the effectiveness of channel incentives:

• Segment channel sales staff just as you would the end user customer base. That way, it is possible to design rewards and recognition that meet the specific interests and motivations of individuals or groups of employees. Less experienced marketers commonly fall into the trap of focusing purely on the top performing sales people. In fact, incentivising middle tier sales staff to improve their performance delivers the greatest benefits. It is worth further segmenting the middle tier of sales staff – people at the top end might just be able to aspire to the performance and top rewards of the highest selling salespeople. Employees at the bottom end, and underperformers, need to see lower value rewards that they can aspire to and achieve if they are to improve. Highflyers who are hitting targets halfway through the year need a reason to continue to perform well – be ready to offer add-ons to the main incentive, such as a room upgrade within a holiday reward.
• Send regular tailored communications. Personalised push notifications are key to drive salespeople to your incentives portal. For example, let people know that this week they have earned 90 points and if they just manage to win 10 more there will be a reward for them on the portal.
• Make good use of management information. Gather actionable data – and act on it. Set KPIs and check regularly that they are being met. Are sales staff opening your emails or responding to your texts? Are staff in one dealership or region of the country less engaged with your programme than others? Offering frequent lower value tactical rewards to drive performance in response to this data can supplement more generous annual rewards.
• Don’t undervalue the motivational impact of kudos. The most effective rewards are not always the most expensive. In one dealership, top sales staff responded well to the incentive of not only a fancy holiday but also the kudos of sharing it with top management.
• Add bells and whistles. Set your online rewards and recognition portal apart from the competition with engaging add-ons. Consider encouraging sales staff to visit the portal to undertake rapid and relevant training modules or simple quizzes on your USPs – in return for points or rewards, of course. Gamify rewards and recognition, tapping into the ‘local ladder effect’ – the human desire to increase social standing relative to others – in a way that creates healthy competition between sales staff.
• Don’t rely on online alone – press the flesh. Supplement your online portal with regular face-to-face contact. This might include going out on roadshows to demonstrate products in depth to sales staff and being there in person for product launches. Follow-up on these face-to-face meetings with communications that drive sales staff once again to the online portal.

Engaging customer-facing sales teams that are bombarded with promotions is vital. At the same time, channel marketing goals need to be closely aligned with consumer marketing by rewarding channel staff for the sales behaviours that reflect the values the organisation promotes to consumers. Tailored and frequent rewards and recognition are key to transforming channel sales people into knowledgeable ambassadors for your product and service.

Adam Whatling is Head of Engagement and Development at Love2shop Business Services, the corporate division of Park Group plc, which delivers customer and employee engagement boosting programmes that utilise enticing rewards in recognition of consumer actions and workforce achievements. For further information visit https://www.love2shopbusiness.co.uk/customer/channel-incentives

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