The colours of the Artist Stripe, have given new life to Sipsmith’s London Dry Gin bottle in time for Christmas. For this limited edition collaboration, two Smiths are brought together by their shared passion for things well made. As the pioneers of the London dry gin renaissance, Sipsmith have collected awards and accolades from around the world for their handcrafted small-batch London dry gin.

In 2009 Sipsmith established the first traditional copper distillery to operate in the UK’s capital since 1820. Today, their team of five dedicated distillers work to produce gin of uncompromising quality on three custom-made copper stills named: Prudence, Patience and Constance.

The limited edition Paul Smith + Sipsmith London Dry Gin is made in exactly the same way. A colourful Artist Stripe colour scheme and hand-dipped wax top add a unique finishing touch to this small-batch gin that is crafted in the heart of London.

The Paul Smith + Sipsmith limited-edition bottle is exclusively available from Selfridges shops and Selfridges.com for £49.99.

The post Sipsmith Gin collaborates with Paul Smith to re-dress their London dry gin bottle for Christmas appeared first on IPM Bitesize.

Quirky personalised gift company Harrow & Green, which usually sells its products via its own website or ecommerce sites such as Notonthehighstreet.com, is again opening a present personalisation pop-up in iconic department store Selfridges on London’s Oxford Street.

Shoppers searching for the perfect bespoke Christmas present for their loved ones will be able to enlist the help of a crew of elves provided by staffing specialists Blackjack Promotions.

Harrow & Green mainly sells through websites, offering a range of customisable personalised products which includes special Christmas stockings and sacks. However, last year, in the run-up to the festive period, it set up a special pop-up personalised gift boutique in Selfridges’ Christmas Shop, with Blackjack’s help.

That experiment proved so popular that Harrow & Green is doing it again this year, with its pop-up set open from early September. Blackjack has recruited and trained a team of four staff, who will be on hand to guide shoppers through the mysteries of Christmas wrapping and help them select personalised gifts for friends and family.

The brand ambassadors, wearing Harrow & Green-branded aprons, will also make the bespoke items, which can carry shopper-selected messaging, including children’s names and dates of birth.

Philip Taylor, who co-founded Harrow & Green with his wife Tanya, says: “Our Christmas pop-up in Selfridges offers the perfect opportunity for us to share our passion for all things beautiful. We’re inspired by modern typography, old-style fonts, and the way text can be combined with original design to produce high quality, great-looking personalised Christmas gifts, stockings and sacks. We need intelligent, engaging staff who share our passion for the beautiful and who can articulate our vision and our brand values – and Blackjack has already shown it’s more than capable of recruiting and training just the right people.”

Fiona Tindall, Head of Domestic Retail at Blackjack Promotions, says: “Blackjack needs fully-trained brand ambassadors who understand the brand inside out, can operate the printing process and embody the Harrow & Green charm. Fundamentally, it’s moving the relationship from being a purely transactional, product-based one to being an emotional, experiential one.”

The Harrow & Green Christmas pop-up will be open in Selfridges until December 24th, 2017.

The post Harrow & Green runs Selfridges Christmas personalisation pop-up appeared first on IPM Bitesize.

Shoppers at iconic London department store Selfridges are being offered free chauffeured drives to and from either the Selfridges’ flagship store on Oxford Street or the Selfridges Manchester Exchange Square store in emission-free BMWi cars.

Alternatively, consumers can get behind of an all-electric BMW i3, an emission-free car for city driving which BMW claims is sustainably designed throughout.

The partnership between Selfridges and BMWi coincides with the retailer’s first creative campaign of 2017, ‘Material World’, which aims to educate consumers on how people can work together for a more sustainable future in retail.

Experience agency TRO is responsible for delivering the experiential activation for BMWi, which will see the visionary electric vehicle brand offer complimentary driving experiences for Selfridges’ customers from now until April 9th 2017.

TRO will also deliver an in-store activation in the Technology Hall on the lower ground floor at Selfridges Oxford Street with a bespoke digital installation, providing shoppers with information about electric cars and the BMWi range.

Rachael Carless, Events Manager at BMW Group, says: “We are delighted to be on board with such a fantastic campaign championing innovation in sustainable fashion. Inspiring design and sustainable mobility are at the core of what BMWi exemplifies and we regard the partnership as a rich opportunity for BMWi to create an attractive driving experience for our target audience.”

Tara Allen-Muncey, BMW Account Director at TRO, adds: “The partnership offers fantastic brand synergy and we’re looking forward to a successful activation providing both a unique experience and a beneficial service to Selfridges customer base.”

TRO is a global experiential event agency which connects people and brands through memorable experiences, generating brand advocacy and driving sales. With a full in-house design, build and logistics team, and 16 offices in 11 countries, TRO has 400 staff servicing clients in Europe, Asia and Australia.

Selfridges’ commitment to sustainability is attested to by the fact that in May 2016 it won the inaugural award for World’s Best Sustainability Campaign at the IGDS (Intercontinental Department Stores Group, the worldwide association for department stores) world summit.

Selfridges has four stores – one each in in London and Birmingham and two in Manchester (Trafford Centre and Exchange Square). Its international website now delivers within the UK and to over 130 countries, trading in eight currencies. Selfridges was named Best Department Store in the World by the IGDS in 2010, 2012 and 2014.

The store group has an ongoing, store-wide sustainability programme, Buying Better, Inspiring Change, which empowers its buyers to encourage best practice and to drive improvements in responsible, ethical retail practice. During the ‘Material World’ campaign, Selfridges will encourage established brands to tell their material stories and position provenance and production at the forefront of fashion retail.

The post BMWi partners Selfridges for sustainability drive appeared first on IPM Bitesize.

Drinks company Maxxium UK is launching a new campaign for The Famous Grouse, the UK’s number one selling blended whisky, which include a brand new TV ad, a media partnership with the Guardian and a personalised label offer.

The Famous For A Reason campaign celebrates fame that has been earned and not sought and according to Maxxium is firmly grounded in the brand’s heritage and the principles of its founder, Matthew Gloag, who believed in only using the very best ingredients for his whisky.

The TV ad, created by AMV BBDO, airs until 27th December, reaching an audience of 32 million. Designed to launch the campaign and strengthen the brand’s premium position, the ad tells the story of Matthew Gloag’s competitors and their reaction to his high-quality ‘Grouse brand’ whisky created in the 1800s, which soon became famous for its quality and was renamed The Famous Grouse.

The brand will also partner with The Guardian to inspire readers with stories of pioneers from the world of music, technology and sport. This partnership will feature Ralf Baer, famous for building the first home video game console; Dave Godwin, famous for spreading the love of Northern soul music; Emile Berliner, famous for being the first person to record music to a disc; and Charlie Miller, famous for bringing the game of football to Brazil.

The campaign will activate across the Guardian’s digital platforms, with a reach of 12 million. The partnership was brokered and executed by Newcast, part of ZenithOptimedia. It will be further supplemented by a digital campaign delivering over 7.3M impressions across Audience on Demand, You Tube, 4 On Demand and Facebook.

In addition, Maxxium is partnering with Selfridges to run an exclusive in-store personalisation campaign in its London, Manchester and Birmingham stores from November for eight weeks. Selfridges customers purchasing a bottle of The Famous Grouse will have the option to request their very own personalised front and back labels which will be printed live in store.

Consumers will also be able to visit thefamousgrouse.com to order their own personalised bottle direct from the website.

John Penman, marketing controller, The Famous Grouse, says: “The Famous for a Reason campaign aims to build on the iconic advertising of the past, driving real meaning and sharing the authenticity of The Famous Grouse brand. It provides us with a strong platform for future growth. We’ve also placed more of an emphasis on digital content in this new campaign, ensuring we remain relevant to today’s whisky consumers. Each piece of content that we have developed and activity we have planned is designed to communicate the campaign message, reminding us that true fame is earned.”

The campaign follows the launch of a new look portfolio for The Famous Grouse, which includes a repack of The Famous Grouse, a rebrand of The Black Grouse to The Famous Grouse Smoky Black, and the introduction of a new premium expression into the portfolio, The Famous Grouse Mellow Gold.

The post Famous Grouse promo gets personal appeared first on IPM Bitesize.