SodaStream has celebrated the upcoming Royal Wedding by creating a set of limited-edition bottles featuring five exclusive hat designs, inspired by headgear previously worn by female members of the UK Royal Family, and auctioning them off for charity.

The limited edition bottles were put up for sale on royalsodastream.com, with bidding open to royal fans worldwide. All of the proceeds from the auction will be donated to plastic-free charity, Surfers Against Sewage, one of seven charities chosen by Prince Harry and Meghan Markle to receive donations from people wishing to mark their wedding.

The set of miniature hats were created using state-of-the-art 3D printing and are 100% recyclable. Each of the five exclusive hat designs was inspired by an iconic look previously sported by female royals including Queen Elizabeth, Kate Middleton, Meghan Markle, Princess Beatrice and Princess Eugenie.

The concept was dreamed up by Israeli innovation agency, Gefen Team, and developed jointly with SodaStream’s Global Marketing Team.

Hugo Tagholm, Chief Executive of Surfers Against Sewage, says: “Tackling ocean plastic pollution should be a top priority for governments, brands and people. SodaStream’s commitment to eliminate plastic and promote reusable bottles is a great step in the right direction towards plastic free coastlines, and sends a strong message to the beverage industry. This fun and quirky project to celebrate the royal wedding further highlights the importance of stopping the single-use plastic epidemic.”

Daniel Birnbaum, Chief Executive Officer of SodaStream, comments: “I take my hat off to the royal couple and wish them all the best in their marriage. I applaud them for embracing the cause of creating a plastic bottle free world and choosing Surfers Against Sewage as one of their official charities. I hope others will be inspired and join the cause.”

A ‘making of’ video can be viewed at royalsodastream.com

SodaStream Sparkling Water Makers enable consumers to easily transform ordinary tap water into sparkling water in seconds. The Israeli-based company claims to be the No. 1 sparkling water brand in the world and says its products offer a differentiated and innovative alternative to consumers of pre-packaged bottled and canned carbonated soft drinks. Its products are available at more than 80,000 retail stores across 45 countries.

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To celebrate the wedding of Prince Harry to American actress Meghan Markle – which takes place at 5.30am New York Time – Kellogg’s NYC Café, in iconic Union Square, New York, will open its doors for early risers to watch the televised ceremony, enjoy a modern cereal-centric breakfast and even create their own Kellogg’s-inspired fascinator from a cereal box.

Kellogg’s – which holds a Royal Warrant from the Queen – has teamed up with former royal chef Darren McGrady to create a celebratory, multicourse breakfast that elevates the watch party experience and helps cereal lovers reimagine the breakfast staple. The company has also linked with fashion designer Kelly Dempsey (who came to fame on the US TV show Project Runway, in which she way runner-up in 2014) to host a live demo to show guests how to create a cereal box fascinator hat with a regal twist.

Kellogg’s is also offering US cereal lovers the opportunity to join in the fun, with DIY recipes and tutorials to throw a cereal-inspired watch party of their own.

McGrady, who spent 15 years with the royal household cooking for Queen Elizabeth II, Diana, Princess of Wales and Princes William and Harry, and has also cooked for five US Presidents, says: “There are plenty of ways to add regal flair to a meal, and I’m thrilled to demonstrate that with something as fun and exciting as cereal. Whether you’re celebrating this global event with Kellogg’s in NYC or re-creating the menu for your own guests, you’ll be wowed by all of the ways you can reimagine cereal beyond the bowl.”

His menu includes:

• Stately Scones: Kellogg’s Frosted Flakes Scones with Macerated Strawberries, Basil and Whipped Froot Loops Cream
• Krispy Gems: Rice Krispies-Encrusted Scotch Eggs with Sausage & Bacon
• Bars of Gold: Kellogg’s Corn Flakes English Flapjacks with Seeds
• Special Krown: Kellogg’s Special K Royal Breakfast Bowl
• Imperial Pudding: Kellogg’s Frosted Mini-Wheats “Bread and Butter” Chocolate and Banana Pudding
• Majestic Pops: Kellogg’s Froot Loops Caramel Banana Cake Push Pops
• Lemon Luster Wedding Cake: Kellogg’s Raisin Bran Cake with Lemon Elderflower Cream Cheese Frosting, Edible Gold and Fresh Flowers
• Frosted Flakes “Rose Pouchong” and Raisin Bran “Lemon Elderflower” Cereal Milk Teas

For any royal family enthusiasts who oversleep, select menu items will be available for purchase following the early-morning affair.

Kellogg’s NYC is an “immersive cereal experience” which opened in Union Square in December 2017 and covers 5,000 square feet, will be celebrating the upcoming royal nuptials and other exciting announcements on Instagram and Facebook. It replaces an earlier version which opened in Times Square in July 2016.

Kellogg Company brands include Pringles, Cheez-It, Keebler, Special K, Kellogg’s Frosted Flakes, Pop-Tarts, Kellogg’s Corn Flakes, Rice Krispies, Eggo, Mini-Wheats, Kashi, RXBAR and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods.

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