Hovis, the iconic British bread brand, is running a Christmas on-pack promotion on its Best of Both loaves offering consumers the chance to win a Grand Prize of a family holiday to Lapland plus winter experiences or one of 1,000 Hovis Christmas egg cup and toast cutter sets.

Most ‘family holiday’ prizes are for two adults and two children aged 12 and under; however, for this promotion, Hovis has taken the unusual step of specifying in the terms and conditions that only the entrant needs to be over 18; if they win, then the second traveller can be of any age and the third and fourth travellers must be 17 or under. This allows for a much wider range of family groups to enjoy the prize. Anyone under 16 will have to have written parental consent to be allowed to travel.

Just under six and a half million promotional packs featuring a temporary Christmas pack design went live in store mid-November. To enter, UK mainland consumers have to buy a promotional pack, visit the www.hovischristmas.com website and enter their details and the 10 digit code found on the best before tag. They will then be entered into a draw to win either the Grand Prize or the branded egg cups and toast cutters.

There is a No Purchase Necessary entry route for consumers who live in Northern Ireland or the Republic of Ireland.

The Grand Prize is a five-night trip to Lapland, Finland, for up to four people, plus flights, travel insurance, £1,000 spending money and up to three activities, such as a husky safari, a Northern Lights viewing tour and a reindeer farm visit by snowmobile, including a reindeer sled ride and Lappish dinner. Activities are dependent on time of year and weather conditions.

The Grand Prize cannot be taken during Christmas and New Year (23rd December 2018 – 2nd January 2019), Easter Sunday (1st April 2018) and Bank Holiday periods in the UK (30th March, 2nd April, 7th May, 28th May and 27th August 2018); aside from these dates, however, it appears there are no exclusion for school holidays.

Hovis has a long history of promotional campaigns – in fact, the product’s name was the result of a competition run in 1887; a London student won £25 for his suggestion, which is a contraction of the Latin phrase hominis vis – “the strength of man”. The Hovis brand is now owned 51% by global private equity company, The Gores Group, and 49% by Premier Foods.

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Homepride flour is launching an on-pack promotion offering consumers the chance to claim a range of limited edition collectibles from British pottery maker Emma Bridgewater by collecting and redeeming on-pack tokens.

The token collect promotion is being supported with social media activity including a Facebook competition to win one of 10 bundles of Homepride Emma Bridgewater products.

The first products to be available through the token collect promotion will be an Emma Bridgewater Half Pint Mug and 8.5” Easter Plate – celebrating Hot Cross buns and Simnel Cake – with further items to follow later in the year including a batter jug, cake plate and tea towels.

Consumers can claim the promotional products by collecting tokens from packs of Homepride plain, self-raising and strong white bread flour and then paying an extra amount depending on which item they want. The plate, for example, costs £9 with three tokens, while the mug costs £12 with two tokens.

The prizes in the Facebook draw include two Homepride Emma Bridgewater plates, two Homepride Emma Bridgewater mugs and one Homepride baking bundle, consisting of a set of measuring spoons, a Jute bag, a flour shaker, a pastry brush and packs of plain flour and self-raising flour.

Entry is via Facebook, and the draw is open from now until April 16^th 2017.

Kate Wells, brand marketing manager for Homepride Flour at Kerry Foods, which makes Homepride flour, says: “Homepride flour and Emma Bridgewater share common values as well as a similar discerning audience, making our collaboration the perfect partnership. We are confident that our campaign will appeal to our consumers whilst driving sales and category growth.”

The Homepride brand is owned by Premier Foods, which uses it for pre-prepared cooking sauces. Premier licenses the brand to Kerry Group for the production of flour. Brand icon Fred the Flour Grader was created in 1964, a year after the brand itself was launched.

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The Bisto frozen ready meals range has launched a new promotion which commits Kerry Foods, which makes the products under licence from Bisto brand owner Premier Foods, to donate a minimum of £25,000 to the UK charity for wounded, injured and sick Veterans and Serving armed forces personnel, Help for Heroes.

An on-pack offer running for 17 weeks until the end of July 2017 will offer consumers who buy four promotional frozen ready meal packs the chance to claim a free Bisto and Help for Heroes branded hot pan holder.

Each entry will see 80p donated to Help for Heroes, with a guaranteed minimum donation from Bisto totalling £25,000 for the charity.

The promotion is open to UK residents (excluding Northern Ireland). To claim a pan holder, consumers have to buy four promotional packs, go online to bistodinners.co.uk/claim/ and input the unique codes from the four packs. For every valid claim received, Kerry will donate 80p to Help for Heroes.

This is the second promotion that Bisto has run linking with Help for Heroes. In May 2016, the frozen ready meal brand launched its first ever on-pack promotion, giving consumers the chance to win £5; for every winner, Bisto pledged to give another £5 to Help for Heroes.

That promotion featured on 5 million Bisto frozen ready meals packs, with a potential contribution of £250,000 to Help for Heroes.

The partnership between Help for Heroes and Bisto was negotiated by London agency MINT which also developed the on-pack promotion and digital, advertising and media initiatives.

Claire Lynch, brand manager for Bisto frozen ready meals, comments about the new pot holder promotion: “It was clear from the thousands of entries in the first phase that Bisto’s core customer base is engaged with Help for Heroes and the essential services it provides to support our armed forces. As well as continuing to raise valuable funds for our partner charity, the campaign is designed to attract new consumers, drive sales among existing consumers and increase penetration by providing additional reasons to purchase.”

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Dessert brand Ambrosia, is celebrating its 100th anniversary with a year-long on-pack promotion and new packaging launching this month.

Giving away over 1000 prizes which reflect its Devonshire heritage, the brand will also promote its Centenary year through a wide range of in-store activations within the grocery channel.

Brand owner Premier Foods says the activity will aim to keep Ambrosia relevant for modern day life – attracting new shoppers and ensuring that the product range stays front of mind throughout the year.

The company will be launching a new Ambrosia website while the promotion will give away 100 prizes every month to consumers, including weekends away to the West Country, festival and cinema tickets, vouchers and Ambrosia hampers amongst the prizes.

January also sees the launch of a new multipack formats with four-packs of Ambrosia custard and rice pudding cans and six-packs of Ambrosia custard and rice pudding pots.

Grace Liljemark, Brand Director, Desserts and Baking at Premier Foods, says: “We are proud that Ambrosia has reached this momentous milestone and we believe 100 years is something to celebrate. We are excited to launch the on-pack promotion which will help us continue to spread happiness amongst our loyal fans, while enticing new customers to try the range. This promotion encourages Ambrosia lovers to show us their happy snaps for the chance to win some fantastic prizes which celebrate our rich heritage.”

In addition to the new multipack formats, the new Ambrosia campaign is intended to drive shoppers to the wider desserts category, growing footfall and generating additional sales throughout 2017. It will be supported by a heavyweight PR and social media campaign from April.

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Bisto has launched ‘Open Door Sunday’, a new initiative to encourage neighbours in Britain to enjoy a good meal together and get to know each other.

The initiative is part of Bisto’s Together Project to bring people together, and follows Bisto’s ‘Spare Chair Sunday’ campaign in 2015 which encouraged people to volunteer to invite a lonely older person for Sunday lunch.

Like ‘Spare Chair Sunday’, ‘Open Door Sunday’ was devised for Bisto by McCann London.

The campaign is inspired by research commissioned by Bisto that shows more than one in three (35%) of British adults feel their neighbourhood does not have enough community spirit, while one in four think that community spirit has decreased in the last five years. Currently, 29% of people don’t say hello to their neighbours and half don’t know their neighbour’s name. However, 43% would like to see the level of community spirit and interaction increased.

The campaign centres on a film, created by McCann London, which shows three sets of neighbours from around the UK meeting for the first time to enjoy a Bisto Sunday lunch.

The film, which has been created to inspire viewers to take part in the initiative, launch online on Friday, November 18th through Bisto’s social channels. The campaign is being supported by PR and a radio partnership with Magic FM’s Sunday request show, hosted by Kim Wilde, and Bauer Network’s Sunday Dinner Show with Paddy McGuinness. Consumers will have the chance to win a professional chef cooked meal for themselves and a neighbor.

Consumers are being encouraged to share their Sunday lunch experience and recipes on the Campaign website, www.bistotogetherproject.com, and on social media using the hashtag #BistoOpenDoorSunday.

Helen Touchais, Brand Director at Premier Foods, Bisto, says: “Whilst the research shows that community spirit across the UK is low, it is encouraging to see that many people want to improve it.  We have been bringing families together around the table for over 100 years, and now we’re encouraging communities to partake in Bisto Open Door Sunday to get to know their neighbours over some good food.

Touchais adds: “You may discover new wonderful friends right on your door step or make a lonely neighbour smile.  A small gesture of a meal invitation could make a significant difference to those around you and make your neighbourhood a happier, closer knit place to live.”

Laurence Thomson, CCO and Co-President, McCann London, adds: “This is a great example of Bisto standing for what they do best. For years, they have been bringing families together, and now they are turning their attention to the broader community. Although at face value it’s about improving community spirit, deep down it’s about the power a much-loved brand has to make connections that build understanding – and at a time when it’s never been more needed.”

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