TLC Marketing has named Emma Lloyd (nee Critchley) as its first board level marketer, with the brief of strengthening its new business and communication offerings.

Emma, who was part of the IPM 30 Under 30 programme in 2017, has been at TLC Marketing for three years. She previously worked client side in marketing in the automotive and employee engagement industries.

Heading the PR and marketing for TLC in the UK, Ireland and Nordic regions, her board position has been created to lead the end-to-end communication for the agency, ensuring the output and assets of each department are optimised for new business development and agency reputation. She will be responsible for driving the strength of the UK and Irish brand while simultaneously establishing TLC in the Nordics.

Michelle Stacey, Agency Director, says: “As TLC Marketing continue to grow and expand into new markets, it is vital that we have Emma’s enthusiasm and skill set on our Board.”

Emma Lloyd comments: “For the last three years I have been responsible for growing the marketing division, but this role will now require me to contribute to, and make decisions on behalf of, every department. I’m most looking forward to seeing how exposure to the entire business will influence my strategy and decision making going forward.”

John Pearson, General Manager UK, Ireland and Nordics, adds: “At TLC Marketing, we are always looking to attract the very best talent in the industry. People who can propel our ambitious business plans into light. Sometimes, as in the case of Emma, we do that by recognising and encouraging the growth of talent we already have in the agency. Emma is a welcome addition to the UK Board. Her extensive digital client side experience coupled with her achievements to date at TLC Marketing will enhance our already strong team. She will become the seventh member of the UK Board working alongside Claire Watkin, Operations Director; Martin Covill, Director of Business; Rob Scott, Group Creative Director; Michelle Stacey, Agency Director; Aneeka Gohil, Finance Manager; and myself.”

TLC Marketing Worldwide is a global leader in loyalty, incentive and reward campaigns. TLC Marketing UK is a multi-award winning agency and was chosen as the IPM Awards Agency of the Year 2017. It also won The Queen’s Award for Enterprise in International Trade in 2016. In the past two years, clients have included Continental Tyres, Bupa, Pallas Foods, Braun, Eon, HSBC, First Direct and Yakult.

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Behavioural communications agency HeyHuman has announced the appointment of Liz Brown to the new role of Associate Creative Director, with a focus on online and social media content. Her hiring brings an all-female creative lead to HeyHuman, alongside Executive Creative Director, Shnoosee Bailey, and Creative Director, Carole Davids.

Brown joins HeyHuman with over a decade’s worth of experience at agencies including Doner (as Associate Creative Director), LIDA (Senior Creative/Copywriter) and Karmarama, where she led the social creative drive for Costa Coffee and Onken.

She began her career as an integrated creative copywriter, learning to craft campaigns through all touchpoints of the customer experience before specialising in the delivery of engaging social content, a skillset she will deploy in her role at HeyHuman.

Brown has worked on integrated campaigns for the likes of Boots, Ikea, and Huawei and, in 2017, handled live social content for London, Paris and Milan Fashion Weeks.

HeyHuman’s Executive Creative Director Shnoosee Bailey says: “The social media landscape is constantly evolving and we need someone on board who understands it implicitly to ensure our client campaigns harness the full potential of the medium. Liz is just the person. Her expertise in creating social content that people want to engage with not only answers a brand need; it fits perfectly with the empathetic, human-first approach we bring to every brief.”

Liz Brown adds: “Social wasn’t even a ‘thing’ when my career started, but it’s where so much important work happens today. The idea of building a story over a period of time, over a variety of platforms, is both an opportunity and a challenge that really appeals to me. Social weaves ideas, things and scenarios directly into people’s lives like no other medium can – you can build a brand and create meaningful relationships this way.”

HeyHuman is an independent behavioural communications agency that specialises in brand, content, social and experiential. With around 100 staff, HeyHuman supports the relationship between brands and consumers via a focus on building ‘Human Brands’ and specialisms in brand, content, social and experiential. Current clients include Sony, Unilever, Diageo, Slimfast and Mondelez.

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Live & Breathe, the integrated brand activation agency, has appointed Sarah Anderson to the newly-created role of Client Service Director.

Anderson is joining from Vividbrand, where, as Business Director, she oversaw clients including Nestlé, Pernod Ricard and Unilever. Prior to this, Anderson worked at a number of creative agencies across the globe, including Leo Burnett, Shanghai and Saatchi & Saatchi X, Guangzhou.

Reporting into Managing Director, Nick Gray, Anderson will be responsible for securing long-term domestic and international client relationships. Sitting across Live & Breathe’s whole portfolio of clients, she will enhance the development of the account management teams, utilising her extensive global integrated experience.

Nick Gray, Managing Director at Live & Breathe, says: “Now 30 years old, Live & Breathe is an independent creative agency with an excellent performance record. As we move into the next stage of our growth plans, this new Client Service Director role and board level position is key to further developing our business and making the most of our incredible talent.”

Sarah Anderson, Client Service Director at Live & Breathe, adds: “I wanted to work for a company that puts people at the heart of their business. Their own people. Their Clients.  A company which is genuinely entrepreneurial rather than paying lip-service to the concept. An agency which is privately owned so significant decisions can be made by the people in the office, immediately. A company where the owners have the courage to be truly entrepreneurial in everything they do.”

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The Institute of Promotional Marketing (IPM), the UK trade body representing the promotional marketing industry, has announced the appointment of Paul Cope as its new Managing Director, to head the IPM’s Executive Team and lead the organisation forward. Cope joins with a heavyweight marketing career under his belt, having worked client and agency side, and has a wealth of promotional and integrated experience to add to the IPM’s talent base.

Cope’s appointment as Managing Director is announced as Carey Trevill steps down after three years in the role. Trevill will be taking on a new direction and leaves the organisation in the early summer. During this period, Cope and Trevill will work closely together to ensure a smooth handover for IPM Members and in the run up to the IPM’s legendary Awards night.

IPM Chairman John Sylvester says: “I would like to thank Carey for the tremendous contribution she has made to the IPM during her tenure.  She and her team have worked tirelessly serving our members and keeping the IPM aligned with the rapid change we have seen in the industry over recent years.  On a personal note, it has been a great pleasure working alongside Carey and I wish her every success with her future plans.”

Sylvester adds: “I am delighted to welcome Paul to the helm.  His knowledge, expertise and experience makes him ideally placed to take the IPM forward and continue the momentum that has built up over the last few years.”

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Integrated agency ATOM Marketing has recruited Vinney Ashurst to fill the newly-created role of Business Director.

Ashurst officially joined Cheshire-based ATOM this week and will take up a position on the Board and Leadership Team of the agency, with responsibility for planning, client development and further improving ATOM’s shopper marketing capability.

He has over 20 years’ marketing experience gained from some of the UK’s leading retailers and the country’s top agencies in London, Manchester and Leeds, as well as in client side roles for international brands such as Hallmark Cards, Kellogg’s and, most recently, Spectrum Brands. At Spectrum, Vinney headed up the Shopper Marketing function across Europe for the company’s Remington, Russell Hobbs and George Forman Brands.

Vinney Ashurst says: “I’m extremely excited to be joining such a well-respected agency that consistently produces stand out creative that gets a great reaction from shoppers and consumers alike. I hope my experience will allow me to bring some different thinking to the team and I’m looking forward to learning some new tricks along the way too.”

Andy Duff, Founder and Managing Director of ATOM, observes: “This is a long-term strategic appointment for the agency and it’s fantastic that Vinney is joining the ATOM team as we pursue our growth agenda over the next three years. He has unrivalled shopper marketing expertise and years of industry knowledge across both agency and client-side roles.”

ATOM is an award-winning agency based in the North West of England which creates promotional and shopper marketing campaigns for brands including Müller, Plenty, Crabbies, Butterkist and Chiquita.

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Global creative experiences group Because has announced the appointment of Natasha Blevins, formerly Creative Director at FCB Inferno, to the same role at Because, as the agency continues to grow its service offering.

Blevins brings two decades of creative experience to Because, having worked at some of the UK’s biggest integrated agencies. At FCB Inferno, she creatively led the NIVEA portfolio for Beiersdorf and worked across Sky and Microsoft.

Natasha Blevins, Creative Director at Because, says: “With more brands moving away from traditional marketing in the pursuit of more agile, creative campaigns, the spotlight is on experiential like never before and it feels this sector’s time is finally here, demonstrated by festivals like The Cannes Lions launching a dedicated award. I’m excited at the prospect of delivering immersive, meaningful and valuable brand experiences for our clients.”

Her appointment follows quickly after the appointment of Graham Wall as Because’s new UK CEO in January. Wall says: “Clients demand stand-out creative that delivers results. Natasha has an outstanding reputation for creating class-leading campaigns, across all media, that do just this. Her appointment comes at an important time for the business as we continue to invest in giving our clients the very best insight, ideas and service.”

Because helps brands by delivering meaningful, memorable and magical live, digital and virtual experiences. It works cross-channel with creative studios around the world including in the UK, Australia, New Zealand and Dubai. The agency’s client list includes British Gas, Emaar, Renault, Nivea, Dropbox and Gillette.

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Creative events agency WONDER London has recruited David Crease in the newly-created role of Design Director.

Reporting directly into Creative Director Chris Helliwell, Crease will be leading the agency’s design studio on a day-to-day basis, working to ensure all work adheres to the original creative intent of each project. He will also be mentoring the existing team and recruiting new members.

A multi-award-winning designer with 15 years events industry experience, including large scale automotive events and 3D projection mapping, Crease joins WONDER London after a six-year stint at Stagestruck, where he held positions including Head of 3D and Head of Creative. An industrial design graduate, his past clients include Bentley, BP, Carlsberg, Barclays, Marks and Spencer and Bloomberg.

Chris Helliwell, Creative Director at WONDER London, says: “David is a solutions-based, intelligent designer, with an approach that is perfect for WONDER. Appointing him is a real coup, and he has fit into our culture naturally, and immediately. When you look for design directors there are lots of really creative people out there, but not many with real production knowledge to go with it. This marriage of skills is key to our approach.”

WONDER is an award-winning agency which delivers corporate and consumer-facing for clients including the BBC, Google, Delta, Lloyds Banking Group and British Gas.

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Award-winning experiential marketing agency Sense has appointed Dan Parkinson as Planning Director to oversee the work and development of its growing London-based Planning Team.

Parkinson’s career in marketing spans 12 years, with the past eight spent focusing on brands and design. He joined Sense from Coley Porter Bell, where he worked across a number of national and international brands.

Heading up Sense’s planning team, Parkinson will work directly with client brands to gain a deep understanding of the challenges they face with the aim of formulating inspiring strategies that will deliver effective, engaging and exciting work.

Nick Adams, Founder and Managing Director of Sense, says: “We’re always looking to grow our skills base in both UK and US with the best possible talent and Dan will be a valuable addition. Planning is a cornerstone to our proposition and plays some part in every campaign we create. Dan will play a key role in developing our planning team and leading creative strategy. Experiential is growing in stature as a marketing discipline and attracting increasing investment and we’re delighted to have Dan on board to help us deliver more outstanding award-winning campaigns.”

Dan Parkinson comments: “So far in my career, I’ve enjoyed the privilege of working on the definition and expression of some of the world’s iconic brands. I’m now really looking forward to contributing to how those brands behave in the real world, which is what drew me to Sense. This a fantastic opportunity to shape strategy and develop the planning team at an independent agency that already has a great client base and an exciting portfolio of award-winning work. Ultimately, the more strategic we are as an agency, the stronger the partnership that we can build with our clients, and the better the campaigns. Getting to do work that starts real conversations with real people was the hook for me.”

With locations in London and New York, Sense is a brand experience agency specialising in real world thinking and ideas. Sense manages experiential marketing campaigns from strategy to evaluation for clients including The Economist, Coca-Cola, Activision, Mars, Canon, Molson Coors, and Mattel. It won the IPM Awards 2017 Grand Prix for its #H2O activation, part of its ‘Discomfort Future’ campaign on behalf of The Economist. This saw potential subscribers offered free coffee apparently made from recycled water from a portable toilet, to highlight the issue of water scarcity around the world. It won two Golds and was selected by the IPM awards judges as the best of the best.

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Global creative experiences group Because has announced three key senior appointments, as the agency continues its global expansion.

Graham Wall (pictured) has been named as the new UK CEO of Because, bringing with him almost 20 years of creative and strategic expertise.

Wall’s previous tenures include serving as Executive Creative Director at some of London’s top integrated agencies including Table19 and The Marketing Store. His creative campaign experience spans leading brands such as Unilever, Sky, Mars and Lloyds Bank.

His appointment allows Sharon Richey, Founder and global CEO of Because, to concentrate on spearheading further international expansion, especially in Southeast Asia, following a strong 18 months that has seen 20% growth across the group and new studios opened in Dublin and Dubai.

“Because has built a strong reputation for delivering memorable brand experiences across live, digital and virtual environments. My number one goal is to build on this heritage and ensure that we inject game-changing creative thinking into our clients’ campaigns – ideas that give the businesses we work with a distinct competitive advantage” says Graham Wall, UK CEO at Because.

Gavin Coffey has also been hired as the new Global Digital Director at Because, working from its Dublin studio. He joins Because to enhance the group’s digital offering and amplification capabilities for new and existing clients alike. With a strong digital background amassed at agencies including Drury | Porter Novelli and Teneo PSG, Gavin has created digital, social media and PR strategies for the likes of Vodafone Ireland, Heineken and Audi.

Rounding off the new appointments, Liz Elliott joins Because as Global Business Director in Sydney, Australia, to grow the group’s client base, build relationships with inspiring and ambitious brands, and provide support to the group’s global partners.

Sharon Richey, founder of Because, comments: “We are driven to deliver the very best creative campaigns for the brands that we work with. Graham, Gavin and Liz bring with them a wealth of creative and commercial insights which will really strengthen the Because offering in the UK and around the world. I’m pleased to welcome them to the team as we continue our growth while remaining committed to imaginative, immersive and emotive brand storytelling.”

Because works cross-channel with creative studios around the world including the UK, Australia, New Zealand and Canada.

The agency’s client list includes British Gas, Emaar, Renault, Nivea, Dropbox and Gillette.

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Multi-award winning independent brand experience agency ignis has appointed Asha Kanhai as Business Development Manager.

Kanhai has worked in the marketing industry for 15 years. Her experience covers time at agencies including Field Day (formerly Arnold KLP), The Marketing Store and Summit, as well as a previous stint at ignis. She has worked on brands including 7UP, Fruit Shoot, Mars, Mattessons Fridge Raiders and Bordeaux wines.

Stephanie Whitaker, Managing Director of ignis, says: “We are absolutely thrilled to have Asha back.  Her role is to continue nurturing new business connections across a client portfolio she is already familiar with as well as developing new client relationships.”

ignis is a multi-award winning independent brand experience agency based in Fulham. Over its 29-year history, it has worked for a wide range of clients ranging from Jameson Whiskey, Sheraton Hotels and Fuller’s to Betfair and Cuticura. A member of the Institute of Promotional Marketing, ignis won two Gold trophies and a Silver for its #JamesonBeOriginal360 experience work for Pernod Ricard Travel Retail and Jameson in the IPM Awards 2017; the same campaign then went on to win a Silver and a Bronze in the pan-European IMC Awards.

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