Nissan will give away special gold-wrapped all-electric Nissan LEAF cars to its athlete ambassadors who win gold at the Rio 2016 Olympic and Paralympic Games.

The giveaway was unveiled at the Lee Valley Velopark in Stratford by Britain’s most successful Olympian and Nissan ambassador, Sir Chris Hoy, who introduced the first gold Nissan LEAF.

“It’s always exciting and nostalgic to come back to the Velopark, after winning my fifth and sixth gold medals here,” said Sir Chris. “For all of the Nissan athletes going to Rio, the 2016 Games will be a moment in their careers that they will never forget, whether they win a medal or not. But let’s hope they can do it – compete at their best and come home with gold. It would be fantastic to hand over one of these special gold Nissan LEAFs on their return.”

Chris Marsh, Nissan Motor GB Marketing Director added: “Giving our gold medal-winning Nissan athletes a gold Nissan LEAF is our way of celebrating their incredible successes. Nissan is fully behind all of the GB athletes heading to Rio but will of course be keeping a close eye out for those we have individually supported over the course of the Games’ cycle on their road to Rio 2016.”

Nissan athletes who win Gold in Rio will receive their golden LEAF on their return from Brazil. Nissan stresses that there will only be one car per athlete, no matter how many Gold medals they win.

One of the gold wrapped Nissan LEAFs will be on display at Nissan’s Innovation Station at The O2 in London from 26th July throughout the whole Games period.

Nissan is the Official Automotive Partner to Team GB and ParalympicsGB. The Gold LEAF is one of a number of other Nissan Rio related activities in the build-up to the Games, including Nissan’s Ultimate Sports Day, the Nissan Olympic fleet announcement and the Usain Bolt vs Fire campaign.

Nissan ambassadors include Team GB members Katarina Johnson-Thompson (Heptathlon); Liam Phillips (BMX Racing); Max Whitlock (Gymnastics); Becky James (Track cycling); Kat Copeland MBE (Rowing); Lynsey Sharp (800m); George Nash (Rowing); Laura Weightman (1500m); Eilish McColgan (5000m); and Ciara Horne (Cycling).

ParalympicsGB Nissan ambassadors include Richard Whitehead MBE (Athletics); David Weir CBE (Wheelchair Racing); David Stone (Cycling); Amy Marren (Swimming); Matt Wylie (Swimming); and Melissa Reid (Para-Triathlon).

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Mondelez is partnering ParalympicsGB with an instant-win promotion on its Cadbury Mini Eggs offering 10 five night family trips to Rio.

Consumers who buy a special 90g promotional pack of ‘Cadbury Wini Eggs’ and find a foil egg and a coupon inside will instantly win the trip to Rio.

By buying Wini Eggs, consumers will also be supporting the Supercharge ParalympicsGB campaign, with 2p from every pack being donated to the British Paralympic Association (BPA).

The BPA, a registered charity, has historically received some public fundraising support but the ‘Supercharge ParalympicsGB’ campaign will go further with a major drive to fundraise money to help take ParalympicsGB to Rio and beyond, claimed Mondelez.

The limited edition packs will be supported by strong in-store activation, as well as digital and PR, to help drive penetration in the bitesize category during summer months, according to Mondelez.

Declan Duggan, brand manager for Cadbury Bitesize, said: “In this Paralympic year we are delighted to be partnering with the British Paralympic Association and giving our support to ParalympicsGB while giving consumers something they constantly call for – a chance to eat their much-loved Cadbury Mini Eggs outside of its traditional season. Due to the product’s popularity in the Easter season, we believe that the launch of Wini Eggs will provide retailers with a great opportunity to drive incremental chocolate bag sales during the summer of sport with an attractive £1 offer.”

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