This year the star of the McDonald’s Christmas Advert is ‘Archie the Reindeer’ , a loveable reindeer brought alive by one girl’s imagination. The advert was hosted on Sunday 17th November during ITV’s flagship show, I’m a Celebrity Get Me Out Of Here! and tells the story of a young girl called Ellie at Christmas.

Ben Fox, Marketing Director, McDonald’s UK and Ireland said: “We’re proud of the role we play in getting the nation Reindeer Ready each Christmas and this year is no exception. We’re celebrating the magic of Christmas through the eyes of Ellie, an imaginative little girl, in an advert which illustrates scenes recognised by parents across the country, as the whole family comes together to get Reindeer ready. We hope the public enjoy Ellie and Archie’s adventure as much as we do.”

Commenting on the campaign, Chaka Sobhani, Chief Creative Officer, Leo Burnett London said: “This campaign celebrates the power of a child’s imagination which comes even more to life at Christmas time. Kids have that incredible ability to embrace the magical side of Christmas and see wonder where we struggle to especially when teenagers. We hope this Christmas tale of a little girl and her tutu wearing dog warms the heart and gets the country Reindeer Ready.”

As part of the campaign, McDonald’s will be launching a brand-new ‘Archie the Reindeer’ storybook, also available in ebook and audiobook form. Books can be ordered and downloaded from 17th November from the McDonald’s Reindeer Ready Hub. The Reindeer Ready Hub has everything you need to get you and your family in the Christmas mood this festive season, including a competition to win this year’s McDonald’s Christmas jumper, inspired by their festive cups, also launching on 17th November.

Reindeer Ready Live is also returning on the hub this year. This augmented reality tool allows parents to share with their children the magical moment Father Christmas’ reindeer enters their home at Christmas, and will be available for parents to use in the run up to Christmas from 18th December.

With media planning and buying led by OMD UK, families can also create a magical digital experience on Snapchat, with a lens that transforms the user and their dog into a reindeer. Snapchat filters are also available for customers visiting McDonald’s restaurants.

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Eurotunnel Le Shuttle has just run a two-week experiential campaign at Bluewater and Lakeside shopping centres to promote the benefits of travelling to Europe by car via the Channel Tunnel.

The campaign, which was produced and delivered by experiential agency Ambient in partnership with OMD and Talon, took place at the beginning of June and looked to target a younger market of car owners through an engaging digital journey, while highlighting key Eurotunnel Le Shuttle benefits such as the short journey time, the wide choice of available destinations and the freedom to explore Europe at your own pace.

The activation stand featured two large tunnels with built-in screens. As consumers approached the tunnel entrance, they were prompted to scan their unique Eurotunnel Le Shuttle ticket before being sent on a ‘mystery’ digital journey to one of four holiday destinations.

At the end of the journey, consumers discovered if they had won one of a selection of exciting prizes including complimentary Eurotunnel Le Shuttle tickets along with entry to the Nausicaá Sea Centre. Winners were selected at random and revealed following the completion of their digital journey.

Running concurrently with the Out Of Home Experience was a partnership with the Evening Standard, which saw advertorials featuring a number of northern European destinations and filmed short trips with four holidays to be won. Leaflets were handed out to shoppers at Bluewater and Lakeside inviting them to enter the Evening Standard holiday competitions for further chances to win with Eurotunnel Le Shuttle.

Haico VanDerSteen, Marketing and Sales Director at Eurotunnel Le Shuttle, said: “We are very excited to launch the “Mystery Tunnel” experiential campaign and to be able to provide consumers with a fantastic opportunity to explore the many benefits of travelling with Eurotunnel Le Shuttle.”

Catherine Knight, Innovations Project Director at Talon, added: “This was the first OOH Experience activity that Eurotunnel Le Shuttle have ever run with Talon and OMD, and one which we are confident that people in the South East of England loved participating in. The campaign not only showcased some of the best destinations reachable via Eurotunnel Le Shuttle but offered loads of great prizes. The addition of the cross promotion with the Evening Standard added a new dimension to the experience and opened it up to a much wider audience.”

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Renault last week unleashed a fleet of 70 Renault Twingos throughout central London so the capital’s public could test drive or test ride for free, to raise awareness and engagement with the A-Segment super mini.

Renault is trying to position the Twingo as a fun city car, along the lines of the very similar Smart ForFour. It teamed up with Hertz to put 70 Twingos on the streets in five locations across London – Hertz’s Marble Arch branch on the Edgware Road, Westfield (in Stratford and White City), ExCel and Battersea Park – from Wednesday 20th April to Friday 22nd April for free test drives and rides.

The cars drove throughout London in groups of 10 via iconic landmarks and hotspots to attract test drives and engagement with the brand. Anyone who took a trip in a Twingo on Wednesday April 20th was entered into a draw to win tickets to a ‘Secret’ Spotify Gig in London on Thursday, headlined by Katy B, with a Twingo and chauffeur to take them there. Consumers unable to take advantage of a free ride in a Twingo were also able to enter the draw by uploading their details to a website.

James Boyer, Marketing Director at Groupe Renault UK & Ireland, said: “Twingo is the ultimate city car – trendy chic, fun as well as incredibly practical, so what better way to show it off to Londoners than with the most creative city test drive ever, one that comes to you, and that can even get you access to a unique concert that is sure to be a fantastic night.”

The marketing campaign was put together for Renault by Manning Gottlieb OMD, Hertz and experiential agency Fusion Events.

The campaign was supported by digital and print marketing including Renault’s own channels as well as a partnership with Spotify and Time Inc. Bloggers Roxy and Hannah Leigh will also be producing bespoke content as part of the editorial outreach.

It is the first time Renault has used live brand experience in the way to offer test drives and trips to consumers. The company now plans to use more live experiences to connect with potential purchasers and opinion formers.

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McDonald’s UK has launched a new campaign that encourages the British public to film themselves singing Wizzard’s ‘I Wish It Could Be Christmas Every Day’ for the chance to appear in the fast food giant’s TV advertising over Christmas.

The campaign, which is part of McDonald’s brand platform ‘Good Times’, is centred around a new ad that explores the journey to Christmas and the role that McDonald’s plays during these memorable trips.

Created in partnership with Leo Burnett London, OMD UK and Razorfish, ‘The Journey to Christmas’ 60 second TV campaign features a young family making a long car journey just before Christmas Day, joyfully singing together the well-known Christmas classic by Wizzard, ‘I wish it could be Christmas everyday’. They break up the trip with a visit to McDonald’s.

The call to action at the end of the advert encourages the people of Britain to film themselves singing this same song while on their own Christmas journeys and uploading their videos to a brand new festive themed hub on www.mcdonalds.co.uk.

Each video entry will be in with a chance of starring in McDonal’ds special 90 second Christmas day ad, played inthe ad break of the most watched programme – Coronation Street. The ad will give insight into those ‘Good Times’  created on Christmas journeys, showcasing people from all across the country singing along to a festive classic.

The ‘Journey to Christmas’ campaign will be supported in a number of different ways, including a paid partnership with Heart FM, a fun ‘cab-i-oke’ experience touring cities across the UK and a McDonald’s restaurant in Southampton being transformed into a Winter Wonderland.

Steve Hill, Head of Marketing at McDonald’s UK, says: “We’re really excited to be doing something different this year. Whilst we want to highlight the role that McDonald’s can play during the festive period, we also want to encourage a little bit of fun.  Combining a well-known song like Wizzard’s ‘I wish it could be Christmas everyday’ with the traditional festive journey, we’re creating the perfect environment for people up and down the country to enjoy themselves and get the chance to feature in our Christmas day advert.”

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