Dairy company Müller has expanded its partnership with the US National Basketball Association (NBA) to offer consumers the chance to win a trip to New York for themselves and three guests, including tickets to an NBA game via two on-pack promotions across Müller Rice packs and Frijj bottles.

The activity is part of the marketing push for the NBA London game on January 11^th 2018.

In addition to the New York star prize, consumers will get redeemable on-pack codes to claim an NBA-branded mini hoop and basketball. Müller will also run an NBA-themed multimedia campaign in the lead up to the game.

Consumers will also have the chance to win four tickets to the NBA London game through promotions hosted on Müller Rice and Frijj social media channels. Taking place at The O2 on January 11^th 2018, the Philadelphia 76ers will take on the Boston Celtics in the NBA’s eighth regular-season game in London.

Müller chief marketing officer Michael Inpong says: “Last year thousands of Müller Rice consumers collected their mini hoop and basketball, and we are really excited to bring further inspiration to the category with our on-pack Frijj and Müller Rice promotions.”

The Frij promotion is live and runs until February 28^th 2018. The Muller Rice promotion goes live on November 11^th.

After purchasing a promotional pack consumers must visit the relevant promotional site and enter the unique code from the packaging, together with their full name, address (including postcode if applicable), valid email address and telephone number.

All valid entries received will be entered into the prize draw to win the trip to New York and NBA game tickets, which will take place on March 2^nd 2018. The prize includes return economy flights from a UK airport to New York, USA, transfers, four nights hotel accommodation, £200 travel allowance and insurance.

The post Müller Rice and Frijj run NBA New York trip promotions appeared first on IPM Bitesize.

Müller Rice has announced an extended partnership with the US National Basketball Association (NBA) that sees the brand become an official marketing partner of the upcoming NBA Global Games London 2017. The dairy company will be running an on-pack promotion and a separate multimedia promotion as part of the deal.

Taking place at The O2 on January 12th 2017, the Denver Nuggets will take on the Indiana Pacers in the NBA’s seventh regular-season game in London.

Tasty B, the rapping bear which is Muller Rice’s brand character, will be at The O2 on the evening engaging with fans, alongside Müller Rice branded courtside signage and concourse sampling.

As an official marketing partner of NBA Global Games London 2017, an on-pack promotion on millions of packs of Müller Rice allows consumers to redeem codes to claim their own NBA-branded mini hoop and basketball. In addition, through a multimedia campaign, one consumer will have the opportunity to win a pair of tickets to be there on the night.

An on-pack promotion will allow consumers to redeem codes to claim their own NBA-branded mini hoop and basketball, while there will also be a prize draw offering one consumer a pair of tickets to be there on the night via a multimedia promotion.

The promotion opened at the start of October and runs until February 24th 2017. Each promotional pack contains a Unique Code; codes from four packs are worth two points and codes from six packs are worth three points. Codes can only be used once. Consumers go online to www.mullerrice.com to save their points; once they have amassed 12 points, they can redeem them for a free mini basketball hoop and ball.

Müller Chief Marketing Officer Michael Inpong says: “Our relationship with The NBA goes from strength to strength and we are delighted to be partners once again at The NBA Global Games London 2017. We believe a long term partnership with sport will help us, to empower consumers to make active and healthy lifestyle choices.”

Marc Armstrong, NBA EMEA Vice President, Global Marketing Partnerships, adds: “The NBA is pleased to announce our expanded partnership with Müller Rice as we prepare for our seventh regular-season game in London. We look forward to engaging fans in the UK and Ireland through the new Müller Rice promotional packs and other exciting marketing activities.”

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