Shaving brand Gillette is celebrating its partnership with the British & Irish Lions rugby team with a new film featuring international rugby player George North plus a promotion offering the chance to win an ‘ultimate’ trip to New Zealand to watch the Lions in action during their upcoming tour.

The film, ‘The Honest Player’ (which can be viewed on Gillette’s YouTube channel), features North and historic moments from previous Lions Tours and celebrates the importance of preparation and precision for men to be their best – a common value shared by both Gillette and the Lions, the brand says.

The film features the Gillette Fusion range, with five high-performance blades on the front for a close, comfortable shave and a precision trimmer on the back to help men shape their own style.

Gillette & Venus Brand Manager Matt Thomas says: “The sponsorship of the British & Irish Lions is something we’re very proud of.  At Gillette, we aim to help men look, feel and be their best by preparing them for what lies ahead. The idea of preparation is synonymous to both Gillette and the famous rugby team, and this is something we wanted to portray in our film with George.”

Gillette will bring the partnership to life in all major retailers across the UK through a competition offering consumers the chance to win the ultimate trip to New Zealand to watch the Lions.

Gillette is owned by Procter & Gamble, which operates in around 70 countries worldwide. In addition to Gillette, the P&G portfolio includes Always, Ambi Pur, Ariel, Fairy, Febreze, Gillette, Head & Shoulders, Lenor, Olay, Oral-B, Pampers, Pantene, SK-II and Vicks.

The post Gillette ‘Win New Zealand trip to watch Lions’ promo appeared first on IPM Bitesize.

Carlsberg has launched a limited edition ‘Beer’d Beauty’ range with profits going to the Movember Foundation.

To celebrate the launch the Beer’d Beauty series and to kick off Movember, Carlsberg teamed up with Ted’s Grooming Room to throw shave-off events across London on Saturday October 31st. Members of the public could visit one of Ted’s nine Grooming Room locations across the capital between 10.00am and 6.00pm, pay 99p for a professional shave worth £22.50 and receive a complimentary Carlsberg.

The range consists of shaving gel, aftershave cream and moustache cream and was developed by a team of scientists from the Carlsberg Laboratories in Denmark. Each of the products in the range contains 200ml of freeze-dried powdered beer, which apparently contains antioxidants, natural oils and antibacterial acids which Carlsberg claims are the perfect ingredients for keeping facial hair in great condition throughout the winter months.

The range is being sold globally through a number of retail partners.

Dharmesh Rana, Carlsberg senior brand manager, says: “Based on the success of our first range of male grooming products, we were keen to bring our new-found expertise to the market once again. This time, we’re doing it for a good cause – Movember is a charity which aligns closely to the values of the Carlsberg brand – and we’re all focused on ensuring this new range is Probably the Best range of male grooming products on the market.”

The Beer’d Beauty range has an RRP of £40.00 for the full set of shaving gel, aftershave cream and moustache cream.

The post Carlsberg male toiletries back Movember appeared first on IPM Bitesize.