Kettle Chips has launched an ‘Upgrade your lunch’ on pack promotion on its full single serve and multi-pack ranges offering consumers the chance to win the lunch upgrade of a lifetime with a trip to Hollywood – plus every purchaser can also rent a digital film in full HD from Chili Cinema for just £1.

Consumers just need to go online and enter the promotional code printed on each pack to receive their Chili film code and enter the Hollywood Trip prize draw.

The prize will enable one lucky winner and their guest to experience the life of a Hollywood ‘A’ lister, including a poolside lunch at a top Beverley Hills hotel. During their stay in Los Angeles, the winners will also receive a behind the scenes VIP tour at Universal Studios and a helicopter ride over Tinseltown. The prize package includes return flights from the UK or Ireland and five nights’ accommodation in a 5 Star hotel.

The promotion started at the beginning of March, with the prize draw for the holiday prize close at midnight on July 31^st 2018. The Chili Cinema film rental for £1 offer closes at midnight on December 31^st 2018.

To enter, consumers have to visit the promotional website, www.kettleupgrade.co.uk and enter the promotional code printed on the 40g pack or on the outer bag from multipacks, along with their personal details. They will then be automatically entered into the prize draw for the Hollywood trip and will receive a discount code to enable them to participate in the film rental for £1 offer.

The Chili film code allows consumers to select from thousands of movies and TV series, including new releases only a few weeks after their cinema release, available to stream on a Smart TV, PC, tablet or smartphone without subscription charges.

The promotion is open to all residents of the UK, Isle of Man, Channel Islands and Republic of Ireland aged 18 and over, with the usual exclusions. Only one entry per person is allowed during the promotion. There are No Purchase Necessary entry routes available for consumers living in Northern Ireland and the Republic of Ireland – they can access a separate webpage via a link on the main promotional website, and they will be automatically entered into the Prize Draw.

The on pack will be supported by trade advertising and a full range of POS from dump bins and shelf edge strips for retailers, to bus stops and pallet wraps for Cash & Carry depots and branded beer mats for the on-trade. To amplify the promotion even further a programme of consumer facing activity is planned for the spring, including social media and PR.

In store from the middle of March to the end of June, the promotion will run on a total of 17 million bags across the entire Kettle Chips 40g range, including Price Marked packs, and the four Kettle Chips Multi-packs.

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Kettle Foods has brought back its Taste of Luxury on pack prize promotion on its 40g handy packs of Kettle Chips for the third year running. This time, the grand prize is a two day trip to Monaco for two, including 5 star accommodation, Michelin restaurant meal and a private yacht trip.

Consumers have the chance to “Win a Taste of Luxury” by looking out for the codes that appear on Kettle Chips’ 40g range, including four price-marked packs. They then have to go online to www.kettleluxury.co.uk, register and enter the codes printed from each promotional pack to be in with the chance of winning one of hundreds of prizes. People can enter as often as they want, but each code can only be used once. Residents of the UK, the Isle of Man and the Channel Islands have to buy a pack to enter; there is a No Purchase Necessary entry route for residents of the Republic of Ireland.

All the prizes except the Monaco trip are being awarded via ‘winning moments’ – a computer has randomly selected a time and a specific prize, and the first person to enter a valid code at or after this time will win that prize. People can only win one ‘winning moments’ prize.

‘Winning moments’ prizes include two night European city breaks, a luxury shopping tip to Harrods, Champneys Spa breaks, Michelin dining experiences, Ray-Ban sunglasses, Mulberry handbags, a personal chef cooking at the winner’s home for four people, Apple iPad Air 2s, lunch for two at the Ritz, a London Eye experience, cases of champagne and free Kettle Chips.

The ‘winning moments’ promotion is running until 23.59 GMT on August 31^st 2016. The Monaco prize entry closes at 23.59 GMT on November 30^th 2016, and all valid codes loaded on to the promotional website by then will be entered into a draw for the trip.

The website and the online redemption are being handled by digital loyalty and marketing specialists Hive.

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