Jägermeister UK partners with Ladies & Gents bars for a phantom boat experience named “The Dark Spirit”, set to sail the canals of London this Halloween.

Setting sail twice daily from Camden, the macabre barge will wind its way along London’s ancient canals and through the 1km long Victorian-designed Islington Tunnel.

Onboard, the talented team from Ladies & Gents will reward brave souls with an assortment of ice cold shots and delectable cocktails showcasing the intricate flavours of the dark spirits’ 56 different herbs and spices.

The boat can hold up to twelve people per sailing and is fully enclosed to protect the precious cargo from elemental forces. There’s a wood burning fire aboard to keep guests warm  from the chills.

Tickets cost £20 and include two hours on “The Dark Spirit” floating bar plus two cocktails. Additional cocktails will be available for £5 each.

Tickets are on-sale now via Design My Night for 23rd October – 3^rd November.

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Jägermeister has revealed a new ‘Ice Cold’ wrap pack launch exclusively to the convenience channel, launching this month.

The new Jägermeister promotional pack offers consumers the chance to win one of 30,000 prizes, including branded merchandise such as Jägermeister shot glasses and money-off vouchers to redeem at the official Jägermeister e-shop. A special top prize of a VIP trip for four people to France’s ultimate winter festival, Snowboxx including flights and luxury accommodation can also be won by one convenience shopper.

In a mechanic designed to educate consumers on how to best enjoy Jägermeister, the bottle will reveal a unique code when it is chilled to the optimal serving temperature of -18 degrees. Shoppers will then be directed to the Jägermeister e-shop to enter their code and discover which prize they have won.

The Jägermeister Ice Cold promotion was first launched in the grocery channel and following a significant uplift in sales and impressive consumer engagement, the company has launched a bespoke version into the convenience channel with a new and improved prize fund worth over £190k.

Giles Mountford, Trade Marketing Manager at Jägermeister, said: “It’s incredibly important to us at Jägermeister that consumers understand how to best enjoy the product. The new Ice Cold pack has been designed to educate our fans in an engaging way – only revealing the promotional codes when it hits the ideal serving temperature. The convenience channel is a key sector for Jägermeister, with the brand outperforming the wider category, so we’re really pleased to launch an exclusive pack offering added value and something unique to both the retailer and of course, shoppers.”

Jägermeister Ice Cold promotional packs will be available in the convenience channel from April 2019 | RRP £14.99.

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German alcoholic drink Jägermeister, official sponsor of London Cocktail Week 2018, is showcasing the complexity of its 56 herbs and spices with a collection of cocktails, ice cold shots, events and workshops at a pop-up forest activation in Big Chill, Brick Lane.

Jägermeister’s Der Wald Bar, located on the Big Chill terrace, a three-minute walk from the LCW cocktail village at the Truman Brewery, will transport cocktail lovers to a contemporary German forest setting where they will be able to enjoy a selection of cocktails and Jägermeister Ice Cold Shots, served at -18°.

Jägermeister UK brand ambassador, Florian Beuren, plus special guests, will be running a series of free interactive workshops at the Meister Akademy in Big Chill, including ice sculpting, urban foraging, cocktail “meisterclasses” and top-tips for DIY home cocktail making.

Exclusive Jägermeister cocktails and ice-cold shots will be available around the capital at select bars including MNKY HSE, The Racketeer, Shep’s, Big Chill, 46 & Mercy. Jäger Soho, Jägermeister and Soho Radio’s collaborative space, will host a series of pop-ups from innovative cocktail makers and bars including Kelvingrove Café and Tony Rowlands of Salt Dog Slims and Santa Chupitos Liverpool.

Nicole Goodwin, Marketing Director for Mast-Jaegermeister UK, comments: “An inherently complex spirit, Jägermeister naturally lends itself to being enjoyed as an ice-cold shot, as well as being used for experimentation and cocktail creation. We’re delighted to be continuing as official sponsors of London Cocktail Week and partnering with Big Chill as our festival venue.  This year, we’ve curated cocktails and experiences that we think surprise and excite consumers, ultimately inviting them to reimagine the possibilities of Jägermeister.”

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